One of the nicest things about a summer holiday or a lazy weekend is not having to do anything—not even get dressed. With a handful of this summer’s prettiest lingerie you can breeze through a day of sunning or swimming. And then dress up for evening in a ravishing nightgown.
Students at the Kingston College of Art had an interesting assignment set them recently by Miss Selfridge. The store wanted young designs for young people and asked the students to make up a complete wardrobe of clothes, from undies right through to coats, keeping Miss Selfridge and its many branches in mind. The garments had to be commercial in the widest sense, suitable for sale all over the country. From the many beautiful designs sent in, Miss Selfridge chose what it thought were the best for retail. The one to make the most money will win its designer a trip to Paris. We photographed a selection in the lingerie range, all made in Dicel, to show you what’s in store.
A heavenly combination of slinky nightwear, mid-Seventies tech and a very welcoming looking bed arrangement. Oh, and Marie Helvin of course. This is very much how I would like to spend the next few weeks, months… in fact, a third of my life!
Italian ‘Cifra’ bed by Vittorio Rossi & Luciano Bertoncini from Heal’s.
Photographed by David Bailey.
Scanned by Miss Peelpants from Vogue, July 1974.
White satin de lys pujamas by Liliane Dreyfus for Vog.
Pale beige crepe nightdress by Stan Herman for Charnos.
I had three reasons to buy this glorious book from 1979: the beautiful illustrations (which I will scan at a later date), a vague idea that it might be rather cool to start making Seventies-style lingerie and lastly, that the photos within are quite spectacular. Of course, my definition of spectacular is slightly different to many people, but there are plenty of levels on which you can enjoy them.