Chiconomy

19 magazine, 1970s, Ace, coopers, Inspirational Images, Ivory, Joseph, Ku Khanh, Russell & Bromley, Swanky Modes, Vintage Editorials
Blouse by Sue Barnes for Coopers. Shorts by British Home Stores. Black sandals by Ravel. Glasses by Primetta.

For the budget-conscious with imagination, high fashion is well within reach and, as you can see, many of these crisp, colourful cottons are from surplus and chain stores and even supermarkets. Take a look at Tesco where we picked up an amazing cotton top for only £3.99! We also dressed up the one-time overall by belting the waist, adding masses of jewellery and finishing off with high, strappy shoes.

To prove how good these outfits can look, we shot the photos in Rodeo Drive, a snob area in Beverly Hills. So never turn your nose up at a bargain.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979

Overall from Laurence Corner. Mules by Russell & Bromley. Earrings from Swanky Modes. Belt by Trimfit. Brooch on belt from Swanky Modes.
Navy blouse by Tesco. White pleated skirt by Pret-a-Porter. Blue sandals by Ivory. Glasses from Bombacha. Earrings and necklace from Ace. Pearl bracelet from Joseph. Belt by Trimfit. Brooch by Nicholas Adams.
Lilac overall from Laurence Corner. Lilac strappy sandals by Ivory. Glasses by Primetta. Earrings and necklace from Ace. Satin belt by Trimfit.

Sunsational

19 magazine, 1970s, Adrian Mann, Betty Jackson, Elle, Howie, Ivory, Ku Khanh, Monica Chong, quorum, ravel, Russell & Bromley, Swanky Modes, swimwear
Blue swimsuit by Swanky Modes. Blue glasses by Monica Chong. Jewellery by Adrien Mann.

As it’s my *cough* 40th *cough* birthday next week, I thought I’d theme a few blog posts to celebrate. So this week, they will all be hailing from the July 1979 issue of 19 Magazine. It’s a fascinating period on the cusp between the decades, which I like to think had some kind of immense bearing on the person I am today. Being July I’m afraid it’s a bit swimsuit-heavy, but it’s also one of the greatest, most creative periods for swimwear which, in the case of Swanky Modes, is almost the purest distillation of their aesthetic.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979.

Purple swimsuit with crossover back and purple and yellow swimsuit, both by Paul Howie. Red shoes by Ivory. Purple swimsuit by Elle.
Black swimming costume with white trim by Dorothy Perkins. Black shoes by Ravel. White glasses by Monica Chong. Black slashed costume by Swanky Modes. Shoes by Russell and Bromley. Glasses by Stephen Rothholz. Striped costume by Betty Jackson for Quorum. Shoes by Ivory. Glasses by Monica Chong.
Pink topless swimming costume by Paul Howie.
Both bathing costumes by Swanky Modes. Jewellery by Adrien Mann.
Bright blue costume by Paul Howie.

Inspirational Editorials: Fair Weather Beauty

1970s, Angela at London Town, biba, gillian richard, Herbert Johnson, Ku Khanh, Sacha, sonia rykiel, Sujon, Vintage Editorials, Vogue

Both dresses by Gillian Richard. Straw hats by Herbert Johnson

Both broderie anglaise dresses by Gillian Richard. Straw hats by Herbert Johnson

New pastels are in the air… everything pales beside you. You’re in broderie anglaise, pale straws, tender frills, everything in the garden’s rosy.

Photographed by Ku Khanh. Scanned by Miss Peelpants from Vogue, July 1972

fair weather friends 3

Mini seersucker dresses both by Angela at London Town. Blue clogs by Sacha. Blue espadrilles by Biba. Hats by Herbert Johnson.

fair weather friends 2

Fluffy cardigans by Sonia Rykiel. Silk crepe de chine blouses by Sujon. Hats by Herbert Johnson.