Jaeger

Hemline battles

19 magazine, 1970s, Jaeger, Vintage Adverts
Dresses avilable in a selection of Young Jaeger’s Autumn colours.

Scanned from 19 Magazine, October 1971.

Because it’s Christmas (part II)

1970s, biba, Feathers, Frank Horvat, Inspirational Images, Jaeger, janice wainwright, polly peck, simon massey, The Purple Shop, vanity fair, Vintage Editorials
Crushed velvet again, sliced into a clean Seventies shape, narrow and knickerbockered but with lace-ruffled sleeves for the right touch of contrary nostalgia. By Polly Peck. Bugle-bead embroidered butterflies on brocade choker from The Purple Shop, Chelsea Antique Market. Child’s midi culotte dress by Just Jon.

Because it’s Christmas. Give yourself time. Time for you and those you love. Time to remember a neglected relative with a telephone call, a lonely neighbour with a visit more meaningful than the automatic instant greeting card. Time too, to think of perfect strangers in other countries, struggling against hardships we can barely imagine. Could be this is the time when a donation to one of those organisations which try to help is truly the spirit of Christmas, A spontaneous flowing of compassion and care from the unknown to the unknown.

Photographed by Frank Horvat.

Scanned from Vanity Fair, December 1970.

Velvet, crushed for texture, so right in brown, turned into a curvy gaucho suit by Janice Wainwright for Simon Massey. Perfect, amusing accessory— Biba’s boa from, of course, turkey feathers!

Long, serene, thoughtful dress by Young Jaeger in chestnut and purple printed panne velvet. Wide, full sleeves collected tightly at the wrist, soft, graceful skirt belted at the waist with a wide brown suede appliqued belt from Feathers.

Jenny Agutter wears the smocks

1970s, Bombacha, chelsea cobbler, dorothee bis, Elle, Jaeger, jean varon, Jenny Agutter, john bates, norman parkinson, The Purple Shop
Cream Borg fake fur caftan with a square yoke and cuffs in white-stitched navy wet look plastic. By John Bates at Jean Varon, £56.95. Fine knitted triangular shawl wound round the head, £8; fine silk, fringed scarf used as dog’s lead, £4. Both from a range at Bombacha. Ankle boots,. £16.99, Richard Smith at The Chelsea Cobbler.

Assured in films since playing Roberta in The Railway Children, Jenny Agutter “has been in the theatre since the beginning of the year, lately in The Tempest, opposite Sir John Gielgud and Spring Awakening at the National Theatre.

Photographed at Eastnor Castle, Herefordshire, by kind permission of Major and The Honourable Mrs Hervey – Bathurst.

Photographed by Norman Parkinson.

Scanned from Vogue, December 1974.

Violet wool smock to mid calf, flaring and gathered from X. a round yoke, cuffs and hem finished with narrow black braid. By Dorothee Bis, £34.50, at branches of Elle. Tartan muffler in red and green, scarf sold with matching skirt not shown, £35 together, at main branches of Jaeger. Multi-coloured beads, from range, The Purple Shop.

Jaeger’s autumn colours

19 magazine, 1970s, Jaeger, Vintage Adverts
Single-breasted Jersey blazer with rounded lapels over a softly pleated jersey jacquard skirt and washable long-sleeved wool blouse. Blazer £17.50, skirt £11.50, blouse £6.50. Wrap-over jersey skirt and long-sleeved wool blouse worn with a single-breasted jersey jacquard blazer. Skirt £9.50, blouse £6.25, blazer £18.50. All in Young Jaeger’s autumn colours. Jersey hats to match.

Scanned from 19 Magazine, September 1971.

Window Dressing

19 magazine, 1970s, Inspirational Images, Jaeger, Vintage Adverts

Advert for Young Jaeger.

Scanned from 19 Magazine, October 1970.

Scarves from head to toe

1960s, Adrian Mann, biba, celia birtwell, edward mann, Ginger Group, headscarves, Inspirational Images, Jaeger, janice wainwright, jinty, liberty, liberty's, Liz Smith, Marlborough, mary quant, observer magazine, polly peck, quorum, Richard Allan, simon massey, Steve Hiett, steven hiett
Long chiffon scarf designed by Celia Birtwell, 2 gn., from the Vidal Sassoon Shop, 44 Sloane Street, W1; Quorum, 52 Radnor Walk, SW3. White Tricel tricot blouse, part of set, by Mary Quant’s Ginger Group, 13 gn., with contrast trousers and jerkin, from Bazaar, Knightsbridge, SW1.

Scarves, instead of being dismissed as last year’s fashion gimmick, are being perpetuated as this year’s most important accessory. Still the simplest way to wear a scarf is to flip a long one casually college-style around the neck. As long as it’s not literally a college scarf this somehow adds enough chic to whatever you wear, without making you look fussily overdressed. There are dozens of different ways to tie a scarf. Smart French girls are tying scarves around their waists, twisted in with chain belts or beads. Marc Bohan at Dior makes headscarves tied pirate-style look young and chic, and shows scarves tied like a man’s tie. Although large squares will still be in demand to wear on the head or folded up as cravats, the big fashion in scarves is still for long ones, preferably fringed. Men will have to accept with a good grace that they have lost their long-established monopoly of fringed silk scarves. Until now almost the only places to find them were men’s departments, antique market stalls or somebody’s attic. (Shawls are the latest craze from jumble sales.) But shopping for scarves is easier this spring, with stocks at last in every shape and size. Hair by Valerie at Cheveux, 15 Abingdon Road, London W8.

Fashion by Liz Smith.

Photographed by Steve Hiett.

Scanned from The Observer Magazine, March 1969.

Paisley printed chiffon square, 63s., from Liberty, Regent Street, W1. Hat by Edward Mann, 49s. 11d., in a variety of colours. Tricel jersey tunic shirt (with trousers), by Jinty, 8 gn.

Tied around the waist a filmy silk square by Richard Allen, 75s., from Fenwick, 63 New Bond Street, WI. Pearl and turquoise twisted bead belts with tassel ends, by Adrien Mann, 30s. each, from Harrods; Kendal Milne, Manchester. Beige crepe shirtsleeved jumpsuit £41 10s., from Jaeger, Brompton Road, Sloane Street, Baker Street and a number of provincial branches.

Pirate-style cotton handker-chief, 17s. 6d. from Liberty. Silver brooch on shoulder, 30s., silver bracelets, £1 7s. 6d. each; all from Indiacraft, Marble Arch, W1. Tricel jersey dress by Mary Quant’s Ginger Group, £5 19s. 6d., from Bazaar.

Indian silk scarf, 36 in. square, £1 11s. 6d., from Indiacraft, Silver chain, 18s. 6d. from Fenwick. Cigarette holder from Tunisia. Tunic dress in Lancola jersey by Marlborough, 11 gn., with trousers, from Peter Robinson.

Extra long silk scarf looks good tied as a sash, also in black, £2 2s. 6d., from Biba, 19-22 Kensington Church Street, W8, and by post. Rayon chiffon smock dress, by Polly Peck, 13 gn.

Square scarf tied like a tie, silk crepe de chine, 7 gn. yard, 36 in. wide, from Liberty. Dacron and cotton blouse, also in white, pale blue, brown, lagoon and pink, £5, from all Young Jaeger branches. Courtelle Neospun jersey pinafore-topped trousers designed by Janice Wainwright for Simon Massey, £8 18s. 6d. Maltese cross on chain by Adrien Mann, 25s. Tibetan bird ring £1 10s. from Indiacraft. Sunglasses by Corocraft, 25s.

Silk stole to wear as a sash, by Richard Allen, £7 17s. 6d., from Fenwick. Simple round-necked sleeve-less jumpsuit zipping up the back, in linen-look rayon, navy, beige, thyme or caramel, £14 10s., from Jaeger, London, and all provincial shops. Red and navy slingback shoes, 79s. 11d., from Dolcis. White plastic chain belt by Adrien Mann, £1. Page-boy wig, £21 15s., from Beyond The Fringe, 59 Brook Street, London

Fashion Yarns

1970s, Jaeger, knitwear, Over 21, Vintage Adverts
Hand knitting fashion yarns by Jaeger.

Bring back the knitted advert!

Scanned from Over 21 Magazine, April 1979.

Tokyo to Tahiti

1970s, harpers and queen, Jaeger, marie helvin, Vintage Adverts
Advert for Jaeger.

Model is Marie Helvin.

Scanned from Harpers and Queen, October 1971.

Young Jaeger’s Autumn Colours

1970s, Honey Magazine, Jaeger, Vintage Adverts

Long Turkish pants, cut plain and simple in Jersey. Teamed with a Chevron sweater. Roll collar, long sleeves. Pants. £11.25. Sweater. £6.25. Flaired wool crepe Gauchos, worn with a Jacquard tie front, short sleeved bolero, over a washable wool blouse. Gauchos. £9.95. Bolero. £3.50. Blouse. £6.50. Available in a selection of Young Jaeger’s Autumn colours.

Scanned from Honey, November 1971.

Ski on a New Clash Course of Colour

1960s, Barney Wan, fortnum and mason, Harrods, Illustrations, Jaeger, Lillywhites, Lyle and Scott, oliver goldsmith, Simone Mirman, Simpson of Piccadilly, V de V, Vogue
Instant orange action, near right. Supple stretch nylon ski suit with small jacket, stiff stitched collar and cuffs, silver zippy slanted pockets, flat metal buckle on the belt. By Hauser Sport, 51 gns, at Simpson. White framed face fitting goggles, by Oliver Goldsmith, 6 gns, from Fortnum & Mason. Red fox fur mittens, 41 gns, at Lillywhites. Wasp yellow battle jacket, far right, with waspish black stripes and black poppers, stinging silver zips. By V de V, about 25 gns. Lean stretchy black pants, by Daks, £12 10s. Both at Simpson. Black leather mittens, £3 10s, from a selection at Harrods.

Looks like a brilliant band of dragonflies speeding down the mountain. Looks where the ac-tion is. And how. With shapes very shapely, military and zippy. Fabrics super stretchy, quilted and warm.

In honour of the late, great Barney Wan, art editor and illustrator at Vogue in the Sixties and Seventies who sadly died last week, here is a superb editorial on ski fashions illustrated by the man himself. There is something so ahead of its time about the combination of these illustrations and the layout.

Illustrations by Barney Wan.

Scanned from Vogue, November 1967.

Gadflying green streak of quilted nylon, left. Zipped all in one stretch boiler suit with white stripes circling waist and arm. By V de V, 29 gns, at Harrods. Honey fox hood, 13i gns (in several colours), at Lillywhites. Stunning stretch catsuit of orange Helanca, centre. Racy zip, little military epaulets and buckled belt; 21 gns. Matching trapper’s hat lined in fox; 14 gns. Both at Fortnum & Mason. Sun striped cashmere sweater, by Lyle & Scott, 8 gns, at Harrods. Long fast flickering stretch of quilted nylon, right. Vibrant coloured jacket, matching trousers (not shown). Bognor of Germany, about 41 gns, at Harrods. Space flying helmet with built-in Perspex shield, at Simone Mirman.
Fitted flame of quilted stretch nylon, left, orange and yellow print jacket; 18 gns. Bright yellow bell bottom trousers with buckled band; 13 gns. Both from Jaeger, Regent St. Goggles by Oliver Goldsmith, 6 gns, Fortnum & Mason. Boots, 14 gns, in a range from £10 to £25, at Pindisports.
Nifty new looks on a background of snowbound nostalgia. Quick quilted stretch jacket, left, orange, aubergine, mauve and green. With hood to match, £20 10s. Aubergine trousers, from £5 19s. 6d. Skin-tight prototype super stretch suit, near right, racily made for the men in the British Olympic team. By Harris Meyer, to order. All at Pindisports. Mauve mini suit, centre right, snow shadow shade. Seamed battle jacket with plenty of poppers, mini skirt un-zipped to more than mini culottes. In Helanca and worsted, 22 gns. Sugar pink ribbed sweater and tights, 15 gns, to order. Pink fox hood, 13; gns. All at Lillywhites. Snow bound charcoal flannel suit, far right, Tyrolean type. Flared jacket, pretty I plain knickerbockers, and cap. White rib stockings and sweater too. By Scan Style, 40 gns, Simpson.
Brisk berry red quilted jerkin and knickerbockers, top right. Quilting in cunning chevron shape and jerkin with a speedy shiny zip up the front. By Scan Style, 13 gns, at Simpson. Jazzy canary yellow culotte dress, top left. Pretty neat in nylon with a huge fox hood and big zip. By White Stag, 171 gns, at Harrods. Skinny black balaclava and tights. 7 gns, 16s. 11d, at Harrods. Bright sun yellow nylon anorak, above right, in sleek shirt shape. 151 gns. Matching Lycra and worsted ski trousers. 181 gns. And a snow powder blue sweater with sections in cable stitch. 111 gns. All three by Ernst Engel at Lillywhites.
Streamlined stretchy black nylon anorak, top right. And a pretty nifty pair of black and white plaid knickerbockers, with little gilt buckles gripping the knee cuffs. 16 gns, 14 gns, at Gordon Lowes, Sloane St. Clean limbed crisp flannel knickerbocker suit, above left. Sharply squared charcoal jerkin with broad white flannel border, white flannel cuffs. And trim white knickerbockers fast-ened with fetching gilt hinges at the knee. By Scan Style, 30 gns, at Simpson.