Simply Sweet

19 magazine, 1970s, Anne Cossins, Annie Cossins, Inspirational Images, jeff banks, John Carter, John Craig, louis caring, Ricci Burns, Sharcleod, susan marsh, Vintage Editorials
Blue angora and lambswool long-sleeved sweater with pink, white and mauve flowers embroidered on yoke, by Sharcleod, £4. Plastic bracelets from a selection at Biba, 15p. each.

If you haven’t got that special natural sweetness that makes people put a protective arm around you, don’t worry; it’s available this spring for under a fiver. Slip into these pastel pretties and discover the joys of being a choc-box dolly.

Photographed by John Carter.

Scanned from 19 Magazine, February 1973.

TOP: Short-sleeved wool sweater with shawl collar and yoke in pink, yellow and cream stripes, pink and yellow diagonally striped sleeves and spotted body, by Annie Cossins, £4.95. Blue plastic stretch bracelet, by Paul Stephens, 40p. Pink flower earrings, by Corocraft, 59p. BELOW: Short-sleeved wool sweater, with pink and yellow striped yoke, cream and pink spotted sleeves and pink, yellow and cream body, by Annie Cossins, £4.95. Pink plastic beads, 70p. Blue plastic bangles, 18p. each. Both by Paul Stephens.
White angora and lambswool halter-neck sweater, with pink, blue and yellow flowers embroidered on yoke, £3.75. Matching cardigan with two pockets embroidered with pastel flowers, £5. Both by Sharcleod. Pink fwer necklace from a selection at Susan Marsh at Chelsea Antique Market. Enamel bangles, 20p. each. Enamel ring, 15p. All by Paul Stephens.
TOP: Pink acrylic sweater with crocheted shawl collar and three-buttoned front, by John Craig, £4. Pink flower earrings, by Corocraft, 69p. Pink plastic pearl necklace, by Paul Stephens, 90p. White angora and lambswool long-sleeved sweater, with pink embroidered flower motif in centre and two pink stripes on sleeves, by Louis Caring, £4-25. Pink plastic pearl necklace, by Paul Stephens, 90p. BOTTOM: Green acetate long-sleeved shirt, by Jeff Banks, £6. Lilac angora and lambswool bolero, with blue, pink and green flowers on either side of opening, by Sharcleod, Green cotton shirt with red and green floral pattern, by Jeff Banks, .£6.40. Green angora and lambswool short-sleeved sweater with yellow, pink and blue embroidered flowers on yoke, by Sharcleod, £4. Green and pink plastic bangles, by Paul Stephens, 18p. each.

Easy Does It

19 magazine, 1970s, Anne Cossins, Donald Davies, erica budd, Inspirational Images, John Bishop, John Dove and Molly White, knitwear, Laura Jamieson, mr freedom, The Sweet Shop, Vintage Editorials

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Sweater and matching knickerbockers hand-knitted by Molly Dove.

Knitted tops for all occasions. Warm, comfortable sweaters with amusing motifs from The Sweet Shop, and samples from an imaginative collection by a new designer, Molly Dove. Her clothes are obtainable by mail order only; which, as well as keeping the prices down, makes them available to more of you! We also show a pretty little halter-necked top that’s barely there, just in case the sun comes out!

Photographed by John Bishop.

Scanned by Miss Peelpants from 19 Magazine, January 1971.

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Canary yellow jumper by Eric Budd.

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Animal motif sweaters from The Sweet Shop.

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Knitted halter neck by Erica Budd.

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Piano key sweater by Anne Cossins for Mr Freedom.

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Random knit playsuit by Zeekit by Crochetta. Hand-knitted striped stockings from Women’s Home Industries.

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Bahamas and Birds sweaters both by Molly Dove.

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Sweater by Erica Budd. Bermudas by Donald Davies. Striped stockings by Women’s Home Industies.