Smartie Pants

1970s, antony price, british boutique movement, bus stop, celia birtwell, christian dior, clobber, Diana Crawshaw, hotpants, mary quant, mr freedom, ossie clark, Patrick Russell, ritva, stirling cooper, telegraph magazine, universal witness, yves saint laurent
Smartie Pants

Shorts have been with us for some time now – “hot pants” making even starlets front page news – but the big question was whether they were here to stay, or were just a gimmick. Increasing sales seem to show that they are really catching on, and now the big stores are stocking them. For those with the youth and legs to enjoy them, we bring the very latest designs.

Photographed by Patrick Russell.

Scanned by Miss Peelpants from The Telegraph Magazine, April 1971
Outfit by Anthony for Stirling Cooper. All menswear by YSL.

Outfit by Antony for Stirling Cooper. All menswear by YSL.

Shorts and top by Bus Stop. Shirt by Toto from Crowthers

Shorts and top by Bus Stop. Shirt by Toto from Crowthers

Outfit by Diana Crawshaw for Mr Freedom

Outfit by Diana Crawshaw for Mr Freedom

Top and scarf by Ossie Clark from Quorum. Shorts by Clobber

Top and scarf by Ossie Clark from Quorum. Shorts by Clobber

Outfit on left by Diorling at Christian Dior. Outfit on right by Sheilagh Blagden at Stirling Cooper

Outfit on left by Diorling at Christian Dior. Outfit on right by Sheilagh Blagden at Stirling Cooper

Outfit on left by Ritva. Outfit on right by Paul Reeves for Universal Witness.

Outfit on left by Ritva. Outfit on right by Paul Reeves for Universal Witness.