The Teenage Dream

1970s, Ambalu, biba, Bugatti, bus stop, Crochetta, Dolcis, edward mann, Elliott, erica budd, freddie mercury, jeff banks, Judit Ullman, kangol, katharine hamnett, Kickers, laura ashley, lee bender, mr freedom, queen, Ronnie Stirling, Russell & Bromley, Sacha, Shelana, telegraph magazine, The Sunday Telegraph Magazine, tuttabankem, Vintage Editorials, zandra rhodes
Dark girl wears suede Bermuda shorts (with matching jacket); approx. £27, Ambalu. Printed cotton halter top by Erica Budd; £2. Snake wedge sandals; £14.99, Russell & Bromley. Striped tights, Mary Quant. Blonde wears shorts, £7, and vest top, £7, in cotton/rayon mixture, by Crochetta. Socks by Mary Quant. Patent wedge shoes; £8.99, Russell & Bromley. Cotton cap; £2.50, by Edward Mann. All jewellery by Corocraft.

. . . does not always suit a mother’s requirements. Not only is today’s teenager wildly enthusiastic about fashion, pop, hair and makeup, but she also has very firm ideas about what she wants. She is sophisticated, worldly and confident, seeing herself as a femme fatale —while mother sees her more in terms of gymslips. So here we present the perfect compromise, contrived to impress mother and daughter alike. Visual backing comes from members of the group Queen, whose current hit single for EMI is The Seven Seas of Rhye.

Fashion Editor Cherry Twiss.

Hair by Christine at Ricci Burns.

Make-up by Mariella for Yardley.

Stage clothes for Queen by Zandra Rhodes.

Photographed by Geg Germany.

Scanned from The Telegraph Magazine, July 1972.

Marianne (left) looks stunning in a red spotted cotton halterneck sundress and striped cardigan. Right: Louise counters with breezy, baggy blue denim pants and red top. With Freddie Mercury, lead singer of Queen.

Dark girl wears red spotted cotton halterneck sundress and matching knickers; £6.35, from Biba. Long cardigan; £15.95, from Ronnie Stirling. Spotted cap; £2.50, by Edward Mann from Simpson, Piccadilly. Blonde girl wears baggy blue denim pants with elasticated waistband; £10.95 by Lee Bender at Bus Stop. Short cotton top; £1.99, all branches Dorothy Perkins. Hat by Edward Mann.

Marianne (left) looks devastating in a red and yellow suit with red and yellow shoes to match. Right: Louise sports a blouson jacket with trousers, completing the look with embroidered cap.

Dark girl wears a yellow and red jersey suit; £12.95 from Mr Freedom, Kings Road, London; SW3. Long red socks by Mary Quant. Red and yellow “Kicker” shoes; £9.50 from Bugatti, Kensington Church Street, London, W8. Blonde girl wears a blue print satin blouson jacket; £15, by Jeff Banks, from Top Shop at Peter Robinson. Blue Trevira gaberdine trousers with two narrow belts; £8.99, by Shelana. Embroidered cap; £2.20, by Edward Mann, from Simpson, Piccadilly, WI.

Marianne (left) in a very feminine line-up of frilled striped cotton skirt and striped socks. Right: Louise teams a green and navy cotton top wit a frilled skirt. Looking on are two members of Queen.

Dark girl wears a midi-length frilled striped cotton button-through skirt; £9.95, by Judit Ullman for Ronnie Stirling. Green and white striped top; £3.25, from all branches of Dorothy Perkins. Red satin wedge shoes; £7.95, T. Elliott. Socks; Mary Quant. Straw hat; £5, Biba, Kensington High Street, W8. Blonde girl wears a green and navy print cotton top, £4, and frilled skirt, £4.75; from Laura Ashley, 157 Fulham Road, SW3.

Cream is in favour with Marianne (left) looking great in culottes and baggy blouse. Right: Louise wears a cream skirt and blouson jacket. Seems to impress Queen roadies John and Paul, too.

Dark girl wears cream cotton gaberdine culottes; £12.50, by Katherine Hamnett for Tuttanbankem. Blouse with short sleeves and elasticated waist; £9.95, by Lee Bender at Bus Stop. Cream hat by Kangol. Cream woven sling-back wedge shoes; £6.99, from Sacha. Orange silk scarf by Ascher. Blonde girl wears a cream cotton skirt; £7.95, by Lee Bender at Bus Stop. Brown check cotton blouson jacket; £4.95, by Riva. Cream hat by Kangol. Multi-striped canvas shoes; £5.99, Russell & Bromley, Cream leather bag; £4.99, Dolcis.

Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials
Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.
Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.
Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.
Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.
Candy stripe cotton halter dress by Mushroom.
Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.