Sanpro goes New Wave! Of course this image is far too good for a Dr. White’s advert really.
Scanned from Cosmopolitan, July 1977.
“I’m the young man standing in front of the sunset looking as if butter wouldn’t melt in my mouth. I was caught red-handed mooning around the two girls in the picture, and they asked me to write this ad. They want me to tell you that the clothes they are wearing are designed by Frank Usher, and made in Courtelle Voile. Apparently that is a light, flowing fabric in 100% Courtelle, and is as easy to wash as throwing into a washing machine. I believe them, after all, who’s going to argue with such good looking girls”.
Can any men out there confirm if this is, indeed, true? I had no idea you all thought about synthetic fabrics so much to be honest…
Scanned from Harpers and Queen, May 1975.

I’m not sure it gets much more 1973 than the styling here. Almost worthy of a Roxy Music cover. In fact, it wouldn’t surprise me if it was consciously or subconsciously influenced by that.
Scanned from 19 Magazine, July 1973.