Softly, softly, ever so gently, it’s velvet— printed! It’s as pretty as a picture—so cling to it
Styling by Sue Hone.
Photographed by David Finch.
Scanned from Petticoat Magazine, 3rd October 1970.
After seasons and seasons of dresses and trousers, suits are back with us again. But the new generation of suits is quite different from any we’ve worn before; sexily elongated with midi skirts and slender waisted jackets, in jacquard jerseys and patterned wools. Suddenly suits are younger, smarter – the newest way to get yourself looking together.
Photographed by Morgan Rank.
Scanned from Honey, November 1970.
Yves St. Laurent’s ‘Blast From The Past’ award is taken by the blazer. Fashioned a la Dietrich, casual but smart, it looks especially good with shorts, hot-coloured tights and long knee-socks, or pleated skirts. The best choice is plain white, black or red; or hot checks and stripes.
A superb editorial, giving us an insight into the short-lived but legendary Hollywood Clothes Shop and The Purple Shop in Antiquarius (which I feel like I’m regularly crediting in other posts on here) and also designer David Mellor’s shop. It also has the unusual element of every price being given in new and old money – with decimalisation having been introduced in February of the same year. I’m surprised I don’t see this a lot more in editorials from 1971.
Modelled by Sue Baloo
Styled by Norma Moriceau.
Photographed by Michael Berkofsky.
Scanned from 19 Magazine, May 1971.
This is definitely the Season of the Midi, which involves a whole new set of fashion rules. Midis look best without an inch of leg showing, which means either long tight-fitting boots to take over where the midi finishes, or coloured tights matching clumpy-heeled shoes. So keep gulping; daily doses will keep you in the pink, fashion wise.
Aside from all the dreamy autumnal clothes and the fact that the blonde model is Charlotte Martin, it’s so lovely to see Terry de Havilland’s early and legendary three-tier wedges. As so often with Terry’s shoes, they are erroneously credited to the stockists (here ‘Jolly Boy’), but it’s still lovely to see them.
Photographed by Elisabeth Novick.
Scanned from Honey, August 1970.
Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.
Fashion by Sue Hone.
Photographed by Roger Charity.
Scanned from Petticoat, 6th June 1972.
Gladrags printed shirt with cotton satin knickerbockers. Plastic and raffia choker by Adrien Mann. Gladrags cotton satin shorts with bib.
Just a quick glance at any of these new mid-year fabrics can lead to all sorts of sunny ideas. Will you take to squashysoft quilting or fall in love with countryside madras printed denim and shiny new satinised cotton? For the romantic there’s beautiful embroidered lawns and more than enough nostalgia in the turn-of-the-century jacquard crepes, woven on precisely the same machines as those of sixty summers past. All ready for you to wear tomorrow — or to keep aside for that long hot summer . . .
Photographed by Jean Claude Volpeliere.
Scanned by Miss Peelpants from Petticoat, April 1971.
Little bird print shirt and skirt from Biba. Suede wedge shoes from Sacha. Angora brim hat from Browns.
Blue quilted shorts and shirt, both from Feathers. Blue suede shoes by Sacha.
Clobber stars and stripes jacket at Stop the Shop. Bermona denim cap.
Gillian Richard printed dungarees, smock and matching hat from ’27’. Gillian Richard calico smock with matching dungarees from Snob and Irvine Sellars shops. Herbert Johnson hat. .
Angela smock dress at Stop the Shop.
Angela calico farmers smock worn with denim jeans, wellington boots and hat.
Wet-look cire bikini, also in red, with gilt link on bra top and belt of pants, 59s., from main branches of C & A. Paste tiger brooch from the Paris flea market.
Pause for reflection before you buy your swimsuit for this summer. If you’re going to be in the picture, you must get your exposure right : make it the most your shape will take. Because this is a narcissistic year. More girl, less swimsuit. Bikinis will be back with us again this summer — and they’ll be barer than ever. But the fabrics, not to be outshone, are glistening wet-look cires, metallic golds and silvers. And as adornments for the bare body, there is simple animal jewellery —snake bracelets, stalking-tiger brooches, that sort of simple thing.
Hair by Didier at Jean-Louis David, Paris.
Photographed by Helmut Newton.
Scanned by Miss Peelpants from The Observer Magazine, April 1969.
Silver crochet bikini (also in other colours), £5 15s. 6d.; all cobweb crochet jacket, £5 15s. 6d.; both by Clobber, from Miss Selfridge, Oxford Street, W1 ; Just Looking, Kings Road, SW3; J. T. Parrish, Newcastle; Contrary, Burton Square, Manchester ; Silver cord lacing up jacket, 5d. yd. from John Lewis, Oxford Street, W1. Paste tiger brooch from the Paris flea market.
Tobacco-brown bikini with fine chain straps and belt, by Tiktiner, £10 15s., from the Summer House at Simpsons, Piccadilly, W1. Gold leather sandals fastening above the ankle, f7 17s. 6d. from Elliotts, 76 New Bond Street, W1, and Kings Road and Knightsbridge branches. Snake brace-lets, 42s., frog ring, 12s. 6d.; by Corocraft, from Marrian-McDonnell, 45 South Molton Street, W1, and 80 Sloane Avenue, SW3; Kendal Milne, Manchester.
Barely one-piece swimsuit, cut away at the back like a bikini, in sand-coloured towelling, and in other colours too, by Jersea, £4 15s., from Harrods, Knightsbridge, SW1 ; Lynette Claire, Kensington High Street, W8; Marshall & Snelgrove, 24-30 New Street, Birmingham; Darling & Co., Bath ; Impact, Salisbury. Gladiator boots, by Mary Quant, 89s. 11d., from Lilley & Skinner.
White Nylon Helanca and Antron bikini with clear perspex links, by Ruben Torres for Tweka, 5gn., also in lilac, black, pink, turquoise or gold, from D. H. Evans, Oxford Street, W1 ; Lady Jane, Carnaby Street, W1 ; Birn & Son, Southend-on-Sea ; Rackhams, Birmingham; Reid & Todd, Glasgow. Summery boots laced up the back by Mary Quant, 89s. 11d., from Lilley & Skinner, 360 Oxford Street, W1. Gilt snake chain around waist, by Corocraft, 2gn., from Way In, Knightsbridge, SW1 ; Kendal Milne, Manchester.
Grand affairs call for grand clothes, and provide a welcome opportunity to get out of our peasant blouses and jeans and dress accordingly. The nicest thing about fashion at the moment is that everyone is so confused as to what they should be wearing, that you can wear exactly what you like. We opt for the romantic Garbo fashion, tarted up in the ’71 style, because girls are beginning to look like girls again and, although we sympathise with Women’s Lib., we don’t believe you have to look like a fella to get equal rights!
Possibly the most perfect encapsulation of the Seventies-does-Thirties aesthetic, this homage to Art Deco features some of the most lust-worthy clothes from my favourite designers and boutiques. Including Biba, Ossie Clark and some rare Antony Price for Stirling Cooper!
Photographed in the home of interior designer Graeme Gibson rather than in a studio, the authenticity is heightened by the location and the props, and then finished with the sweet illustrated photoframes.
Photographed by David Tack.
Scanned by Miss Peelpants from 19 Magazine, January 1971.
Crepe dress by Antony Price for Stirling Cooper. T-strap shoes from Sacha.
Left: Embroidered long skirt and embroidered Mexican shirt, both by Souk. John Craig shaggy wool waistcoat. Buckle Under Enterprises balaclava. Right: Long skirt by Souk. Biba gloves. Clobber blouse at Stop the Shop. Jasper kimono from Miss Selfridge.
Warm folkclothes for the part of you that needs freedom and a soft, beautiful way of dressing even through the cold months of winter. These are the long skirt, blouses and shawls to pick up in the markets, the pinnies and shaggy wool coats to take off the peg and lounge around in.
Fashion by Sue Hone. Photographed by Alain Walsh.
Scanned from Petticoat, 11th December 1971.
Left: Clobber gingham skirt with frill. Calico pinny from Laura Ashley. Knit jacket by Crochetta for Knits and Leathers. Feathers hat. Play balls from Inca. Right: Clobber seersucker skirt with print. John Craig rib polo sweater. Calico pinny at Laura Ashley. Embroidered jacket and Hessian belts at Inca. Herbert Johnson mittens.
Rich brown satin dress slashed to the waist by Lee Bender for Bus Stop
An expensive dress bought to wear just for evenings can spoil your party fun. You’ll worry about spilt wine and cigarette burns while you’re engaged in unarmed combat with the crowd. You don’t want to pay a lot for something you and your friends might tire of after just one round of parties. So find yourself a dress that’s memorable like the four shown on these pages, in shiny satin, cire, Tricel, jersey or sparkling Lurex, and if its life is hort, it might break your heart but not your bank. So buy your glitter cheaply, and spend your sixpences on having fun.
Photographed by Steve Hiett.
Scanned by Miss Peelpants from The Observer Magazine, 7th December 1969
Purple tricel jersey shirtdress shimmying to ankle length by Clobber. Smoky grey pearl rope, 10 feet long, from Paris House.
Lurex jersey dress, memorably low-cut, by Janice Wainwright for Simon Massey. Pale silver crochet hat from Ritva.
Liz Eggleston 