Pretty Smart

Bata, chelsea cobbler, crowthers, Deco Inspired, Elliott, Honey Magazine, Inspirational Images, John Marks, mary quant, Patrick Russell, platforms, Sujon, Vintage Editorials

Orange and black Liberty cotton dress, Sujon, £13.50. Black suede criss-cross sandals, Bata, £6.50. / Black, mustard and blue wild-flower crepe-de-chine shirt dress, £9.75, from Crowthers. Multi-coloured leather shoes, Mary Quant, £6.

For everyone who’s bored with the 30s and outraged by the 40s and 50s, try these nice neat little dresses for size!

Photographed by Patrick Russell.

Scanned from Honey, March 1972.

Chrome yellow, emerald and red striped crepe-de-chine dress, Mary Quant, £15.75. Tangerine an lemon strappy shoes, Elliotts, £7.95.

Smart tartan Liberty cotton shirt dress, Hildebrand, £12. Strappy wooden-soled shoes, Chelsea Cobbler, £5.95. / Forest tree printed rayon crêpe de chine dress with knife-pleated skirt, Gillian Richard, £ 9.80. Peep-toe shoes, Mary Quant, £6

Neat red, white and blue circle-printed crêpe de chine dress with knife-pleated skirt, Mary Quant, £13.65. Red leather platform-soled sandals, Mary Quant, £6. / Tailored emerald green and white trimmed cotton-gaberdine shirt dress, Mary Quant, £8.70

Multi-coloured polka dot dress with tie neck and sleeves, John Marks, £7.95. Wooden and leather sandals, Chelsea Cobbler, £5.95. / Silky crêpe de chine geometric-printed dress with fluted skirt, John Marks, £13.95. Strappy leather shoes with flocked soles, Chelsea Cobbler, £7.95.

Scarlet and white confetti-spotted and striped cotton dress with swirling flared skirt, Mary Quant, £9. Leather platform shoes, Mary Quant, £6.

Smartie Pants

1970s, antony price, british boutique movement, bus stop, celia birtwell, christian dior, clobber, Diana Crawshaw, hotpants, mary quant, mr freedom, ossie clark, Patrick Russell, ritva, stirling cooper, telegraph magazine, universal witness, yves saint laurent

Shorts have been with us for some time now – “hot pants” making even starlets front page news – but the big question was whether they were here to stay, or were just a gimmick. Increasing sales seem to show that they are really catching on, and now the big stores are stocking them. For those with the youth and legs to enjoy them, we bring the very latest designs.

Photographed by Patrick Russell.

Scanned by Miss Peelpants from The Telegraph Magazine, April 1971