On the sands of summertime

1970s, anello and davide, annacat, barry lategan, Bombacha, Brigid Martineau, Buckle Under, Casa Pupo, Charles Batten, chelsea cobbler, Crocker Wilson, Diane Logan, Early Bird, edward mann, Inspirational Images, jap, jeff banks, Joseph, Juliet Dunn, katharine hamnett, Ken Lane, kenzo, laura ashley, liberty, liberty's, Rayne, Rosie Nice, Russell & Bromley, sanderson, sarah frearson, Scott Adie, Sujon, The Purple Shop, Vintage Editorials, Vogue, wallis
Long and frilly flower print cotton frocks, all at Wallis main branches. Peachy, below left, a puff-sleeved shirt with deep skirt frill. £12.95. Pink, green, red, white chintzy parasol with sapling handle, £15.50, Crocker-Wilson. Straw with bright ribbon and flowers, Edward Mann, £3.40, at Barkers. Flower and bird glass necklace, £3.50, Bombacha. Flowered cream papier-mache bangles, £7 each, at Emeline. Peachy, below right, with wide sleeves and sash. £13.95. Green/white leafy parasol, £34.50, at Crocker-Wilson; Elle. Wide lacy straw with flowers, by Buckle Under, £11, at Lucienne Phillips ; Smiths, Bath. Cotton and lace drawstring bag, £4.50, at Rosie Nice. Bunches of sweet peas, by Novelty Import Co. Inky blue and brown frock, opposite left, extra beige and scarlet flowers, ecru lace and sweetheart neckline, £15.95. Red/white/green striped parasol, £19.50, Crocker-Wilson. Light blue glass beads, 80p, at Rosie Nice. Rough straw with chocolate velvet, creamy flowers, by Sarah Frearson, £13.75, Lucienne Phillips. Provençal cotton drawstring bag, £3.75, from Brother Sun. Sky blue, brown, natural frock, below centre, in two—camisole lacy top and skirt £15.95. Sandy lacy shawl, £8, at Scott Adie. Opaque amber glass fruit beads, about £28, from Emeline. Plum, blue, orange cotton, right, with lots of lace. £18.95. Sky blue lace shawl, as above. Flowered black chintz and tasselled parasol, £25.50, Crocker-Wilson. Enamel pansy brooch, on silver chain, £6.50, at The Purple Shop. Liberty print Country Cotton drawstring bag, by Brigid Martineau, £7.25, at Harrods. Canvas espadrilles, both pages, £3.50, from The Chelsea Cobbler.

Photographed by Barry Lategan.

Scanned from Vogue, May 1974.

Green, cream and red Liberty printed Tana Lawn halter dress, left, a salad of flowers shirred to the hips. with tiny frills. About £32, at Annacat: Harvey Nichols. Pink, white and blue glass beads, bangle, ring, from Rosie Nice. Cream and green cotton dress, right, trellised and bordered with flowers, flounced and bordered with lace. By Earlybird, about £14.95, from Earlybird; Fenwick. Glass flower necklace, £12, The Purple Shop. Blue bird’s nest earrings, £1.50, Bombacha. White nylon openwork gloves, by Kir, about 95p, John Lewis. Flowers by Novelty Import Co. Deep green and red night-flowering smock, right, each tier with creamy lace. Liberty Country Cotton, by Sujon, £23, Liberty; Parkers of Hampstead; SuperStar; Leeds. Matching green flowered hand-bag with wrist strap, by Brigid Martineau, £7.75, at Harrods. Green/red bird sparkling necklace, Bombacha, £3.50. Espadrilles, £3.50, The Chelsea Cobbler. Hair by Christopher at Vidal Sassoon. Sanderson Wallpaper. Smilax leaves from Pulbrook & Gould. Bird-cage from Casa Pupo. Budgerigars from A1 Studio, 164 Princes Gdns, W.3.
Pale blue, ivory, light terracotta Liberty print Tana Lawn and lace flouncing skirt, above left. Cap-sleeved top. By Sujon, £24, Liberty; SuperStar, Leeds. Long frilled white petticoat, £4.75, at all Laura Ashley branches. Lacy straw, with harebells, by Buckle Under, £10, at Lucienne Phillips;’ Smiths, Bath. Glass beads and flower necklace round wrist, £3.50. Bombacha. Embroidered white espadrilles, £7.99, Russell & Bromley main branches. Black and bright red flowered white jacket; frilled skirt,: above right, piped in black and white. By Jeff Banks, £14.50, £13.50, at Selfridges; Adele Davis. Petticoat, as above. Straw hat, £14, at Diane Logan. Blue bead bracelet, 80p, Rosie Nice. Espadrilles, as above. Blue, scarlet, cream Liberty print Tana Lawn flowered shirred top and skirt, opposite left. About £13, £19.95, at Annacat; Harvey Nichols ; Unicorn, Birmingham. Ribboned straw, Edward Mann, £2.50, at John Lewis. Flowered cream papier mache bangles, £7 each, Emeline. Lacy shawl, £8, from Scott Adie, Flower necklace, £2.50, at Bombacha. Cream chocolate laced boots, £13.95, Anello & Davide. Powder blue, green, pink cotton pleated skirt and cap-sleeved crossover top, cenre. By Jap, £25.95, £16.95, at Jap & Joseph. Espadrilles, £3.50, The Chelsea Cobbler. Lacy shawl, as above. Straw hat, Buckle Under, £11, at Lucienne Phillips. Powder blue, cream, beige tiered pleated skirt, right: Liberty print Tana Lawn with creamy lace and matching button-down bodice. About £23, £14, by Juliet Dunn, at ZigZag; Adele Davis; Smiths, Bath. Green straw with flowers, £14, at Diane Logan and Hampstead Bazaar. Cream laced espadrilles, £6.50, front Rayne at Harvey Nichols. Mother-of-pearl leaf necklace, about £15, Emeline. Hair by Christopher at Vidal Sassoon. Fishing gear, front Harrods. Picnic hampers and raffia bags, all from Habitat. Liberty print Dick Whittington bags and care shopping basket, all from Liberty. Stripy parasol, £19.50, from Crocker-Wilson.
Rose crepe de chine dress, far left, flowered brightly red and white. With V neck, slightly gathered sleeve. Jeff Banks, about £21, at Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Pale straw bowler with flower-painted brim, Diane Logan, £8. White beads with red and white flowers, Rosie Nice, from a selection, from 60p. Gold locket engraved with flying bird, Goldmine at Woolworths. Rose and cream flowered Liberty cotton and leather purse, Chris Trill, £13, at Flight Studio ; Jap & Joseph. White nylon gloves, by Cornelia James. Sunglasses, Elle. Eau de nil crepe de chine dress, centre, stippled with beige and white flowers. Jeff Banks, about 823.95, Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Blonde straw with a bunch of harebells, Buckle Under, £10 at Lucienne Phillips ; Smiths, Bath. Mother-of-pearl leaf necklace, about £15, at Emeline. Flowered glass brooch, £1.50, at Bombacha. Eau de nil leather purse with quilted flower sides. £30, to order from Clive Shilton. Eau de nil and grey silky cotton gloves with violet/blue embroidered cuffs, £5 Browns. Clear flower-patterned Perspex sunglasses, £25.95, Elle, Bond St and Sloane Square. Snake bangle, £2.50, Mulberry Co at Selfridges. Gold bangle, £16.75, Andre Bogaert. Gold rings, from £5.50, at Ken Lane. Sepia flowered crepe de chine dress to mid-calf, left. Sujon, £15, at Liberty ; Image, Bath ; Super-star, Leeds. Flat straw with cream petersham, £7.50, Charles Batten. Mother-of-pearl hat pin, £1, Diane Logan. Pale cream, yellow fake orchids, Crocker-Wilson, £1.65 a pair. Seed pearls, Corocraft, from range at Peter Robinson. Raffia purse, Chris Trill, .E7.70, at Flight Studios ; Jap & Joseph. Speckled cream net gloves, by Katherine Hamnett for Tuttabankem, £3, Browns. Ivory, gold and diamond, pale amber rings, £4, £25, £4, Andre Bogaert.

Travelling Light

1970s, Bombacha, Charles Batten, Charles Grahame, Dickins and Jones, Eagle, Elle, Fiorucci, Honey Magazine, Inega, Ivory, jap, jean junction, jeans, Joanna Jacobs, Joseph, Jump Jeans, kenzo, Macondo, marshall lester, Martha Hill, Roelof Wennink, Russell & Bromley, stirling cooper, Vintage Editorials
LEFT: Flower-appliqued denim sundress with back ties £19.90, from Fiorucci, Brompton Rd, SW1. RIGHT: Lace, beaded denim skirt £15.95, and lace-up appliqued waistcoat £7.95, both by Jump Jeans, from Wallis, Oxford St, W1 and branches; Miss Selfridge, Duke St, W1 and branches; all branches of Top Shop Debenham’s, Oxford St, W1 and branches; Jane Norman, Oxford St, W1.

Summers may come and summers may go but denim never fails us.

Modelled by Joanna Jacobs and unknown model.

Photographed in Florida by Roelof Wennink.

Scanned from Honey, April 1976.

White cotton broderie anglaise lace-up camisole top with ribbon trim, Charles Grahame £6, from Bombacha, 104 Fulham Rd, SW3.
Denim shorts £8.90, from Elle, New Bond St, W1 and branches. Cotton jersey T-shirt £2, from Martha Hill, Marylebone High St, W1. Denim waistcoat with popper fastening and ‘V’ stitched front, Eagle £6.95, from Dickins & Jones, Regent St, Wl. Red velvet pouch bag, Macondo.
Button-through denim boiler suit, £18.99, from Jean Junction, King’s Rd, SW3 and branches. Red shoulder purse, Macondo ; scarf from a selection at Fenwick.
Skimpy striped cotton tube sun top with thin halter-neck straps, Jap £5.95, from Jap & Joseph, 20 Brompton Rd, SW1. Denim stitched Bermuda shorts, Eagle £6.95, from Miss Selfridge, Duke St, W1; Dickins & Jones, Regent St, W1.
LEFT: Navy and white striped cotton back buttoned sundress with kick pleated front, Inega £10.95, from Jigsaw, Heath St, NW3 and Putney; DJ Girl, Dickins & Jones, Regent St, W1; Superstar, Leeds. Sunhat, Charles Batten £7; pale blue sandals, Russell & Bromley £18-99. RIGHT: Denim jeans with detachable cream braces £12.99, from Jean Junction, King’s Rd, SW3 and branches. Tropical printed cotton shirt, £6.50, from Tropical Belt, Beauchamp Pl, SW1. Boots, model’s own.
Oatmeal sweater with maroon and green trim, Ivory £13, from Harvey Nichols, Knightsbridge, SWI ; Miss Selfridge, Duke St, W1; Virgin Rags, Hull and branches. Denim painter’s jeans, Marshall Lester £10, from Harrods, Knightsbridge, SW1 ; Jane & I, Blackheath, SE3 ; Sidney Smith, King’s Rd, SW3. Sunhat, Charles Batten £7.
Hooded zip-up denim anorak £10.50, from Jean Junction, Kensington High St, W8, King’s Rd, SW3 and branches. Denim shorts, Marshall Lester £7, from Harrods, Knightsbridge, SW] ; Jane & Blackheath, SE3 ; Boa, Sheerness. Lime green and white striped cotton T-shirt, Stirling Cooper £2.95, from Ronnie Stirling, Bond St, W1; Top Shop, Oxford Circus, W1; Owen Owen, Coventry and branches.

All Together Now

1970s, Alexon youngset, anello and davide, Correna, Dents, Dranella, edward mann, Elgee, Escalade, Get, gordon king, Honey Magazine, ika hindley, Inspirational Images, jeff banks, Joseph, Martha Hill, mary quant, McCaul, miss selfridge, Mistermonte, Peter Castellano, Reldan, Richard Shops, Stephen Marks, stirling cooper, Sujon, Twomax, Vintage Editorials
LEFT TO RIGHT: Yellow jacket, Stirling Cooper £13.95. Shetland polo neck, Twomax, £3.70. Scarlet wool jacket, Alexon Youngset, £17. Polo neck £3.50, from Joseph, 33b King’s Road, SW3. Fluorescent pink jacket, Stephen Marks £26 (sold as a trouser suit). Shetland polo neck, Twomax £3.50. Acid green wool flannel jacket, Mary Quant £17.90. Cable-stitched sweater, McCauls £2.40. Sunglasses by Correna. All trousers by Sujon, £9.50. Hats by Edward Mann; gloves by Dents.

Jackets are the brightest you’ve ever seen, with enormous checks and swirling swingy backs. They go with vivid sweaters and the widest possible Oxford bags, worn shorter than usual to reveal gleaming white lace-ups and tappy 46 two-tone shoes. What a way to get yourself noticed!

Second model from the left in the top image looks to be Ika Hindley.

Photographed by Peter Castellano.

Scanned from Honey, October 1972.

LEFT TO RIGHT: Bold checked wrapover jacket, Stirling Cooper, £20.95. Sunglasses from a selection by Correna; scarlet knitted gloves, Morley 80p. Lime green. royal blue and white big checked jacket, Stirling Cooper £20.95. Olive green gloves, Dents 70p; sunglasses by Correna. Sugar-pie pink, blue and white bobbly jacket, Gordon King £10. Royal blue woolly gloves, Dents 55p; Lolita glasses from Paris. Wrapover pure wool chequered jacket, Stirling Cooper £19.95. Sunglasses by Correna; gloves, Dents 80p. All skirts £3.50 from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Hats £2.40 by Edward Mann; sweaters £3 by John Craig; tights 39p, Mary Quant; shoes Annello & Davide.
LEFT TO RIGHT: Brilliant green, orange, yellow and cherry-red swing jacket, Stirling Cooper £19.95. Polo neck, McCauls £2.40. King-fisher blue, white and royal blue jacket Jeff Banks £12. Button-up jacket in orange, mulberry and yellow wool. Reldan £17.75. Yellow-yoked jacket in cherry red, yellow and royal blue, Get, £20. All gloves from Dents; sunglasses by Correna; hats £2.40 by Edward Mann.
LEFT TO RIGHT: Sunshine yellow waisted flannel jacket with batwing sleeves, Stephen Marks £20. Red and white pinstripe trousers, made in woollen mixture, Mistermonte at Dolly Day £5.25. Brilliant red, yellow and pink checked woollen jacket, Dranella £13. Plain red gabardine Oxford bags, Sujon £9.50. Pillar-box red wool velour jacket with tie belt, Peter Martin £9 from all brancles of Richard Shops. Navy and while pinstriped trousers, Mistermonte at Dolly Day £5.25. Fluorescent pink, yellow and purple plaid acrylic jacket, Elgee £30. Scarlet gabardine Oxford bags, Sujon £9.50. Red woolly gloves, Morley, 80p. All hats Edward Mann, £2.40; gloves (except Morley) Dents 70p; glasses Escalade £2.95; umbrellas with imitation ivory handles Miss Selfridge £2.45.

Flannel as a Platform for Colour

1970s, Adrian Mann, Alan Rodin, bally, Buckle Under, bus stop, christopher mcdonnell, edward mann, Elliott, emcar, Escalade, flair magazine, Frank Murphy, georgina linhart, harold ingram, harriet, John Craig, Joseph, Juliet Dunn, kangol, lee bender, Mark Russell, mary quant, Muira, Mulberry, Pringle, Russell & Bromley, Sacha, Vintage Editorials
Jersey wrap around jacket, Georgina Linhart £15.50. Shirt, Richard Green £5.50. Sleeveless sweater, Harold Ingram £2.20. Prince of Wales skirt, Emcar £22.50. Shoes, Elliott £15.95. Velour hat, Buckle Under £8.50. Clutch bag, £1.60 by Escalade. / Wool tweed jacket £20.50; wool tweed skirt £10.25, both by Christopher McDonnell. Shirt, John Craig £4.50. Wool cardigan, Harold Ingram £3.25. Hat £5.95; cotton scarf 45p, both by Herbert Johnson. Shoes, Russell & Bromley £14.95. Clutch bag, Escalade £10.75.

Bright girls use their grey matter and use flannel as a platform for colour

Photographed at St. Pancras Station, London. Hair by Gerald at Evansky.

Photographed by Frank Murphy.

Scanned from Flair, September 1972.

Wool flannel double breasted jacket and matching bags, John Marks £14.95. Acrilan jersey shirt, 14.49 ; striped V neck sleeveless wool sweater, £3.50, both by John Craig. Angora pull on, Kangol £1.10. Leather knee boots, Sacha £9.99. Canvas striped shoulder bag, Mulberry £3.50. Flower printed wool cardigan jacket with tie belt and matching pleated skirt, Alan Rodin £19. Striped silky shirt, Joseph £7.50. Striped cloche, Marida £2.80. String of pearls, Adrien Mann £1. Patent shoes, Russell & Bromley £17. Leather clutch bag, Mulberry £7. Tights, Mary Quant 75p. Bangles, Paul Stephens 10p each. Telephone wire bangle, Escalade 40p.
Right: Flannel tie belted jacket, £13.50; checked trousers, £5.50, both by Alan Rodin. Spotted silky shirt, Joseph £7.50. Velour cloche, Buckle Under £8.50. Leather knee boots, Sacha £9.99. Pearl choker, Adrien Mann £1. Leather clutch bag, Cingula £9.50. Wool flannel stitched shirt styled jacket with matching pants, Muira £12.50. Long Giselle scarf, Ascher £4.25. Leather knee boots, Sacha £9.99. Leather shoulder bag, Terry Davis £11. Shopping information page 82.
Striped flannel cardigan jacket with matching pleated skirt, Mary Quant £12. Striped silky shirt, Joseph £7.50. Scoop neck long sleeved lambswool jumper, Pringle £9. Tights, Mary Quant 75p. Thin leather belt, Mulberry £2.20. Patent leather shoes, Russell & Bromley £17. Printed pull on hat, Edward Mann £3.20. Telephone wire choker, Escalade £1. Leather clutch bag, Mulberry £7. Bangles, Paul Stephens 10p each. Flannel cape-sleeved wool dress with checked insets, Harriet £9.45. Peachbloom breton style hat, Buckle Under £11. Tights, Mary Quant 75p. Leather clutch bag with perspex buckle, Cingula £9.50. Printed Acri-lan jersey shirt, £4.91; button-through long sleeved matching cardigan, £4.49, both by John Craig. Two-tone patent shoes, Russell & Bromley £19. Long string of pearls, Adrien Mann £2.70
Striped flannel belted jacket, £5.95; matching pants £5.95, both by Bus Stop. Dicel satin waistcoat, £6; matching pink silk spotted shirt, £7.50; white Dicel satin tie, £2, all by Juliet Dunn. Patent and suede lace-up shoes, Bally £7.95. Leather clutch bag, Mulberry £7.Wraparound wool coat with tie belt, Mark Russell £28.50. Tights, Mary Quant 75p. Pearl choker, Adrien Mann £1. Patent leather shoes, Russell & Bromley £17. Long Giselle scarf, Ascher £4.25. Horn bangles, Escalade £2.50 each. Luggage from a selection at Liberty.

Tutti Frutti

1970s, biba, corocraft, Fenwick, Honey Magazine, Jean Howell, Joseph, liberty, miss mouse, moss bros, outlander, Roger Charity, Russell & Bromley, Sacha, Suzuya, Vintage Editorials
Striped chenille sloppy joe, Suzuya from Joseph. Trousers from Miss Mouse. Scarf from Fenwick. Mules from Russell & Bromley. Poppy earclips from Corocraft.

Ski pants, socks and hot tops – a fresh look for the future with a little help from the past.

Photographed by Roger Charity.

Scanned from Honey, May 1975.

Tightly waisted cotton canvas jacket with bamboo fastenings and cotton canvas tapered trousers both by Miss Mouse. Printed silk scarf from Fenwick. Leather wedge heeled mules from Russell & Bromley.
Ice cream coloured finely striped sweater with slash neck and sleeves and tightly ribbed waist by Outlander. Navy cotton canvas trousers with red contrast stitching by Miss Mouse. Shocking pink kerchief from Liberty. Bright pink knitted ankle socks by Jean Howell. Black suedee and cork wedge sandals with embroidery by Sacha.
Blue and pink striped velour slash-neck top with batwing sleeves and plum leather belt with oval wooden buckle, both from Biba. Scarlet stretch ski pants from Moss Bros. Navy leather wedge mules from Russell & Bromley. Long striped scarf from Liberty. Gilt flower earclips from Corocraft.
Loose cotton short sleeved blouse from Liberty. Jet black ski slacks from Moss Bros. Shocking pink chiffon scarf from Biba. Knitted ankle socks from Jean Howell. PAtent peep toe wedge heeled shoes from Russell & Bromley. Poppy earclips from Corocraft.

Jap’s China Doll

1970s, Butler & Wilson, charles jourdan, harpers and queen, jap, Joseph, kenzo, Vintage Editorials
All from Jap & Joseph. Lalique and silver flower choker from Bellamny. Bakelite and horn bangles from Butler and Wilson. Sandals from Charles Jourdan.

In wide cotton skirts, stripy little jackets and bright Petrouchka colours.

I’ve scoured and scoured but can’t find a photographer credit. Apologies to them.

Scanned from Harpers and Queen, March 1975.

All by Jap & Joseph. Choker and bangles from Butler and Wilson. Shoes from Charles Jourdan.
All from Jap & Joseph.

The Kaleidoscopic Knit Show

2007, Adrian Mann, Alain Walsh, Barnett, clowns, crowthers, Dranella, erica budd, Flair, Hedgehog, Henry Miura, Honey Magazine, Jasper, jeff banks, John Craig, Joseph, mary quant, mr freedom, Originelle, sally levison, Smart'n'Tartan, st honore, Tabu, Vintage Editorials, wallis
Jet black pullover with fluted cap sleeves, Barnett from Wakeford’s, King’s Road, SW3. Billowing sleeved crepe shirt, St Honore. / Stripey Acrilan sweater, Tabu, from Originelle Gloucester Road, SW7. Tangerine crepe shirt, St Honore; ship brooch, Mr Freedom; striped cloche, Levison Originals. Both shirts from Flair, Golders Green Road.

Brighter and brighter, the new brand of knits is coming. Bolder than ever, with huge batwing sleeves, flaring kimono arms and rainbow stripes. Piled on top of one another or over a striking shirt – without any doubt the greatest knits ever seen.

I don’t know about you, but clown and circus-influenced editorials are one of my favourite themes and really quite a staple of the late Sixties and early Seventies youth magazine boom.

Photographed at Foire & Cirque de Rancy, France.

Photographed by Alain Walch.

Scanned from Honey, February 1972.

Khaki wool cricket sweater, Miura from Hedgehog, 135 Fulham Road, SW3. Strawberry-patterned cotton shit, Dranella. / Ice cream coloured Acrylic sweater, Jeff Banks from 2007, Oxford Street, W1. Ladybird cotton shirt, Jasper.
Square necked acrylic sweater, Erica Budd. Full sleeved crepe shirt, St Honore. / Patriotic striped Acrylic sweater from Crowthers, Kensington High Street, W8. Patchwork print cotton shirt, Jasper from Sidney Smith, King’s Road, SW3.
Bright red batwing Orlon sweater, Erica Budd. Ladybird cotton shirt, Jasper. Moon and star plastic brooch, Adrien Mann. / Confetti spotted and striped pullover and scarlet vest, both by John Craig from Joseph, King’s Road, SW3. Lemon brooch, Paul Stephens; bee brooch, Adrien Mann.
Kingfisher blue sweater, Erica Budd from Smart’n’Tartan, Upwest, Oxford Street W1. Goldfish brooch, Adrien Mann. / Navy sweater with small batwing sleeves, Mary Quant from Dickens & Jones. Wild strawberry cotton shirt, Dranella.
Pillar box red and bright yellow Dralon sweater from Wallis. / Navy, scarlet and light blue Acrylic sweater, John Craig from 2007 Oxford Street, W1.

Playmates

19 magazine, 1970s, Inspirational Images, james wedge, jap, Jersea, Joseph, kenzo, swimwear, Vintage Editorials, Virginia, Vivienne Lynn, wigs
Green knitted playsuit with green and cream striped sides and halter neck top. Cream knitted playsuit with green trim. All by Jap for Joseph.

When it’s not a swimsuit but a playsuit that you want; when you’re not splashing, but lounging prettily under a beach brolly; if you have no wish to get wet, but still want to remain in the swim, these are definitely for you. But just make sure that you don’t get thrown in at the deep end!

Another work of genius by James Wedge, which I wonder might have been somewhat inspired by The Dolly Sisters? Modelled by Vivienne Lynn and another model I don’t recognise.

Wigs by Wigwham.

Photographed by James Wedge.

Scanned from 19 Magazine, July 1973.

Cream knitted bikini by Virginia. One piece cotton jersey swimsuit by Jap for Joseph.
Cream jersey wool playsuit trimmed in navy blue. Blue and white striped cotton jersey playsuit with long sleeves. Both by Jap for Joseph.
Grey knitted bikini by Virginia. Black and white cotton jersey and black shorts by Jer Sea of Sweden.

Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials
Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.
Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.
Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.
Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.
Candy stripe cotton halter dress by Mushroom.
Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Flora Exotica

19 magazine, 1970s, Adrian Mann, David Anthony, Ferrer Y Sentis, Inspirational Images, Ivory, jap, Joseph, kenzo, Lo Roco, Mrs Howie, Sacha, stirling cooper, Taramina, Vintage Editorials
Floral print dress with lace-up front by Stirling Cooper. Pink shoes by Ivory.

Floral prints are bursting out all over. Add these to crepe de chines, cotton and cotton jerseys and, suddenly, you have the most colourful summer of all.

Photographed by David Anthony.

Scanned from 19 Magazine, June 1977.

Floral print dress with lace up sides by Lo Roco. Gold shoes by Sacha.
Palm print one shoulder t-shirt dress by Ferrer Y Sentis from Joseph.
Shocking pink and yellow bikini by Mrs Howie. Floral skirt by Taramina. Blue shoes by Ivory.
Floral printed lace up dress by Lo Roco. Bangles by Adrien Mann.
Yellow broderie anglaise t-shirt and bright pink floral skirt. Both by Jap at Joseph. Pink shoes by Ivory.