Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.
I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.
When it’s not a swimsuit but a playsuit that you want; when you’re not splashing, but lounging prettily under a beach brolly; if you have no wish to get wet, but still want to remain in the swim, these are definitely for you. But just make sure that you don’t get thrown in at the deep end!
Another work of genius by James Wedge, which I wonder might have been somewhat inspired by The Dolly Sisters? Modelled by Vivienne Lynn and another model I don’t recognise.
First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.
The time: mid-morning coffee-break The place: The Post Office Confravision Studios, Euston Tower* The clothes: At last, working gear (you’ll be delighted to see) to cope with both formal and permissive working environments. The fabric: calico, strong and hard-wearing, cotton-based, so it’s comfortable for over-heated offices. Add a dash of towelling, team it with crocheted string vests, scarves, tights and bags for a little wit. The colour: cream—soothing and harmonious for worn executives. Enliven it with a touch of colour here and there (and to pick you out from beige office walls — remove if you need the camouflage).
* One of five office studios provided by the Post Office for its conference-by-TV service. Designed by Kenneth Grange of Pentagram.
An incredibly apposite photoshoot featuring the Post Office’s futuristic ‘Confravision’ studios. To read an original brochure, click here.
For the budget-conscious with imagination, high fashion is well within reach and, as you can see, many of these crisp, colourful cottons are from surplus and chain stores and even supermarkets. Take a look at Tesco where we picked up an amazing cotton top for only £3.99! We also dressed up the one-time overall by belting the waist, adding masses of jewellery and finishing off with high, strappy shoes.
To prove how good these outfits can look, we shot the photos in Rodeo Drive, a snob area in Beverly Hills. So never turn your nose up at a bargain.
Photographed by Ku Khanh. Hair and make-up by Colin Booker.
This post is brought to you in two parts. The editorial was, unusually, photographed by two different photographers in two different locations. Tomorrow I will post the photos from Brighton Pier (very exciting for me, as you can guess!). Today’s were photographed in Meeny’s, which was a King’s Road boutique started by Gary Craze in 1972 – specialising in American brands for both adults and children. Clearly showing the same influences as Mr Freedom, this is the first I’ve seen of the interior. The clothes are the very creme de la creme of boutique ‘pop art’ joyfulness.