Inspirational Images: Lounging in Deco

1970s, art deco, barbara hulanicki, Barbara Hulanicki, biba, harpers and queen, Inspirational Images, rolph gobits, Vintage Adverts
piguet advert

“Is it so shameless”, she murmered, “to be so sure of something so expensive?”

Detail from Audemar Piguet watch advert.

Photographed by Rolph Gobits (originally from the same shoot as one featured in the Big Biba newspaper in 1973. Thanks to Sweet Jane for confirming this).

Scanned by Miss Peelpants from Harpers and Queen, December 1978

Vintage Adverts: Steiner. The first name in Photomontage

1970s, cosmopolitan, mild sauce, photomontage, Vintage Adverts

steiner2

Oh I do love a bit of photomontage, and this Steiner hair advert is just glorious. It was certainly a favourite technique of James Wedge, but I’m not sure they’re quite his style – they’re rather more straightforward and less painted. Although that’s not to denigrate them; I love the simplicity of the layout, which belies how entirely fiendish it was to make pictures like this. We take such effects for granted in the age of photoshop, but these would have been incredibly time-consuming…

Scanned by Miss Peelpants from Cosmopolitan, October 1973

steiner1

steiner3

Inspirational Images: David Fielden advert

1970s, Antiquarius, David Fielden, Inspirational Images, king's road, Michael Costiff, Richard Sharah, ritz magazine, Vintage Adverts

david fielden ritz 78

David Fielden: downstairs at Antiquarius, 135 King’s Road, 01 352 4739

Photographed by Michael Costiff. Make-up by Richard Sharah.

Scanned from Ritz, Number 15 1978

Vintage Adverts: Rayne is worth fighting for

1980s, harpers and queen, Inspirational Images, Rayne, Uwe Ommer, Vintage Adverts

rayne advert

Photographed by Uwe Ommer at Burnham Beeches, June 1980.

Scanned from Harpers and Queen, September 1980

Inspirational Images: …such stuff as dreams are made on.

1970s, harpers and queen, Inspirational Images, Sarah Moon, Versailles, Vintage Adverts
...such stuff as dreams are made on. - Sarah Moon detail from a Bal a Versailles by Jean Desprez, Paris advert  - at the hall of mirrors, Versailles

Detail from an advert for Bal a Versailles by Jean Desprez, Paris – at the hall of mirrors, Versailles

Photographed by Sarah Moon.

Scanned by Miss Peelpants from Harpers and Queen, December 78

Vintage Adverts: We endeavour to keep our girls to the straight and narrow

1970s, cosmopolitan, Dorothy Perkins, Inspirational Images, Vintage Adverts
dorothy perkins advert october 79

The straight and narrow path is open to any girl at Dorothy Perkins with straight skirts, waisted dresses and a full complement of knitwear, silky blouses and slightly shaped jackets.

Scanned by Miss Peelpants from Cosmopolitan, October 1979

Guy Day: The New Cue Shop

1970s, Antonio, Cue, harpers and queen, Illustrations, Mensday, menswear, Vintage Adverts

cue shop
Uncredited but it looks like an Antonio to me. Scanned from Harpers and Queen, November 1979.

When a girl gets carried away (in Antony Price…)

1970s, antony price, Boutiques, british boutique movement, cosmopolitan, Inspirational Images, Neil Kirk, Plaza, Trevor Sorbie, Valerie Robertson, Vintage Adverts

braun 3

Clothes of the future by Antony Price at Plaza. Photographs by Neil Kirk.

Hair by Trevor Sorbie. Jewellery designed by Valerie Robertson.

Scanned by Miss Peelpants from Cosmopolitan, October 1979.

braun 1

Vintage Adverts: You’re looking very good

1970s, harpers and queen, Inspirational Images, janet reger, Vintage Adverts

reger

Janet Reger camiknicker advert. Scanned by Miss Peelpants from Harpers and Queen, November 1978

The Smirnoff guide to seduction

1970s, Alexandra Bastedo, Anne Turkel, biba, british boutique movement, cosmopolitan, Greta Norris, Inspirational Images, Mercedes, paulene stone, Randall Lawrence, smirnoff, Vintage Adverts, Vintage Editorials

smirnoff-cover

So today, I went to pick up an enormous job lot of magazines I bought on eBay. It’s a very mixed bag, but included some early Cosmopolitans (which always get me rather excitable…). Flicking through a few tonight, what should fall out of the October 1972 copy, but bloody junk advertising. Pah! Typical! But, wait, Seventies junk advertising is no ordinary advertising. It was the specially made Smirnoff guide to seduction (Complete and unabridged!) – “Elements of all the best seductions as discovered by Cosmopolitan for Smirnoff” with six top models who “reveal their personal approaches to the art“. Isn’t it glorious? Best of all, this is the kind of ephemera which falls out of a magazine and we just throw away, but somehow this survived…

Photographer and garments uncredited. Scanned by Miss Peelpants. Believed to date from October 1972.

Greta Norris

Greta Norris

smirnoff2

Paulene Stone

smirnoff3

Alexandra Bastedo (in Biba, I think)

smirnoff4

Mercedes

smirnoff5

Ann Turkel

smirnoff6

Randall Lawrence