‘Casual clothes for men.’ The phrase used to mean T-shirts and jeans. But since Paul Howie opened his shop at 352 Fulham Road, SW10, the phrase has taken on a new meaning: ‘soft, comfy, easy-to-wear looks; clothes that you can just put on and look good in without trying’. That says it all. Nearly all the clothes are exclusive to Howie, but Paul (in the picture) wears a light brown tie-belted raincoat by Deardon & Fay; £68.
Photographed by Steve Campbell.
Scanned from Harpers and Queen, November 1974.
Suit by Lee Bender at Bus Stop. Belt by Chris Trill. Shoes from Midas.
“Start squaring your shoulders, tightening your belt and walking on four-inch heels…”
A phenomenal editorial which feels very ahead of its time. This is really the birth of ‘Power Dressing’, from February 1979. There’s a curious juxtaposition of old and new, the old telephone and boudoir chair in the final photo suggest the origins of these suits in the Forties while the clunky ‘mobile phone’ is the signpost to the unknown future. Pre-Eighties and pre-Thatcher (just) – even pre-Miss Peelpants (also, just!) – there’s something quite charming about the modest silhouette here – which is really rather hard to equate with the horrors which were to come. These feel more in line with the New Romantic and Goth garments from the 1980s which I feel passionate about and choose to collect (like Sarah Whitworth, Symphony of Shadows etc), than with Yuppies and Dynasty, although you can just as equally see their genesis here.
Photographed by Christa Peters. Scanned by Miss Peelpants from Cosmpolitan, February 1979.
Suit by Wallis. Silk camisole by Tatters. Shoes from Pancaldi.
Jute tweed suit by Strawberry Studio. Bag by Butler and Wilson. Shoes from Russell & Bromley.
Cotton cord suit by Howie Diffusion. Camisole from Tatters. Belt by Courtney Reed. Shoes from Pancaldi.
Three piece suit by Daily Blue. Shirt by Riva. Purse and shoes by Pancaldi.
Suit by Stephen Marks. Shirt by Pamela Frances. Belt by Courtney Reed. Shoes from Pancaldi.
Wool crepe suit by Jaeger. Shoes by Pancaldi.
Suit with the wiest shoulders and narrowest skirt by Strawberry Studio. Suede shoes by Sacha.