Mrs Howie

A Peek at the Boutique: Howie

1970s, Boutiques, british boutique movement, harpers and queen, Howie, Howie Diffusion, Mensday, menswear, Mrs Howie, Steve Campbell

‘Casual clothes for men.’ The phrase used to mean T-shirts and jeans. But since Paul Howie opened his shop at 352 Fulham Road, SW10, the phrase has taken on a new meaning: ‘soft, comfy, easy-to-wear looks; clothes that you can just put on and look good in without trying’. That says it all. Nearly all the clothes are exclusive to Howie, but Paul (in the picture) wears a light brown tie-belted raincoat by Deardon & Fay; £68.

Photographed by Steve Campbell.

Scanned from Harpers and Queen, November 1974.

Flora Exotica

19 magazine, 1970s, Adrian Mann, David Anthony, Ferrer Y Sentis, Inspirational Images, Ivory, jap, Joseph, kenzo, Lo Roco, Mrs Howie, Sacha, stirling cooper, Taramina, Vintage Editorials
Floral print dress with lace-up front by Stirling Cooper. Pink shoes by Ivory.

Floral prints are bursting out all over. Add these to crepe de chines, cotton and cotton jerseys and, suddenly, you have the most colourful summer of all.

Photographed by David Anthony.

Scanned from 19 Magazine, June 1977.

Floral print dress with lace up sides by Lo Roco. Gold shoes by Sacha.
Palm print one shoulder t-shirt dress by Ferrer Y Sentis from Joseph.
Shocking pink and yellow bikini by Mrs Howie. Floral skirt by Taramina. Blue shoes by Ivory.
Floral printed lace up dress by Lo Roco. Bangles by Adrien Mann.
Yellow broderie anglaise t-shirt and bright pink floral skirt. Both by Jap at Joseph. Pink shoes by Ivory.