Britannia Land of Plenty

Magic Moments

1970s, anello and davide, biba, Bilbo, Britannia Land of Plenty, Diane Logan, Dranella, edward mann, Feathers, gillian richard, gordon king, Inspirational Images, jeff banks, John Carter, kangol, Leicester Shoes, Maggi of London, Marcia Brackett, mary quant, miss selfridge, petticoat magazine, Pollock's Toy Museum, Richard Green, Travers Tempos, van der fransen, Vintage Editorials
Left: Winceyette dress, Mary Quant, £14,15. Miss Selfridge. Hat, Britannia Land of Plenty. Quant tights, 75p. Ankle boots, Anello & Davide, £7.75. Far left: Top, Richard Green, £4.75. Way In. Wool pants, Mary Quant £6.60, Simpsons, W1. Hat, Diane Logan, £4.50. Quant tights, £1.50. Clogs, £5.99 Leicester Shoes at Up West, W1. (Inset: Winceyette dungarees, Gordon King, £7.54, Irvine Sellers. Cardigan Marshall London £4.50, Guys and Dolls. Beret, Kangol £1.40. Biba bracelet. Quant angora sox, 50p. Clogs £5.99, Leicester Shoes. Tom & Jerry dress, Travers Tempos, £5.90. Dickins and Jones, WI. Hat, Feathers, £6.50. Quant sox 50p. Slingback flatties, Bata, £7.99).

Winceyette steps gently from bedtime to daytime with a magic story to tell about dungarees and smocks, dresses and skirts. The prints are childlike, the colours soft and while they conjure up memories of long-ago nurseries they will make you everything that is adult and feminine.

Photographs taken at Pollock’s Toy Museum, Scala St., W1

Fashion by Marcia Brackett.

Photographed by John Carter.

Scanned from Petticoat, 12th August 1972.

House print smock top, Jeff Banks, £10, Fenwicks, W1. Wool pants, Mary Quant, £6.60. Simpsons W1. Hair comb, tailpieces 25p. Bilbo calf boots £9. Long winceyette skirt with kitten hem, Gordon King, £5.45 at Miss Selfridge. Airplane top, Maggi of London £4.30, at all branches of Snob. Pull-on hat Feathers. Angora sox Quant, 50p. Leather slip-ons, Samm, £8.95.
Striped top in winceyette with batwing sleeves, Dranella, £6.85 and pants, £7.10 at Miss Selfridge, W1. Scarf, £1 at Van der Fransen. Suede clogs, £4.99, Leicester shoes, Up West, Wl. Winceyette floral top, Traver Tempos 15.90, Sidney Smith, SW3. Wool Oxford bags Richard Green, £5.90, Way In. Necklace, Paul Stephens. Biba Bracelet, Edward Mann angora pull-on hat £2.60. Biba shoes £6.20.
Winceyette teddy print smock and matching skirt, Travers Tempos, £4.50 each at Sidney Smith SW3. Necklace from Britannia Land of Plenty SW3. Hair combs, Tailpieces 25p. Mary Quant shoes. Teddy pants and panelled top, Travers Tempos £8.50 at Sidney Smith SW3. Felt bowler Edward Mann £2.80. Swan brooch Britannia Land of Plenty.
Winceyette pyjama top, £6.60 and pants, £6.60 with kitten trim, Gordon King, Miss Selfridge, Quant sox, 50p. Hair slides, Tailpieces, 10p. Jersey dress with floral panels in winceyette, Gillian Richard, £8 at Way In. Quant wool tights £1.50. Bilbo midi boots, £9.

Go on – we dare you!

1970s, alkasura, biba, Brave New World, Britannia Land of Plenty, bus stop, che guevara, Conspiracy, Derber, Electric Fittings, Frocks, gillian richard, gordon king, Great Gear Trading Co, Inspirational Images, Leicester Shoes, let it rock, Marcia Brackett, miss mouse, mr freedom, petticoat magazine, Pinocchio, rae spencer cullen, ravel, Richard Green, Roger Charity, Sacha, Sheilagh Browne, stirling cooper, Vintage Editorials, wallis
He wears: Velvet coat, £19.95, pants, £7.95 and satin bow tie, £1 all at Mr. Freedom. Stirling Cooper shirt, £5.75 at Peter Robinson. Biba shoes. She wears: left: Lurex jacket, Bus Stop, £8.95. Wallis pants, £6.95. Stirling Cooper top, £3.95 at Peter Robinson, W1 Biba shoes. She wears: right: Black net skirt, £10.50 and top, £7.50, Miss Mouse at Peter Robinson.

Extra special for a special season — some of the most outrageous party clothes to be seen since the golden days of Hollywood and the silver screen left us open-mouthed in amazement. The Sundown, Charing Cross Road, WC2, is where to find glamour 1972 style — that’s where we took clothes, models and hairdresser Michael Strum from Crimpers. It was amazing too, why not try it some time?

Fashion Marcia Brackett.

Sounds from The Sands of Time.

Photographer is, unusually for Petticoat, uncredited but I think it is probably Roger Charity.

Scanned from Petticoat, 16th December 1972.

He wears: Tee shirt from Let It Rock, Velvet Oxford Bags, Mr. Freedom, £7.95. Biba shoes, £7.25. She wears: left: Crepe dress, Brave New World, £14.50. Biba earrings, £1. Bus Stop brooch, £1.25. Mary Quant diamante shoes, £7.50. She wears: right: Lurex shirt and dungarees, Frocks, £18, at Mr. Freedom, Sacha shoes, £8.99.
He wears: Satin Bags, £6.95 and bow tie, £1, both Mr. Freedom. Shirt, Alkasura, SW3, £8. Shoes by Topper, SW3. She wears: left: Black dress with grey bodice, Shelagh Brown for Coopers. Britannia Land of Plenty Cape, £1.00. Leicester ankle shoes, £10.99. She wears: right: Satin top and pants, Miss Mouse, £20 at Peter Robinson, W1. Sacha shoes, £8.99.
He wears: Biba shirt, £6.95. Brave New World suit, £27, 5 Monmouth Place, Monmouth Road, W2. She wears skirt and top. Richard Green, £13.50 at Pinnochio, Fulham Rd., SW5. Ravel shoes. £10.99. She wears: right: Lurex suit, Electric Fittings, £16 at Conspiracy. Biba earrings, 20p. Stars, Britannia Land of Plenty.
He wears: shirt £7 and satin jacket, £24, both Alkasura, Kings Rd., SW3. Mr. Freedom pants, £7.95. She wears left: Satin dress, Britannia Land of Plenty. SW3. Brave New World bolero, £17, at Che Guevara, W8. Anschell bracelet, £250. Ravel shoes, £10.99. She wears: right: Gordon King trouser suit, £17.95 at Conspiracy, W8.
He wears: Velvet Oxford bags, £7.50 and lurex shirt, £7 both Alkasura, Kings Rd., SW3. Mr. Freedom bow tie, £1. Canvas boots, Great Gear Trading Co., £13.25. She wears: left: Miss Mouse shirt, £9.95 at Peter Robinson, Pants, Wallis shops, £5.50. Ravel shoes £6.99. She wears: right: Gillian Richard dress, £8.80 at Pinnochio, Fulham Rd., Britannia Land of Plenty, comb, shoes by Derber.

Sweater reduction for better seduction

1970s, Beckol, Britannia Land of Plenty, bus stop, Franz Gruber, Honey Magazine, Inspirational Images, John Craig, laverne preston, louis caring, Maudie Moon, mr freedom, Peter London, Vintage Editorials, Wardle Williams
Sweetheart ribbed acrylic vest, Louis Caring.

Sexy, skimpy little vests, daring enough to show more than a hint of what you’ve got and clingy enough to let your shape show through.

Photographed by Franz Gruber.

Scanned from Honey, May 1972.

Halter-neck pure wool sweater from Wardle Williams.
Top to bottom: Shell patterned slash necked acrylic sweater by John Craig. Skintight cotton jersey vest by La Verne Preston at Maudie Moon. Sexy scarlet actylic halter-neck with buttoned back by Bus Stop. Skimpy all-in-one jersey halter-neck vest by La Verne Preston at Maudie Moon.
Top to bottom: Daring scarlet and white striped acrylic backless vest from Bus Stop. Short, clingy ribbed woollen vest with applique pocket by Beckol. Brightly striped mercerised cotton tank top by Peter London. Plunging crossover cotton jersey halter-neck mini vest by Mr Freedom.

Party Lines

1970s, anello and davide, Angela at London Town, biba, Bo Riddley, Britannia Land of Plenty, bus stop, Crochetta, Diane Logan, Dolcis, edward mann, Feathers, fotheringay and hepplewaite, gillian richard, harriet, Hope and Eleanor, jeff banks, lee bender, liberty, liberty's, petticoat magazine, Richard Green, Roger Charity, Russell & Bromley, Saxone, stop the shop, Sue Hone, Sujon, Travers Tempos, van der fransen, way in
Satin pants and superstar jacket, £17, Angela at London Town. Flower print chiffon blouse, £7.50, at Bus Stop. Quant tights, 75p. Saxone suede peep-toe shoes, £4.99. / Satin cut-off pants, £4.95, and sequined satin jacket, £6.95 at all branches of Bus Stop. Biba diamante star, £1.50. Edward Mann velvet beret, £3.85. Quant sheer tights, £1.25. Suede bar shoes, Dolcis, £5.50.

Party wear for the getogether season takes all the best of blazers and pants and sleeks them up in satins and velvets… or cools off with the prettiest dresses ever.

Clearly Christmas 2020 is going to be a uniquely muted season as far as partying is concerned, but I often avoid the throngs of people anyway. Years of working in theatre over the festive season meant that when I had downtime I would prefer to lounge around in satins and velvets in the comfort of my own home. I’m just glad you’re all finally catching up with how nice it is! In all seriousness though, sometimes the smallest things can make us feel the nicest – so even if you don’t feel like getting togged up in satin and velvet, I highly recommend doing something you would normally find ridiculous for sitting around at home. Sparkly hair clip, red lipstick or those skyscraper platforms you can’t walk in.

Photographed by kind permission of Mecca Dancing at the Empire Ballroom, Leicester Square, WC1

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 4th December 1971.

Velvet jacket, £23 and satin pants, £9 by Sujon. Richard Green voile shirt, £6.50. Feathers beret, £7.50. Dolcis shoes, £5.50. / Cotton pants and battle jacket, Travers Tempos, £12. Richard Green flower print shirt as above. Diane Logan knit hat, £2.75. Anello and Davide bar shoes, £3.50.
Purple lurex painter’s smock, Gillian Richard, £8. Pink and purple satin skirt, Biba, Kensington High Street, W8, comes with matching jacket, £12.50. Brocade skull cap, Diane Logan, £8.50. Black and purple shoes, £5.50 at Dolcis.
Check taffeta bermudas, £8 with jacket by Angela at London Town from Stop the Shop. Bo Riddley tie, 15p. Bead ring at Britannia Land of Plenty, 50p. Biba tights, 55p. Anello and Davide bar shoes, £3.50. / Long check taffeta skirt, £8.50 and blouse, £5, Angela at London Town from Just Looking, SW3, 2007 W1. Feathers pewter pendant, £5. Hope and Eleanor bead purse, £4.75.
Printed chiffon skirt, £8 with matching short top, £7 by Jeff Banks at Fotheringay and Hepplewaite, P.R. Top Shops. Bead rope, Bo Riddley, 15p. Leaf choker at Van der Fransen, £1.25. Dolcis shoes, £5.95 / Silky dress with sailor collar, £8 at Van der Fransen, SW6. Silky short-sleeved jacket Fotheringay and Hepplewaite, £5.75. Dolcis shoes, £5.50.
Long satin dress, Gillian Richard, £10 at Way In. Clobber blouse, £8 at Stop the Shop. Feathers hat, £6.50. Russell & Bromley suede and snake shoes, £12.95 / Liberty print dress, Sujon, £17 at Fifth Avenue, W1. Fringed shawl at Britannia Land of Plenty, £12.50. Bus Stop diamante slides, 99p. Dolcis shoes, £5.50.
Black cotton dress with red buttons and piping, Harriet, £9 at Just Looking, SW3. Red suede belt, embroidered from Feathers. Red and blue ties with beads, Bo Riddley, 15p. / Lilac and green puffed sleeved dress, Harriet, £13.25 at Harrods, SW1, Bentalls Kingston. Feathers choker, £2.50. Fringed knit shawl, Crochetta for Knits and Leathers, £6. Dolcis shoes, £5.50.

Peasant in the Sun

1970s, Bata, Bermona, biba, Britannia Land of Plenty, Buckle Under, chelsea cobbler, clobber, Diane Logan, Elliott, hampstead bazaar, Inca, laura ashley, Marielle, mary quant, miss mouse, Pamela Dennis, petticoat magazine, rae spencer cullen, ravel, Richard Green, Roger Charity, Russell & Bromley, Souk, Splinters, Sue Hone, van der fransen, Vintage Editorials
Mary Quant pinny worn over cheesecloth dress at The Souk. Britannia Land of Plenty silver armband. Buckle Under hat. Ravel shoes / Cheese cloth shirt and matching skirt by Richard Green. Woolworths hairnet. Buckle Under hat. Russell and Bromley shoes.

Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 6th June 1972.

Souk pinny. Calico shirt with starry ribbon trim from Splinters. / Embroidered smock at Inca. Richard Green cheesecloth skirt. Waistcoat from Inca. Ravel suede sandals.
Miss Mouse seeksucker dress. Diane Logan boater. Biba false flowers. / Miss Mouse gingham dress. Bermona straw boater. Chelsea Cobbler wedge sandals.
Embroidered dress by Souk. Buckle Under Bowler. Britannia Land of Plenty shoulder bag. Elliotts sandals. / Midi skirt and cheesecloth dress at Souk. Inca wool belt. Buckle Under crochet cap. Bata sandals.
Long embroidered skirt with gathered waist from Hampstead Bazaar. Cheesecloth top by Clobber. Embroidered beret from Britannia Land of Plenty. Elliotts sandals. Straw bag from Inca. / Long checked cheesecloth dress by Marielle. Glass flower brooch from Van der Fransen.
Laura Ashley skirt. Calico smock by Pamela Dennis. Forbidden Fruit belt. / Laura Ashley top and skirt. Silk shawl from Britannia Land of Plenty. Shoes by Ravel.

Soft Summer Shape-Ups

Bata, Britannia Land of Plenty, forbidden fruit, jane giunchi, Martha Hill, Nik Nik, petticoat magazine, Plain Clothes, ravel, Roger Charity, stirling cooper, Sue Hone, van der fransen, Vintage Editorials
Nik Nik floral print dress. Stirling Cooper satin pants. Ravel mules. / Striped skirt at Martha Hill. Blouse with embroidered flowers at Forbidden Fruit branches. Bata mules. Jane Giunchi brooch.

You can take the summer’s pastels just the way you want. When you’re not wearing neat and co-ordinated nursery prints, try pink and blue in peasant style. You’ll find a pettiness you thought had vanished.

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 10th June 1972.

Floral print skirt at Britannia Land of Plenty. Plain Clothes short sleeved vest at Sidney Smith. Brooch and print scarf both at Van der Fransen.