Oh we do like to be beside the seaside

1970s, anello and davide, art deco, Bombacha, Bugatti, bus stop, Butler & Wilson, carr jones, chelsea cobbler, Crocker Wilson, Deco Inspired, Diana Doe, Diane Logan, edward mann, Honey Magazine, Inega, Jackie Ross, John Craig, Jon Elliot, kangol, Lawrence Corner, lee bender, Martha Hill, Michael Berkofsky, miss mouse, peter robinson, Ricci Burns, Rosie Nice, Russell & Bromley, Samm, Shelana, Simpson of Piccadilly, Spectrum, stirling cooper, Sujon, Tabu, tuttabankem
LEFT: Spotted cotton baggy trousers, Stirling Cooper £7.95. White cotton boned sun top John Craig £3.50. Cornflower blue shirt with wide turnback sleeves, John Craig £5.50; bobble bead necklace, Corocraft £1-25. RIGHT: Baggy white trousers, Stirling Cooper £9.95. Loose cotton shirt with American Bowling Print design or back, Inega £6.95. Pull-on hat, Edward Mann £2.70; twirly plastic bangle 25p, and thick blue marble bangle 45p, both by Corocraft; shoes, Samm £8.99.

Cotton jackets and blouses, comfortable baggy trousers, skimpy bareback sun tops and neat knee-length shorts. Team them up with saucy felt berets and rope-soled espadrilles —wear them anywhere (or on the prom).

A glorious recreation of 1930s photographs by the late great Mike Berkofsky, but we all know those pups are the real stars of the show!

Photographed by Mike Berkofsky.

Scanned from Honey, May 1974.

LEFT: Striped cotton blouse, Stirling Cooper £6.95, from Ronnie Stirling. High-waisted trousers, Shelana £8.95. Thin patent leather belt, Gay Designs £1.50; authentic sailor’s cap, Lawrence Corner 44p; espadrilles, Samm £3.99. RIGHT: Finely striped jersey halter-neck T-shirt £2.95, and matching cardigan jacket £5.95, both by Bus Stop. Shantung linen Oxford bags, Martha Hill £8.50. Original 40’s canvas percher hat, to hire from Diane Logan.

LEFT: Swirling striped cotton skirt with elasticised waist £15.95, loose white cotton blouse with pintucked front £5.95, both by Stirling Cooper. Sailing ship brooch, Butler & Wilson £2; canvas peep-toe wedge-heeled espadrilles, Chelsea Cobbler £9.99; natural straw hat, Diane Logan £10; denim umbrella, Crocker & Wilson £10-50. RIGHT: White cotton trousers, Jackie Ross at Jon Elliot £9-50. Spotted cotton halter-neck top with rope ties £4, and matching jacket £10.75, both by Diana Doe at Carr Jones. Leather rope-soled espadrilles with ruched front, Samm £8-99. Sunglasses from a selection at Bombacha £2.

Sky blue double-breasted Trevira jacket with shawl collar £6.75, and matching Oxford bags £5.50, both by Spectrum. White cotton piqué fitted halter-neck sun top with buttoned back, Miss Mouse £6.50. Brown and white striped umbrella, Crocker & Wilson £14.50.

Cornflower blue cotton jersey halter-neck top with daisy motif, Tabu £4.90. Cream gaberdine shorts, Tuttabankem £12.50. Silky fine knit cardigan with embroidered pockets from a selection at Bombacha. Blue felt beret, Kangol £1.50. Thin scarlet belt, Peter Robinson 55p. Royal blue canvas wedge-heeled peep-toe espadrilles, Chelsea Cobbler £9.99. Men’s clothes: Striped blazers from £23.50, and Panama hats £1.30, both from Simpsons, Piccadilly, W1. Double-breasted white jersey knit suit £40, striped cotton shirts £7.95, and white bags from £5, all from Bugatti, Kensington Church Street, W8. Black and white correspondent shoes, £12.75 from Anello & Davide, 33 Oxford Street, W1. Brown and cream correspondent shoes, £24.99 from Russell & Bromley. Hair by Trevor at Ricci Burns.

White linen tie-waisted jacket with wide elbow-length sleeves, Rosie Nice £17.95, from Rosie Nice, 12 Clifton Road, W9. Tangerine, green and white map-printed cotton boned sun top with shoestring straps, John Craig £3.50. White cotton sun hat, Edward Mann £2.70; leather rope-soled espadrilles, Samm £8.99; thin emerald green patent belt, Gay Designs £1-50.

LEFT: Cream, navy and scarlet checked madras cotton shirt, Carr Jones £8.50. Pale blue linen Oxford bags with tie waist and patch pockets, Martha Hill £8-50, from Martha Hill, 39 Marylebone High Street, W1; blue beret, Kangol £1-50. RIGHT: White cotton loose pintucked shirt and matching Oxford bags, Sujon £16. Sunshine yellow cotton jersey halter-neck, Tabu £4.50, from Nouvelle, Kensington Church Street, W8 ; umbrellas from Crocker & Wilson.

Nice bit of skirt

1970s, Chelsea Antiques Market, Diana Doe, Eva Sereny, meriel mccooey, Meriel McCooey, miss selfridge, Nicholetta Machiavelli, stirling cooper, sunday times magazine, Vintage Editorials
Black and white seersucker skirt, Stirling Cooper, £8.50, from a selection of prints and designs at Miss Selfridge, Oxford Street, London W1 ; sweater 75p, also from a selection at Miss Selfridge; scarf from Chelsea Antique Market.

This summer’s new long day skirts might make attractive alternatives for those who fancy a change from shifts and pants. Worn as Italian film actress Nicholetta Machiavelli likes them, with simple T-shirts and an old prop-basket petticoat, they look casual and romantic, and are surprisingly cool to wear.

Styled by Meriel McCooey.

Photographed by Eva Sereny.

Scanned from The Sunday Times Magazine, August 6th 1972.

Bright tartan seersucker, £8.50, sweater £1.95, both at Miss Selfridge.
Frilled, elasticated top £2.50; split-sided skirt £3.70, both from Diana Doe.
halter top, Diana Doe £1.75, mail order from Do Do House, 69,Bedford Road, Reading RG1 7EY, Berks; skirt £8.50, at Miss Selfridge.

Inspirational Editorials: Clothes to make him hungry

1970s, angela gore, Anne Turkel, Antiquarius, brian duffy, christopher mcdonnell, cosmopolitan, David Scott, Diana Doe, Habitat, Inspirational Images, laura ashley, lord john, Samm, Shop O, Vintage Editorials

shop o gingham cosmo june 72

Dress by Shop O. Sandals from Samm.

Photographed by Duffy. Scanned by Miss Peelpants from Cosmopolitan, June 1972.

shop o cosmo june 72

Blouse and skirt by Shop O. Sandals from Samm.

angela gore cosmo june 72

Nightdress by Angela Gore

mexican imports at david scott antiquarius cosmo june 72

Mexican embroidered top at David Scott, Antiquarius.

christopher mcdonnell cosmo june 72

White linen Garbo suit by Christopher McDonnell. He wears Lord John.

diana doe cosmo june 72

Dress by Diana Doe. Sandals from Samm.

habitat towel cosmo june 72

Towel from Habitat

laura ashley cosmo june 72

Skirt by Laura Ashley. Blouse from David Scott. He wears clothes by Lord John.