Lovable

Aquaphilia (Part 1)

1970s, biba, Dorothy Perkins, Gossard, hans feurer, Honey Magazine, Inspirational Images, Kayser, kensington market, lingerie, Lovable, Marks and Spencer, mary quant, Sunarama, Twilfit, underwear, Vintage Editorials
‘Next to nothing’ nylon bra by Twilfit. Black lycra pntie girdle by Dorothy Perkins. Sheer smoky stockings by Mary Quant. / Black and white nylon stretch boxer briefs from Marks and Spencer.

We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.

Stunning editorial shot by Hans Feurer in two parts, half waterproof outerwear and half delicious underwear. Waterproofs next time…

Photographed by Hans Feurer in the Canary Islands.

Scanned from Honey, February 1970.

Light white cut out nylon mini slip from Dorothy Perkins. / Coin spotted camisole bra with matching tricot and lycra porthole-design pantie girdle, both by Lovable. Stockings by Sunarama.
Soft Celon criss cross plunge line bra by Gossard. Pantie girdle by Kayser. Stockings by Sunarama.
Transparent nylon and lycra bra and pantie girdle both from Marks and Spencer. Copper stockings from Sunarama. Pearls from Kensington Market.
Chestnut and cream flared mini slip with see through midriff by Kayser. / Shiny wet look bra slip by Dorothy Perkins.
White cobweb nylon and cotton lace chemise slip by Biba. Pearls from Kensington Market.

Inspirational Editorials: The Greatest Underclothes on Earth

1960s, 1970s, Aspidistra, british boutique movement, Finewear, Foale and Tuffin, Inspirational Images, janet reger, John Dove and Molly White, Lovable, Mexicana, steven hiett, underwear, Vintage Editorials, Vogue

Top left: Red lace waspie by Janet Reger. Transparent white net bra embroidered with hearts by Emanuelle Khanh. Ankle slip by Mexicana. Main image: Serpent and hearts rampant on a sheer peach bodystocking by Molly Dove for Aspidestra, to order at Countdown.

Top left: Red lace waspie by Janet Reger. Transparent white net bra embroidered with hearts by Emanuelle Khanh. Ankle slip by Mexicana. Main image: Serpent and hearts rampant on a sheer peach bodystocking by Molly Dove for Aspidistra, to order at Countdown.

Wonderful to see further mention of John Dove and Molly White’s ‘Aspidistra’ label and to actually see one of the tattoed body stockings which were illustrated in this earlier post on my blog. Also, regular readers will know of my passion for Seventies underwear in general, and Janet Reger underwear in particular, so this stunningly photographed editorial is pretty much win-win as far as I’m concerned. Bubble perm included…

Photographed by Steve Hiett. Scanned by Miss Peelpants from Vogue, April 1970

Red and navy chevrons on white. By Janet Reger.

Red and navy chevrons on white. By Janet Reger.

Set by Lovable

Set by Lovable

Camisole petticoat by Finewear

Camisole petticoat by Finewear

Top: Slip by Foale and Tuffin. Centre: Slip by Finewear. Bottom: Bodice and petticoat by Finewear.

Top: Slip by Foale and Tuffin. Centre: Slip by Finewear. Bottom: Bodice and petticoat by Finewear.