We’re Morocco Bound

1970s, Andreas Heumann, Browns, Corinne Bricaire, Fiorelli, French Connection, Inspirational Images, Jane Cattlin, jap, Joseph, kenzo, Lawrence Corner, Mari Ka'lma'n Meller, Over 21, Pierre D'Alby, Sacha, Vintage Editorials, Zucchi

Summer sophistication in the softest possible cotton. Jane Cattlin’s evening dress (£56) has rouleau straps, a handkerchief-point layered skirt and a huge, wraparound, printed matching shawl (not in the picture). At Chic of Hampstead, Heath Street, NW3 . Gilt and coral necklace (about £9) by Mari Ka’lma’n Meller at Feathers, 43 Kensington High Street, W8.

We’re Morocco-bound with a case full of the soft, sweet cottons you’ll be wearing this summer…

Hair by Kelly.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, July 1976.

Loose, easy, basic caftan shape for a classic djellaba (£7.95) by Zucchi at Fenwick, New Bond Street, W1.

Supersoft sunburn-saver: a full peasant smock (£17.95 with matching scarf, not shown) and harem pants (£15.95) in shaded fine cheesecloth. By Fiorella at Joseph, 33 Kings Road, SW3.

Long cheesecloth dress to wear any way, any time (£22.50) by Pierre d’Alby at Jumi, 278 High Holborn, WC1. We’ve added shape with a big, brown leather wraparound belt (£8.50) at Henry Lehr, 13 South Molton Street, W1. Sandals (£13 .99) at Russell & Bromley, 24 New Bond Street, W1.

Cool, long dress for a heatwave in extra fine cheesecloth with drawstrings around the waist and under the bosom (£23.95) by Pierre d’Alby at Match, 7 Vere Street, W1. Leather sandals (£1.99) at Eastern Bazaar, 111 Oxford Street, W1.

Very full three-tier skirt (£16.95) by Pierre d’Alby at Jumi, High Holborn, WC1, worn with a leather-trimmed brown canvas waistcoat (£25.95) by Jap, at Jap and Joseph, 20 Brompton Road, SW3 . Leather purse (53p) from a selection at Laurence Corner, 62 Hampstead Road, NW1. Flat sandals (£4.99) at branches of Sacha.

Simple cheesecloth, cleverly coloured blue and mauve for drawstring blouse (£5.50) and dirndl skirt (£9) both by French Connection at Cane, 170 Walton Street, SW3. Woven cotton waistcoat by Corine Bricaire (£12) at Browns, 27 South Molton Street, W1. Wraparound top on the right (around £2.95) by Global Editions at all branches of Fifth Avenue. Skirt (£8.50) by French Connection. Necklace (30p) from Miss Selfridge, Duke Street, W1.

WHO SAYS FASHION’S GOING TO THE DOGS?

19 magazine, 1970s, Ace, Adrian Mann, body shop, Charles Batten, Danny Noble, French Connection, johnson and johnson, Jousse, lloyd johnson, Marx, menswear, Michael Berkofsky, Midas, moss bros, Polaroid, Retro, Ricci Burns, strawberry studio, Vintage Editorials

Dark blue short-sleeve shirt with black flecks, £8.95. Bright blue three-piece suit with double-breasted waistcoat, £62. Blue satin tie with lady on front, from £2.50. All from Johnson & Johnson. Maroon hankie from Moss Bros., from £1.50. Gold chain in pocket by Adrien Mann, from £1.50.

Not many of us can afford to don designer outfits, so achieving a totally different look can he a problem. But go and have another look in your man’s wardrobe. Maybe you haven’t quite exhausted it yet! He may have some garments stashed away that would be perfect for you! Mix the fabrics, colours and looks. Take half a suit and team it with something else. The result, as you can see here, can be smart, sharp and clean—and nobody will be able to accuse you of going to the dogs, fashionwise!

Photographed at Walthamstow Greyhound Stadium.

Hair by Rocky at Ricci Burns.

Photographed by Mike Berkofsky.

Scanned from 19 Magazine, September 1978.

Black glazed cotton shirt by Strawberry Studio, £14-99. Black and white dogtooth check waistcoat, £30. Matching coat with black lapels, £95. Both by Daily Blue from Ace. Black peg-top trousers in wool gaberdine by Danny Noble, £50. Red and cream satin tie from a selection from Johnson & Johnson, £2.50. Red hankie from Moss Bros., £1.50.

Left: Pink, short-sleeved shirt, £8.95. Lilac trousers, £17. Mauve, three-piece suit (trousers not shown), £62. All from Johnson & Johnson. Trilby from Moss Bros., £10.50. Striped tie from Johnson & Johnson, £1.50. Right: Black glazed cotton shirt by Strawberry Studio, £14.99. Yellow trousers from Johnson & Johnson, £15.50. Black dinner jacket from Retro, f15. Trilby by Charles Batten £6.50. Sunglasses by Polaroid, from £5. Yellow and black tiger-print tie from The Body Shop, fl. Gold hankie from Moss Bros., £1.50. Black, mock-croc belt from Woolworth £1.50.

Left: Brown and black striped shirt from Johnson & Johnson, £11.95. Brown fleck waistcoat, £10.99. Matching trousers, £14.99. Beige jacket, £34.99. All by Strawberry Studio. Ankle boots by Midas, £25.50. Brown trilby from Moss Bros., £4.10. White tie by Strawberry Studio, £6.50. Right: Cream shirt by French Connection Menswear Range, £10.95. Grey waistcoat by Strawberry Studio, £10.99. Fleck trousers, £15. Cream jacket with multi-colour flecks, £15. Both by Marx. Shoes from Johnson & Johnson, £16.95. Cap by Charles Batten, £4.50. Tie from a selection from Johnson & Johnson, £2.50.

Left: Black and grey shirt from Johnson & Johnson, £11.95. Satin waistcoat by Strawberry Studio, £9.99. Fleck trousers from Marx, £15. Grey, white and gold jacket from Johnson & Johnson, £32.95. Shoes by Walkers from Midas, £33.50. Trilby from Moss Bros., £4.10. Satin tie from Marx, £3.50. Hankie from Moss Bros., £1.50. Mock croc belt from Woolworth, £1.50. Jewellery by Adrien Mann, from £1. Right: Black needlecord shirt by Jousse, £25. Fleck trousers from Marx, £15. Double-breasted jacket by Strawberry Studio, £34.99. Shoes from Johnson & Johnson, £16.95. Trilby by Charles Batten, £6.50. Tie from Johnson & Johnson, from £1.50.

It’s so simple

19 magazine, 1970s, anello and davide, Bombacha, coopers, Crochetta, David Anthony, Donald Davies, Essenses, French Connection, Inspirational Images, Jean Howell, Jump, katharine hamnett, marc o'polo, marshall lester, Nicole Farhi, quorum, sheridan barnett, Sujon, Taramina, van der fransen, Vintage Editorials

Black short-sleeved layered dress, from Van der Fransen, £15. White petticoat, from Essenses, £10. Chevron shawl, from Bombacha, £4. Black tights, by Mary Quant, 45p. Brown leather ankle boots, by Anello And Davide, £16-95. Rings model’s own.

No need to look drab because you want to keep warm this winter. Here’s how to achieve that simple, but sexy, country-girl look and be snug, as well. Wear lots and lots of layers of clothes in prints and plains and add a frilly summer petticoat to give a touch of spice. It’s a fabulous way of wearing your summer clothes, too — and so save on your budget. Add a polo neck to a printed summer skirt and top the lot with a thin, plain pinny. See? It’s easy . . . it’s warm . . . and makes your whole wardrobe go a very long way . . .

Photographed by David Anthony.

Scanned from 19 Magazine, October 1975.

Liberty-print dress, by Taramina, £19.95. Cream baggy dress, by Coopers, £19.95. Shawl from Bombacha, £4.
Knitted stockings, from Donald Davies, £3.25. Clogs from Anello And Davide, £4.95. Cream polo, by Marc O’Polo, £5.
Liberty-print dress, by Taramina, £19.95. White petticoat, from Essenses, £10. Cream cardigan, by Crochetta, £22. Chevron shawl, from Bombacha, £4. Stockings by Donald Davies, £3.25. Clogs from Anello And Davide, £4.95. Scarf from Essenses, £3.

Cotton polo, by Marc O’Polo, £5. Jersey dress, £28. Pinny, £12. Both by Sheridan Barnett at Quorum. Black silky-knit shawl, by Jump, £5.99. Wellies by Dunlop, £2.6 Jersey dress, £2 Pinny, £12. Both by Sheridan Barnett at Quorum. Wellies by Dunlop, £2.60. Rings model’s own.

Cotton polo, by Marc O’Polo, £5. Blue check baggy dress, with side pockets, by Katharine Hamnett at Marshall Lester, £13.90. Blue striped quilted jacket, by Nicole Farhi at French Connection, £13.50. Wellies by Dunlop, £2.65. Scarf from Essenses, £3.
Fingerless gloves, by Jean Howell, £3.75. Blue check duffle coat, by Katharine Hamnett at Marshall Lester, £16.70.
Black tights, by Mary Quant, 45p. Wellies by Dunlop, 12.65. Scarf from Essenses, £3. Long black scarf, by Jump, £2.99.

Blue polo neck, by Marc O’Polo, £5. Blue floral skirt, by Van der Fransen, £7. Pink brushed cotton overdress, by Nicole Farhi at
French Connection, £13. Floral wool shawl, from Bombacha, £4. Pink tights, by Mary Quant, 45p. Ankle socks, by Jean
Howell, £3-50. Black polo neck, by Marc O’Polo, £5. Floral skirt, by Sujon, £24. Black brushed cotton overdress, by Nicole Farhi at French Connection, f 13-50. Floral shawl, with matching dress, not shown, by Sujon, £40. Blue socks, by Jean Howell, £3.50.

Fresh, white and very laid back

1970s, Adrian Mann, chelsea cobbler, cosmopolitan, French Connection, norman eales, Russell & Bromley, strawberry studio, Sujon, Sun and Sand, Vintage Editorials, Wardrobe

T-shirt, French Connection. Trousers, Strawberry Studio. Chiffon scarves, Bazaar. Sandals, The Chelsea Cobbler. / Camisole top, Sun & Sand. Tie dyed skirt, Bazaar. Sash belt, Courtney Reed.

The way we’ll look this summer is very relaxed, very casual and very, very LA. T-shirting is the fabric, white is the colour and soft is the mood. Look cool and feel fresh in glamorous dresses, gathered skirts and drawstring trousers, all in jersey. Where best to show the new sweatshirt style but in sunny California? So we skytrained west to LA, thanks to Laker Air Travel’s new low London-Los Angeles air fare, which costs from £159 for the round trip. The private pool-side life in Beverly Hills is a plush style we could easily become addicted to . . . well, couldn’t you?

Pages 132 -135, 138-139 photographed at the house of interior designer, William L Chidester. Pages 136-137 photographed at the house of photographer Norman Eales.

Fashion by Liz Smith. Make-up by Bjorn.

Photographed by Norman Eales.

Scanned from Cosmopolitan, May 1978.

Lace-banded top, Bobos. £8.25. Cotton jersey skirt, Via Vai, Y1 7.50. Scarf sash, Bazaar, £4 50. Sun-glasses. Primetta, £6.95 Men’s swimming trunks, Speedo, £4.25. Silk flower and leather shell rouleaux tied at neck and waist, Clive Shilton, £10.50 and £9.50.

Lace-edged embroidered vest, Jousse. 1:7.80. Silk trousers, £55, coat, €90, Adrian Cartmell for Manson. ‘Belt, Chris Trill, £8.50. Mules, Russell & Bromley, £18.99. Silk flower and leather shell rouleaux tied at neck and waist, Clive Shilton, £10.50 and £9.50.

Side-slit vest dress, Pascal for Wardrobe, £17.95 Scarf sash, Bazaar, £4.50.

Cotton jersey dress, Via Vai, £23.50. Both pages, silk flower and leather rouleau ties at neck and waist, Clive Shilton, £10.50 to £13.50. Sandals, The Chelsea Cobbler, £39.

Strapless T-shirting top, French Connection, £2.95 Batwing-sleeve cotton shirt, Monica Chong for Plume, £12.50 Silk skirt, Sujon, £36 Plaited neckband, Nicholas Adams, £1.30

T-shirting drawstring trousers, £13, cardigan, £10 60, Via Vai. Strap-less stretchy top, French Connection, £2.95 Canvas boots, The Chelsea Cobbler, £59. Scarf, Bazaar, £4.50 Jewellery on all pages , by Adrien Mann.

Calico Futures

1970s, Adrian Mann, Andreas Heumann, Averil B, Badges and Equipment, bus stop, chelsea cobbler, Colette Nivelle, Corinne Bricaire, Country Casuals, Crochetta, Dorothy Perkins, Dunhill, Edy Lyngas, Fiorucci, French Connection, Inspirational Images, Ivory, jap, Jean-Charles de Castelbajac, jeff banks, Joseph, Kasparian's Contracts, Kenneth Grange, Lawrence Corner, Leah Hertz, lee bender, Midas, Mulberry, Pierre D'Alby, Sacha, Steve Rothholz, Sun and Sand, Vintage Editorials

Woven waistcoat ,cotton trousers and towelling lined calico jacket, all by Corinne Bricaire from Browns. Necklace from Adrien Mann. Belt from the Mulberry Company. Flat canvas sandals from Sacha. Headphones from Leisure Sounds of Wigmore Street.

The time: mid-morning coffee-break The place: The Post Office Confravision Studios, Euston Tower* The clothes: At last, working gear (you’ll be delighted to see) to cope with both formal and permissive working environments. The fabric: calico, strong and hard-wearing, cotton-based, so it’s comfortable for over-heated offices. Add a dash of towelling, team it with crocheted string vests, scarves, tights and bags for a little wit. The colour: cream—soothing and harmonious for worn executives. Enliven it with a touch of colour here and there (and to pick you out from beige office walls — remove if you need the camouflage).

* One of five office studios provided by the Post Office for its conference-by-TV service. Designed by Kenneth Grange of Pentagram.

An incredibly apposite photoshoot featuring the Post Office’s futuristic ‘Confravision’ studios. To read an original brochure, click here.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, April 1976.