Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials
Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.
Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.
Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.
Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.
Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.
Candy stripe cotton halter dress by Mushroom.
Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Last Tango in Tijuana

1970s, antony price, che guevara, Dinah Adams, Dolcis, gillian richard, granny takes a trip, Herbert Johnson, Honey Magazine, Ian Batten, Inspirational Images, jean junction, Martha Hill, miss mouse, polly peck, rae spencer cullen, Roy A. Giles, Russell & Bromley, Samm, Spectrum, stirling cooper, Vintage Editorials, wallis

If you can’t tango, simply steal into the spotlight in these flamboyant rumba dresses. The slipped shoulder strap, the bared midriff and the full-blown flouncy skirts all spell out the sexiest numbers for summer.

The main difference between the content of a magazine like Honey, as opposed to Vogue or Queen, is that the designers tend to be the more intriguing and less well-known of the period. If you want names like Miss Mouse, Granny Takes a Trip or Antony Price, these magazines should always be your first port of call. This shoot alone features one of my Holy Grail pieces by Granny Takes a Trip: the ruffled tie front top and skirt ensemble designed by Dinah Adams. Previously a designer for two other cult London boutiques, Mr Freedom and Paradise Garage, painfully little is known about Dinah Adams (misattributed as ‘Diana’ in the original credits). Which is why it’s always lovely to see her work represented anywhere.

Also shown here is a frothy, frilly delight of a frock by Miss Mouse, a.k.a Rae Spencer-Cullen. A personal favourite of mine, the Miss Mouse aesthetic is precisely why this early Seventies period is my favourite for fashion. Her work was heavily Fifties-inspired, quite ahead of the curve in the scheme of things, but always with a novel twist. Spencer-Cullen is yet another designer whose life remains something of a mystery, despite being a part of a hugely influential circle which included artists Duggie Fields and Andrew Logan. It seems that this anonymity was (at least initially) intentional, as an article from the Glasgow Herald in 1976 declared.

“At first, six years ago, when presenting her quirky designs on fashion, she seemed shy and utterly retiring. Miss Mouse could not be contacted easily by the press. She was elusive, hazed in shadows, a real mouse about publicity in fact. The only evidence of her entire existence was her clothes.”

In a world where we are so used to having information at our fingertips, there is something quite enchanting about this; tiny scraps must be stitched together to create a flimsy silhouette of a creative genius.

Photographed by Roy A Giles.

Scanned from Honey, July 1973.

(Please note – this blog originally appeared in 2016 on Shrimpton Couture’s ‘Curated’ blog project which has since been removed. It seemed a shame to let the posts disappear completely so I hope to eventually repost all my work here.)

Rose-strewn wrapover cotton bolero and long frilled skirt from Spectrum. Raffia and cotton tie belt by Herbert Johnson. Right: Tightly ruched off-the-shoulder top and long skirt with deeply riched waistband from Wallis.
Ritzy ruffled satin bolero top with frilled skirt by Dinah Adams for Granny Takes a Trip. Wavy leather sandals by Samm. Right: Slinky spotted Tricel dress by Ian Batten at Stirling Cooper. Crackly taffeta long flounced skirt by Antony Price for Che Guevara. Wooden and patent sandals by Russell & Bromley.
Flouncy black and white gingham off-the-shoulder dress printed with orange and lemon flowers by Gillian Richard. Canary yellow sandals by Samm. Embroidered cummerbund by Herbert Johnson.
Swirling striped cotton skirt by Jean Junction. Off-the-shoulder pleated blouse by Martha Hill. Polished leather boots from Dolcis.
Black cotton ruched and flared rumba dress printed with multi-coloured flowers and birds by Miss Mouse. Apple green shoes by Russell & Bromley.

Left: Crisp cotton gingham blouse and flounced skirt both by Martha Hill. Oval bead choker and bangles by Paul Stephens. Right: Ruffled cotton check blouse and tiered skirt by Polly Peck. Cummerbund by Herbert Johnson. Shoes by Russell & Bromley.

Sunday Best

19 magazine, 1970s, alkasura, anello and davide, Bermona, Bilbo, bus stop, edward mann, Inspirational Images, John Bishop, laura ashley, lee bender, miss mouse, rae spencer cullen, Spectrum, stirling cooper, Travers Tempos, Vintage Editorials
White felt cloche hat by Bermona hats. Pale cream floral waisted shirt by Stirling Cooper. Long white cheesecloth skirt by Alkasura. White lace up boots by Anello and Davide. / Straw panama hat by Bus Stop. Pale green and dark green print sailor suit by Laura Ashley. Boots by Anello and Davide. / Chipped straw hat by Edward Mann. Yellow dress with stripes by Spectrum. White boots from Bilbo. / White hat with ribbon by Spectrum. Blue and white gingham shirt and skirt by Spectrum. White boots by Anello and Davide. / Peanut straw hat from Edward Mann. White cheesecloth shirt and skirt by Spectrum. Boots by Anello and Davide.

Summer is the time for romance. It’s the time for walking in the woods or by the water’s edge, and for having those delicious picnics. It’s the time for looking soft and feminine in long, flowing dresses and picture hats. So we’ve chosen some of the prettiest dresses, skirt and hats we could find, to help you look your best when you while away those sunny days.

Photographed by John Bishop.

Scanned from 19 Magazine, June 1972.

White piqued cotton hat from Bus Stop. White seersucker dress trimmed in red by Miss Mouse. Sunglasses model’s own. / Straw hat by Edward Mann. Pink, yellow and blue gingham dress by Travers Tempos. / Straw bowler by Edward Mann. Red and white spoted dress with red buttons by Miss Mouse. / Straw hat by Edward Mann. Cream calico smock and skirt by Laura Ashley. / Red straw hat by Edward Mann. Long blue cotton dress with toning panels by Travers Tempos.

Yankee Swank

1970s, biba, Bombacha, Charles Batten, Crocodile, Diane Logan, Fenwick, Honey Magazine, Inspirational Images, liberty, liberty's, Monet, monty coles, quorum, radley, Spectrum, Sujon, Vintage Editorials, Wardrobe
Giant pink lily printed cotton dress with swirling flared skirt from Biba

City life heats up when the sidewalks are crowded and the cabs full. Give yourself a break and see the sights. Step out in cotton dresses for a cool look at a hot town.

Photographed by Monty Coles.

Scanned from Honey, August 1975.

Open necked short sleeved printed crepe de chine dress by Radley from Quorum. Fringe scarf from Wardrobe. Hat by Charles Batten.
Mint green cotton dress by Strawberry Studio from Che Guevara. Scarf from Fenwick.
Cream cotton dress with drawstring waist by Monet. Scarf from Liberty. Hat by Charles Batten.
Navy and mauve cotton poplin dress by Monet.
Beige and mulberry flower printed crepe de chine dress by Sujon. Scarf from Fenwick.
Slash neck cotton cheesecloth dress from Crocodile. Scarf from Liberty.
Rust cotton open necked baggy dress from Bombacha. Cloche by Diane Logan.
Pale pink and white leaf printed dress from Biba. Scarf from Liberty. Hat by Charles Batten.
Navy and rust checked and striped crepe de chine dress with matching scarf from Spectrum.

Act Naturally

19 magazine, 1970s, Bata, biba, charlotte martin, David Anthony, david silverman, jenny hare, Madrugada, Spectrum

Act Naturally 1

Yellow cheesecloth blouse and matching shirt by Richard Green.

For those lazy, hazy days of summer, nothing is better to hang out in than loose, casual, breezy blouses and skirts. There are masses around to choose from and it seems that the smock top has really gathered strength this summer. Why not? It’s the best kind of top to feel really relaxed and liberated in. Wear it over old jeans, if you’re really the casual type, or over skirts down to ground level. One of the best and most comfortable buys to go with the look is soft cotton espadrilles, with rope soles, like the ones from Bata.

Photographed by David Anthony. Model: Charlotte Martin.

Scanned by Miss Peelpants from 19 Magazine, July 1972.

Act Naturally 2

Green and white gingham blouse and matching long skirt and pinny, all by Spectrum.

Act Naturally 3

Gingham smock and matching skirt (not shown) by David Silverman. Jeans model’s own.

Act Naturally 4

T-shirt from selection at Biba. Smock top in crepe de chine and matching long skirt both by Madrugada. Red tights by Biba. Yellow espadrilles by Bata.

Act Naturally 5

White smock in fine wool by Jenny Hare.