janet reger

Mild Sauce: Be Prepared

1970s, Honey Magazine, james wedge, janet reger, mary quant, mild sauce, underwear

Janet Reger

More James Wedge fabulousness. I’m always delighted to find and scan a ‘new’ James Wedge photoshoot, and this one is adorable, despite lacking the trademark Wedge hand-tinted touch.

You never know when next you may stand revealed in the full glory of your underwear. Will it stand the test? Bare with us and we’ll show you how to steal even the most embarrassing scenes in these glamorous, seductive undies-to-get-caught-in.

Honey. December 1972.

Images scanned by Miss Peelpants

Dress from Browns, pants by Warners

Janet Reger

Janet Reger

Madeleine Foundations

Mary Quant

Maidenform

Loungerie

biba, Honey Magazine, janet reger, monty coles, seventies fashion, underwear

Leaf design bra (£2.75) and pants (90p) by Triumph

Underwear need not just be functional, it can be beautiful too. So with fashion becoming ladylike on top, perhaps it’s time to show some style and imagination on what you wear underneath.

From Honey magazine, December 1974. Photos by Monty Coles.

I want it all.

Images scanned by Miss Peelpants 

Twenties-style slip by Proper Pride (£4.35)

Cami-knickers by Janet Reger (£19.50)

Mild Sauce: Even little girls need support

1970s, charnos, flair magazine, janet reger, margit brandt, mild sauce, Tony Moussoulides, underwear

Margit Brandt for Femilet. Stockings by Charnos. Suspender belt by Rosy of Paris.

Ignoring the slightly dodgy undertones in the title of this fashion spread, it demonstrates why I love the Seventies look so much. I’m a petite girl, with petite curves, and while I’m perfectly capable of going braless, I love bras. Sadly, very few styles appeal to me. I honestly wish I could go shopping in Janet Reger, in the early Seventies.

Photographs by Tony Moussoulides. Flair Magazine, January 1971.

Janet Reger. Stockings by Mary Quant.

Janet Reger. Tights by Wolsey.

Abecita. Tights by Mary Quant.

Stamp of Chic

cherry twiss, janet reger, missoni, mr freedom, norman eales, ossie clark, seventies fashion, sonia rykiel, telegraph magazine
Stamp of Chic
Daily Telegraph Magazine, May 5th 1972

You no longer need time on your hands and London on your doorstep to keep slightly ahead of fashion. Now many of the brighter boutiques sell their clothes by post, and it is as easy to dress well in the Hebrides as in Kensington. For example, Ossie Clark’s screen-printed silk skirt and flowing smock (above) can be ordered separately from Just Looking, 88 King’s Road, London SW3 and 5-7 Brompton Road, SW3. The smock costs £34.10, the skirt £56.65 (plus 25p post and packing).

Fashion Editor: Cherry Twiss. Photographer: Norman Eales.

Browns, 27 South Molton Street, London W1, will send the red and white Indian cotton slip dress (left) for £25, plus 55p post and packing.

The Sonia Rykiel collection at Browns includes the maribou jacket, £28, sweater, £16, and waistcoat, £15. The pleated skirt, £21, is also from Browns.

The yellow trouser suit of Missoni's knits (right) costs £65 from Browns. Shoes by Pierre Cardin, £17.50, from Charles Jourdan.

French knickers, £3.70, and bra, £3.70, in pink silk are by Janet Reger. By post only from Bottom Drawer, 4 bouverie Place, London W2.

Mr Freedom, 20 Kensington Church Street, London W8, post this gaberdine trouser suit designed by Kim Lew. The price is £28, plus 25p post and packing. Walter Albini halter neck top, £18 from Browns.