Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials
Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.
Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.
Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.
Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.
Candy stripe cotton halter dress by Mushroom.
Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Sunsational

19 magazine, 1970s, Adrian Mann, Betty Jackson, Elle, Howie, Ivory, Ku Khanh, Monica Chong, quorum, ravel, Russell & Bromley, Swanky Modes, swimwear
Blue swimsuit by Swanky Modes. Blue glasses by Monica Chong. Jewellery by Adrien Mann.

As it’s my *cough* 40th *cough* birthday next week, I thought I’d theme a few blog posts to celebrate. So this week, they will all be hailing from the July 1979 issue of 19 Magazine. It’s a fascinating period on the cusp between the decades, which I like to think had some kind of immense bearing on the person I am today. Being July I’m afraid it’s a bit swimsuit-heavy, but it’s also one of the greatest, most creative periods for swimwear which, in the case of Swanky Modes, is almost the purest distillation of their aesthetic.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979.

Purple swimsuit with crossover back and purple and yellow swimsuit, both by Paul Howie. Red shoes by Ivory. Purple swimsuit by Elle.
Black swimming costume with white trim by Dorothy Perkins. Black shoes by Ravel. White glasses by Monica Chong. Black slashed costume by Swanky Modes. Shoes by Russell and Bromley. Glasses by Stephen Rothholz. Striped costume by Betty Jackson for Quorum. Shoes by Ivory. Glasses by Monica Chong.
Pink topless swimming costume by Paul Howie.
Both bathing costumes by Swanky Modes. Jewellery by Adrien Mann.
Bright blue costume by Paul Howie.

Inspirational Editorials: Fun with Snoopy!

1970s, anello and davide, british boutique movement, bus stop, Elle, Emesse, Herbert Johnson, Inspirational Images, John Greenaway, lee bender, mary quant, miss mouse, Miss Revolution, Night Owls, radley, rae spencer cullen, Riva, Vintage Editorials

Dress by Miss Mouse. Shoes by Anello and Davide.

Dress by Miss Mouse. Shoes by Anello and Davide.

I think it’s fair to say that us Brits went a bit Snoopy-crazy in 1976, from what I’ve read and seen, and this adorable editorial is the perfect example of the post-modern appropriation of childhood cartoon figures by fashionable adults in the Seventies (see also Mr Freedom and Miss Mouse). Of course, there are clothes from Miss Mouse and Lee Bender’s Bus Stop – which is similar to the notorious ‘Andy Pandy’ dungaree outfit worn by Sarah Jane Smith in Doctor Who.

Photographed by John Greenaway. Scanned by Miss Peelpants from 19 Magazine, April 1976.

Hat from Elle. Shirt by Riva. Dungarees by Bus Stop. Corduroy and leather shoes by Miss Revolution.

Hat from Elle. Shirt by Riva. Dungarees by Bus Stop. Corduroy and leather shoes by Miss Revolution.

T-shirt by Radley. Jumpsuit, tights and socks all by Mary Quant. Shoes by Miss Revolution.

T-shirt by Radley. Jumpsuit, tights and socks all by Mary Quant. Shoes by Miss Revolution.

Shirt by Emesse. Skirt by Miss Mouse. Sneakers by Miss Revolution.

Shirt by Emesse. Skirt by Miss Mouse. Sneakers by Miss Revolution.

Baseball cap, from Badges and Equipment. T-shirt by Radley. Bomber jacket by Emesse. Scarf by Herbert Johnson.

Baseball cap, from Badges and Equipment. T-shirt by Radley. Bomber jacket by Emesse. Scarf by Herbert Johnson.

Nightdress by Night Owls

Nightdress by Night Owls

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