Calico Futures

1970s, Adrian Mann, Andreas Heumann, Averil B, Badges and Equipment, bus stop, chelsea cobbler, Colette Nivelle, Corinne Bricaire, Country Casuals, Crochetta, Dorothy Perkins, Dunhill, Edy Lyngas, Fiorucci, French Connection, Inspirational Images, Ivory, jap, Jean-Charles de Castelbajac, jeff banks, Joseph, Kasparian's Contracts, Kenneth Grange, Lawrence Corner, Leah Hertz, lee bender, Midas, Mulberry, Pierre D'Alby, Sacha, Steve Rothholz, Sun and Sand, Vintage Editorials
Woven waistcoat ,cotton trousers and towelling lined calico jacket, all by Corinne Bricaire from Browns. Necklace from Adrien Mann. Belt from the Mulberry Company. Flat canvas sandals from Sacha. Headphones from Leisure Sounds of Wigmore Street.

The time: mid-morning coffee-break The place: The Post Office Confravision Studios, Euston Tower* The clothes: At last, working gear (you’ll be delighted to see) to cope with both formal and permissive working environments. The fabric: calico, strong and hard-wearing, cotton-based, so it’s comfortable for over-heated offices. Add a dash of towelling, team it with crocheted string vests, scarves, tights and bags for a little wit. The colour: cream—soothing and harmonious for worn executives. Enliven it with a touch of colour here and there (and to pick you out from beige office walls — remove if you need the camouflage).

* One of five office studios provided by the Post Office for its conference-by-TV service. Designed by Kenneth Grange of Pentagram.

An incredibly apposite photoshoot featuring the Post Office’s futuristic ‘Confravision’ studios. To read an original brochure, click here.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, April 1976.

Cream short sleeved shirt, quilted waistcoat, cream jacket and trousers from Country Casuals.
Cream skirt and jacket by Jeff Banks from Averil B, Fulham Road. Scarf by Edy Lyngas. Canvas espadrilles from Sacha.
Calico jumpsuit by French Connection. Vest from Lawrence Corner. Leather bound hessian purse by Lee Bender for Bus Stop. Belts from the Mulberry Company. Stack of chairs from Kasparian’s Contracts Ltd, 288/290 Euston Road.
Strapless shorts suit by Jean-Charles de Castelbajac from Joseph. Silver table croquet game from Dunhill.
Cream tube dress by Leah Hertz from Crochetta. Trousers by Jap from Jap & Joseph. Chelsea Cobbler shoes. Cigars from Dunhill.
Cream sweater by Ivory from Roberta, 94 Golders Green Road. Cream calico tabard by Colette Nivelle from Elle. Calico trousers from Dorothy Perkins. Suede espadrilles from Midas. Bracelets by Adrien Mann. Gilt soda syphon by Dunhill.
Cream short sleeved t shit by Sun & Sand from Conspiracy, 170 Kensington High Street. String vest from Badges & Equipment, The Strand. White shorts from Laurence Corner. Calico jacket by Pierre D’Alby. Clear plastic braces by Steve Rothholz from Fiorucci. Watch by Trafalgar.

Chiconomy

19 magazine, 1970s, Ace, coopers, Inspirational Images, Ivory, Joseph, Ku Khanh, Russell & Bromley, Swanky Modes, Vintage Editorials
Blouse by Sue Barnes for Coopers. Shorts by British Home Stores. Black sandals by Ravel. Glasses by Primetta.

For the budget-conscious with imagination, high fashion is well within reach and, as you can see, many of these crisp, colourful cottons are from surplus and chain stores and even supermarkets. Take a look at Tesco where we picked up an amazing cotton top for only £3.99! We also dressed up the one-time overall by belting the waist, adding masses of jewellery and finishing off with high, strappy shoes.

To prove how good these outfits can look, we shot the photos in Rodeo Drive, a snob area in Beverly Hills. So never turn your nose up at a bargain.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979

Overall from Laurence Corner. Mules by Russell & Bromley. Earrings from Swanky Modes. Belt by Trimfit. Brooch on belt from Swanky Modes.
Navy blouse by Tesco. White pleated skirt by Pret-a-Porter. Blue sandals by Ivory. Glasses from Bombacha. Earrings and necklace from Ace. Pearl bracelet from Joseph. Belt by Trimfit. Brooch by Nicholas Adams.
Lilac overall from Laurence Corner. Lilac strappy sandals by Ivory. Glasses by Primetta. Earrings and necklace from Ace. Satin belt by Trimfit.

Sunsational

19 magazine, 1970s, Adrian Mann, Betty Jackson, Elle, Howie, Ivory, Ku Khanh, Monica Chong, quorum, ravel, Russell & Bromley, Swanky Modes, swimwear
Blue swimsuit by Swanky Modes. Blue glasses by Monica Chong. Jewellery by Adrien Mann.

As it’s my *cough* 40th *cough* birthday next week, I thought I’d theme a few blog posts to celebrate. So this week, they will all be hailing from the July 1979 issue of 19 Magazine. It’s a fascinating period on the cusp between the decades, which I like to think had some kind of immense bearing on the person I am today. Being July I’m afraid it’s a bit swimsuit-heavy, but it’s also one of the greatest, most creative periods for swimwear which, in the case of Swanky Modes, is almost the purest distillation of their aesthetic.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979.

Purple swimsuit with crossover back and purple and yellow swimsuit, both by Paul Howie. Red shoes by Ivory. Purple swimsuit by Elle.
Black swimming costume with white trim by Dorothy Perkins. Black shoes by Ravel. White glasses by Monica Chong. Black slashed costume by Swanky Modes. Shoes by Russell and Bromley. Glasses by Stephen Rothholz. Striped costume by Betty Jackson for Quorum. Shoes by Ivory. Glasses by Monica Chong.
Pink topless swimming costume by Paul Howie.
Both bathing costumes by Swanky Modes. Jewellery by Adrien Mann.
Bright blue costume by Paul Howie.

Inspirational Editorials: Pretty Cute

19 magazine, 1970s, David Fielden, Essences, Inspirational Images, Ivory, Marida, Salvet, Sue Leighton, Tom Leighton, Vintage Editorials, Vivienne Lynn

Cream tiered dress and matching bolero from Essences. Shoes by Ivory.

Cream tiered dress and matching bolero from Essences. Shoes by Ivory.

As a complete contrast to this season‘s brightly-coloured outfits, here are some really delicate and feminine, pastel-coloured dresses. They can be worn for a variety of occasions when dressing up is a must — even on your wedding day, if you’rc looking for something different. You can buy them new or you could be lucky, as we were, and find one in perfect condition in a second-hand shop. However, these dresses are quite expensive, second-hand clothes do tend to be over-priced in London, so keep an eye out for equally stunning outfits in your local secondhand shop.

Photographed by Tom Leighton. Props by Sue Leighton. Hair by Rocky at The Model Agency. Model is Vivienne Lynn.

Scanned by Miss Peelpants from 19 Magazine, March 1979

Pale blue strapless dress by Salvet. Shoes by Ivory.

Pale blue strapless dress by Salvet. Shoes by Ivory.

Ice blue blouse and matching skirt by David Fielden. Sandals by Midas.

Ice blue blouse and matching skirt by David Fielden. Sandals by Midas.

White cotton dress with lace by David Fielden. Hat by Marida. Sandals by Ivory.

White cotton dress with lace by David Fielden. Hat by Marida. Sandals by Ivory.