Wallys

1970s, Mensday, menswear, mild sauce, Vintage Adverts, Wallys

Brilliant Wallys Leisurewear advert cover for the trade magazine ‘Men’s Wear’. Photographer uncredited, sadly.

Scanned from Men’s Wear, June 14th 1979.

Living Room

1970s, cosmopolitan, Gillian Zeiner, Illustrations, mild sauce
Is it possible to be too clever, too attractive, too successful? Shirley was at breaking point and the one man who could help seemed hopelessly out of reach.

Illustration for an extract of a book ‘Living Room’ by Sol Stein.

Illustration by Gillian Zeiner.

Scanned from Cosmopolitan, October 1974.

Put yourself in the picture

1970s, alice pollock, Angela Salmon, Bill King, Chichi, cosmopolitan, Inspirational Images, janet reger, jean varon, john bates, mild sauce, Penny Graham, quorum, The Prop Shop, Vintage Editorials
Despite the distractions, Chichi hangs on to her hat and her colouring book, wears a lucky tarot card print poncho top, £25, and mid-calf skirt, £20, by Alice Pollock at Quorum. Bangles chosen from a selection at Adrien Mann.

In clothes we dare you to wear!

Make a name for yourself in 1974. Be an inspiration, a focal point, an innovator. Paint a positive future and make January a beautiful time. Experiment with colours. Branch out and try some totally different styles. Don’t go along with the rest of the girls—start up your own school, you’ll soon have plenty of followers. Begin by studying your best points, then set about accentuating them. If your skin gleams, show it off; if your waist is small, cinch it; if your legs are great, make certain that they are seen. The clothes here are not cheap, but like every good artist it’s vital to invest in good materials for long-lasting results. They will be appreciated for a long time to come ...

Styling by Penny Graham.

Photographs by Bill King.

Scanned from Cosmopolitan, January 1974.

I do love some equal opportunities Mild Sauce. These clothes are amongst some of my most coveted pieces, especially that outrageously plunging back John Bates dress. If you thought that McQueen invented the ‘bumsters’, remember that someone else has always got there first!

Make a strong statement. Frame your back with this year’s most dramatic scoop. Chichi in a clinging dress with pointed mediaeval sleeves—by John Bates for Jean Varon, £62.95.

Between sittings is no time to collapse. Chichi slips into something small and adds a rope of pearls for that Ritz- y finish. Camiknickers by Janet Reger, £15; pearls from Ciro.

Chichi makes the perfect portrait in a spider’s web dress dangerous enough to trap any hot-blooded male. Dress by John Bates for Jean Varon, £39.

A switch of scenery, a new source of inspiration. Chichi wrapped romantically in a glamorous film star dressing gown by Janet Reger, £48.

The painted lady. Chichi switches roles and dances a wild tarantella. The sleeves are pulled off the shoulders for an abandoned gipsy look. Silk dress by Angela Salmon for The Prop Shop, £85.

Lothars of St. Tropez

1970s, Escalade, Lothars of St. Tropez, mild sauce, Vintage Adverts, Vogue
If you can find these Lothars casuals anywhere else in London, we’ll buy them for you.

Hand-dyed shirts and pants by Lothars of St. Tropez. Shirt: £10.10.0. Pants: £9.10.0. Escalade, 187/191 Brompton Road, Knightsbridge.

Scanned from Vogue, February 1971.

Hey Big Sssspender

1970s, Honey Magazine, Inspirational Images, lingerie, mild sauce, Serge Krouglikoff

£1.25 will get you the sexiest suspender belt and seamed stocking

Suspenders and seamed stockings. Now there’s a thought to bring a sparkle to your eye and an extra dimension to your legs. We’re offering black suspender belts and black stockings or white suspender belts with grey stockings-equal loveliness either way.

The suspender belts are elastic, backed with plush nylon (so they’re comfortable) and covered in nylon lace (so they’re beautiful). The seamed stockings are one-size 20 denier micro mesh crepe stretch nylon. They’re smashing, and so is the price—£1.25 for the suspender belt and stockings together. You can also order two pairs of extra stockings in packs of either black or grey for a mere 55p. In these expensive, doomy days that’s really an offer to make you smile.

Photographed by Serge Krouglikoff.

Scanned from Honey, May 1975.

The Sensuous Bedroom

1970s, Inspirational Images, interior design, interiors, lingerie, mild sauce, Over 21, Shirley Conran

Just because we spend around one-third of our lives asleep there’s no reason to design a bedroom principally for this purpose — after all, you can’t see, feel or appreciate your decorating skill while you’re dead to the world. I under-stand people do still use their bedrooms to love in — all the propaganda promoting white sand beaches, railway carriages or kitchen tables as suitable venues can’t entirely finish the bedroom as an erotic play area; at times it’s too cold for the beach, the trains are on strike and the kitchen table is littered with Meccano.

So this is a room to love in —whether you care to sleep in it as well is your own affair. The alternative methods of post-coital entertainment are well catered for — the stereo and tape deck are built in, as is a projector for blue movies or slide-shows. Food and drink can be stored within handy grabbing distance of the orgy-size velvet-upholstered bed which incorporates the practical features of an oriental divan — ie it’s low, large, firm and on two levels.

Lighting is from below — two ordinary recessed ceiling lights are recessed into the floor instead to give a flattering and romantic effect. How you’re supposed to read those book-cases full of erotic literature in the resulting gloom is not explained but perhaps that’s what the candles are for. If you ever need pure daylight the window is hidden behind that black-and-white chevroned blind. I can only think of two changes I personally would make to this perfect love environment — and they would be a lock on the door and the absence of the telephone.

By Shirley Conran.

Photographer uncredited.

Scanned from Over 21 Magazine, December 1973.

Some fantasies you may enjoy

1970s, cosmopolitan, Illustrations, mild sauce

Illustrator isn’t credited in the magazine but the signature appears to be ‘Ketta’.

Scanned from Cosmopolitan, October 1973.

The Guitar Lesson

1970s, Brad Holland, Illustrations, mild sauce, Playboy, psychedelia

Illustration for a short story ‘The Guitar Lesson’ from Memoirs of the Comte de Gramont.

Illustrated by Brad Holland.

Scanned from Playboy, May 1970.

Had any good dreams lately?

1970s, cosmopolitan, Illustrations, John Walsh, mild sauce

Illustration by John Walsh.

Scanned from Cosmopolitan, July 1975.

The Incomparable Bonsack Bathroom

1980s, harpers and queen, interior design, interiors, mild sauce

Scanned from Harpers and Queen, April 1983