‘Casual clothes for men.’ The phrase used to mean T-shirts and jeans. But since Paul Howie opened his shop at 352 Fulham Road, SW10, the phrase has taken on a new meaning: ‘soft, comfy, easy-to-wear looks; clothes that you can just put on and look good in without trying’. That says it all. Nearly all the clothes are exclusive to Howie, but Paul (in the picture) wears a light brown tie-belted raincoat by Deardon & Fay; £68.
As it’s my *cough* 40th *cough* birthday next week, I thought I’d theme a few blog posts to celebrate. So this week, they will all be hailing from the July 1979 issue of 19 Magazine. It’s a fascinating period on the cusp between the decades, which I like to think had some kind of immense bearing on the person I am today. Being July I’m afraid it’s a bit swimsuit-heavy, but it’s also one of the greatest, most creative periods for swimwear which, in the case of Swanky Modes, is almost the purest distillation of their aesthetic.
Photographed by Ku Khanh. Hair and make-up by Colin Booker.
Left: Green felt hat from Bombacha. Grey crepe top and matching skirt both by Strawberry Studio. Gloves by Tuttabankem. Silk scarf by Eddie Yap for Howie. Right: Navy blue hat by Charles Batten. Green crepe top and matching skirt by Strawberry Studio. Gloves by Tuttabankem. Scarf from Essences. Brooch from Bombacha.
Skirts are big news! They come in soft, pretty fabrics like crepe and flanesta. Looks are soft and sweet too. So go feminine. Wear skirts that are full, and keep warm with chunky sweaters and long, knitted scarves.
Photographed by Arthur Elgort.
Scanned by Miss Peelpants from 19 Magazine, October 1974.
Left: Rust felt hat by Marida. Rust crepe de chine suit by Marie France. Mixed tweedy cardigan by Outlander. Brown leather shoes by Bombacha. Scarf by Eddie Yap for Howie. Bag from Nostalgia. Right: Hat by Edward Mann. Cream blouse and grey crepe de chine suit all by Marie France. Huge grey cardigan by Crochetta. Grey lace up shoes from Sacha. Silky scarf by Eddie Yap for Howie. Brooch from Bombacha.
Left: Hat by Edward Mann. Blouse by Garilee. Wool cardigan by Johnson & Johnson. Skirt from C&A. Shoes from Sacha. Right: Hat from Bombacha. Green blouse by Garilee. Wool v-neck top by Outlander. Cardigan by Johnson & Johnson. Skirt from C&A. Shoes by Sacha. Beads from Bombacha. Brooch by Adrien Mann.
Left: Red and white striped wool tank top and matching cardigan by Outlander. Cream crepe skirt by Mushroom. Right: Flannel beret at Essences. Cream crepe blouse by Jon Elliot. Cream tank top and matching cardigan by C&A. Pale pink crepe skirt by Marie France.
Left: Blue felt hat by Charles Batten. White silk shirt by Carr Jones. Blue cord pinafore dress by Strawberry Studio. Leather shoes from Bombacha. Silk scarf from Essences. Right: Hat from Nostalgia. White Chinese shirt by Carr Jones. Blue tweed hacking jacket by Jenny Hare at Bombacha. Skirt by Inega. Shoes from Bombacha. Bag from Essences. Scarf by Eddie Yap for Howie.