Fashion Yarns

1970s, Jaeger, knitwear, Over 21, Vintage Adverts
Hand knitting fashion yarns by Jaeger.

Bring back the knitted advert!

Scanned from Over 21 Magazine, April 1979.

Today’s Paper

1970s, 1980s, alice pollock, Inspirational Images, interior design, interiors, Over 21, post modernism, roger stowell
She wears: Vivien Knowland’s paper ‘coolie’ hat, a fan necklace to make as well, and a stripey strapless knitted top by Alice Pollock and Catherine Blair, £20 at 16 Russell Street, London WC2. Paper fan, comes with wooden stand, £5.94 from Ehrman, 123 Fulham Road, London SW3.

Light, bright, plain or pleated, it’s the new way to put colour back into your home and fun into furnishing.

Photographed by Roger Stowell.

Scanned from Over 21 Magazine, April 1979.

Sheer Heaven

1970s, Over 21, pretty polly, Vintage Adverts
Advert for Pretty Polly Sheer Heaven and Stand Easies

Scanned from Over 21 Magazine, December 1973.

Go catch a rainbow

1970s, Andreas Heumann, Inspirational Images, Over 21, Suliman, Vintage Editorials
Strapless shirred dress, £25 and plaited chokers, from 50p each, from the Suliman Shop.

Go catch a rainbow in Sam Suliman’s hand-painted silk dresses.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, July 1973.

Drawstring skirt with quilted hem (photographed as a dress), £28 from the Suliman Shop, Maddox Street, W1. Coloured shell beads 95p from the Neal Street Shop, 28 Neal Street, WC2.

A Style All Your Own

1970s, jeans, menswear, Over 21, Vintage Adverts, wrangler

Scanned from Over 21 Magazine, July 1973.

Live Single and Love It

1970s, Andrew Logan, interior design, interiors, luciana martinez de la rosa, miss mouse, Over 21, Prudence Walters, rae spencer cullen, Tim Street-Porter, Ursula Yeardye
Rae Mouse

They say you can’t miss what you’ve never had, but you can. And, you can be very misguided about it. Take the time when you’re on that twilight trudge home from work and you pause, for a fraction of a second, in front of a lighted window to envy a couple immersed in conversation. It’s a moment of exquisite, self-indulgent, single-girl melancholy. A very wise person once said: “Be careful of what you want in life. You may get it.” Living in tandem comes to most of us in the end — but spend the intervening time merely waiting for this state and you’ll miss out on a period of absolutely justifiable, selfish please-yourself that is the unique bonus for being single, when you can choose, unfettered by any taste other than your own. You can paint the bathroom puce or lettuce green and have only your own hangover to tell you you’ve boobed. You can work out your own furnishing priorities — like a good, thick carpet to sit/lie on and some decent sound equipment — and cut down your food consumption drastically for a few weeks, or months, to achieve them. You can use the time you might have spent cooking doing something sensational to jumble sale jetsam. You can be poor in style, because time and energy can make a pretty good substitute for money. None of the single women on these pages has money. What they do share is a strong, single-minded sense of their own individuality .. . It’s something they take for granted, but it shows in their lives and in their homes.

Wonderful to get an insight into the home of the slightly mysterious Rae Spencer Cullen, and what a home! Then again, magpie that I am, I would happily live in any of these beautiful pads.

Interviews by Penny Ragord.

Photographed by Tim Street-Porter.

Scanned from Over 21 Magazine, October 1976.

Rae Mouse

Rae Mouse should be prescribed in small doses to anyone with single-woman blues. Small doses because what she gives out is strong stuff, and it’s not sympathy. “People make far too much fuss about their own per-sonal aggravations,” she says. “And they expect someone else to come along and rescue them. But no man, woman or child can do that, and the sooner they realise this, the sooner they’ll be able to get on with life and stop letting their hang-ups get in the way of having a good time.” This would be hard to take from someone who’d had it easy. Rae hasn’t. She is ‘Miss Mouse’, a fashion designer who, with one colleague, started her own design/ manufacture business from one room in 1970. For four years they managed to keep going, making everything themselves in the early days, and the ‘Miss Mouse’ label became very well known. Then came the slump, the bank manager lost his nerve and the business folded. But Rae didn’t give up. She got herself, and her name, bought up by a big manufacturer and carried on, in a posi-tion of considerably greater security and with her design free-dom very little diminished. But it’s still hard work. When we met, she’d been up since five for the umpteenth morning, working against a deadline to get 60 prototype designs completed. She works from her own home in Putney, just south of the Thames, in an amazing room that is sombre, rich and fantastical. It’s furnished with plum velvet sofa and chairs, dominated by a vast black tulip sculpture by Andrew Logan and crammed with religious statuary and knick-knacks, including an old harmonium hung with macabre, artificial arum lilies. “It’s not that I’m particularly religious,” she explains, “they’re simply beautiful in themselves as objects.” Her taste is obviously and totally individual — “although I’m very influenced by my friends, especially the creative ones. But,” she adds, “I’ve never found that having pretty strong ideas about what one likes causes any conflict. In fact, people rather like it. They know just where they are.”

Luciana Martinez della Rosa

“People who only see me at parties think I do nothing,” says Luciana Martinez della Rosa. This, in a roundabout way, is because she’s an extremist. Predominantly a painter (so far she’s exhibited in mixed shows in New York and Rotterdam), she also makes extraordinary and beauti-ful bead wigs on commission. And the reason people think she’s a very decorative do-nothing is because she buries herself at home, working for days and sometimes weeks on end, and then explodes into the much needed relief of a short, sharp, burst of social life. Her finances tend to be extremist too: long periods of scraping by on an over-draft until she suddenly sells a painting, pays back the bank and the rent — and spends the rest. It’s a very deliberately chosen way of life, and in some ways it’s a lot tougher than a stultifying but secure, nine-to-five job. “I could do things that would earn me a lot more money,” she says, “but then I wouldn’t have time for the most important thing, which is my work. Even a part-time job would break up my day and my concentration.” For the same reasons, anyone with whom she becomes involved, on an emotional level, must be as independent as she is herself. So she shares a house with another painter, Kevin Whitney. And she points out that being single and living alone are two separate concepts: it’s obviously good to have a friend around to sympathise with successes and disasters. But her part of the house has her own character and taste written large and uncom-promisingly across it. “People who work away from home, and then probably go out quite a lot in the evenings, seem to need less personal surroundings. But I spend a lot of time here, so it has to be very me.” Her bedroom says it all: scarlet, and over-flowing with Art Nouveau pieces, old fabrics and furs. She’s been a jumble sale addict since she was 12, and they’re still the major source of her wardrobe. “But they never look like old clothes,” she says. “Because of what I do to them. If I could, I’d have every-thing, clothes and furniture, made specially for me.” It was as a child that she started buying up all the Victoriana that no one else wanted. “My mother thought I was mad.” Not so mad now, because, although she swears that nothing in the room was expensive when she bought it (“Except the bed. That cost £40”), its contents would make a market stallholder weep with avarice. “I suppose some people might find it all a bit overpowering,” she says. “Especially a guy. Not too good for his ego. But I think you tend to gravitate towards people who like the same sort of things as you do. And anyway, I get a lot of pleasure from seeing other people’s places. I hope that it works both ways.”

Luciana Martinez della Rosa
Prudence Walters

Prudence Walters is Welsh, an only child with a convent up-bringing. At 18, she left home for art college in London, and she hasn’t really looked back since. In her time, she’s been a magazine fashion editor. Currently, she works as a stylist, freelancing for photographers who need the right look for a session. It’s hard work, and quite well paid — if and when people get round to paying. The big advantage is the free-dom, finance permitting, to organise your own working life: deciding to work every day for four months and then take two months off. Prudence lives in a basement flat, complete with cocktail bar, that is uncomprisingly set in the 1950s, a style that she genuinely loves. She obviously treasures her independence, seems to know exactly what she wants in life and to be very contented with what she’s got. This doesn’t preclude men, but they have to accept that her way of life is as important as their own. “I’m a bit ruthless,” she admits. “I have lived with people and I do like it. But I tend to get bored with people quickly and I don’t really like getting to know anyone too well.” The bit that gives her the real horrors is the extra housework that dual domesticity inevitably brings with it. “I probably wouldn’t mind doing it all if there were compensations, such as someone else keeping me in the standard of living I’ve been able to achieve for myself.” But since she can, if she chooses, earn as much as most of the men she meets, or more, the idea of being breadwinner, cook and bottle-washer doesn’t appeal to Prudence Walters at all.

Prudence Walters
Ursula Yeardye

Ursula Yeardye has been through two marriages and out the other side. At the moment, she’s very much biased towards the single life. “Somewhere,” she says, “there may be a man who doesn’t simply want to be looked after, and it would be nice to find one, but both my husbands merely wanted mothers. I tried to fulfil that role, modelling myself on my own mother. But it’s no good to either of you if you become a martyr. I’ve always needed my independence and there simply wasn’t enough of it. I had to get my conditioning about marriage through my system and then get out before I got too damaged and lost sight of my own potential.” Before her first marriage, she studied mime with Marcel Marceau in Paris and toured the States for two years with the company. Now she’s running a small commercial firm in London, but she’s started retraining as a keep-fit leader, studying modern movement and yoga, with the aim of teaching some time in the future. She knows the disadvantages of single life: “I like going to places by myself, but people still look at you strangely if you’re on your own in a restaurant or a cinema. They either steer clear of you or approach you, and both for the wrong reasons. The social structure is still against you. You’re swimming against the stream!” But the advantages are there too: “You have complete freedom. You go home, sit down and think, ‘What do I want to do next?’ And if you don’t want to go home, you don’t have to. There’s no one sitting in front of the ‘fridge, waiting for you to cook them a meal.” Since she’s been single, she cooks far less —except for entertaining, “and that’s cooking for fun, it’s really great”. She lives mostly on fruit and vegetables, and the money she used to spend on what she calls `man’s food’, she spends mostly on her home, which has become something of a symbol of independence. After rent, her salary leaves her enough to do a little more each week. She paints, sews, upholsters, renovates, and what she’s done to the top two floors of a rather dilapidated terraced building is quite remarkable. “It took me a long time,” she says, “to learn that it’s no good living for the past, or the future —always hoping that it’s going to get better. You must live for the present, and enjoy it as much as you can.”

Ursula Yeardye.

Our new Mary Quant sheets would wake up any old bed

1970s, interior design, interiors, mary quant, Over 21, Vintage Adverts

Scanned from Over 21 Magazine, May 1974.

The Sensuous Bedroom

1970s, Inspirational Images, interior design, interiors, lingerie, mild sauce, Over 21, Shirley Conran

Just because we spend around one-third of our lives asleep there’s no reason to design a bedroom principally for this purpose — after all, you can’t see, feel or appreciate your decorating skill while you’re dead to the world. I under-stand people do still use their bedrooms to love in — all the propaganda promoting white sand beaches, railway carriages or kitchen tables as suitable venues can’t entirely finish the bedroom as an erotic play area; at times it’s too cold for the beach, the trains are on strike and the kitchen table is littered with Meccano.

So this is a room to love in —whether you care to sleep in it as well is your own affair. The alternative methods of post-coital entertainment are well catered for — the stereo and tape deck are built in, as is a projector for blue movies or slide-shows. Food and drink can be stored within handy grabbing distance of the orgy-size velvet-upholstered bed which incorporates the practical features of an oriental divan — ie it’s low, large, firm and on two levels.

Lighting is from below — two ordinary recessed ceiling lights are recessed into the floor instead to give a flattering and romantic effect. How you’re supposed to read those book-cases full of erotic literature in the resulting gloom is not explained but perhaps that’s what the candles are for. If you ever need pure daylight the window is hidden behind that black-and-white chevroned blind. I can only think of two changes I personally would make to this perfect love environment — and they would be a lock on the door and the absence of the telephone.

By Shirley Conran.

Photographer uncredited.

Scanned from Over 21 Magazine, December 1973.

The Impressionists: Chloé

1970s, Chloe, Inspirational Images, Jo Francki, karl lagerfeld, Over 21, Vintage Editorials
A pink silk patterned shawl, wrapping and tying round the waist over a gathered silk skirt.

Delicious, delicate colours (porcelain-pink with shell, lavender-blue with lavender-grey) in seemingly effortless, natural shapes with hardly a seam in sight distinguish Karl Lagerfeld’s collection for Chloé. He showed a new way with scarves —a small square folded and tied round the neck with translucent fruit scattered with rhinestones pinned to the knot. Romantic shawls and scarf-wrapped waists, with softly gathered skirts.

Hair by Alex at Jean Marc Maniatis.

Make-up by Jacques Clemente.

Photographed by Jo Francki.

Scanned from Over 21 magazine, February 1975.

A pale shell pink crepe de chine tee-shirt worn under a dusty pink crepe de chine blouse, with a delicate lavender coat and softly gathered skirt. Tiny crepe dechine scarf knotted at the neck. Shell-pink and lavender-pink shirt and skirt, the waist softly tied in a long matching scarf.
Played down – one perfect piece that goes on everything, like Chloé’s apples or the translucent flowers.
Immaculate scrap of crepe de chine knotted twice round the neck and pinned with a translucent glass and diamante apple brooch, at Chloé.

Gingham Checks In

1970s, Acme Attractions, anello and davide, Crocodile, Dora Reisser, elisabeth novick, Gamba, Gina Fratini, hard rock cafe, jean junction, Lucienne Phillips, Over 21, quorum, radley, Rose Bradford, Vintage Editorials, Vivienne Lynn
White blouse and pantaloons, gingham pinafore and skirt, all by Gina Fratini, to order from Lucienne’s, 89 Knightsbridge SW1. Shoes by Anello and Davide.

Brigitte Bardot first glamorised gingham, mixing it with sex and broderie anglaise to set a devastating new trend. It’s back, showing every sign of being the big summer ’76 story, versatile enough to go from ingenue to sophisticate.

Always incredible to see Gina Fratini clothes being worn to their full effect, this time by lovely Vivienne Lynn, and also to see the Hard Rock Cafe in its earlier, less gimmicky life.

Hair by Kerry at Molton Brown.

Photographed by Elisabeth Novick.

Scanned from Over 21, April 1976.

Gingham dress by Rose Bradford at Radley and net petticoats from Quorum, 52 Radnor Walk. Scarf from Acme Attractions, patent pumps by Gamba. Photographed at the Hard Rock Cafe, Piccadilly, London W1.

For the final stage in our gingham story we photographed a “real” woman rather than just a model: actress Ruth Rosen. Ruth has recently been edifying and diverting us with her performances at major art exhibitions where she virtually brings the artist to life, presenting a one-woman show based on his life and works. Recent subjects have been Turner at the Tate Gallery and Burne-Jones at the Hayward. The next one will be Constable at the Tate. Look out for it…

Ruth wears Dora Reisser’s gingham waistcoat and culottes and pique blouse, all from Crocodile. Shoes by Chelsea Cobbler, scarf from Medina Arts. Ruth’s daughter, Doraly, wears a check shirt and dungarees from Jean Junction and cardigan by Jump for Jamie from Harrods. Hair by Nicky at Leonard.