It’s Cool

1970s, biba, Browns, Buckle Under, bus stop, crowthers, duc, florrie carr, Foale and Tuffin, Get, gillian richard, Herbert Johnson, Inspirational Images, Jasper, lee bender, liberty, liberty's, ravel, Sujon, Vintage Editorials, yves saint laurent

Pale blue sisal hat with peacock feathers, by Buckle Under Enterprises, £10. Rayon crepe de Chine long-sleeved dress with multi-coloured wild flowers on a navy blue background with ribbons on its tie belt, by Sujon, £14.50. Red tights, by Mary Quant, 75p. White wet-look ankle-strap wedge sandals. from Ravel. £5.99.

Fresh and pretty is the look you should aim for this summer, with maybe an inch or two of knee bravely peeping out from under floral prints on crepe de Chine or crisp cotton. Match your dress with brightly coloured tights and wear straw hats adorned with bunches of fruit and flowers, or a silk scarf and wedge shoes to complete your summer ensemble.

Photographed by Duc.

Scanned from 19 Magazine, June 1971.

Cream sisal hat with flowers. by Buckle Under Enterprises, £10. Dress with bodice gathered into half yoke at front and a long sash tie, in crepe de Chine with pale pink and lemon flowers on a black background, by Crowthers, £11.50. Blue tights, by Mary Quant, 75p. White leather wedge shoes, from Ravel, £7.50. Red sisal hat, from Crowthers, £3.50. Floral printed short-sleeved crêpe de Chine dress in pastel colours, with artificial flowers on a décolleté neckline, by Crowthers, £11.25. Yellow tights, by Mary Quant, 75p. Wedge shoes, from Ravel, £7.50.

Straw hat from Crowthers, £3.50. Floral printed cotton dress with green, white and yellow flowers on puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Blue tights by Ballito, 40p. Yellow espadrilles, by Yves St. Laurent, £8.90. Navy cotton hankie tied over eyes by Herbert Johnson, 40p. Straw hat from Biba, £1.25. Cotton dress with red and yellow lowered print of puffed sleeves and skirt has a bodice of black cotton jersey, by Get, £5.50. Yellow tights by Ballito, 40p. Red espadrilles with rope wedge heels, by Yves St. Laurent, £8.90. Artificial flowers on hat, from Biba, £1.05 each.

Red cotton Liberty print smock with drawstring neck and patch pockets, by Foale and Tuffin, £15.50. White leather shoes, from Ravel, £7.50. Cotton dress in panels of three different Liberty prints, by Foale and Tuffin, £14. White leather shoes, from Ravel, £7.50. Rayon crepe de Chine dress with floral print, by Sujon, £14.50. White wet-look patent shoes, from Ravel, £5.99. Sisal hats, from Browns, £7. Silk scarves, by Jasper, £3.50. Tights, by Mary Quant, 75p. Hoola Hoops from Hamleys, London, W.1.

Beige sisal hat by Buckle Under Enterprises, £10. Sunshine yellow moss crepe dress with embroidered flowers at each side of the shirred, smocked-look front panel, by Florrie Carr, £9. Yellow tights by Mary Quant, 75p. Ankle-strap wedge sandals, from Ravel, £5.99.

Red sisal hat from Crowthers, £3.50. Floral crepe de Chine dress with a double collar, pin-tucked pleats, and thin tie belt, by Gillian Richard, £6.87. Grey tights by Mary Quant, 75p. White wedge shoes from Ravel, £7.50. Cream sisal hat from Browns, £7. Rayon dress with red poppies on a blue background, gathered into a square yoke, by Lee Bender for Bus Stop, £6.95. Red tights by Mary Quant, 75p. Wedge shoes from Ravel, £7.50. Red hankie around hat, from Herbert Johnson, 40p.

On the sands of summertime

1970s, anello and davide, annacat, barry lategan, Bombacha, Brigid Martineau, Buckle Under, Casa Pupo, Charles Batten, chelsea cobbler, Crocker Wilson, Diane Logan, Early Bird, edward mann, Inspirational Images, jap, jeff banks, Joseph, Juliet Dunn, katharine hamnett, Ken Lane, kenzo, laura ashley, liberty, liberty's, Rayne, Rosie Nice, Russell & Bromley, sanderson, sarah frearson, Scott Adie, Sujon, The Purple Shop, Vintage Editorials, Vogue, wallis

Long and frilly flower print cotton frocks, all at Wallis main branches. Peachy, below left, a puff-sleeved shirt with deep skirt frill. £12.95. Pink, green, red, white chintzy parasol with sapling handle, £15.50, Crocker-Wilson. Straw with bright ribbon and flowers, Edward Mann, £3.40, at Barkers. Flower and bird glass necklace, £3.50, Bombacha. Flowered cream papier-mache bangles, £7 each, at Emeline. Peachy, below right, with wide sleeves and sash. £13.95. Green/white leafy parasol, £34.50, at Crocker-Wilson; Elle. Wide lacy straw with flowers, by Buckle Under, £11, at Lucienne Phillips ; Smiths, Bath. Cotton and lace drawstring bag, £4.50, at Rosie Nice. Bunches of sweet peas, by Novelty Import Co. Inky blue and brown frock, opposite left, extra beige and scarlet flowers, ecru lace and sweetheart neckline, £15.95. Red/white/green striped parasol, £19.50, Crocker-Wilson. Light blue glass beads, 80p, at Rosie Nice. Rough straw with chocolate velvet, creamy flowers, by Sarah Frearson, £13.75, Lucienne Phillips. Provençal cotton drawstring bag, £3.75, from Brother Sun. Sky blue, brown, natural frock, below centre, in two—camisole lacy top and skirt £15.95. Sandy lacy shawl, £8, at Scott Adie. Opaque amber glass fruit beads, about £28, from Emeline. Plum, blue, orange cotton, right, with lots of lace. £18.95. Sky blue lace shawl, as above. Flowered black chintz and tasselled parasol, £25.50, Crocker-Wilson. Enamel pansy brooch, on silver chain, £6.50, at The Purple Shop. Liberty print Country Cotton drawstring bag, by Brigid Martineau, £7.25, at Harrods. Canvas espadrilles, both pages, £3.50, from The Chelsea Cobbler.

Photographed by Barry Lategan.

Scanned from Vogue, May 1974.

Green, cream and red Liberty printed Tana Lawn halter dress, left, a salad of flowers shirred to the hips. with tiny frills. About £32, at Annacat: Harvey Nichols. Pink, white and blue glass beads, bangle, ring, from Rosie Nice. Cream and green cotton dress, right, trellised and bordered with flowers, flounced and bordered with lace. By Earlybird, about £14.95, from Earlybird; Fenwick. Glass flower necklace, £12, The Purple Shop. Blue bird’s nest earrings, £1.50, Bombacha. White nylon openwork gloves, by Kir, about 95p, John Lewis. Flowers by Novelty Import Co. Deep green and red night-flowering smock, right, each tier with creamy lace. Liberty Country Cotton, by Sujon, £23, Liberty; Parkers of Hampstead; SuperStar; Leeds. Matching green flowered hand-bag with wrist strap, by Brigid Martineau, £7.75, at Harrods. Green/red bird sparkling necklace, Bombacha, £3.50. Espadrilles, £3.50, The Chelsea Cobbler. Hair by Christopher at Vidal Sassoon. Sanderson Wallpaper. Smilax leaves from Pulbrook & Gould. Bird-cage from Casa Pupo. Budgerigars from A1 Studio, 164 Princes Gdns, W.3.

Pale blue, ivory, light terracotta Liberty print Tana Lawn and lace flouncing skirt, above left. Cap-sleeved top. By Sujon, £24, Liberty; SuperStar, Leeds. Long frilled white petticoat, £4.75, at all Laura Ashley branches. Lacy straw, with harebells, by Buckle Under, £10, at Lucienne Phillips;’ Smiths, Bath. Glass beads and flower necklace round wrist, £3.50. Bombacha. Embroidered white espadrilles, £7.99, Russell & Bromley main branches. Black and bright red flowered white jacket; frilled skirt,: above right, piped in black and white. By Jeff Banks, £14.50, £13.50, at Selfridges; Adele Davis. Petticoat, as above. Straw hat, £14, at Diane Logan. Blue bead bracelet, 80p, Rosie Nice. Espadrilles, as above. Blue, scarlet, cream Liberty print Tana Lawn flowered shirred top and skirt, opposite left. About £13, £19.95, at Annacat; Harvey Nichols ; Unicorn, Birmingham. Ribboned straw, Edward Mann, £2.50, at John Lewis. Flowered cream papier mache bangles, £7 each, Emeline. Lacy shawl, £8, from Scott Adie, Flower necklace, £2.50, at Bombacha. Cream chocolate laced boots, £13.95, Anello & Davide. Powder blue, green, pink cotton pleated skirt and cap-sleeved crossover top, cenre. By Jap, £25.95, £16.95, at Jap & Joseph. Espadrilles, £3.50, The Chelsea Cobbler. Lacy shawl, as above. Straw hat, Buckle Under, £11, at Lucienne Phillips. Powder blue, cream, beige tiered pleated skirt, right: Liberty print Tana Lawn with creamy lace and matching button-down bodice. About £23, £14, by Juliet Dunn, at ZigZag; Adele Davis; Smiths, Bath. Green straw with flowers, £14, at Diane Logan and Hampstead Bazaar. Cream laced espadrilles, £6.50, front Rayne at Harvey Nichols. Mother-of-pearl leaf necklace, about £15, Emeline. Hair by Christopher at Vidal Sassoon. Fishing gear, front Harrods. Picnic hampers and raffia bags, all from Habitat. Liberty print Dick Whittington bags and care shopping basket, all from Liberty. Stripy parasol, £19.50, from Crocker-Wilson.

Rose crepe de chine dress, far left, flowered brightly red and white. With V neck, slightly gathered sleeve. Jeff Banks, about £21, at Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Pale straw bowler with flower-painted brim, Diane Logan, £8. White beads with red and white flowers, Rosie Nice, from a selection, from 60p. Gold locket engraved with flying bird, Goldmine at Woolworths. Rose and cream flowered Liberty cotton and leather purse, Chris Trill, £13, at Flight Studio ; Jap & Joseph. White nylon gloves, by Cornelia James. Sunglasses, Elle. Eau de nil crepe de chine dress, centre, stippled with beige and white flowers. Jeff Banks, about 823.95, Jeff Banks Shop ; Puella, Croydon, Purley and Reigate. Blonde straw with a bunch of harebells, Buckle Under, £10 at Lucienne Phillips ; Smiths, Bath. Mother-of-pearl leaf necklace, about £15, at Emeline. Flowered glass brooch, £1.50, at Bombacha. Eau de nil leather purse with quilted flower sides. £30, to order from Clive Shilton. Eau de nil and grey silky cotton gloves with violet/blue embroidered cuffs, £5 Browns. Clear flower-patterned Perspex sunglasses, £25.95, Elle, Bond St and Sloane Square. Snake bangle, £2.50, Mulberry Co at Selfridges. Gold bangle, £16.75, Andre Bogaert. Gold rings, from £5.50, at Ken Lane. Sepia flowered crepe de chine dress to mid-calf, left. Sujon, £15, at Liberty ; Image, Bath ; Super-star, Leeds. Flat straw with cream petersham, £7.50, Charles Batten. Mother-of-pearl hat pin, £1, Diane Logan. Pale cream, yellow fake orchids, Crocker-Wilson, £1.65 a pair. Seed pearls, Corocraft, from range at Peter Robinson. Raffia purse, Chris Trill, .E7.70, at Flight Studios ; Jap & Joseph. Speckled cream net gloves, by Katherine Hamnett for Tuttabankem, £3, Browns. Ivory, gold and diamond, pale amber rings, £4, £25, £4, Andre Bogaert.

Cover Up

1970s, Antiquarius, Buckle Under, caroline smith, Christopher Morris, Du-Du, Equinox, Escalade, Foale and Tuffin, forbidden fruit, harpers and queen, Illustrations, Le Bistingo Boutique

A holiday necessity—to entice your gigolo, or simply preserve decency on the terrace for lunchtime drinks — is a cover-up. We’ve looked around, found the nicest ones in town and had them sketched here by Caroline Smith. Some you tie Polynesian style (remember Blue Lagoon?) round you; others you lie on, or in; others are like the simplest dress slipped over your head to demurely cover you up (don’t shock the curé) for church-seeing.

1 Du-Du at 95 Parkway, NW1 are in for a sell-out this summer with their ‘Kangas’. Kangas, for the uninformed, are long pieces of cotton in a huge variety of colours and patterns. They come from Africa and act like a sarong ; they cost about £3 and pack to the site of a handkerchief. 2 Foale & Tuffin‘s new swimsuit will take you right back to Nanny and the sand-pit. White and orange spotted seersucker with a shirred bodice and bloomers ; £7.50, from Countdown, 137 Kings Rd, SW3; Lucienne Phillips, 09 Knightsbridge, SW1. Proving that the cottage industry is thriving, Christopher Morris and his wife Lera, with a friend, Hazel McKenzie, recently opened Habari at 39 Sussex Place, W2. Christopher designs all the clothes, while Lera and Hazel dye the fabric and screen-print it into luscious patterns. They also sell things like the small basket shown below. It’s in brown and cream string and really pretty; £4.25. The dress has a hessian bodice and a low back (or front —depending on how you wear it) with a short voile skirt: £18-50. Peeping out from under the dress on the extreme right of this page you can see their leather sandal, shaped like a trapezium ; £4. 4 Le Bistingo Boutique at 93 Kings Rd, SW3, have gone to town on the Piz Buin collection of swimwear. Its made of polyester fabric —see-through and also tan-through. The designs are rather Tahitian with bright colours and bold flower prints. There are sarong skirts to match the bikinis and make you more respectable. If these still aren’t enough, the bikinis do also come in a less revealing material. The bikini is £7.80, the skirt £10.90. Le Bistingo have also latched on to another idea … if you find that by some strange quirk of fate you need a different sized bikini top and bottom, ‘Huit’ ) now make them separately up to 38″ bust ; £5.50 the set at Le Bistino. 5 Equinox in Antiquarius (135 Kings Rd, SW3) is owned by David Scott and James Goldsack who have got together a fantastic conglomeration of stock from all over the world. It’s a haven for all Indian enthusiasts, as there’s a jolly collection of Navajo Indian carpets and jewellery. You can also buy Spanish crockery which is very, very ‘earthy’ looking, or if you prefer to sit on a prayer mat and sip your tea out of a little Chinese bowl, then Equinox can cater for both these needs as well. So as not to stray too far away from the point of this month’s Shopping B, they also do a very nice line in beach cover-ups ; this one is Mexican and hand-embroidered on cotton, £20. 6 Guaranteed to keep off sunstroke : pretty red straw hat with tanan ribbon ; by Buckle Under about f6.50; from Harrods, Knightsbridge and Darlings, Bath. 7 Essential beach bag to hoard biros and postcards — in canvas, comes in various colours (this one is green). £4.95, Escalade, 187 Brompton Rd, SW3. 8 If you like long skirts and dresses beautifully embroidered, and soft cheesecloth skirts with appliqués, then the place to go is Forbidden Fruit at 352 Kings Rd, SW3. We chose a long cheesecloth skirt with dark brown embroidery around the hem and a matching shirt with shirring round the waist and neckline. Very soft and feminine; sold together, £15.

Illustrated by Caroline Smith.

Scanned from Harpers and Queen, July 1972.

The Soft Touch

1970s, annacat, Ballantyne, Buckle Under, C&A, coopers, cosmopolitan, Deirdre McSharry, Fenwick, Herbert Johnson, Ian Knipe, Inspirational Images, irvine sellars, Janet Ibbotson, Jasper, jean varon, Jenny Harrington, john bates, John Craig, john kelly, Samm, Spectrum, terry de havilland, The Purple Shop, Trille, Turnbull & Asser, Vintage Editorials

Just the jacket, for interviewing the gardener… if he’s as handsome as Ian Knipe. Trille does the Lady Bountiful bit in yellow and a romantic hat. Jacket C&A £9.95, felt hat by Herbert Johnson, pearls by Ciro. Yellow angora sweater by John Craig, £2.10.

There is a licence to touch all the clothes on these pages. There is not a single trad, scratchy, thornproof tweed among any of the frankly tactile silks, angoras and flannels of autumn. Jerseys and pearls and sensible shoes were once the uniform of the WI. Now, (well) kept ladies whose fingers smell of “Cabochard” rather than cabbage, are pressing their flannel bags, having their pearls restrung and are wearing them with shirts so unbuttoned they could catch pneumonia – and heels high enough to rise above the muddiest farmyard. They are taking to pleated kilts, and cashmere sweaters so tight they’d enliven the dullest game of backgammon. Dinner dresses are back in style, and I do mean back down as far as you can go. Properly and provocatively dressed, a weekend in the country might be more fun than you think.

Hair arranged for all pictures by Carl of Molton Brown.

Fashion by Deirdre McSharry.

Photographed by John Kelly.

Scanned from Cosmopolitan, October 1972.

Give into the call of the wild, but come on softly in silk, angora and flannel. Jenny Harrington sends Ian Knipe slightly wild in her silk shirt, £15, flannel bags £16.50 by Annacat, and angora cardigan, John Craig £5. Fish pendant by Ciro. Ian’s camelhair sweater Ballantyne, £11.50. (Inset: The smoothest tweed in the softest shape will make you want to throw away your old trench. A great way to look for opening bazaars – and coping with Mellors. Coat by Coopers £33, hat by Herbert Johnson, £8.95.)

What would the WI say? Trille lolls about in cashmere sweater, skirt and pearls- -and shoes too high for country lawns. Sweater £11, skirt £30, both by Ballantyne. Pearls by Ciro. Shoes by Samm, £7.50.

Who’s for backgammon? Trille and Jenny get down to it (right) in necklines that ought to fetch the men from their port, on the double. Trille in red jersey dinner dress, John Bates for Jean Varon £16.75, shoes by Terry de Havilland £15.95, pearls by Ciro. Jenny in cream satin shirt by Coopers, £8, and pleated plaid skirt, Gor-Ray f11.95. Red shoes by Samm, £7.50.

The sporting life means quick repairs on the run. Jenny puts back the paint, stays ladylike in powder soft suede and silk. Jacket and skirt by Janet Ibbotson; the jacket costs £38, the skirt £33.50. Silk shirt Fenwicks, £11.50. Jewellery and shagreen compact from The Purple Shop. Shoes by Samm, £7.95.

Long weekends can lead to explosive situations – Jenny ignites something in her cashmere and kilt. Sweater by Ballantyne £13.50, skirt by Gor-Ray £11.95, shoes by Terry de Havilland £15.95. Pearls by Ciro. Ian in ruffled lawn shirt, Turnbull and Asser £11.75, check trousers Irvine Sellars £5.95.

By dawn’s early light a lady likes to relax. Ian wears C & A velvet suit £28; Trille in taffeta skirt and blouse, £5.50 each from Spectrum. Rose 84p from Spectrum. Shoes by Terry de Havilland, £12.99.

The softest touch of all is this mohair sweater (right), and a far cry from the clumpy rustic knits we used to wear. Jenny puts the new country clothes together gently—pink sweater, Buckle Under £12, pink wool skirt, Spectrum £6.95, hat by Herbert Johnson £7.50. Ian’s shirt by Jasper £5.50, check trousers £6.95 by Irvine Sellars. (Inset: Soft again —cream flannel blouse and satin trousers whipped up with beads and roses. Jenny’s blouse £5.50, trousers £5.50, flowers 84p, all from Spectrum. Ian’s blue shirt by Mr Harry £7.65.)

Flannel as a Platform for Colour

1970s, Adrian Mann, Alan Rodin, bally, Buckle Under, bus stop, christopher mcdonnell, edward mann, Elliott, emcar, Escalade, flair magazine, Frank Murphy, georgina linhart, harold ingram, harriet, John Craig, Joseph, Juliet Dunn, kangol, lee bender, Mark Russell, mary quant, Muira, Mulberry, Pringle, Russell & Bromley, Sacha, Vintage Editorials

Jersey wrap around jacket, Georgina Linhart £15.50. Shirt, Richard Green £5.50. Sleeveless sweater, Harold Ingram £2.20. Prince of Wales skirt, Emcar £22.50. Shoes, Elliott £15.95. Velour hat, Buckle Under £8.50. Clutch bag, £1.60 by Escalade. / Wool tweed jacket £20.50; wool tweed skirt £10.25, both by Christopher McDonnell. Shirt, John Craig £4.50. Wool cardigan, Harold Ingram £3.25. Hat £5.95; cotton scarf 45p, both by Herbert Johnson. Shoes, Russell & Bromley £14.95. Clutch bag, Escalade £10.75.

Bright girls use their grey matter and use flannel as a platform for colour

Photographed at St. Pancras Station, London. Hair by Gerald at Evansky.

Photographed by Frank Murphy.

Scanned from Flair, September 1972.

Wool flannel double breasted jacket and matching bags, John Marks £14.95. Acrilan jersey shirt, 14.49 ; striped V neck sleeveless wool sweater, £3.50, both by John Craig. Angora pull on, Kangol £1.10. Leather knee boots, Sacha £9.99. Canvas striped shoulder bag, Mulberry £3.50. Flower printed wool cardigan jacket with tie belt and matching pleated skirt, Alan Rodin £19. Striped silky shirt, Joseph £7.50. Striped cloche, Marida £2.80. String of pearls, Adrien Mann £1. Patent shoes, Russell & Bromley £17. Leather clutch bag, Mulberry £7. Tights, Mary Quant 75p. Bangles, Paul Stephens 10p each. Telephone wire bangle, Escalade 40p.

Right: Flannel tie belted jacket, £13.50; checked trousers, £5.50, both by Alan Rodin. Spotted silky shirt, Joseph £7.50. Velour cloche, Buckle Under £8.50. Leather knee boots, Sacha £9.99. Pearl choker, Adrien Mann £1. Leather clutch bag, Cingula £9.50. Wool flannel stitched shirt styled jacket with matching pants, Muira £12.50. Long Giselle scarf, Ascher £4.25. Leather knee boots, Sacha £9.99. Leather shoulder bag, Terry Davis £11. Shopping information page 82.

Striped flannel cardigan jacket with matching pleated skirt, Mary Quant £12. Striped silky shirt, Joseph £7.50. Scoop neck long sleeved lambswool jumper, Pringle £9. Tights, Mary Quant 75p. Thin leather belt, Mulberry £2.20. Patent leather shoes, Russell & Bromley £17. Printed pull on hat, Edward Mann £3.20. Telephone wire choker, Escalade £1. Leather clutch bag, Mulberry £7. Bangles, Paul Stephens 10p each. Flannel cape-sleeved wool dress with checked insets, Harriet £9.45. Peachbloom breton style hat, Buckle Under £11. Tights, Mary Quant 75p. Leather clutch bag with perspex buckle, Cingula £9.50. Printed Acri-lan jersey shirt, £4.91; button-through long sleeved matching cardigan, £4.49, both by John Craig. Two-tone patent shoes, Russell & Bromley £19. Long string of pearls, Adrien Mann £2.70

Striped flannel belted jacket, £5.95; matching pants £5.95, both by Bus Stop. Dicel satin waistcoat, £6; matching pink silk spotted shirt, £7.50; white Dicel satin tie, £2, all by Juliet Dunn. Patent and suede lace-up shoes, Bally £7.95. Leather clutch bag, Mulberry £7.Wraparound wool coat with tie belt, Mark Russell £28.50. Tights, Mary Quant 75p. Pearl choker, Adrien Mann £1. Patent leather shoes, Russell & Bromley £17. Long Giselle scarf, Ascher £4.25. Horn bangles, Escalade £2.50 each. Luggage from a selection at Liberty.

Summer dressing is Overdressing

1970s, anello and davide, biba, Buckle Under, caroline baker, Charley's Stall, Emmerton and Lambert, Foale and Tuffin, gillian richard, Harri Peccinotti, Inspirational Images, laura ashley, miss mouse, nova magazine, rae spencer cullen, Richard Green, Vintage Editorials

Embroidered calico voluminous blouse and slim-fitting shirt by Buckle Under; cotton lacy antique petticoats from a selection at Charley’s Stall.

One of the finest editorials of all time, from the dream team of Caroline Baker and Harri Peccinotti at Nova. You can’t help thinking about the clear influence of the Impressionists, such as Renoir, on the aesthetic, but also about how this shoot must itself have been influencing other people for years afterwards. For example, Picnic at Hanging Rock was released a mere three years later and the petticoats, parasols and lace-up boots can’t help but remind you of that.

As a side note, but a pretty impressive one at that, the ‘nursery print’ Miss Mouse dress featured here has also just gone into my Etsy shop. So you can pretend it’s 1972 and you’re ‘shopping the look’.

Photographed by Harri Peccinotti.

Fashion by Caroline Baker.

Scanned from Nova, July 1972.

Flowered Liberty-print square neck frilled blouse and long skirt, both by Foale and Tuffin.

Embroidered muslin smock and gathered skirt by Buckle Under. White cotton lacy antique petticoats from a selection at Charley’s Stall.

Cheesecloth smock blouse and wrap-around skirt by Richard Green.

Nursery print cotton camisole dress and petticoat skirts by Miss Mouse. Lace up boots at Anello and Davide.

Cotton jersey jumpsuit and frilled cotton voile petticoats, all at Biba. All antique parasols from a selection at Emmerton and Lambert, Chelsea Antique Market. White cotton stockings at Anello and Davide.

Long-sleeved calico blouse with gathered neck; skirt and cotton satin petticoat, all at Laura Ashley. Lace up boots at Anello and Davide.

Nursery print cotton pinafore dress by Gillian Richard. Cotton satin petticoat at Laura Ashley. Lace up boots at Anello and Davide.

Antique cotton and lace liberty bodice and antique cotton petticoat dyed sugar pink with Dylon, all from a selection at Charley’s Stall. Cotton petticoat at Laura Ashley.

Gay Young Things

1970s, art deco, Buckle Under, Jean Howell, Miss Impact, miss selfridge, paul misso, petticoat magazine, Sue Hone, Titfers, Vintage Editorials

Doing their thing Twenties style, He and She for £5.25 and an exotic piece of Art Nouveau, £6.25. The printed silk scarf on the former, Jean Howell, £3., brown jersey appliqued hat on the latter, Titfers, £3.15.

In spirit it’s Valentino, Jolson, Talkies and Tea Parties and that outrageous Charleston thing with kinky feather boas and twirly beads. In fact it’s dewey-eyed memories of the twenties matched with today’s sense of cheerful frivolity. It’s fun, it’s gay on a lot of today’s bright young people!

Fashion by Sue Hone.

Photographed by Paul Misso.

Scanned from Petticoat, 13th March 1971.

All the prints shown here are by Miss Impact on Banlon. The dresses come in maxi, midi or tunic length all either with or without sleeves. There are as many as nine different colours to choose from and all now being stocked at Miss Selfridge, W1. Long-limbed lady with turban on cream and lady with cloche, both £6.25. Red panne velvet turban with bunches of fruit, Titfers, £6. Rust brummed hat with more fruit, Buckle Under Enterprises, SW3.

Make-up for white, pink and green

1970s, Buckle Under, dorothee bis, Hair and make-up, harpers and queen, Herbert Johnson, Inspirational Images, james wedge, Make-up, Michaeljohn, Serge Lutens, wallis

Eyes are the focal point in this make-up for white by Serge Lutens of Christian Dior. Wide-brimmed black felt hat by Herbert Johnson.

This year you match your make-up to what you are wearing rather than to the colouring you were born with. Now, with the much greater variety of colours available, it is no longer blue for blue eyes, green for green eyes; or pink and white for blondes and gold-rachel tones for brunettes. You can have a new look for every day of the week, or different looks for day and night. In fact, you match your make-up to your clothes.

To show how much scope there is, we have taken one girl and given her three different make-ups created for each of this season’s new fashion colours.

Make-up for white by Serge Lutens. Make-up for Pink and Green by Mary Lou of The Face Place.

Hair by Pauline of Michaeljohn.

Photographed by James Wedge.

Scanned from Harpers and Queen, early October 1971.

The make-up for pink incorporates all the new plum, mulberrt, grape and frosted pink make-up tones. Hat by Buckle Under. Pink jacket by Dorothee Bis.

For this season’s many shades of green there are lots of exciting new eye make-up colours. Emerald satin blazer by Wallis. Flowers from Bourne and Hollingsworth.

Peasant in the Sun

1970s, Bata, Bermona, biba, Britannia Land of Plenty, Buckle Under, chelsea cobbler, clobber, Diane Logan, Elliott, hampstead bazaar, Inca, laura ashley, Marielle, mary quant, miss mouse, Pamela Dennis, petticoat magazine, rae spencer cullen, ravel, Richard Green, Roger Charity, Russell & Bromley, Souk, Splinters, Sue Hone, van der fransen, Vintage Editorials

Mary Quant pinny worn over cheesecloth dress at The Souk. Britannia Land of Plenty silver armband. Buckle Under hat. Ravel shoes / Cheese cloth shirt and matching skirt by Richard Green. Woolworths hairnet. Buckle Under hat. Russell and Bromley shoes.

Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 6th June 1972.

Souk pinny. Calico shirt with starry ribbon trim from Splinters. / Embroidered smock at Inca. Richard Green cheesecloth skirt. Waistcoat from Inca. Ravel suede sandals.

Miss Mouse seeksucker dress. Diane Logan boater. Biba false flowers. / Miss Mouse gingham dress. Bermona straw boater. Chelsea Cobbler wedge sandals.

Embroidered dress by Souk. Buckle Under Bowler. Britannia Land of Plenty shoulder bag. Elliotts sandals. / Midi skirt and cheesecloth dress at Souk. Inca wool belt. Buckle Under crochet cap. Bata sandals.

Long embroidered skirt with gathered waist from Hampstead Bazaar. Cheesecloth top by Clobber. Embroidered beret from Britannia Land of Plenty. Elliotts sandals. Straw bag from Inca. / Long checked cheesecloth dress by Marielle. Glass flower brooch from Van der Fransen.

Laura Ashley skirt. Calico smock by Pamela Dennis. Forbidden Fruit belt. / Laura Ashley top and skirt. Silk shawl from Britannia Land of Plenty. Shoes by Ravel.

Create a Tropical Heatwave

alkasura, Ara, Baltrik, Browns, Buckle Under, cosmopolitan, Deirdre McSharry, Dorothy Perkins, Emesse, Inspirational Images, jean varon, john bates, Laetitia, Lida Ascher, mic mac, norman eales, oliver goldsmith, outlander, Park and Warriner, Sacha, Vintage Editorials

Lime knit jacket by Outlander. White crêpe trousers by Ara. Ascher cotton scarf.

Oh to be out of England now that April’s here, and whether you are planning on Majorca, the far-flung Bahamas or the Isle of Wight this year, now is the best time to shop for holiday clothes. And having just stepped out of a QANTAS jet that took Cosmo island-hopping via Bermuda to the Bahamas, I have a slight tan and a strong feeling that summer’s fashions will be as refreshing, bittersweet and highly coloured as that tropical drink, Planter’s Punch.

Oh to be anywhere but home, quite frankly. I shall have to recreate these styles on the balcony and dream of even going as far as the Isle of Wight…

All jewellery by Adrien Mann. Fashion by Deirdre McSharry.

Photographed by Norman Eales.

Scanned from Cosmopolitan, April 1973.