The Party Dazzlers

1970s, Alana Collins, Anne Turkel, biba, Blades, bus stop, corocraft, cosmopolitan, Dana Gillespie, Deirdre McSharry, edina ronay, Eva Reuber-Staier, Feathers, Fiona Lewis, Hildebrand, Inspirational Images, jeff banks, just men, mary quant, Nancy Bleier, norman eales, Peter Bubb, Peter Finley, platforms, polly peck, Sally McElvin, sandie shaw, Stephanie McLean, terry de havilland, Vintage Editorials, yves saint laurent
Dana Gillespie, the bosomy (43 in., actually) Mary Magdalene in Jesus Christ Superstar, is the most modest of party girls. At the show’s opening night party she turned up in her old gipsy skirt and a t-shirt, happily flashing her gold and jewelled snake rings. “Sometimes I feel like being outrageous – I just wish there were more parties to entice me out. When I was on my own I went to parties to see more people so I wouldn’t be on my own.” Alone only for the picture, Dana wears her snake collection, backed by a velvet dress and jewelled jacket, designed by her friend Sally McElvin. Pop designer Sally makes one-offs only, from £20.

In the words of Noel Coward, every girl ought to be able to say the morning after, “I’ve been to a mah-vellous party.” A little champagne does not go amiss, but this winter the clothes alone will put a gleam in your eye. There are enough sequins, crystal beads and glittering fabrics to guarantee you are the star attraction. To clinch the deal, I’ve asked some of the most stunning party girls around to give their definition of what constitutes a marvellous party and to put the most dazzling party frocks to the test…

Fashion by Deirdre McSharry.

Photographed by Norman Eales.

Scanned from Cosmopolitan, December 1972.

Ann Turkel is the 5ft 10in. tall New Yorker who steals the limelight from the stars at film premieres, so parties are just kid’s stuff. “Parties? That’s when I know no other woman in the room can ‘top me’. I make a real effort – my mother has dresses made up specially in New York and ships them over – I never wear the same dress as any other woman. I know I’m a success when the photographers start crowding me. I like a man who appreciates when you are looking great.” Ann, who likes to move in a cloud of Youth Dew by Estee Lauder, comes on diamond bright in sequins and taffeta. Jacket by Biba £20. Red dress by Mary Quant £12.60.
Eva Reuber-Staier is the ex-Miss World turned TV personality who helped present BBC1’s Animal Stars. She’s cool, poised and gregarious. “I love parties, the kind with pretty girls and clever men. I prefer big parties; there’s more of a choice. I got to at least two parties per week.” The best one she says was given by some Cambidge dons. “Clever, but sexy with it, and could they dance!” Would she make the first move if she fancied a man at a party? “Fortunately I don’t have to.” Cleverly draped, sexy dress by John Bates for Jean Varon £36. Roses by Spectrum. Shoes by Terry de Havilland £13.99. Pop singer Gary Hamilton, star of Hair and several horror films says, “It’s the quiet girls who catch my eye.” Gary in satin trousers by Blades.
Alana Collins is tall, blonde and blue-eyed. “At parties back home in Nacogdoches, Texas, the boys used to call me the Duchess because I love to get dressed up. That was the original one-horse town, but in London I still like to cause a stir. There’s such a variety at parties – long and short hair. I go for the man who is paying total attention to one woman. And if you give him all yours, that clicks.” A lady who watches her strategy. Alana is the perfect Cosmo party girl in pink draped jersey by John Bates for Jean Varon £27. Sheos by Yves Saint Laurent £19.50.
Sandie Shaw sings for her supper. Her husband Jeff Banks, designs for his. United on most fronts, the Banks are divided on parties: “I hate them,” she says. “I love ’em,” he leers. Then they go on remember half a dozen great parties they’ve given including one in a char-a-banc to Southend; another on a river boat and a third at Madame Tussauds. “My idea of a good party is mostly fellas,” says Sandie, “but I don’t like him to look posh. The thing is, he loves me dressed up.” Dolled up for “that great party no one ever seems to give,” as Jeff says, is Sandie in a Banks special, suitably glittery in green and gold gauze. Sandie’s hair by Smiles. Jeff’s clothes by Blades.
Nancy Bleier, a bouncing brunette model import from Milwaukee, prefers her parties on the small size. “Just a few intimate friends, a quite dinner and dancing at Tramp or Annabel’s,” says Nancy who keeps her party figure by taking modern dance lessons. Nancy makes her eyes up like Sophia Loren, wears a lot of scent and generally sticks to trousers at parties. “My French boyfriend says: ‘Darling why don’t you ever wear a dress?’ He offered to buy me one – but never did.” Not downcast, Nancy dresses up for Swiss model Reto in a 1000 watt lime glitter outfit from Biba, top £14, skirt £15.25. Reto’s dinner suit from Just Men, £45.
Edina Ronay, the actress and model says: “A good party is when Warren Beatty murmers ‘call me tomorrow’. Actually the best parties are the ones I give myself – straight and freaky, champagne and – uh – cakes. The people look at each other and enjoy the difference. What happens afterwards – that’s what counts about parties.” Edina, who had her hair hennaed in Morocco, gets ready for her Christmas party in crushed pink velvet and feathers. Dress by Biba £15, boa and ‘diamond’ ring by Bus Stop, £6.50 and £1.95. Robert wears sequined jacket by Dior and ruffled shirt by Just Men.
Stephanie McLean, at 5ft 10in., is the kind of status blonde most men hope to meet at parties. And it was at a party where her husband, a photographer who specialises in nudes, met her. Says Stephanie, “Now when we go to parties we separate – otherwise why bother to go out at all? – but I keep my eye on him. I prefer relaxed, informal parties and almost always wear jeans. Sometimes I get dressed up and he says ‘you look fantatic, we’ll go out.'” Looking dressed up in a glittery silver and black taffeta dress by Polly Peck £12.85. Peter Finley the model who prefers parties for two, wears black satin trousers from Blades.
Film actress Fiona Lewis has the sophisticated face of the Seventies, so it’s not surprising that her idea of a party is simple – and expensive. “Lots of drinks and lots of people, never punch which is a bore and bad for your digestion. Simple things like smoked salmon and chilled white wine are best. And I prefer to wear fantasy clothes which I run up myself from scarves. I ask dishy men and tell them to bring their friends.” Fiona adds her own glitter to a black and white taffeta halter dress, Hildebrand about £18.50 and also a floating red chiffon dress aove right, at Feathers £25. Peter Bubb the model wears velvet dinner jacket by Just Men £35.

The Shortest Summer

1970s, Copper Coin, Crochetta, Elliott, harold ingram, Honey Magazine, Inspirational Images, jeff banks, mary quant, Maudie Moon, mr freedom, ravel, Richard Selby, Russell & Bromley, Sharcleod, simon massey, stirling cooper, terry de havilland, Vintage Editorials

After the explosion of hot pants and vulgar satin knickers, shorts are still with us, but they’ve emerged neater and brighter – put together with layered vests and skimpy sweaters, legs that go on forever and bright vampy shoes or clogs. It’s the only way to be cool this summer.

Photographed by Richard Selby.

Scanned from Honey, June 1971

Far left: T-shirt by Maudie Moon. Clingy crepe shorts by Simon Massey. Thigh high socks by Mr Freedom. Left: Banlon bomber jacket and plain fluted shorts by Jeff Banks. Tights by Quant. Right: Banlon vest, shorts and shirt all by John Marks. Tights by Quant. Shoes by Ravel. Far right: Banlon vest with plain black shorts by John Marks. Banlon shirt by Jeff Banks. Tights by Quant. Shoes by Elliotts.
Far left: Striped cotton knit sweater and plain shorts by Zeekit by Crochetta. Stripy socks by Echo. Lavender suede shoes by Dolcis. Left: Halter neck knit sweater and shorts by Zeekit by Crochetta. Socks by Quant. Clogs by Russell & Bromley. Right: Stripy ribbed vest by Shar-Cleod. Scarlet jersey shorts by Stirling Cooper. Socks by Sunarama. Snakeskin wedge shoes by Terry de Havilland. Far right: Skinny sweater and matching mini vest by Syndica. Linen shorts by Friends. Socks by Quant. Red clogs by Wardle and Williams.
Left to right: Striped skinny rib sweater by Janine at Harold Ingram. Yellow shorts by Copper Coin. Vest and red pepper shorts with green patch pockets both by Peter London. Rainbow acrylic vest by Peter London. Yellow jersey shorts by Stirling Cooper. Woollen football vest by Van der Fransen. Cherry red shirt by Littlewoods. Red Orlon shorts by Syndica.

If All The World Were Summer

1970s, Amir Scorpio, biba, Buckle Under, crowthers, Foale and Tuffin, Inspirational Images, jeff banks, Jonvelle, Just Jane, medusa, stirling cooper, Sujon, universal witness, van der fransen, Vintage Editorials, Vogue
Far left: White cotton sailor shirt from Medusa. Tomato and white gingham dirndl by Just Jane. Panama hat by Buckle Under. Near left: Grass green and white gingham shirt over full green and red gingham skirt by Stirling Cooper. Straw hat from Crowthers. Men’s cream shirts throughout by Jeff Banks.

…Then dressing’s a picnic. All these nice new laundered clothes and country girls from Colette stories out in the green fields under blue Provençal skies, with wine and fruit and flowers.

Photographed by Jonvelle.

Scanned from Vogue, July 1971

Creamy cheesecloth smock and skirt by Amir Scorpio. Hat by Buckle Under.
Smock of field plains, flower or spot prints, ruched and loose over bias skirt of buttercup crepe de chine at Universal Witness. Black straw hat from a range at Van der Fransen.
Near right: Flowering crepe de chine blouse by Sujon. Fully gathered emerald cotton skirt by Just Jane. Straw hat from Buckle Under. Far right: Black and red and brilliant Liberty mixtures gathered in frills and flounces by Foale and Tuffin. Flower and suede belts by Buckle Under.
Sky cotton blouse with red buttons, red stitching and long blue skirt by Sujon. Blue suede belt by Buckle Under. Black hat from Van der Fransen.
Cotton lawn smock in primary patches by Foale and Tuffin. Panama by Buckle Under. Clogs from Biba.

Satin Goes To Blazers

19 magazine, 1970s, Angela at London Town, Ann Reeves, biba, bus stop, Copper Coin, crowthers, hard rock cafe, Harri Peccinotti, Hope and Eleanor, Inspirational Images, jeff banks, lee bender, mr freedom, Ronnie Stirling, sheridan barnett, stirling cooper, Titfers, Vintage Editorials

gone to blazers 1

Purple satin blouse by Ann Reeves. Green satin jacket and matching green satin Oxford bags both by Sheridan Barnett for Copper Coin. Belt from Bus Stop. Rainbow brooch by Cash Graphics.

The original St Laurent satin blazer would cost you around £50, but otherwise they are available from about £10 and probably only you will know the difference. The best ones are from Bus Stop… very Joan Crawford, complete with ‘Forties’ shoulder pads. One thing’s for sure… you must have at least one in your wardrobe. They look particularly good worn over jeans and T-shirts, but if you want to look smart, wear them with matching trousers, a skirt, or over a printed dress.

Dreamy editorial which uses the brand spanking new Hard Rock Cafe on Park Lane in London as its backdrop.

Opened on 14th June 1971, by Isaac Tigrett and Peter Morton, its original decor was less memorabilia, more American-diner-transported-to-London. Sensing a gap in the market for musicians playing in London but unable to get a decent burger etc, within a decade they were expanding into the international chain it is now. The original is the only one I’ve ever visited, and it maintains a lot of its authentic charm – as long as you avoid the busy times. Oh how I wish I could time travel back to this era though.

This isn’t the first HRC-based photoshoot I have scanned, and I’m sure it won’t be the last. Its authentic-feeling interiors, much like Brighton’s seafront, seemed to lure photographers and models like moths to a flame.

Photographed by Harri Peccinotti.

Scanned from 19 Magazine, September 1971.

gone to blazers 2

Crepe shirt by Ronnie Stirling at Stirling Cooper. Jade green satin blazer with black check (has matching pleated skirt not shown) from Mr Freedom. Panda brooch from Susan Marsh, Chelsea Antique Market.

gone to blazers 3

Blue denim hat by Titfers. Yellow satin blouse by Jeff Banks. Green satin jacket with red buttons by Sheridan Barnett for Copper Coin. Elvis brooch by Cash Graphics. Parrot brooch from a selection at Hope and Eleanor.

gone to blazers 4

Long sleeved white satin blouse with bow at neck by Ann Reeves. Single breasted red and white striped blazer by Angela at London Town. Sunglasses from Biba. Hand brooch from Hope and Eleanor.

gone to blazers 5

Blue and red printed rayon crepe dress and blue satin blazer with red buttons, both by Lee Bender at Bus Stop.

gone to blazers 6

Black rayon shirt with floral print and tie belt. Black satin double breasted blazer with self buttons and padded shoulders, both by Lee Bender at Bus Stop. Aeroplane brooch from Cash Graphics.

gone to blazers 7

Red and white spotted cotton button through dress by Lee Bender for Bus Stop. Royal blue satin blazer from Crowthers.

gone to blazers 8

Red cotton hat from Titfers. Long sleeved white rayon blouse with sail boat print by Lee Bender at Bus Stop. Double breasted blue satin blazer with red buttons by Sheridan Barnett for Copper Coin. Sunglasses from Biba.

Day Trippers

19 magazine, 1970s, biba, Bilbo, Chelsea Antiques Market, gordon king, Harri Peccinotti, Inspirational Images, jeff banks, Malcolm McLaren, miss mouse, quorum, rae spencer cullen, Sex, sheridan barnett, stirling cooper, strawberry studio, terry de havilland, Uncategorized, Vintage Editorials, Vivienne Lynn, vivienne westwood

day trippers - peccinotti - 1

White dress with music and rose print by Miss Mouse. Snakeskin shoes from Bilbo. Red and white spotted dress with white trimming by Miss Mouse.

Photographed in Singapore by Harri Peccinotti.

Scanned from 19 Magazine, May 1975.

day trippers - peccinotti - 2

Black and green floral print halterneck dress from Biba. Black and gold shoes by Sex. Green floral halterneck dress by Biba. Black and gold brocade shoes by Biba.

day trippers - peccinotti - 3

Shocking pink pintucked cotton dress by Sheridan Barnett at Quorum. Black snakeskin shoes by Bilbo. Red cotton sack dress with hip pockets by Sheridan Barnett at Quorum. Red suede and snakeskin shoes by Terry de Havilland.

day trippers - peccinotti - 4

Dusty pink sun dress with black piping by Strawberry Studio. Grey suede shoes by Terry de Havilland.

day trippers - peccinotti - 5

Blue cotton dress with Dorchester motif. Coffee dress with Savoy motif, both by Jeff Banks.

day trippers - peccinotti - 6

White cotton culotte dress by Stirling Cooper. White shoes from Secondhand Rose, Chelsea Antique Market. White cotton sun dress by Stirling Cooper. White shoes from Secondhand Rose.

day trippers - peccinotti - 7

Navy cotton sundress with cross over straps by Gordon King.

Get Shirty

1970s, Adrian Mann, alice pollock, alkasura, Butler & Wilson, cacharel, che guevara, Dick Polak, Honey Magazine, Ian Batten, Inspirational Images, jeff banks, Joseph, marie france, quorum, Roger Nelson, stirling cooper, Susie Craker, universal witness, van der fransen, Vintage Editorials

get shirty 3

LEFT: Salmon pink crepe overblouse with short fluted sleeves, Marie France for Quorum £10 approx, from Quorum, 52 Radnor Wealk, SW3 and Heath Street, NW3 ; Quorum shops at all branches of Peter Robinson. Satin trousers, Alkasura £6.50, ,from Alkasura, 304 King’s Road, SW3. Apricot beads £5, amber bangles from 20p each, wide yellow bangle £2, all from Emeline. RIGHT: Crêpe shirred blouse. with tie neck, Alice Pollock at.Quorum £10 approx, from Quorum, 52 Radnor Walk, SW3 and Heath Street, NW3; Quorum shops at all branches of Peter Robinson. Green satin trousers, Jeff Banks £7.50, from Jeff Banks Shop at Peter Robinson, Oxford Circus, W1; City Stylish, Newcastle. Gilt dress clips, Universal Witness from 25p each.

The season of the shirt. Wild and waisted. Smart, sharp and snappy. Crisp, cuffed sleeves for the new tight and tailored look. Soft and slinky overblouses to revive the romantic 40s.

The first picture has got to be one of my favourite fashion shots of all time. Such joy in movement, perfect lighting, and harmonious colours from the most heavenly Quorum clothes.

Photographed by Dick Polak.

Scanned by Miss Peelpants from Honey Magazine, May 1973.

get shirty 1

LEFT: Crisp white crêpe pintucked overblouse £8.50, from all branches of Bus Stop (mail order 30p from 3 Kensington Church Street W8). Satin trousers, Alkasura £6.50, from Alkasura, 304 King’s Road, SW3, Thin patent belt, Gay Designs 69p; sea green waist-length bead necklace £4.50, short green necklace £3, and art-deco bangles £2 each, all from a selection at Butler & Wilson. RIGHT: Neat cotton sports shirt with patch pockets, Cacharel at Joseph £8.50, from Joseph, 33b King’s Road, SW3 (mail order 25p). White cotton trousers, Jeff Banks £7.50, from Che Guevara, Kensington High Street, W8 (mail order 25p) ; Jeff Banks shop at Peter Robinson, Oxford Circus, W1. Thin leather belt, Baggage Et General £1.10; plum plastic bangles, Adrien Mann 25p.

get shirty 2

LEFT: Finely striped cotton casual shirt, Ian Batten at Stirling Cooper £6.50, from Stirling Cooper, 94 New Bond Street, W1 ; Stirling Cooper shops at DH Evans, Oxford Street, W1 ; Peter Robinson, Oxford Circus, W1, Leeds, Norwich and Cardiff ; Escalade, Brompton Road, SW3; Kendal Milne, Manchester. Gaberdine Oxford bags, Alkasura £9.50, from Alkasura, 304 King’s Road, SW3. Long polka-dot scarf, Van der Fransen £1 ; wide amber bangle, Paul Stephens 25p; ebony clutch bangle, Adrien Mann £1 ; stretchy webbing belt, Gay Designs £4. RIGHT: Button-through striped cotton blouse with matching attached cravat and deep cuffed sleeves, Ian Batten at Stirling Cooper £7.50 (stockists as for shirt above). Cotton trousers, Jeff Banks £7.50, from Che Guevara, Kensington High Street, W8 (mail order 25p) ; Jeff Banks shop, Peter Robinson, Oxford Circus W1. Enamel dress clips, Universal Witness from 25p each; wavy webbing belt, Gay Designs £4; amder bangles, Emeline 20p each.

get shirty 4

LEFT Smartly striped square-necked. crepe-de-chine overblouse with set-in short sleeves, Suzy Craker at Roger Nelson £9.50, from Way In, Harrods, Knightsbridge, SW1 (mail order 25p) Che Guevara, Kensington High Street, W8 ; Crocodile, Kensington High Street, W8 and .branches. Lilac Trevira trousers, Jakie Ross at Jon Elliott £6.70, from D H Evans, Oxford Street, W1 ; I Spy, Oxford Street, W1 ; Sidney. Smith, King’s Road, SW3; Hendersons, Liverpool. Elastic and leather belt from a selection at Escalade ; bangles, Emeline £2 each. RIGHT : Rainbow striped loose overblouse with sweetheart neckline and puff sleeves, Ian Batten at Siding Cooper 16.50, from Stirling Cooper, 94 New Bond Street, W1 ; Stirling Cooper shops at D H Evans, Oxford Street, W1 Escalade, Brompton Road, SW3; Peter Robinson, Oxford Circus, W1, Leeds, Norwich and Cardiff ; Kendal Milne, Manchester. Gaberdine Oxford bags. Alkasura £8, from Alkasura, 304 King’s Road, SW3. Lime green patent belt, Gay Designs 69p; long bobble beads, Paul Stephens, 85p.

The Folk Art Craze

1970s, christian dior, Dress Den, Frank Horvat, Inspirational Images, jeff banks, Jorn Langberg, kensington market, vanity fair

The Folk Art Craze - Frank Horvat - Jan 71 b

Every designer is saying it loudly, clearly, boldly, prettily… the hand-made look is here. Maybe it started as a reaction against the badly-made, thrown-together, hotch-potched dolly era; maybe this reaction set the tide running for antique markets where painstaking workmanship could be picked up still; maybe it’s that elusive feeling in the air that a designer’s sensitive seismograph picks up and translates in his own distinctive handwriting. Whatever it is – it’s here.

Jorn Langberg of Christian Dior – London plots it out in warm brown velvet, got together with a brief, embroidered waistcoat and a deeply embroidered peasant skirt… at the other end of the scale the Dress Den at Kensington Antique Market tops a thick aubergine cotton skirt spilled with bright wool flowers with a scrap of bolero, pictorially embroidered over every centimetre of the scalloped front. If you’re skilled with a needle, have a good eye for colour and shape there’s no reason why you can’t put yourself ahead of the game. But this is a painstaking look, a one-off original look that can’t be tossed off in an evening by a hopeful but bodgy amateur needlewoman.

Both shirts by Jeff Banks; all accessories from Kensington Antique Market.

Fashion by Lorna Cattell.

Photographed by Frank Horvat.

Scanned by Miss Peelpants from Vanity Fair, January 1971.

The Folk Art Craze - Frank Horvat - Jan 71 a

Designers have their say.

1970s, Bata, Bermona, biba, bus stop, edward mann, gordon king, jeff banks, lee bender, mary quant, petticoat magazine, Phillip Bergman, Russell & Bromley, Sarah Dare, sheridan barnett, simon massey, Steve Hiett, Sue Hone, Vintage Editorials

fashion forum - sheridan barnett

Sheridan Barnett at Simon Massey, stripe bloomers and coloured top, £10.50 at Clangers, Shrewsbury. Mary Quant tights, 75p. Quant socks, 50p. Biba wedgies, £4.90. Sheridan Barnett stripe taffeta pants, £5.50 with dress to match £6.75.

Sheridan is twenty-five and very much a designer’s designer. He lives clothes to such an extent that honestly he has no clear idea at all of the sort of person who might wear his things. At the moment he is working for Simon Massey doing his thing, while Janice Wainwright, their other designer, does hers. He does have to compromise with Simon Massey because when he designs he goes the whole way, cutting out, naturally, a large part of the more conservative public, so he produces some simpler clothes with each new range. His summer range certainly needs a lot of confidence to carry it off. When we saw it, a great big profusion of bright clown clothes, the only other people to pass come rent had been the press who loved every little bit. It’s a happy melee of taffeta stripes, little dresses to wear with frilly bloomers underneath. Vogue had photographed them and 19 were anxious to use them at the very same time as we were. Yet in December when we spoke to him, the powers at Simon Massey were having thoughts about the range, feeling that clowns might be too ‘avant garde’ for the moment. But mainly on the strength of all the publicity they are getting, Simon Massey put them through with their fingers crowd for their success. It would certainly have been a pity if they hadn’t. He has also organised some clown hats to go with them and he is talking about wafer-thin sandals or great big clogs. When we met him he was wearing Oxford bags, spotted bow tie and a beautiful satin blazer with a clown-inclined fuzzy feather button-hole.

The job of the designer starts long before anyone else’s. They have to be able to think ahead to judge the mood of the public, but more, at this stage to sort out their own feeling as to the coming moods.

As Mary Quant says, a designer lives with an idea for so much longer than everyone else, he or she naturally progresses from it on to the next thing. It’s a very slow, deliberate progress and a very natural one.

If you look at the trends over the last year or so you can see how and why the evolution has been such as it is.

Most designers see their year split down the middle. They usually work for spring and summer, keeping those two seasons quite closely connected and then for autumn and winter, again co-ordinated with each other.

What is a designer? As Philip Bergman pointed out as one of the six people we interviewed for this feature, a designer is actually one of many things. He could be a ‘designers’ designer’ thinking clothes as totally related to himself and his own feelings or he could be very much commercially-minded. In other fields you can see a lot of design work, bearing the mark of their owner, obviously performing a task as a pure art form. With clothes designing, a man or a woman must be able to do far more than just draw nice-looking sketches.

In actual fact the six we talked to were far more down-to-earth – and aware of the industrial/business side of their trade than we had imagined. We could have expected to find them living with their heads in a creative cloud, one hand on the drawing board, the other scratching their chins in bemusement at us worldy fashion morons. That wasn’t anything like true. Most of them have either gained a specific technical knowledge and gone in to design or accumulated it through years of experience.

It’s this technical knowledge that is essential to today’s successful designer. After all, there’s no point in him or her designing some fabulous creation that everyone would go crazy over, only to find it totally unpractical and extortionately expensive to produce. It’s difficult for any creative person to work in industry because basically it is almost impossible to compromise aesthetics with the practicalities of living.

The readers complained last week that either prices were too high or quality must be improved, but fashion is very much a business. A manufacturer is concerned with producing as many garments as he can at the lowest cost so that might mean a slightly lower quality fabric or faster production. The buyer, too, is chiefly concerned that sales and stores do put quite a high `mark-up’ on clothes (that’s the profit they make between the price they buy the clothes at from manufacturers and the cost of the garment in the shops). There really isn’t a lot the designers can do about the state of the affairs, other than use their technical knowledge to keep prices down.

Some of the letters we receive here at Petticoat from readers complain that all anyone’s thinking about is what people in London are wearing, that the clothes they see in the shops in London they just couldn’t find in the provinces. In actual fact, as the buyers and designers agreed, the image of London being the place is dead and gone. No buyer buys anything different for her provincial branches and likewise, no designer has the image of ‘a London girl’ in mind when he’s sketching.

Stylewise all the designers were agreed with our readers that girls should start looking like girls again. Some of the designers turned to the fabrics that will help, like Jeff Banks, others to feminine styles, like Mary Quant and Lee Bender. Take a look and read their comments on fashion. . . .

Fashion by Sue Hone. Photographed by Steve Hiett.

Scanned by Miss Peelpants from Petticoat, February 1972.

fashion forum - lee bender

Lee Bender wool smock with toggle fastening, £6.50. Cord half mast pants, £3.95. Quant cover-ups, 75p. Stirling Cooper sox, 95p. Bata shoes, £4.99. Bermona madras print Mother Hubbard hat, £2. Bus Stop cord pants, £3.95. Angora top, £8.95. Russell & Bromley shoes, £4.95. Quant sox 50p. Stirling Cooper sox, 95p. Biba hat, £2.

Lee Bender, synonymous with the name of Bus Stop which started as a tiny shop five years ago, is now thirty-three and with eight big Bus Stops around the country. “Honestly,” she says, “it’s taken over my life now!” She’s famous for producing clothes that are right up to the minute fashion-wise but very positively wearable ones both as regards price and style. She is every inch a designer as such, doing her own thing and interpreting the current moods as she feels them, usually working on the idea that her customers want to look feminine. “I’m right off this butch thing,” she says, “and since the designers have so much more living time with an idea and consequently get fed up with it before anyone else we can always think ourselves into the next thing quite safely. Fashion is a natural evolution and a slow one and its definitely getting softer and prettier.” At the beginning of each season, Lee sits down and runs off about thirty sketches. They’re all talked through, leaving about twelve which then go to the toile-maker, and on to a design meeting for the final selection. “We don’t have many complaints about quality here,” she said, “because we have a very stringent passing department, but when you’re cutting thousands of garments there’s bound to be something faulty on one or two, isn’t there? “I try hard to maintain a standard of quality,” she said, “but the fabric and the manufacturing costs have gone up. Anyway when the Swinging London thing started everyone just wanted fashion regardless of quality, but surely that whole scene has gone now, hasn’t it? Now we’re back to the really good stuff.”

fashion forum - sarah dare

Gordon King pants with turn ups, £5.75 with smock top, £4.50 write to Gordon King, 106, Gt. Portland St., W1, for stockists. Biba felt hat, £2. John Plenders Leith bangles. Gordon King pants, £6.25 with collared top, £5.25

Sarah, at the age of twenty-seven, is responsible, along with two others, for the sort of separates that have made Gordon King’s name in the rag trade. To Sarah, the fabrics are all important, and, especially where trousers are concerned, the cut. “Fashion isn’t just a gimmicky culture any more — it’s more important,” she says. “It’s not just putting badges and more badges on things, it’s producing clothes the best way we can within the right price limits.” Her spring range saw really neat-looking sailor clothes and she’s taking the freshness of the range on into summer but in some pretty floral prints. She tries to design clothes that are flattering rather than sexy as such and as a woman thinking clothes for women she knows how much difference a simple seam somewhere can make. “Well,” she says, “people do wear things that don’t suit them, don’t they ?” There are plenty of pants in her summer range, just as well-cut but much more feminine. ‘Trousers have been so butch for such a tong time now, haven’t they?” she said, “so I’ve put in waistbands and lots of back zips. It’s taken a while for some of the buyers who’ve seen them to get used to them but I think that if by putting a seam scooping round the hip, it’s a nice way of looking good and staying in fashion . ” She’s also brought out a great new shirt range for summer, something she really wanted to do, “I wanted to take shirts away from the usual collar, cuffs and button-front image.” That’s just what she has done. In bright floral cottons, in greens, pinks, oranges, her shirts have sailor collars, huge kimono sleeves flap shoulders or frills and tie belts. You can always rely on a woman to know what women want, can’t you?

fashion forum - jeff banks

Yellow shirt, £4.50, Miss Selfridge. Jeff Banks velvet pants, £8.25 and zip up cardigan, £6.50, both from Stop The Shop, SW3. Bata shoes, £4.99. Edward Mann blue hat, £2.80. Jeff Banks drill pants, £5.75, Smock top, £5, both at Stop The Shop, SW3. Blue shoes, £4.90, Biba W8. Edward *Mann Main hprat .7f1

Of all the designers in fashion today, Jeff probably has the best reputation, not only for possessing tremendous perception but also for his ability to carry out his designs into production in a truly pr-fessional manner. His knitwear range can take him as long as seven or eight months to see completed, involving trips to the north where his knitters are, endless discussions on technicalities and constant checking. He sees his summer collections as being a natural follow-on to the spring one so if spring was cheesecloth, summer will be some amazing Lancashire striped cotton. “An honest six quid’s worth, these are, not just to wear on high days and holidays.” He starts each season with about twenty-four designs, ends up with eight when he sees how they’re working out. “What I try to do,” he says, looking pretty comfortable himself in a beautiful shirt, funky knit waistcoat, unobtrusive pants amid all the finery of his amazing offices, “is to give girls one or two pieces of clothing to start them off. They don’t simply want to zip on la dress and a look for the day. They want lots of nice things that are comfy.” The shirts he showed us were basic, but with something ‘alien’ about them like frills, bright ric rac or cream lace. They were the sort of thing you could wear to a “summer pop festival without being hot and sticky.” His knitwear you can see a sample of here, where he has gone all out for funky colours (“sickly” he calls them), like these and a lot of beautiful quilting. Generally he likes them to look loose and long with wide sleeves to wear over his shirts with butcher-striped pants. Jeff says he is more pleased with this collection than with any other he has done – no prizes for guessing why!

fashion forum - mary quant

Mary Quant skirt and top, £13.85, from Simpsons, Piccadilly, Wl. Quant tights with seams, 75p. Kangol beret, 80p. Silky pants with top, £18.75, Escalade, SW3, Lucinda Byre branches. Dranella spot brim hat, £3.81. Van der Fransen flower brooch, £l.

She’s now thirty-seven and come a very long way since she opened her first shop, Bazaar in the King’s Road in 1955. In those days it was the clothes she’d learnt to produce at Gold-smiths and accessories she’d go all over the place to pick up. Two more Bazaars and the Ginger Group Production Co. later. She has a range of beautiful knitwear, a world-wide cosmetics firm, a hosiery organisation which includes bras and pants, shoes in her name and a domestic textile range for I.C.I. Mary was the first designer to think about the layered look, so naturally she is one of the first to feel that maybe we’ve had enough of “putting things together rather haphazardly” and that we really want to look a bit more grown up now. Her latest range is the slickest for many seasons, she’s using plenty of functional cotton from seersucker, through some amazing cotton spots and stripes to some fine, lined denim. Unlike other designers Mary doesn’t work totally from sketches. Sometimes she doesn’t sketch at all. An idea might occur to her and she’ll carry it in her head to their workroom, explain to the girls there what she is thinking about, watch it growing on a model. She’s really more of a “builder.” As to her prices, well, “she’s not actually price-conscious,” said her public relations officer, Heather Tilbury, “she’s more realistic.” Anyone can wear Mary’s designs, “just as long as they’re slim,” Her colours for the range are the brightest ones—really poisonous greens, shocking reds and yellows and plenty of pretty prints on fabrics that she travels all over the world to find. Mary’s seen a lot of her dreams come true, not in the least her year-old son Orlando making his presence very widely known.

fashion forum - phillip bergman

Henry Lehr for Muria leather pants, £32, from Muria Club at Harrods. Green jersey with stripes, £10, designed by Phillip Bergman for Muria at Hedgehogs, SW3. Kangol yellow beret, 80p. Paul Stephens belt. Henry Lehr for Muria yellow pants in leather, £32. Leather waistcoat with poppers and appliqué, £35, at Muria Club. Sweater with red. yellow and blue stripes, £12, by Philip Bergman.

To Phillip Bergman, technical knowledge must be the guiding light to a designer. He himself trained for four years as a fabric designer at St. Martin’s college, then went on to the fabric side of fashion at Marlborough Dresses then to designing tee-shirts at Miss Impact. “It’s like any business,” he says, “you must have a thorough technical knowledge. If you don’t there are a number of things you’ll never think of designing anyway!” He doesn’t actually think of himself as a designer at all. I “I simply take the elements needed at the time and produce them.” “There are very few actual designers. There are stylists who produce and editors who co-ordinate. Take these sweaters I’m designing for Muria’s new spring skin range. I told the knitter the colour and shape she knitted them– so who’s the ‘designer’?” Designs must be, above all else, functional. To Phillip, the biggest and strongest influence on fashion in recent years has come from America, whose basic culture has produced the most functional clothes ever. “Basically America has the most powerful media influence in the world. From there the look was emphasised in Paris and mass-produced over here. Every so often you get ethnic feelings creeping in, like the Japanese look or the peasant thing, but the American culture, the Andy Warhol pop thing and Mr. Freedom are the strongest influences. The naval look is a spin off the sort of genuine combat gear the kids in the States were wearing but now we’ve really taken away the whole point of the look.” It’s opinions like these that produced the beautiul sweaters pictured here.

Clothes to raise his temperature

1970s, Adrian Mann, Andre Ledoux, Bernshaw, celia birtwell, christian dior, cosmopolitan, Electric Fittings, jeff banks, ossie clark, Russell & Bromley, Suliman, Uncategorized, yves saint laurent

Clothes to raise his temperature 7

Playsuit and skirt by Ossie Clark for Radley. Shoes from Russell and Bromley.

An incredible editorial, photographed in and around Nice. I dream of returning to Nice with a wardrobe full of these frocks…

Photographed by Bill King.

Scanned by Miss Peelpants from Cosmopolitan, November 1973.

Clothes to raise his temperature 1

Cire raincoat by Andre Ledoux. Peeptoe shoes by Saint Laurent. Sunglasses by Dior.

Clothes to raise his temperature 2

Forties dress by Jeff Banks. Perspex shoes from Russell and Bromley.

Clothes to raise his temperature 3

Dress by Bernshaw. Fur coat by John Bates for Austin Garritt. Shoes from Russell and Bromley.

Clothes to raise his temperature 4

Lurex dress by Mary Quant. Shoes by Saint Laurent.

Clothes to raise his temperature 5

Tie back jumpsuit by Electric Fittings.

Clothes to raise his temperature 6

Silk dress and jacket from The Suliman Shop.

Welcome Summer

1970s, Adrian Mann, Angela at London Town, biba, Browns, clobber, Feathers, gillian richard, gladrags, Jean Claude Volpeliere, jeff banks, petticoat magazine, Sacha, Sacha, stop the shop

Welcome Summer - 5 - Jean Claude Volpeliere

Gladrags printed shirt with cotton satin knickerbockers. Plastic and raffia choker by Adrien Mann. Gladrags cotton satin shorts with bib.

Just a quick glance at any of these new mid-year fabrics can lead to all sorts of sunny ideas. Will you take to squashysoft quilting or fall in love with countryside madras printed denim and shiny new satinised cotton? For the romantic there’s beautiful embroidered lawns and more than enough nostalgia in the turn-of-the-century jacquard crepes, woven on precisely the same machines as those of sixty summers past. All ready for you to wear tomorrow — or to keep aside for that long hot summer . . .

Photographed by Jean Claude Volpeliere.

Scanned by Miss Peelpants from Petticoat, April 1971.

Welcome Summer - 7 - Jean Claude Volpeliere

Little bird print shirt and skirt from Biba. Suede wedge shoes from Sacha. Angora brim hat from Browns.

Welcome Summer - 2 - Jean Claude Volpeliere

Blue quilted shorts and shirt, both from Feathers. Blue suede shoes by Sacha.

Welcome Summer - 3 - Jean Claude Volpeliere

Clobber stars and stripes jacket at Stop the Shop. Bermona denim cap.

Welcome Summer - 1 - Jean Claude Volpeliere

Gillian Richard printed dungarees, smock and matching hat from ’27’. Gillian Richard calico smock with matching dungarees from Snob and Irvine Sellars shops. Herbert Johnson hat. .

Welcome Summer - 4 - Jean Claude Volpeliere

Angela smock dress at Stop the Shop.

Welcome Summer - 6 - Jean Claude Volpeliere

Angela calico farmers smock worn with denim jeans, wellington boots and hat.