It’s Cool

1970s, biba, Browns, Buckle Under, bus stop, crowthers, duc, florrie carr, Foale and Tuffin, Get, gillian richard, Herbert Johnson, Inspirational Images, Jasper, lee bender, liberty, liberty's, ravel, Sujon, Vintage Editorials, yves saint laurent
Pale blue sisal hat with peacock feathers, by Buckle Under Enterprises, £10. Rayon crepe de Chine long-sleeved dress with multi-coloured wild flowers on a navy blue background with ribbons on its tie belt, by Sujon, £14.50. Red tights, by Mary Quant, 75p. White wet-look ankle-strap wedge sandals. from Ravel. £5.99.

Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.

Photographed by Duc.

Scanned from 19 Magazine, June 1971.

Cream sisal hat with flowers. by Buckle Under Enterprises, £10. Dress with bodice gathered into half yoke at front and a long sash tie, in crepe de Chine with pale pink and lemon flowers on a black background, by Crowthers, £11.50. Blue tights, by Mary Quant, 75p. White leather wedge shoes, from Ravel, £7.50. Red sisal hat, from Crowthers, £3.50. Floral printed short-sleeved crêpe de Chine dress in pastel colours, with artificial flowers on a décolleté neckline, by Crowthers, £11.25. Yellow tights, by Mary Quant, 75p. Wedge shoes, from Ravel, £7.50.
Straw hat from Crowthers, £3.50. Floral printed cotton dress with green, white and yellow flowers on puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Blue tights by Ballito, 40p. Yellow espadrilles, by Yves St. Laurent, £8.90. Navy cotton hankie tied over eyes by Herbert Johnson, 40p. Straw hat from Biba, £1.25. Cotton dress with red and yellow lowered print of puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Yellow tights by Ballito, 40p. Red espadrilles with rope wedge heels, by Yves St. Laurent, £8.90. Artificial flowers on hat, from Biba, £1.05 each.
Red cotton Liberty print smock with drawstring neck and patch pockets, by Foale and Tuffin, £15.50. White leather shoes, from Ravel, £7.50. Cotton dress in panels of three different Liberty prints, by Foale and Tuffin, £14. White leather shoes, from Ravel, £7.50. Rayon crepe de Chine dress with floral print, by Sujon, £14.50. White wet-look patent shoes, from Ravel, £5.99. Sisal hats, from Browns, £7. Silk scarves, by Jasper, £3.50. Tights, by Mary Quant, 75p. Hoola Hoops from Hamleys, London, W.1.
Beige sisal hat by Buckle Under Enterprises, £10. Sunshine yellow moss crepe dress with embroidered flowers at each side of the shirred, smocked-look front panel, by Florrie Carr, £9. Yellow tights by Mary Quant, 75p. Ankle-strap wedge sandals, from Ravel, £5.99.
Red sisal hat from Crowthers, £3.50. Floral crepe de Chine dress with a double collar, pin-tucked pleats, and thin tie belt, by Gillian Richard, £6.87. Grey tights by Mary Quant, 75p. White wedge shoes from Ravel, £7.50. Cream sisal hat from Browns, £7. Rayon dress with red poppies on a blue background, gathered into a square yoke, by Lee Bender for Bus Stop, £6.95. Red tights by Mary Quant, 75p. Wedge shoes from Ravel, £7.50. Red hankie around hat, from Herbert Johnson, 40p.

All Together Now

1970s, Alexon youngset, anello and davide, Correna, Dents, Dranella, edward mann, Elgee, Escalade, Get, gordon king, Honey Magazine, ika hindley, Inspirational Images, jeff banks, Joseph, Martha Hill, mary quant, McCaul, miss selfridge, Mistermonte, Peter Castellano, Reldan, Richard Shops, Stephen Marks, stirling cooper, Sujon, Twomax, Vintage Editorials
LEFT TO RIGHT: Yellow jacket, Stirling Cooper £13.95. Shetland polo neck, Twomax, £3.70. Scarlet wool jacket, Alexon Youngset, £17. Polo neck £3.50, from Joseph, 33b King’s Road, SW3. Fluorescent pink jacket, Stephen Marks £26 (sold as a trouser suit). Shetland polo neck, Twomax £3.50. Acid green wool flannel jacket, Mary Quant £17.90. Cable-stitched sweater, McCauls £2.40. Sunglasses by Correna. All trousers by Sujon, £9.50. Hats by Edward Mann; gloves by Dents.

Jackets are the brightest you’ve ever seen, with enormous checks and swirling swingy backs. They go with vivid sweaters and the widest possible Oxford bags, worn shorter than usual to reveal gleaming white lace-ups and tappy 46 two-tone shoes. What a way to get yourself noticed!

Second model from the left in the top image looks to be Ika Hindley.

Photographed by Peter Castellano.

Scanned from Honey, October 1972.

LEFT TO RIGHT: Bold checked wrapover jacket, Stirling Cooper, £20.95. Sunglasses from a selection by Correna; scarlet knitted gloves, Morley 80p. Lime green. royal blue and white big checked jacket, Stirling Cooper £20.95. Olive green gloves, Dents 70p; sunglasses by Correna. Sugar-pie pink, blue and white bobbly jacket, Gordon King £10. Royal blue woolly gloves, Dents 55p; Lolita glasses from Paris. Wrapover pure wool chequered jacket, Stirling Cooper £19.95. Sunglasses by Correna; gloves, Dents 80p. All skirts £3.50 from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Hats £2.40 by Edward Mann; sweaters £3 by John Craig; tights 39p, Mary Quant; shoes Annello & Davide.
LEFT TO RIGHT: Brilliant green, orange, yellow and cherry-red swing jacket, Stirling Cooper £19.95. Polo neck, McCauls £2.40. King-fisher blue, white and royal blue jacket Jeff Banks £12. Button-up jacket in orange, mulberry and yellow wool. Reldan £17.75. Yellow-yoked jacket in cherry red, yellow and royal blue, Get, £20. All gloves from Dents; sunglasses by Correna; hats £2.40 by Edward Mann.
LEFT TO RIGHT: Sunshine yellow waisted flannel jacket with batwing sleeves, Stephen Marks £20. Red and white pinstripe trousers, made in woollen mixture, Mistermonte at Dolly Day £5.25. Brilliant red, yellow and pink checked woollen jacket, Dranella £13. Plain red gabardine Oxford bags, Sujon £9.50. Pillar-box red wool velour jacket with tie belt, Peter Martin £9 from all brancles of Richard Shops. Navy and while pinstriped trousers, Mistermonte at Dolly Day £5.25. Fluorescent pink, yellow and purple plaid acrylic jacket, Elgee £30. Scarlet gabardine Oxford bags, Sujon £9.50. Red woolly gloves, Morley, 80p. All hats Edward Mann, £2.40; gloves (except Morley) Dents 70p; glasses Escalade £2.95; umbrellas with imitation ivory handles Miss Selfridge £2.45.