Long dresses and skirts in crepe and cotton prints – related to others just as small, fresh, sharp or soft, on pinafore smocks and aprons. These are not so much to keep you clean, more to make you look prettier; and you can be dairy maids, kitchen maids, Kate Greenaway girls all through summer.
And so began the kickback against all things clean, crisp and space age…
A stunningly styled and photographed advertisement feature for Boots No7 cosmetics, based around the ‘Monday’s Child’ nursery rhyme (although they’ve muddled up Friday and Saturday as far as I remember it). As a Tuesday’s child, I’m pretty happy with my lot although never sure how graceful I am. Which one are you? I particularly love Vivienne Lynn’s mournful Wednesday’s Child.
Not only does leather feel good, it smells delicious, like a trip out West. Suede and chamois are even better than leather because they are so much softer and easier tow ear. They’re not as expensive as they used to be. Cheap they will never be if you want value for your money. Leather, properly looked after, lasts for age; in fact, the more beaten up and old it looks the better. So when it comes to buying remember that and invest in something safe – like the clothes photographed on these pages. Thy are not desperately in fashion but, on the other hand, they are not out and never will be…
Fashion by Caroline Baker. Photographed by Harri Peccinotti.
Red and white striped halter neck sweater by Crochetta. Black cotton pants by Sujon. Shoes by Chelsea Cobbler. Red leather belt from Bus Stop.
Relax in these beautiful cruise clothes. Wear your white baggy pants with red and white striped tops, cotton berets or little ‘Forties’ pull on hats. Wear white leather shoes with bows or ruched fronts and high heels. White pearls and bangles look just right this summer. This is the year of the female female, so start purring…
Photographed by Karl Stoecker
Scanned from 19 Magazine, April 1971.
Red and white striped beret by Titfers. Halter neck wool sweater by Stirling Cooper. White cotton suit by Sheridan Barnett for Simon Massey. White leather shoes from Biba. / White cotton beret by Titfers. Cotton windcheater by Lizzie Carr for Plain Clothes. White trousers by Sheridan Barnett for Simon Massey. Striped socks by Mr Freedom. White leather shoes from Biba.
White sailor hat by Titfers. Red and white striped halter neck and Oxford bags all in one by Sheridan Barnett for Simon Massey. White leather shoes by Biba.
White cotton hat by Herbert Johnson. White acrylic sweater by Harold Ingram. Blue palm tree with white lady and black tree print jacket by Stirling Cooper. White cotton bags by Sheridan Barnett for Simon Massey. White leather sandals by Biba.
White cotton beret by Titfers. Red cotton shirt, red and white cotton blazer and white cotton bags all by Sheridan Barnett for Simon Massey. Red leather sandals by Chelsea Cobbler.
White straw hat by Herbert Johnson. Navy acrylic singlet by John Craig. White cotton bags by Sheridan Barnett for Simon Massey. White leather shoes from Biba.
White hat by Herbert Johnson. White cotton suit, top trimmed in tartan, huge wide clown pants by Sujon. White leather shoes by Biba. Red and white scarf from Herbert Johnson.
White angora sweater by Crochetta. White cotton bags by Sheridan Barnett for Simon Massey. Red leather shoes by Chelsea Cobbler. Headscarf by Herbert Johnson.
Blooming red peonies on a navy rayon georgette dress, Florrie Carr. Flower trimmed straw hat, Crowthers. Shoes, Sacha. Rose print crêpe de chine dress, Crowthers. Straw hat, Bermona. Shoes, Sacha.
…To the seaside, where they’re blossoming out all over flimsy crêpe de chine summer dresses. So, if like most of us, you’re searching the shops for cool holiday clothes, now is the time to take your pick from our bunch.
Photographed by Richard Selby.
Scanned from Honey, August 1971
Fruit and flower crêpe de chine dress, Crowthers. Orange suede cork soled shoes, Sacha. Pastel tulip printed crêpe de chine skirt and matching blouse, Crowthers. Criss cross suede shoes, Crowthers. Plastic and raffia choker, Adrien Mann.
Swirling sunflower print dress in cinnamon and cream, Biba. White raffia sunhat, Herbert Johnson. Blue and white daisy patterned crêpe de chine dress, Ossie Clark for Radley. Burgundy straw hat, Biba.
Showerproof cotton drill jodhpur suit by Biba. Fake snakeskin hat by Herbert Johnson. Black crocodile boots by Anello & Davide.
Since PVC, macs have been exotic… now the real exotics are turning waterproof. Weekend Telegraph photographed some of the unlikely new water-shedders in Jamaica, beside the Rio Grnde and in the Land of Look Behind.
Photographed by Burt Glinn.
Scanned by Miss Peelpants from The Telegraph Magazine, July 1967.
A PVC zip-up jumpsuit by Hilary Floyd modelled in Dunn’s River, Jamaica. Watch by Old England.
Waterproof pigskin culottes by Cordoba Suedewear. Silk shirt by Annacat. Snakeskin waistcoat by Quorum.
Hand knitted bikini by Spotlight. Trenchcoat by Weathergay.
Showerproof cotton drill bermuda suit by Biba. Mock croc hat by Herbert Johnson.
Canvas jacket by Andre Ledoux for Sidwall.
Waterproof snakeskin brocade three-piece trouser suit by Susan Small. Crocodile Dior shoes by Charles Jourdan.
Terylene and cotton cloak and hood by Burberrys. Tricel jersey evening dress and scarf by John Bates for Jean Varon.
Left: Embroidered long skirt and embroidered Mexican shirt, both by Souk. John Craig shaggy wool waistcoat. Buckle Under Enterprises balaclava. Right: Long skirt by Souk. Biba gloves. Clobber blouse at Stop the Shop. Jasper kimono from Miss Selfridge.
Warm folkclothes for the part of you that needs freedom and a soft, beautiful way of dressing even through the cold months of winter. These are the long skirt, blouses and shawls to pick up in the markets, the pinnies and shaggy wool coats to take off the peg and lounge around in.
Fashion by Sue Hone. Photographed by Alain Walsh.
Scanned from Petticoat, 11th December 1971.
Left: Clobber gingham skirt with frill. Calico pinny from Laura Ashley. Knit jacket by Crochetta for Knits and Leathers. Feathers hat. Play balls from Inca. Right: Clobber seersucker skirt with print. John Craig rib polo sweater. Calico pinny at Laura Ashley. Embroidered jacket and Hessian belts at Inca. Herbert Johnson mittens.
No excuse for looking a wash-out with these rainy-day separates. Showerproof three-quarter length Dannimac cotton jacket. Black Simon Massey shirt. Keep-the-worst-off cotton hat by Malyard. Bouncy beads by Adrien Mann. Bumper sunglasses by Oliver Goldsmith.
Photographed by Willie Christie.
Scanned by Miss Peelpants from Over 21, September 1972
Fabulous shaggy acrylic jacket by Weathergay – believe it or not it’s showerproof. With a pure silk crepe de chine Sujon shirt. Cream wool trousers by Mary Quant. Splash-happy PVC hat from Herbert Johnson. Wet=grass green leather clutch bag by Mulberry Company.
Casual-as-they-come trench coat in cotton and polyester from Aquascutum. Lined wool bags by Sujon from Just Looking. Silk shirt from Aquascutum again. Bringing-back-the-sun clutch bag by Mulberry Company. Shoes from Russell and Bromley. Antelope felt hat from Herbert Johnson.