Aquaphilia (Part 1)

1970s, biba, Dorothy Perkins, Gossard, hans feurer, Honey Magazine, Inspirational Images, Kayser, kensington market, lingerie, Lovable, Marks and Spencer, mary quant, Sunarama, Twilfit, underwear, Vintage Editorials
‘Next to nothing’ nylon bra by Twilfit. Black lycra pntie girdle by Dorothy Perkins. Sheer smoky stockings by Mary Quant. / Black and white nylon stretch boxer briefs from Marks and Spencer.

We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.

Stunning editorial shot by Hans Feurer in two parts, half waterproof outerwear and half delicious underwear. Waterproofs next time…

Photographed by Hans Feurer in the Canary Islands.

Scanned from Honey, February 1970.

Light white cut out nylon mini slip from Dorothy Perkins. / Coin spotted camisole bra with matching tricot and lycra porthole-design pantie girdle, both by Lovable. Stockings by Sunarama.
Soft Celon criss cross plunge line bra by Gossard. Pantie girdle by Kayser. Stockings by Sunarama.
Transparent nylon and lycra bra and pantie girdle both from Marks and Spencer. Copper stockings from Sunarama. Pearls from Kensington Market.
Chestnut and cream flared mini slip with see through midriff by Kayser. / Shiny wet look bra slip by Dorothy Perkins.
White cobweb nylon and cotton lace chemise slip by Biba. Pearls from Kensington Market.

Cheap and Lovely

1970s, Angela at London Town, anji, biba, bus stop, Dorothy Perkins, edward mann, erica budd, harold ingram, Inspirational Images, Jean Claude Volpeliere, lee bender, mr freedom, petticoat magazine, Sacha, Sue Hone, van der fransen, Vintage Editorials

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Calico blouse from Bus Stop. Gingham skirt by Angela of London Town. Flower brooch from Gear. Edward Mann hat. Mr Freedom sox.

It’s not only the birds that are going cheap this spring – fashion is too. For so many great new ideas and at such an early stage in the proceedings, they seem to be asking us to pay very little. So we can show you wear-every-day clothes at your price to our heart’s content.

Photographed by Jean Claude Volpeliere. Fashion by Sue Hone.

Scanned by Miss Peelpants from Petticoat, February 1972.

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Left: Check pleated skirt from Bus Stop. Tee by Harold Ingram. Van der Fransen scarf. Right: Dorothy Perkins check mini skirt and tee-shirt.

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Left: Dorothy Perkins brushed denim jeans and smock. Van der Fransen beads. Ravel suede shoes. Right: Dorothy Perkins cord jeans. Angela at London town floral blouse. Chenille bolero by Erica Budd. Silver watch from Biba. Beret by Edward Mann. Shoes by Sacha.

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Cheesecloth skirt and blouse from Bus Stop. Bermona hat. Ravel shoes.

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Red and navy motor car sweater by Janine at Girl shops. Red smock coat from Bus Stop. Red pants by Angela at London town. Ravel shirt. Edward Mann hat.

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Yellow print dress by Anji. Edward Mann felt hat with cherries.

Vintage Adverts: We endeavour to keep our girls to the straight and narrow

1970s, cosmopolitan, Dorothy Perkins, Inspirational Images, Vintage Adverts

dorothy perkins advert october 79

The straight and narrow path is open to any girl at Dorothy Perkins with straight skirts, waisted dresses and a full complement of knitwear, silky blouses and slightly shaped jackets.

Scanned by Miss Peelpants from Cosmopolitan, October 1979

Inspirational Images: Ironing in your undies

1970s, Abecita, Dorothy Perkins, Gossard, Inspirational Images, margit brandt, Marks and Spencer, steven hiett, underwear, Vintage Editorials, Warners

Left by Gossard. Right by Marks and Spencer.

A Little More Than Nothing

I must confess that I often find myself ironing in my underwear. Likewise cooking and cleaning. Seems a shame to get things dirty and creased, or myself all hot and bothered, whilst doing household chores. I fear this ‘outs’ me as rather anally retentive as far as clothes are concerned but, I don’t imagine it comes as much of a surprise to anyone.

The other thing with ironing is that I am often ironing a particular outfit at the last minute (having changed my mind fifteen times already…) and it needs to be instantly yanked on while I fly out of the door (having checked twenty times that the iron is turned off. Yes, I am also OCD). So I smiled a smile of familiarity when I saw these gorgeous photographs by Steve Hiett for Flair Magazine.

As always, Seventies undies completely trump all modern underwear as far as I am concerned…

Photographed by Steve Hiett. Scanned from Flair, August 1972

Left by Margit Brandt for Femilet. Right by Warners.

Left by Abecita. Right by Dorothy Perkins.