Mensday: Proto-Zoolander

1960s, Mensday, menswear, Models, petticoat magazine

Come on Nick Wilson, Andrew Jackson, Jess Down, Jason Paul and Mark Ridge, what are you up to these days?

Quotes I love:

“I have quite a library of faces, you know … cool faces, aware faces, quizzical faces”

“As a model, one’s body, of course, is the main feature, but there are some creative thoughts necessary as well. For instance, I can be standing posing and the photographer’s clicking away, but meanwhile my mind is working on what would be best for the shot and for the photographer.”

“But from what people say about me and the way I work, I know that I will be a success, there’s no doubt about that. I’m not being big-headed. I never really speak about what I’ve done or what I’m doing, but people always ask me. I’m very much a dark horse, you know.”

“And knitting patterns – where would we all be without knitting patterns?”

Where indeed, Mark Ridge, where indeed?

Never faint on the King’s Road

1960s, Illustrations, king's road, malcolm bird, petticoat magazine

Petticoat, November 1969

(Probably still applies, but now across the whole of London…trendy or not.)

The brilliant illustration is uncredited, but looks like a Malcolm Bird to me.

Inspirational Images: Charlotte Martin in Ayton and Rhodes

1960s, charlotte martin, fulham road clothes shop, Inspirational Images, petticoat magazine, sylvia ayton, zandra rhodes

Photograph by Karl Ferris. Modelled by Charlotte Martin. Petticoat Magazine, March 1969.

Clothes by Sylvia Ayton and Zandra Rhodes at The Fulham Road Clothes Shop.

Lady Jane: The serious business of wearing a see-through

1960s, body paint, british boutique movement, lady jane, mild sauce, petticoat magazine

There’s a lot more to wearing a see-through dress than at first meets the eye. What a girl intends to show through the see-through for instance.

Ever since the see-through craze started in London, Carnaby Street artist Audrey Watson has been rushed off her feet – designing instant paint-on bras.

It’s a pretty ticklish business as 24-year-old Audrey paints her bras straight onto the customers skin. And, since she started débutantes and office girls have been flocking to the Lady Jane Boutique where she works, to bare their bosoms for a multicolour, exclusive, painted-on picture.

Audrey, who quotes her prices as: “10s. 6d. a half; from 3 to 10 guineas for a whole body,” will paint on anything from just patterns to faces, street signs or mock tattoos.

“I’ve even done a whole street scene right across, complete with red London buses,” she said.

Where do the girls wear them? “I often ask that,” says Audrey. “Most of them are going to parties although several people have been on their way to the airport. They said they were flying out that night to New York or elsewhere, and wanted to arrive in their paint-on.”

Any men? “Yes, lots,” says Audrey. “They come in for patterns to wear with see-through shirts.”

Audrey, who has tried painting with everything from greasepaint to ink, says it takes skill as most things crack on skin. She is now experimenting with Tempera, powder mixed with egg white like the Renaissance painters used, but she mainly works with Leichner and coloured inks gently powdered over. “It isn’t dangerous as not enough of the body is covered up, and it comes off with cold cream,” she says.

“It’s always a bit strange when I start on a new bust,” says Audrey, modest and quiet with long blonde hair, “but I like doing it for aesthetic reasons, though I know that basically it is just a fashion thing.”

Does Audrey herself wear a see-through?

“Certainly not,” she said. “Business apart – I’ll be pleased when the cover-up look comes back!”

Petticoat Magazine, November 1968.

The Lady Jane boutique maintained something of a reputation for shock value; see-through clothing, body paint and scantily clad models in the windows were staple gimmicks throughout the late Sixties and early Seventies. Some things never change, do they?

Inspirational Images: Coats at Waterloo Station, 1972

Inspirational Images, petticoat magazine, platforms, seventies fashion

Photo by Roger Charity. Petticoat, October 1971.

Left: Alexander Newman, Right: Electric Fittings

February is roughly the time I feel like I can step out of my boots and into some nice shoes again. Not least because my favourite boots are completely falling to bits right now. *whimper*. I also enjoy taking to the lighter-weight coats and jackets. Spring can’t come quickly enough for me right now…

Mensday: Which day is your man?

1960s, Andrei Punsuh, Foale and Tuffin, I was Lord Kitchener's Valet, jean varon, Mensday, menswear, petticoat magazine

Shame on me, I clean forgot about Mensday. But I’m going to make amends (ahaha) for this today. Yes, yes, I know it’s Friday. But it’s also my boyfriend’s birthday and so Mensday is rescheduled in his honour.

I’m also geeking out because look up there ^ – it’s the Annacat blouse I’ve just listed for sale over at Vintage-a-Peel. I only just noticed!

Petticoat, September 1968. Photos by Andrei Punsuh.

Mensday: What to wear to get your man / What to get your man to wear

alice pollock, jean varon, john bates, Mensday, menswear, ossie clark, petticoat magazine, sexy couples, sixties, take 6

Beautifully photographed and styled shoot with the slightly needy/domineering title as above. Curious.

Doing what I do, I’m in a good position to find and gift some [what I think are] beautiful clothes to my boyfriend. But I’m always hyper-aware that I don’t want to be the kind of girlfriend who tries to mould or change, in style or in any sense. And while I certainly enjoy dressing well for his delectation, I’m not the kind of girl who is ever really going to dress just to please a man. I consider it a happy accident that we have very similar sensibilities, so it’s not something I really have to worry about these days.

It’s a hard balance to strike, because our notions of sex-appeal and prettiness are invariably influenced by what we know men find appealing. Even the ‘anti fashion’ brigade dress in a way which they know will appeal to a similarly ‘anti fashion’ kind of man they might fancy. They may deny it, but it’s hard to separate style and sex-appeal on any level. An unwearably bonkers couture dress still reeks of money and power, which are alluring to many a man.

I’ve always had a slightly Good Cop/Bad Cop approach to dressing for my previous boyfriends. Rarely have they ever truly appreciated everything I’ve owned. On a good day, for them, I would shove ‘that top I don’t like’ to the back of my closet. On a bad day, for them, I would wear the exact opposite of what I knew they liked. I enjoyed knowing that it reflected badly on their taste, and well on mine of course.

From Petticoat, July 1969. Photos by Brian Songhurst.










If I walked into a club and saw three men dressed like this lot, I think I’d have to do a star jump onto them. Yum!

Inspirational Images: Donbros knitwear

1970s, boots, Inspirational Images, knitwear, petticoat magazine

Petticoat, September 1971

Bagsy the middle outfit with the purple boots on the right…..so there!

576 Pages of Heaven: Lifestyle Illustrations of the Sixties

1960s, art deco, art nouveau, book reviews, Honey Magazine, Illustrations, petticoat magazine, psychedelia

This may, at first, look like the laziest book review in the world. I can be a lazy person, tis true, but I couldn’t really think of a better way to review such an extraordinary book. It needs to be possessed, to be pored over, to be appreciated en masse and to be studied in fine detail.

Lifestyle Illustrations of the ’60s by Rian Hughes is one man’s personal project to bring those unsung illustrators of the period to the attention of the wider world. If you’re anything like me, they are a source of great fascination and inspiration when you flick through a vintage copy of Honey or Petticoat. And if you were reading Womans Own et al back in the day, they would certainly have inspired daydreams from their fleeting representations of the magazine’s romantic short stories. They are often small in size, but incredible in skill, style and social comment. The timeline element of the book also allows you to see the development of social aspirations, fashion styles, illustration styles and inspirations (the clear references to art deco and art nouveau styles) and attitudes to morals and relationships.


When I find them in the magazines, I try to remember to scan them in. But I’m a bit forgetful, so this doesn’t always happen. When I first laid my eyes and hands on this book, it was like heaven. Someone else has gone to the trouble of scanning them in, cleaning them up and collating them by date and crediting the artist where possible. Consequently, it feels a bit weird to scan in pages and individual illustrations to illustrate my review. Firstly, there are just way too many and my scanner is a bit fiddly (coupled with a big heavy book, whose spine I’d rather not break just yet). Secondly, because I want you to go out and get a copy yourselves. Words and scans can’t really demonstrate what it’s like to flick through such a book. Each page inspires a cry of ‘ooooh, pretty’. Well, that’s my reaction anyway. Scans wouldn’t do it justice.

So I decided to sit and flick and take photographs of the most ‘ooh’-inspiring pages. Of course I had to give up after about 20 photos because I realised I would end up photographing the entire thing. But here are the collated images, just casually snapped so you get some feeling of what it’s like. Unsurprisingly, I’m most taken with the later period with the psychedelic, art deco and art nouveau influences, but I’ve tried to show you a cross-section of the entire book.

Now all they need is to put on an exhibition. There’s something lovely about having them all collated into a book, but it can lessen the impact of some solitary works of art. I would dearly love to see them displayed as large prints.

The Story of Cedric Safesuit

carnaby street, dandy, Illustrations, john stephen, king's road, lord john, menswear, petticoat magazine, sixties


Also contained within the aforementioned July 1967 Petticoat magazine, is this superb illustrated feature on some extremely groovy menswear. Illustrated by Gerry Richards. Utterly brilliant and too good not to share…

Cedric Safesuit was a civil servant with good prospects and only one problem – all the girls rebuffed his advances with haughty stares. Why? Because Cedric was an acute and unhappy case of B.O. (boring outerwear).

Fortunately for our story, Cedric’s best friend Teddy Trend decided to take him in hand. King’s Road, he whispered at ever more frequent intervals. Carnaby Street, he muttered whenever the conversation flagged. Finally Cedric was worn down and, let loose among the gear shops, an astonishing change came over him. With whoops of delight, he tore off his old brown suit and signed cheques for everything he could lay his hands on. “I’ll never have B.O. again,” he said happily, walking off with Teddy Trend’s latest acquisition, a Twiggy-hipped redhead. “A severe case of B.H. (big head),” diagnosed Teddy sourly.

Michael Man’s Boutique blue satin shirt, 69s. 6d., with matching striped trousers, 69s. 11d., by Lord John, and printed blue kipper tie by Sydney Smith 21s.

New summer image in John Stephen His Boutique yellow seersucker shirt, 55s., matching orange seersucker trousers also by John Stephen, 65s., boots worth a second look, black and tans by Topper, 89s. 11d., tartan chucka boots, 45s. 6d.

Brown herringbone coat by Dandy, 21gns., John Michael flat hat for flat heads, 89s. 6d., white jabot for that dapper look by Dandy, 20s.

From John Stephen His Boutique white satin vicar shirt, 89s. 6d., red velvet bow from the Chelsea Antique Market, 12s. 6d., matching black trousers with white inverted pleat by Lord John, 79s. 11d., and a business-like black bowler with red cherries, 15s. at the Chelsea Antique Market.