alligator

The Mac is Back

19 magazine, 1970s, alligator, Andrew Holmes, anello and davide, Bermona, C&A, Chris Trill, Deco Inspired, Four Seasons, Illustrations, Jasper, johnson and johnson, kangol, lloyd johnson, Sacha, sheridan barnett
LEFT: Light green hat, by Bermona, £5.30. Cream raincoat, by Elgee, £34. Tan shoes, with buckle fastening and fringe, by Sacha, £18.99. Green scarf, from Johnson And Johnson, from £1.50: Black hat, by Bermona, £7.25. Cream raincoat, by Jasper, £29.95. Lace-up shoes, Grey leather bag, by Chris Trill, £32. Black scarf, with spots, from Johnson And Johnson, from £1.50.

No need, any longer, to be just another bedraggled figure, walking in the rain. Take a long look at the macs we’ve chosen for you – six glamorous shapes to help you look your best. Now you, too, can go singing in the rain!

Illustrations by Andrew Holmes.

Scanned from 19 Magazine, October 1975.

LEFT: Hat by Bermona, £7.50 Green gaberdine, two-tiered rain-coat, by Four Seasons, £32. Court shoes by Sacha, £18.99. Grey hat, by Bermona, £4.95. Grey trench coat, by Sheridan Barnett at Quorum, £32. Tan court shoes by Sacha, £12.99. RIGHT: Beige Fugora beret, with pompon, by Kangol, £1.60. Green shoolgirl mac, from C & A, £17.95. Two-tone bar shoes, by Anello And Davide, £7.70. Brown leather bag, by Chris Trill, £34. Scarf from Essenses, from £2. Black felt beret, by Kangol, £1.80. Leopard-skin rain-coat, by Alligator, £30. Tan leather lace-up shoes, by Sacha, £14.99.

Aquaphilia (Part 2)

1970s, alligator, Bermona, bus stop, chelsea cobbler, Dannimac, hans feurer, Honey Magazine, Inspirational Images, lee bender, mary quant, old england, Russell & Bromley, valstar, Vintage Editorials, Weathergay
Short, sharp, patent vinyl reefer jacket by Valstar. Perspex waterproof beach watch by Old England.

We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.

As promised, the waterproof outerwear counterpart to the last post.

Photographed by Hans Feurer in the Canary Islands.

Scanned from Honey, February 1970.

Polished patent vinyl trench coat by Valstar. Thigh high PVC wader boots to order from the Chelsea Cobbler. Cotton vest dress from the Kensington Antique Market.
PVC safari raincoat by Dannimac. Boots by Russell and Bromley. Kerchief by Kreier.
Zipped and fringed rubberbacked cotton cowgirl rain jacket by Valstar. Jersey trousers by Bus Stop. Wet look boots by Mary Quant’s “Puddleducks”.
Stormcoat in waterproof rubberised cotton by Valstar. Wet look boots by Mary Quant’s “Puddleducks”.
Long, lean fringed rubber-backed cotton trench coat by Valstar. Bandana by British Home Stores. Wet look boots by Mary Quant’s “Puddleducks”.
Buckled up PVC fisherman’s rain jacket with mtaching trousers and sou’-wester, all by Alligator.
Silver-studded, saddle-stitched rain jacket in PVC by Rainsport.
Belted mid calf gaberdine trench coat by Alligator. Jersey trousers by Bus Stop. Wet look boots by Mary Quant’s “Puddleducks”.
Skinny mini PVC raincoat by Rainsport. Sou’-wester by Bermona. Waterproof boots by Russell and Bromley. Perspex beach watch by Old England.
Lacquered PVC raincoat with matching trousers and sou’-wester all by Weathergay. Wet look boots by Mary Quant’s “Puddleducks”.

Wet Stuff

alligator, che guevara, christopher mcdonnell, gordon king, Honey Magazine, monty coles, topshop, way in
No, no mild sauce prefix (arf arf!). It’s been rather damp in dear old Blighty lately, which has actually done the unthinkable/unbearable and forced me into actual shops where you buy actual new clothes (I needed some kind of trench-y raincoat thing and was starting to think I would have to wait forever to find the perfect vintage one I wanted) and obnoxious people push you away from the full-length mirrors and waft a disdainful hand at you (I kid ye not, my expression was pretty much the same as the photo immediately below…). Anyway, I’ve been meaning to scan this frankly awesome shoot from Honey magazine for simply ages. And given the current climate, it finally seemed very appropriate. 
Photos by Monty Coles. Honey magazine, February 1974

It’s a striking shoot. Rather modern-feeling (which just goes to prove that modern is rarely as modern as it seems…) and really affecting. Not emotionally, but physically. I can almost feel the models’ pain…