underwear

Vintage Adverts: The Restaurant Pyjama

1960s, janice wainwright, loungewear, underwear, Vintage Adverts, Vogue

Janice Wainwright for Golden Charm. Advert scanned from Vogue, April 1969.

Excitement abounds! My new lingerie and loungewear section of the website is taking shape behind the scenes and I am particularly excited about an upcoming Janice Wainwright for Golden Charm ensemble, not entirely dissimilar to this one.

I’m more into lounging in loungewear around the house than in a restaurant, but I suppose one only knows what one knows. The fact is that in 1969, people were so well-dressed when they went to dinner that you could be truly outrageous by wearing your pyjamas. In an age when nobody gets dressed for anything, well that is when you need to shock by wearing your finest frocks.

Inspirational Images: Brighton Belles

1970s, brighton, cosmopolitan, janet reger, mitzi lorenz, underwear

 

Cosmopolitan, August 1974. Scanned by Miss Peelpants.

Mild Sauce: Illustrated Titillation

1970s, cosmopolitan, Illustrations, mild sauce, underwear, Vintage Adverts

Is it just me, or are drawn sexy images generally sexier than photographed sexy images? Despite the completely ludicrous breast depictions, I’ve got a soft spot for these adverts. All scanned from various copies of Cosmopolitan, 1972-76.

The worrying thing is, women actually pay for breasts like these nowadays.





Vintage Adverts: Amanda Lear in Triumph

amanda lear, underwear, Vintage Adverts

I’ll take a Dorabelle T in Campari please!

I blogged about this advert ages ago, because she’s wearing a Jean Varon dress in the final picture. But at that point I didn’t recognise the model! How remiss of me. Scanned from Nova, November 1970, but I’m pretty sure it was an older advert than that.

 

Vintage Adverts: Charnos, 1970

1970s, charnos, underwear, Vintage Adverts

1970

It’s not what you show it’s the way that you show it. Amen to that. Charnos lingerie is amongst my very favourite…

Mild Sauce: Be Prepared

1970s, Honey Magazine, james wedge, janet reger, mary quant, mild sauce, underwear

Janet Reger

More James Wedge fabulousness. I’m always delighted to find and scan a ‘new’ James Wedge photoshoot, and this one is adorable, despite lacking the trademark Wedge hand-tinted touch.

You never know when next you may stand revealed in the full glory of your underwear. Will it stand the test? Bare with us and we’ll show you how to steal even the most embarrassing scenes in these glamorous, seductive undies-to-get-caught-in.

Honey. December 1972.

Images scanned by Miss Peelpants

Dress from Browns, pants by Warners

Janet Reger

Janet Reger

Madeleine Foundations

Mary Quant

Maidenform

Loungerie

biba, Honey Magazine, janet reger, monty coles, seventies fashion, underwear

Leaf design bra (£2.75) and pants (90p) by Triumph

Underwear need not just be functional, it can be beautiful too. So with fashion becoming ladylike on top, perhaps it’s time to show some style and imagination on what you wear underneath.

From Honey magazine, December 1974. Photos by Monty Coles.

I want it all.

Images scanned by Miss Peelpants 

Twenties-style slip by Proper Pride (£4.35)

Cami-knickers by Janet Reger (£19.50)

Mild Sauce: Even little girls need support

1970s, charnos, flair magazine, janet reger, margit brandt, mild sauce, Tony Moussoulides, underwear

Margit Brandt for Femilet. Stockings by Charnos. Suspender belt by Rosy of Paris.

Ignoring the slightly dodgy undertones in the title of this fashion spread, it demonstrates why I love the Seventies look so much. I’m a petite girl, with petite curves, and while I’m perfectly capable of going braless, I love bras. Sadly, very few styles appeal to me. I honestly wish I could go shopping in Janet Reger, in the early Seventies.

Photographs by Tony Moussoulides. Flair Magazine, January 1971.

Janet Reger. Stockings by Mary Quant.

Janet Reger. Tights by Wolsey.

Abecita. Tights by Mary Quant.

Inspirational Images: Rita Hayworth

1940s, Inspirational Images, rita hayworth, underwear

Scanned from ‘Screen Goddesses’ by Tom Hutchinson

Chinoiserie, Japonisme… it’s all the same to Honey Magazine!

biba, chinoiserie, crowthers, Honey Magazine, japonisme, loungewear, morgan rank, underwear
Ahhhh. Random cultural eclecticism. The backbone of the fashion world. Good to know some things never change; titling your spread ‘Chinoiserie’ and then referring to Geishas, kimonos and Karate. Good old Honey. Regardless, it’s a beautiful spread full of beautiful clothes. I’m very passionate about loungewear, because I work from home and it’s my equivalent of a sexy, tailored work suit. What I wouldn’t give for those Crowthers pieces…
I resent being termed a ‘layabout’ though. The cheek!
Photos by Morgan Rank. Honey, December 1970