Soft Summer Shape-ups

1970s, biba, bus stop, Crochetta, gillian richard, Inspirational Images, Jasper, John Carter, Lizzie Carr, petticoat magazine, Samm, stirling cooper, van der fransen, Vintage Editorials
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Gillian Richard pinny. Van der Fransen sailor blouse. Biba espadrilles. Cotton blouse and animal print winceyette shirt, both by Richard Green at Lady M ships. Raffia beret, wire bracelet and cherries, all from Biba.

This is the freshest summer fashion story so far. The prettiest pastel shades with tiny nursery prints you must be happy in. These clothes do the most for a girl and whatever your shape you’ll find all manner of pants, aprons and shirts to match your own personality.

Photographed by John Carter.

Scanned by Miss Peelpants from Petticoat Magazine, June 1972.

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Jasper shirt. Pants by Lizzie Carr for Plain Clothes. Biba beret.

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Shirt by Lizzie Car for Plain Clothes. Canvas pants at Stirling Cooper.

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Crochetta sweater at Knits and Leathers. Satin pants by Lizzle Carr for Plain Clothes. Edward Mann hat. Ankle strap shoes by Samm.

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Satin bermudas and satin smock, both by Lizzie Carr for Plain Clothes. Rosebud vest from Bus Stop. Edward Mann hat.

Cheap and Lovely

1970s, Angela at London Town, anji, biba, bus stop, Dorothy Perkins, edward mann, erica budd, harold ingram, Inspirational Images, Jean Claude Volpeliere, lee bender, mr freedom, petticoat magazine, Sacha, Sue Hone, van der fransen, Vintage Editorials
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Calico blouse from Bus Stop. Gingham skirt by Angela of London Town. Flower brooch from Gear. Edward Mann hat. Mr Freedom sox.

It’s not only the birds that are going cheap this spring – fashion is too. For so many great new ideas and at such an early stage in the proceedings, they seem to be asking us to pay very little. So we can show you wear-every-day clothes at your price to our heart’s content.

Photographed by Jean Claude Volpeliere. Fashion by Sue Hone.

Scanned by Miss Peelpants from Petticoat, February 1972.

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Left: Check pleated skirt from Bus Stop. Tee by Harold Ingram. Van der Fransen scarf. Right: Dorothy Perkins check mini skirt and tee-shirt.

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Left: Dorothy Perkins brushed denim jeans and smock. Van der Fransen beads. Ravel suede shoes. Right: Dorothy Perkins cord jeans. Angela at London town floral blouse. Chenille bolero by Erica Budd. Silver watch from Biba. Beret by Edward Mann. Shoes by Sacha.

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Cheesecloth skirt and blouse from Bus Stop. Bermona hat. Ravel shoes.

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Red and navy motor car sweater by Janine at Girl shops. Red smock coat from Bus Stop. Red pants by Angela at London town. Ravel shirt. Edward Mann hat.

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Yellow print dress by Anji. Edward Mann felt hat with cherries.

Inspirational Illustrations: Eric Boman, 1974

1970s, annacat, art deco, edward mann, eric boman, Illustrations, Inspirational Images, James Drew, salvador, Vogue
Grey wool cardigan, oatmeal overchecked, pale grey silk shirt, both at James Drew. Grey felt hat by Edward Mann.

Grey wool cardigan, oatmeal overchecked, pale grey silk shirt, both at James Drew. Grey felt hat by Edward Mann.

Meet the new fashion collector. She will be about for a long time. Her lipstick is red. She wears only navy, ivory and grey, but so cleverly that there’s no limit to the flattering effects she can compute. Her clothes are so simple and beautiful. It all looks easy. She spends more money on her clothes than most woman, but, when they’re searching around for something to wear, she’s already perfectly dressed. When their clothes are beginning to look wrong, hers are right. So in the end, she probably spends no more than they. Here’s how she does it…

Illustrated by Eric Boman.

Scanned by Miss Peelpants from Vogue, February 1974.

Left: Muffler, long cardigan with scroll embroidery, sleeveless putty crepe de chine gilet, skirt loosely pleated in front at Annacat. Hat by Jacoll. Right: Ivory crepe de chine open-work dress, couldn't be simpler, tied at the waist by Salvador. Straw hat by Bermona.

Left: Muffler, long cardigan with scroll embroidery, sleeveless putty crepe de chine gilet, skirt loosely pleated in front at Annacat. Hat by Jacoll. Right: Ivory crepe de chine open-work dress, couldn’t be simpler, tied at the waist by Salvador. Straw hat by Bermona.