Your Mother Wouldn’t Like It

1970s, british boutique movement, Cars, Great Gear Trading Co, Inspirational Images, sunday times magazine, Vintage Adverts

Superb advert for the MG Midget, photographed in front of The Great Gear Market at 85 Kings Road. Some of the best photos of boutiques have popped up, inadvertently, in adverts. From my archive there is Che Guevara in an Opel advert and Quorum for cigarettes.

Scanned from The Sunday Times Magazine, 7th May 1972.

Felt printing

1970s, Crafts, Inspirational Images, Sandra Lousada
The peasant style skirt illustrates the charming use of a naive folk motif which has been cut from felt and printed on plain white cloth.

Photographed by Sandra Lousada.

Scanned from The Book of Creative Crafts, 1978.

The White of May

1970s, Adrian Mann, Bilbo, bus stop, che guevara, granny takes a trip, Herbert Johnson, Inspirational Images, lee bender, manolo blahnik, pablo and delia, Peter Knapp, quorum, Rose Bradford, Screaming Mimi, sheridan barnett, simon massey, stirling cooper, The Purple Shop, Vintage Editorials, Vogue, yves saint laurent, zapata
Left: White cotton edged with red, lots of frills tied up with bandanna bows. By Rosie Bradford, about £15, at Quorum; Che Guevara. Fine white straw, £10, Herbert Johnson. White ribbed gloves, Kir, 75p. Red and white striped canvas shoes laced onto a high wooden platform, £12.50, Manolo Blahnik for Zapata. Right: Three deep cotton frills and a halter bodice edged and tied in red. By Sheridan Barnett for Simon Massey, £9.95. Small white straw, £8.50, Herbert Johnson. Peppermint earrings and clips by Adrien Mann, about £1, at Marshall & Snelgrove. White block and string shoes, £7.75, Manolo Blahnik for Zapata. Helanca gloves, Kir, 75p. Hat pins, from a selection at The Purple Shop.

more of it, less of it, what there is of it, frilled.

Preview of new white shapes you’ll be seeing when the sun’s hot: all cut out, cropped or split, beginning with flamenco frills piped in with red.

Well, it may not be May any more but this editorial feels perfect for the current weather. And those Manolo Blahnik for Zapata shoes? Pass the smelling salts…

Hair by John at Leonard.

Photographed at the Serpentine Gallery, Kensington Gardens

Photographed by Peter Knapp.

Scanned from Vogue, May 1972.

Left: Small cotton broderie anglaise blouse under the shelter of a big frilled collar, with a thin gabardine skirt split front and back. Blouse, Stirling Cooper, £4.25, at Peter Robinson. Skirt, Screaming Mimi, £6.50, exclusively for Granny Takes a Trip. White Openwork Helanca gloves, Kir, 80p, at Dickins & Jones. White shoes, £7, Bilbo. Hat, £10, Herbert Johnson. Right: Buttoned padded halter bodice, edged and buttoned in scarlet. White pleated Colonial cotton shorts, buckled each side. Bodice by Rosie Bradford, about £7, at Quorum ; Che Guevara. Shorts, £5.95, Bus Stop. White patent shoes, £16.50, Saint Laurent Rive Gauche. White straw, £11.50, Herbert Johnson. Hat pins from range, The Purple Shop.
Wide wide cotton trousers gathered on elastic, a gathered cotton halter top, the edge let go to frill. By Pablo & Delia, £18, at Browns. White peep-toe shoes, £7, detachable bow £1 extra, at Bilbo. Hat, £8.50, Herbert Johnson. Earrings, Adrien Mann. Laced cuffed Helanca gloves by Kir, 75p, at Derry & Toms

Ingrid in the Pink

1970s, barbara daly, beauty, eric boman, Hair and make-up, ingrid boulting, Inspirational Images, Make-up, Vogue

Ingrid Boulting on the cover and inside cover of Beauty in Vogue.

Make-up, chosen from the Princess Marcella Borghese range, by Barbara Daly.

Hair by John at Leonard.

Hot pink bikini from a selection by Von Furstenberg at Liberty.

Photographed by Eric Boman.

Scanned from Beauty in Vogue, Spring/Summer 1975.

Two super t-shirts

1970s, cosmopolitan, Inspirational Images, John Bishop

What every Cosmo girl needs right now is another T-shirt. T-shirts are a way of life and you can’t have too many . . . which is why this month’s super cool offer is not one but two T-shirt styles. The snappy button-through vest top is all yours for only £1-50, left . . . or the flowered long-sleeved T-shirt, right, just £2.20. Take your pick from bright green, pale blue or brown for the vest . . . the colours are guaranteed to make the most of your tan. The long-sleeved top is prettily flowered on a white or red or black background. Smart girls will want both T-shirts. Naturally you can wash the cotton jersey like a hankie.

Photographed by John Bishop.

Scanned from Cosmopolitan, July 1974.

Let Yourself Go

1970s, 2007, alistair cowin, corocraft, David Finch, gillian richard, Inspirational Images, just looking, Lena Stengard, petticoat magazine, Pinet, Pourelle, Sacha, Shelana, Sue Hone, Vintage Editorials, way in, Xanthe leathers
Voile skirt, Pourelle, (with matching blouse), £18.18s., from Sidney Smith, S.W.3., Spotlight, W.1. Peasant blouse, by Alistair Cowin, £5.15s., Peter Robinson, W.I., Fifth Avenue, S.W.3. Thonged sandals, £2.2s., Xanthe Leather, N.W.3.

If there’s one time in the year when a girl can really let herself go—it’s on a hot summer holiday evening, And what better clothes to let yourself go in than these? Be a bit flamboyant with your fabrics, now’s the time for chiffon and clinging velvet and the styles that only need a suntan for company!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat, 18th July 1970.


Printed midi dress with long fringing, Gillian Richard, £10 10s., from all branches of Irvine Sellars, Just In, and Marshall and Snelgrove, W.I. Roman sandals. £2.2s., from Xanthe Leather, and Pussy Cat, Cambridge. Beaded belt, Way In, S.W.1.
Cotton voile dress. Shelana, £4.19s.6d., from 2007, W1., and Manchester. Biba brooch, £4.5s., worn on a chain.
Pourelle voile jacket and pants, £16.16s.. from Just Looking, S.W.3. Miss Pinet sandals, £4.19s.11d. Corocraft watch, £14.10s.
Midi velvet halter-neck dress, Shelana, £10.19s.6d., from 2007, W.1. Corocraft silver and amethyst necklace, £1.5s., and ring, 7s.9d. Sacha sandals, £9.9s.
Midi cotton jersey dress with printed hem, with scarf, by Gillian Richard, £5.10s., from all branches of Irvine Sellars. Consortium belt, £2.10s. Booty silver bangle; £12.10s.

Rumour has it she’s discovered Smirnoff

19 magazine, 1970s, smirnoff, Vintage Adverts

Scanned from 19 Magazine, July 1974.

On the sands of summertime

1970s, anello and davide, annacat, barry lategan, Bombacha, Brigid Martineau, Buckle Under, Casa Pupo, Charles Batten, chelsea cobbler, Crocker Wilson, Diane Logan, Early Bird, edward mann, Inspirational Images, jap, jeff banks, Joseph, Juliet Dunn, katharine hamnett, Ken Lane, kenzo, laura ashley, liberty, liberty's, Rayne, Rosie Nice, Russell & Bromley, sanderson, sarah frearson, Scott Adie, Sujon, The Purple Shop, Vintage Editorials, Vogue, wallis
Long and frilly flower print cotton frocks, all at Wallis main branches. Peachy, below left, a puff-sleeved shirt with deep skirt frill. £12.95. Pink, green, red, white chintzy parasol with sapling handle, £15.50, Crocker-Wilson. Straw with bright ribbon and flowers, Edward Mann, £3.40, at Barkers. Flower and bird glass necklace, £3.50, Bombacha. Flowered cream papier-mache bangles, £7 each, at Emeline. Peachy, below right, with wide sleeves and sash. £13.95. Green/white leafy parasol, £34.50, at Crocker-Wilson; Elle. Wide lacy straw with flowers, by Buckle Under, £11, at Lucienne Phillips ; Smiths, Bath. Cotton and lace drawstring bag, £4.50, at Rosie Nice. Bunches of sweet peas, by Novelty Import Co. Inky blue and brown frock, opposite left, extra beige and scarlet flowers, ecru lace and sweetheart neckline, £15.95. Red/white/green striped parasol, £19.50, Crocker-Wilson. Light blue glass beads, 80p, at Rosie Nice. Rough straw with chocolate velvet, creamy flowers, by Sarah Frearson, £13.75, Lucienne Phillips. Provençal cotton drawstring bag, £3.75, from Brother Sun. Sky blue, brown, natural frock, below centre, in two—camisole lacy top and skirt £15.95. Sandy lacy shawl, £8, at Scott Adie. Opaque amber glass fruit beads, about £28, from Emeline. Plum, blue, orange cotton, right, with lots of lace. £18.95. Sky blue lace shawl, as above. Flowered black chintz and tasselled parasol, £25.50, Crocker-Wilson. Enamel pansy brooch, on silver chain, £6.50, at The Purple Shop. Liberty print Country Cotton drawstring bag, by Brigid Martineau, £7.25, at Harrods. Canvas espadrilles, both pages, £3.50, from The Chelsea Cobbler.

Photographed by Barry Lategan.

Scanned from Vogue, May 1974.

Green, cream and red Liberty printed Tana Lawn halter dress, left, a salad of flowers shirred to the hips. with tiny frills. About £32, at Annacat: Harvey Nichols. Pink, white and blue glass beads, bangle, ring, from Rosie Nice. Cream and green cotton dress, right, trellised and bordered with flowers, flounced and bordered with lace. By Earlybird, about £14.95, from Earlybird; Fenwick. Glass flower necklace, £12, The Purple Shop. Blue bird’s nest earrings, £1.50, Bombacha. White nylon openwork gloves, by Kir, about 95p, John Lewis. Flowers by Novelty Import Co. Deep green and red night-flowering smock, right, each tier with creamy lace. Liberty Country Cotton, by Sujon, £23, Liberty; Parkers of Hampstead; SuperStar; Leeds. Matching green flowered hand-bag with wrist strap, by Brigid Martineau, £7.75, at Harrods. Green/red bird sparkling necklace, Bombacha, £3.50. Espadrilles, £3.50, The Chelsea Cobbler. Hair by Christopher at Vidal Sassoon. Sanderson Wallpaper. Smilax leaves from Pulbrook & Gould. Bird-cage from Casa Pupo. Budgerigars from A1 Studio, 164 Princes Gdns, W.3.
Pale blue, ivory, light terracotta Liberty print Tana Lawn and lace flouncing skirt, above left. Cap-sleeved top. By Sujon, £24, Liberty; SuperStar, Leeds. Long frilled white petticoat, £4.75, at all Laura Ashley branches. Lacy straw, with harebells, by Buckle Under, £10, at Lucienne Phillips;’ Smiths, Bath. Glass beads and flower necklace round wrist, £3.50. Bombacha. Embroidered white espadrilles, £7.99, Russell & Bromley main branches. Black and bright red flowered white jacket; frilled skirt,: above right, piped in black and white. By Jeff Banks, £14.50, £13.50, at Selfridges; Adele Davis. Petticoat, as above. Straw hat, £14, at Diane Logan. Blue bead bracelet, 80p, Rosie Nice. Espadrilles, as above. Blue, scarlet, cream Liberty print Tana Lawn flowered shirred top and skirt, opposite left. About £13, £19.95, at Annacat; Harvey Nichols ; Unicorn, Birmingham. Ribboned straw, Edward Mann, £2.50, at John Lewis. Flowered cream papier mache bangles, £7 each, Emeline. Lacy shawl, £8, from Scott Adie, Flower necklace, £2.50, at Bombacha. Cream chocolate laced boots, £13.95, Anello & Davide. Powder blue, green, pink cotton pleated skirt and cap-sleeved crossover top, cenre. By Jap, £25.95, £16.95, at Jap & Joseph. Espadrilles, £3.50, The Chelsea Cobbler. Lacy shawl, as above. Straw hat, Buckle Under, £11, at Lucienne Phillips. Powder blue, cream, beige tiered pleated skirt, right: Liberty print Tana Lawn with creamy lace and matching button-down bodice. About £23, £14, by Juliet Dunn, at ZigZag; Adele Davis; Smiths, Bath. Green straw with flowers, £14, at Diane Logan and Hampstead Bazaar. Cream laced espadrilles, £6.50, front Rayne at Harvey Nichols. Mother-of-pearl leaf necklace, about £15, Emeline. Hair by Christopher at Vidal Sassoon. Fishing gear, front Harrods. Picnic hampers and raffia bags, all from Habitat. Liberty print Dick Whittington bags and care shopping basket, all from Liberty. Stripy parasol, £19.50, from Crocker-Wilson.
Rose crepe de chine dress, far left, flowered brightly red and white. With V neck, slightly gathered sleeve. Jeff Banks, about £21, at Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Pale straw bowler with flower-painted brim, Diane Logan, £8. White beads with red and white flowers, Rosie Nice, from a selection, from 60p. Gold locket engraved with flying bird, Goldmine at Woolworths. Rose and cream flowered Liberty cotton and leather purse, Chris Trill, £13, at Flight Studio ; Jap & Joseph. White nylon gloves, by Cornelia James. Sunglasses, Elle. Eau de nil crepe de chine dress, centre, stippled with beige and white flowers. Jeff Banks, about 823.95, Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Blonde straw with a bunch of harebells, Buckle Under, £10 at Lucienne Phillips ; Smiths, Bath. Mother-of-pearl leaf necklace, about £15, at Emeline. Flowered glass brooch, £1.50, at Bombacha. Eau de nil leather purse with quilted flower sides. £30, to order from Clive Shilton. Eau de nil and grey silky cotton gloves with violet/blue embroidered cuffs, £5 Browns. Clear flower-patterned Perspex sunglasses, £25.95, Elle, Bond St and Sloane Square. Snake bangle, £2.50, Mulberry Co at Selfridges. Gold bangle, £16.75, Andre Bogaert. Gold rings, from £5.50, at Ken Lane. Sepia flowered crepe de chine dress to mid-calf, left. Sujon, £15, at Liberty ; Image, Bath ; Super-star, Leeds. Flat straw with cream petersham, £7.50, Charles Batten. Mother-of-pearl hat pin, £1, Diane Logan. Pale cream, yellow fake orchids, Crocker-Wilson, £1.65 a pair. Seed pearls, Corocraft, from range at Peter Robinson. Raffia purse, Chris Trill, .E7.70, at Flight Studios ; Jap & Joseph. Speckled cream net gloves, by Katherine Hamnett for Tuttabankem, £3, Browns. Ivory, gold and diamond, pale amber rings, £4, £25, £4, Andre Bogaert.

Slip Into Something Beautiful

1970s, Butler & Wilson, charnos, chelsea cobbler, cosmopolitan, Dorothy Perkins, Fenwick, Harrods, Inspirational Images, Jane Cattlin, Kayser, lingerie, Liz Smith, loungewear, Marks and Spencer, norman parkinson, ossie clark, Vintage Editorials, way in
To sip your breakfast fruit juice slip on a cotton camisole, £10.95, and bloomers: £26.50 the set, Kayser. Earrings, £12.50, Butler & Wilson.

One of the nicest things about a summer holiday or a lazy weekend is not having to do anything—not even get dressed. With a handful of this summer’s prettiest lingerie you can breeze through a day of sunning or swimming. And then dress up for evening in a ravishing nightgown.

Hair by Kerry for Molton Brown

Fashion by Liz Smith

Photographs by Norman Parkinson.

Scanned from Cosmopolitan, July 1979.

To luxuriate in that idle day ahead, change into a silky bias-cut night-gown, £50, Ossie Clark for Charnos. Sandals, £20, The Chelsea Cobbler.
To shimmer in a blue pool, float in lace-edged polyester satin camiknickers, £6.99, Marks & Spencer.
Lace and polyester camiknickers, £8.50, Way In at Harrods.
Flowery georgette bra, £5.95, suspender belt, £5.75, panties, £3.75, stockings, 85p, Fenwick. Cotton voile robe, £59, by Jane Cattlin.
For a shady siesta, lounge in a broderie anglaise cotton bra and panties, £5.99, Marks & Spencer. Dotted net petticoat, £6.99, Dorothy Perkins.
To dance on your terrace, leap into a cotton voile and lace nightdress, £59, Jane Cattlin. Pumps, from £4.95, Frederick Freed.
To flirt, twirl in a lace and voile nightdress, £46, matching negligee, £50, Jane Cattlin. Sandals, £20, The Chelsea Cobbler

The prettiest summertime since the Impressionists

1970s, fortnum and mason, Illustrations, Tiktiner, Vogue, Zelda G
The prettiest summertime since the Impressionists… la belle epoch recalled with visions of long skirts sweeping the grass and delicate lace in dappled orchards. Tiktiner’s summertime separates are purely pretty in crisp, cool grey cotton inset with guipure lace. Circular wrap long skirt and blouse £69. From the choice collection of summer fashions at Fortnum & Mason, 181 Piccadilly, London.

Illustrated by Zelda G

Scanned from Vogue, May 1974.