Sweater reduction for better seduction

1970s, Beckol, Britannia Land of Plenty, bus stop, Franz Gruber, Honey Magazine, Inspirational Images, John Craig, laverne preston, louis caring, Maudie Moon, mr freedom, Peter London, Vintage Editorials, Wardle Williams
Sweetheart ribbed acrylic vest, Louis Caring.

Sexy, skimpy little vests, daring enough to show more than a hint of what you’ve got and clingy enough to let your shape show through.

Photographed by Franz Gruber.

Scanned from Honey, May 1972.

Halter-neck pure wool sweater from Wardle Williams.
Top to bottom: Shell patterned slash necked acrylic sweater by John Craig. Skintight cotton jersey vest by La Verne Preston at Maudie Moon. Sexy scarlet actylic halter-neck with buttoned back by Bus Stop. Skimpy all-in-one jersey halter-neck vest by La Verne Preston at Maudie Moon.
Top to bottom: Daring scarlet and white striped acrylic backless vest from Bus Stop. Short, clingy ribbed woollen vest with applique pocket by Beckol. Brightly striped mercerised cotton tank top by Peter London. Plunging crossover cotton jersey halter-neck mini vest by Mr Freedom.

The Shortest Summer

1970s, Copper Coin, Crochetta, Elliott, harold ingram, Honey Magazine, Inspirational Images, jeff banks, mary quant, Maudie Moon, mr freedom, ravel, Richard Selby, Russell & Bromley, Sharcleod, simon massey, stirling cooper, terry de havilland, Vintage Editorials

After the explosion of hot pants and vulgar satin knickers, shorts are still with us, but they’ve emerged neater and brighter – put together with layered vests and skimpy sweaters, legs that go on forever and bright vampy shoes or clogs. It’s the only way to be cool this summer.

Photographed by Richard Selby.

Scanned from Honey, June 1971

Far left: T-shirt by Maudie Moon. Clingy crepe shorts by Simon Massey. Thigh high socks by Mr Freedom. Left: Banlon bomber jacket and plain fluted shorts by Jeff Banks. Tights by Quant. Right: Banlon vest, shorts and shirt all by John Marks. Tights by Quant. Shoes by Ravel. Far right: Banlon vest with plain black shorts by John Marks. Banlon shirt by Jeff Banks. Tights by Quant. Shoes by Elliotts.
Far left: Striped cotton knit sweater and plain shorts by Zeekit by Crochetta. Stripy socks by Echo. Lavender suede shoes by Dolcis. Left: Halter neck knit sweater and shorts by Zeekit by Crochetta. Socks by Quant. Clogs by Russell & Bromley. Right: Stripy ribbed vest by Shar-Cleod. Scarlet jersey shorts by Stirling Cooper. Socks by Sunarama. Snakeskin wedge shoes by Terry de Havilland. Far right: Skinny sweater and matching mini vest by Syndica. Linen shorts by Friends. Socks by Quant. Red clogs by Wardle and Williams.
Left to right: Striped skinny rib sweater by Janine at Harold Ingram. Yellow shorts by Copper Coin. Vest and red pepper shorts with green patch pockets both by Peter London. Rainbow acrylic vest by Peter London. Yellow jersey shorts by Stirling Cooper. Woollen football vest by Van der Fransen. Cherry red shirt by Littlewoods. Red Orlon shorts by Syndica.

Inspirational Editorials: Short and Shaggy

1970s, Adrian Mann, Brian Downes, british boutique movement, bus stop, che guevara, corocraft, gordon king, Honey Magazine, Inspirational Images, John Craig, Martha Hill, Maudie Moon, Ronnie Stirling, sheridan barnett, simon massey, stirling cooper, Sujon, Vintage Editorials, wallis

Chunky fake fox Borg jacket with orange satin lining and shiny satin trousers both from Wallis Shops. Feather embossed crepe de chine shirt by Ronnie Stirling at Stirling Cooper. Dog brooch by Corocraft. Rings by Adrien Mann. Flocked peaches and cherries both by Adrien Mann.

Chunky fake fox Borg jacket with orange satin lining and shiny satin trousers both from Wallis Shops. Feather embossed crepe de chine shirt by Ronnie Stirling at Stirling Cooper. Dog brooch by Corocraft. Rings by Adrien Mann. Flocked peaches and cherries both by Adrien Mann.

Add a bit of extravagance to your life with freaky shaggy jackets in flamboyant fur fabrics — everything from bold plaids and curly poodle wools to mock animal prints. Dress up everyday skirts and trousers with short boxy boleros and bottom-skimming jackets with wide 40s shoulders. Best of all, go vampy with shiny satin trousers or shorts and add a final sparkling touch of diamante.

Photographed by Brian Downes.

Scanned by Miss Peelpants from Honey, November 1971

Long haired brown Acrylic jacket with plain straight from by Gordon King. Scarlet satin trousers from Wallis Shops. Black and white orchid print blouse by John Craig. Diamante comb by Adrien Mann. Musical note brooch and doggy brooch by Corocraft. Other jewellery by Bus Stop.

Long haired brown Acrylic jacket with plain straight from by Gordon King. Scarlet satin trousers from Wallis Shops. Black and white orchid print blouse by John Craig. Diamante comb by Adrien Mann. Musical note brooch and doggy brooch by Corocraft. Other jewellery by Bus Stop.

Scarlet and navy Courtelle plaid bolero jacket and black satin shorts both from Martha Hill. Cherry red and multi coloured cotton voile shirt by Jasper from Stop the Shop. Sheer tights by Sunarama. All jewellery by Bus Stop.

Scarlet and navy Courtelle plaid bolero jacket and black satin shorts both from Martha Hill. Cherry red and multi coloured cotton voile shirt by Jasper from Stop the Shop. Sheer tights by Sunarama. All jewellery by Bus Stop.

Furry tiger printed Courtelle bolero jacket and pale lemon, coffee and white coin spotted cotton satin Oxford bags, both from Martha Hill. Rust and black confetti spotted blouse by John Craig. Cherries and bangles by Adrien Mann.

Furry tiger printed Courtelle bolero jacket and pale lemon, coffee and white coin spotted cotton satin Oxford bags, both from Martha Hill. Rust and black confetti spotted blouse by John Craig. Cherries and bangles by Adrien Mann.

Boxy Borg jacket with scarlet satin lining and satin trousers both by Sujon. Bubble printed silk shirt by Jasper. Cherries and other jewellery by Adrien Mann.

Boxy Borg jacket with scarlet satin lining and satin trousers both by Sujon. Bubble printed silk shirt by Jasper. Cherries and other jewellery by Adrien Mann.

Shaggy Courtelle jacket by Maudie Moon from Che Guevara. Slinky satin trousers from Wallis Shops. Crepe de chine blouse by John Craig. Star brooches by Adrien Mann. Diamante musical note brooch by Corocraft.

Shaggy Courtelle jacket by Maudie Moon from Che Guevara. Slinky satin trousers from Wallis Shops. Crepe de chine blouse by John Craig. Star brooches by Adrien Mann. Diamante musical note brooch by Corocraft.

Square shouldered shaggy jacket by Sheridan Barnett for Simon Massey. Slippery sati shorts from Martha Hill. Floppy crepe de chine by John Craig. Butterfly brooch by Adrien Mann. Other jewellery by Bus Stop.

Square shouldered shaggy jacket by Sheridan Barnett for Simon Massey. Slippery sati shorts from Martha Hill. Floppy crepe de chine by John Craig. Butterfly brooch by Adrien Mann. Other jewellery by Bus Stop.