jeans

Every Body Needs a Little Comforting

1970s, Cars, harpers and queen, jeans, Mini, Vintage Adverts

Advert for the Mini Clubman.

Scanned from Harpers and Queen, September 1974.

Travelling Light

1970s, Bombacha, Charles Batten, Charles Grahame, Dickins and Jones, Eagle, Elle, Fiorucci, Honey Magazine, Inega, Ivory, jap, jean junction, jeans, Joanna Jacobs, Joseph, Jump Jeans, kenzo, Macondo, marshall lester, Martha Hill, Roelof Wennink, Russell & Bromley, stirling cooper, Vintage Editorials
LEFT: Flower-appliqued denim sundress with back ties £19.90, from Fiorucci, Brompton Rd, SW1. RIGHT: Lace, beaded denim skirt £15.95, and lace-up appliqued waistcoat £7.95, both by Jump Jeans, from Wallis, Oxford St, W1 and branches; Miss Selfridge, Duke St, W1 and branches; all branches of Top Shop Debenham’s, Oxford St, W1 and branches; Jane Norman, Oxford St, W1.

Summers may come and summers may go but denim never fails us.

Modelled by Joanna Jacobs and unknown model.

Photographed in Florida by Roelof Wennink.

Scanned from Honey, April 1976.

White cotton broderie anglaise lace-up camisole top with ribbon trim, Charles Grahame £6, from Bombacha, 104 Fulham Rd, SW3.
Denim shorts £8.90, from Elle, New Bond St, W1 and branches. Cotton jersey T-shirt £2, from Martha Hill, Marylebone High St, W1. Denim waistcoat with popper fastening and ‘V’ stitched front, Eagle £6.95, from Dickins & Jones, Regent St, Wl. Red velvet pouch bag, Macondo.
Button-through denim boiler suit, £18.99, from Jean Junction, King’s Rd, SW3 and branches. Red shoulder purse, Macondo ; scarf from a selection at Fenwick.
Skimpy striped cotton tube sun top with thin halter-neck straps, Jap £5.95, from Jap & Joseph, 20 Brompton Rd, SW1. Denim stitched Bermuda shorts, Eagle £6.95, from Miss Selfridge, Duke St, W1; Dickins & Jones, Regent St, W1.
LEFT: Navy and white striped cotton back buttoned sundress with kick pleated front, Inega £10.95, from Jigsaw, Heath St, NW3 and Putney; DJ Girl, Dickins & Jones, Regent St, W1; Superstar, Leeds. Sunhat, Charles Batten £7; pale blue sandals, Russell & Bromley £18-99. RIGHT: Denim jeans with detachable cream braces £12.99, from Jean Junction, King’s Rd, SW3 and branches. Tropical printed cotton shirt, £6.50, from Tropical Belt, Beauchamp Pl, SW1. Boots, model’s own.
Oatmeal sweater with maroon and green trim, Ivory £13, from Harvey Nichols, Knightsbridge, SWI ; Miss Selfridge, Duke St, W1; Virgin Rags, Hull and branches. Denim painter’s jeans, Marshall Lester £10, from Harrods, Knightsbridge, SW1 ; Jane & I, Blackheath, SE3 ; Sidney Smith, King’s Rd, SW3. Sunhat, Charles Batten £7.
Hooded zip-up denim anorak £10.50, from Jean Junction, Kensington High St, W8, King’s Rd, SW3 and branches. Denim shorts, Marshall Lester £7, from Harrods, Knightsbridge, SW] ; Jane & Blackheath, SE3 ; Boa, Sheerness. Lime green and white striped cotton T-shirt, Stirling Cooper £2.95, from Ronnie Stirling, Bond St, W1; Top Shop, Oxford Circus, W1; Owen Owen, Coventry and branches.

Leather Freewheelers

1970s, chopper, Clarks, flares, jeans, shoes, tessa traeger, Vintage Adverts, Vogue
Camel coloured suede sensible lace-ups on a low black wedge. By Clarks. Leather gets you there.

This feels like some kind of ‘Seventies-in-a-nutshell’ image to me…

Photographed by Tessa Traeger.

Scanned from Vogue, March 1st 1976.

A Style All Your Own

1970s, jeans, menswear, Over 21, Vintage Adverts, wrangler

Scanned from Over 21 Magazine, July 1973.

Vintage Adverts: Miss Levi’s, 1974

1970s, cosmopolitan, flares, jeans, levis, Vintage Adverts

Scanned from Cosmopolitan, June 1974

Vintage Adverts: Wrangler Psychedelia

1970s, jeans, psychedelia, Vintage Adverts, wrangler

Scanned from Petticoat, April 1970

Why have they not invented…

1970s, flares, jeans, Vintage Adverts

 

…a time travelling post box yet? At one time, the otherwise-evil-Topshop were doing some brilliant loons which I’m probably on the verge of wearing out because of the poor quality of modern denim. I knew I should have bought four of each style. Now there’s hardly anything approaching a decent flare and we seem to be back to bloody low-rise ubiquity again. Sigh. I want to order from these 1972 adverts. I want the flares AND the tops. Why was I born too late? Why?

I’ve struggled a bit with buying originals over the internet, because they never seem to accommodate my rear (of which I’m quite proud, but it’s annoyingly disproportionate to my hips/waist/legs) and I can’t send them back with a note saying ‘I don’t have a Seventies-sized arse, apparently’. I’m also [awkwardly] a pint-sized person, but not ‘petite’ in the leg length department. Which leaves me either trailing or swinging.

What I need is a huge selection of originals or decent repros to choose from, in decent quality denim which doesn’t stretch out and bag. Sigh. Is it too much to ask?? Any recommendations from my dear readers, bearing in mind I refuse to fork out ridiculous designer-denim prices….? Any high street shops you’ve noticed? I thought wide legs and monster flares were meant to be ‘back’… if so, where the hell are they?