The Soft Touch

1970s, annacat, Ballantyne, Buckle Under, C&A, coopers, cosmopolitan, Deirdre McSharry, Fenwick, Herbert Johnson, Ian Knipe, Inspirational Images, irvine sellars, Janet Ibbotson, Jasper, jean varon, Jenny Harrington, john bates, John Craig, john kelly, Samm, Spectrum, terry de havilland, The Purple Shop, Trille, Turnbull & Asser, Vintage Editorials
Just the jacket, for interviewing the gardener… if he’s as handsome as Ian Knipe. Trille does the Lady Bountiful bit in yellow and a romantic hat. Jacket C&A £9.95, felt hat by Herbert Johnson, pearls by Ciro. Yellow angora sweater by John Craig, £2.10.

There is a licence to touch all the clothes on these pages. There is not a single trad, scratchy, thornproof tweed among any of the frankly tactile silks, angoras and flannels of autumn. Jerseys and pearls and sensible shoes were once the uniform of the WI. Now, (well) kept ladies whose fingers smell of “Cabochard” rather than cabbage, are pressing their flannel bags, having their pearls restrung and are wearing them with shirts so unbuttoned they could catch pneumonia – and heels high enough to rise above the muddiest farmyard. They are taking to pleated kilts, and cashmere sweaters so tight they’d enliven the dullest game of backgammon. Dinner dresses are back in style, and I do mean back down as far as you can go. Properly and provocatively dressed, a weekend in the country might be more fun than you think.

Hair arranged for all pictures by Carl of Molton Brown.

Fashion by Deirdre McSharry.

Photographed by John Kelly.

Scanned from Cosmopolitan, October 1972.

Give into the call of the wild, but come on softly in silk, angora and flannel. Jenny Harrington sends Ian Knipe slightly wild in her silk shirt, £15, flannel bags £16.50 by Annacat, and angora cardigan, John Craig £5. Fish pendant by Ciro. Ian’s camelhair sweater Ballantyne, £11.50. (Inset: The smoothest tweed in the softest shape will make you want to throw away your old trench. A great way to look for opening bazaars – and coping with Mellors. Coat by Coopers £33, hat by Herbert Johnson, £8.95.)
What would the WI say? Trille lolls about in cashmere sweater, skirt and pearls- -and shoes too high for country lawns. Sweater £11, skirt £30, both by Ballantyne. Pearls by Ciro. Shoes by Samm, £7.50.
Who’s for backgammon? Trille and Jenny get down to it (right) in necklines that ought to fetch the men from their port, on the double. Trille in red jersey dinner dress, John Bates for Jean Varon £16.75, shoes by Terry de Havilland £15.95, pearls by Ciro. Jenny in cream satin shirt by Coopers, £8, and pleated plaid skirt, Gor-Ray f11.95. Red shoes by Samm, £7.50.
The sporting life means quick repairs on the run. Jenny puts back the paint, stays ladylike in powder soft suede and silk. Jacket and skirt by Janet Ibbotson; the jacket costs £38, the skirt £33.50. Silk shirt Fenwicks, £11.50. Jewellery and shagreen compact from The Purple Shop. Shoes by Samm, £7.95.
Long weekends can lead to explosive situations – Jenny ignites something in her cashmere and kilt. Sweater by Ballantyne £13.50, skirt by Gor-Ray £11.95, shoes by Terry de Havilland £15.95. Pearls by Ciro. Ian in ruffled lawn shirt, Turnbull and Asser £11.75, check trousers Irvine Sellars £5.95.
By dawn’s early light a lady likes to relax. Ian wears C & A velvet suit £28; Trille in taffeta skirt and blouse, £5.50 each from Spectrum. Rose 84p from Spectrum. Shoes by Terry de Havilland, £12.99.
The softest touch of all is this mohair sweater (right), and a far cry from the clumpy rustic knits we used to wear. Jenny puts the new country clothes together gently—pink sweater, Buckle Under £12, pink wool skirt, Spectrum £6.95, hat by Herbert Johnson £7.50. Ian’s shirt by Jasper £5.50, check trousers £6.95 by Irvine Sellars. (Inset: Soft again —cream flannel blouse and satin trousers whipped up with beads and roses. Jenny’s blouse £5.50, trousers £5.50, flowers 84p, all from Spectrum. Ian’s blue shirt by Mr Harry £7.65.)

Flannel as a Platform for Colour

1970s, Adrian Mann, Alan Rodin, bally, Buckle Under, bus stop, christopher mcdonnell, edward mann, Elliott, emcar, Escalade, flair magazine, Frank Murphy, georgina linhart, harold ingram, harriet, John Craig, Joseph, Juliet Dunn, kangol, lee bender, Mark Russell, mary quant, Muira, Mulberry, Pringle, Russell & Bromley, Sacha, Vintage Editorials
Jersey wrap around jacket, Georgina Linhart £15.50. Shirt, Richard Green £5.50. Sleeveless sweater, Harold Ingram £2.20. Prince of Wales skirt, Emcar £22.50. Shoes, Elliott £15.95. Velour hat, Buckle Under £8.50. Clutch bag, £1.60 by Escalade. / Wool tweed jacket £20.50; wool tweed skirt £10.25, both by Christopher McDonnell. Shirt, John Craig £4.50. Wool cardigan, Harold Ingram £3.25. Hat £5.95; cotton scarf 45p, both by Herbert Johnson. Shoes, Russell & Bromley £14.95. Clutch bag, Escalade £10.75.

Bright girls use their grey matter and use flannel as a platform for colour

Photographed at St. Pancras Station, London. Hair by Gerald at Evansky.

Photographed by Frank Murphy.

Scanned from Flair, September 1972.

Wool flannel double breasted jacket and matching bags, John Marks £14.95. Acrilan jersey shirt, 14.49 ; striped V neck sleeveless wool sweater, £3.50, both by John Craig. Angora pull on, Kangol £1.10. Leather knee boots, Sacha £9.99. Canvas striped shoulder bag, Mulberry £3.50. Flower printed wool cardigan jacket with tie belt and matching pleated skirt, Alan Rodin £19. Striped silky shirt, Joseph £7.50. Striped cloche, Marida £2.80. String of pearls, Adrien Mann £1. Patent shoes, Russell & Bromley £17. Leather clutch bag, Mulberry £7. Tights, Mary Quant 75p. Bangles, Paul Stephens 10p each. Telephone wire bangle, Escalade 40p.
Right: Flannel tie belted jacket, £13.50; checked trousers, £5.50, both by Alan Rodin. Spotted silky shirt, Joseph £7.50. Velour cloche, Buckle Under £8.50. Leather knee boots, Sacha £9.99. Pearl choker, Adrien Mann £1. Leather clutch bag, Cingula £9.50. Wool flannel stitched shirt styled jacket with matching pants, Muira £12.50. Long Giselle scarf, Ascher £4.25. Leather knee boots, Sacha £9.99. Leather shoulder bag, Terry Davis £11. Shopping information page 82.
Striped flannel cardigan jacket with matching pleated skirt, Mary Quant £12. Striped silky shirt, Joseph £7.50. Scoop neck long sleeved lambswool jumper, Pringle £9. Tights, Mary Quant 75p. Thin leather belt, Mulberry £2.20. Patent leather shoes, Russell & Bromley £17. Printed pull on hat, Edward Mann £3.20. Telephone wire choker, Escalade £1. Leather clutch bag, Mulberry £7. Bangles, Paul Stephens 10p each. Flannel cape-sleeved wool dress with checked insets, Harriet £9.45. Peachbloom breton style hat, Buckle Under £11. Tights, Mary Quant 75p. Leather clutch bag with perspex buckle, Cingula £9.50. Printed Acri-lan jersey shirt, £4.91; button-through long sleeved matching cardigan, £4.49, both by John Craig. Two-tone patent shoes, Russell & Bromley £19. Long string of pearls, Adrien Mann £2.70
Striped flannel belted jacket, £5.95; matching pants £5.95, both by Bus Stop. Dicel satin waistcoat, £6; matching pink silk spotted shirt, £7.50; white Dicel satin tie, £2, all by Juliet Dunn. Patent and suede lace-up shoes, Bally £7.95. Leather clutch bag, Mulberry £7.Wraparound wool coat with tie belt, Mark Russell £28.50. Tights, Mary Quant 75p. Pearl choker, Adrien Mann £1. Patent leather shoes, Russell & Bromley £17. Long Giselle scarf, Ascher £4.25. Horn bangles, Escalade £2.50 each. Luggage from a selection at Liberty.

Summer dressing is Overdressing

1970s, anello and davide, biba, Buckle Under, caroline baker, Charley's Stall, Emmerton and Lambert, Foale and Tuffin, gillian richard, Harri Peccinotti, Inspirational Images, laura ashley, miss mouse, nova magazine, rae spencer cullen, Richard Green, Vintage Editorials
Embroidered calico voluminous blouse and slim-fitting shirt by Buckle Under; cotton lacy antique petticoats from a selection at Charley’s Stall.

One of the finest editorials of all time, from the dream team of Caroline Baker and Harri Peccinotti at Nova. You can’t help thinking about the clear influence of the Impressionists, such as Renoir, on the aesthetic, but also about how this shoot must itself have been influencing other people for years afterwards. For example, Picnic at Hanging Rock was released a mere three years later and the petticoats, parasols and lace-up boots can’t help but remind you of that.

As a side note, but a pretty impressive one at that, the ‘nursery print’ Miss Mouse dress featured here has also just gone into my Etsy shop. So you can pretend it’s 1972 and you’re ‘shopping the look’.

Photographed by Harri Peccinotti.

Fashion by Caroline Baker.

Scanned from Nova, July 1972.

Flowered Liberty-print square neck frilled blouse and long skirt, both by Foale and Tuffin.
Embroidered muslin smock and gathered skirt by Buckle Under. White cotton lacy antique petticoats from a selection at Charley’s Stall.
Cheesecloth smock blouse and wrap-around skirt by Richard Green.
Nursery print cotton camisole dress and petticoat skirts by Miss Mouse. Lace up boots at Anello and Davide.
Cotton jersey jumpsuit and frilled cotton voile petticoats, all at Biba. All antique parasols from a selection at Emmerton and Lambert, Chelsea Antique Market. White cotton stockings at Anello and Davide.
Long-sleeved calico blouse with gathered neck; skirt and cotton satin petticoat, all at Laura Ashley. Lace up boots at Anello and Davide.
Nursery print cotton pinafore dress by Gillian Richard. Cotton satin petticoat at Laura Ashley. Lace up boots at Anello and Davide.
Antique cotton and lace liberty bodice and antique cotton petticoat dyed sugar pink with Dylon, all from a selection at Charley’s Stall. Cotton petticoat at Laura Ashley.

Gay Young Things

1970s, art deco, Buckle Under, Jean Howell, Miss Impact, miss selfridge, paul misso, petticoat magazine, Sue Hone, Titfers, Vintage Editorials
Doing their thing Twenties style, He and She for £5.25 and an exotic piece of Art Nouveau, £6.25. The printed silk scarf on the former, Jean Howell, £3., brown jersey appliqued hat on the latter, Titfers, £3.15.

In spirit it’s Valentino, Jolson, Talkies and Tea Parties and that outrageous Charleston thing with kinky feather boas and twirly beads. In fact it’s dewey-eyed memories of the twenties matched with today’s sense of cheerful frivolity. It’s fun, it’s gay on a lot of today’s bright young people!

Fashion by Sue Hone.

Photographed by Paul Misso.

Scanned from Petticoat, 13th March 1971.

All the prints shown here are by Miss Impact on Banlon. The dresses come in maxi, midi or tunic length all either with or without sleeves. There are as many as nine different colours to choose from and all now being stocked at Miss Selfridge, W1. Long-limbed lady with turban on cream and lady with cloche, both £6.25. Red panne velvet turban with bunches of fruit, Titfers, £6. Rust brummed hat with more fruit, Buckle Under Enterprises, SW3.

Make-up for white, pink and green

1970s, Buckle Under, dorothee bis, Hair and make-up, harpers and queen, Herbert Johnson, Inspirational Images, james wedge, Make-up, Michaeljohn, Serge Lutens, wallis
Eyes are the focal point in this make-up for white by Serge Lutens of Christian Dior. Wide-brimmed black felt hat by Herbert Johnson.

This year you match your make-up to what you are wearing rather than to the colouring you were born with. Now, with the much greater variety of colours available, it is no longer blue for blue eyes, green for green eyes; or pink and white for blondes and gold-rachel tones for brunettes. You can have a new look for every day of the week, or different looks for day and night. In fact, you match your make-up to your clothes.

To show how much scope there is, we have taken one girl and given her three different make-ups created for each of this season’s new fashion colours.

Make-up for white by Serge Lutens. Make-up for Pink and Green by Mary Lou of The Face Place.

Hair by Pauline of Michaeljohn.

Photographed by James Wedge.

Scanned from Harpers and Queen, early October 1971.

The make-up for pink incorporates all the new plum, mulberrt, grape and frosted pink make-up tones. Hat by Buckle Under. Pink jacket by Dorothee Bis.
For this season’s many shades of green there are lots of exciting new eye make-up colours. Emerald satin blazer by Wallis. Flowers from Bourne and Hollingsworth.

Peasant in the Sun

1970s, Bata, Bermona, biba, Britannia Land of Plenty, Buckle Under, chelsea cobbler, clobber, Diane Logan, Elliott, hampstead bazaar, Inca, laura ashley, Marielle, mary quant, miss mouse, Pamela Dennis, petticoat magazine, rae spencer cullen, ravel, Richard Green, Roger Charity, Russell & Bromley, Souk, Splinters, Sue Hone, van der fransen, Vintage Editorials
Mary Quant pinny worn over cheesecloth dress at The Souk. Britannia Land of Plenty silver armband. Buckle Under hat. Ravel shoes / Cheese cloth shirt and matching skirt by Richard Green. Woolworths hairnet. Buckle Under hat. Russell and Bromley shoes.

Summer’s peasant clothes come in brightly frilled cotton or in soft layers of cheesecloth with a bazaar of sunny straws and beads.

Fashion by Sue Hone.

Photographed by Roger Charity.

Scanned from Petticoat, 6th June 1972.

Souk pinny. Calico shirt with starry ribbon trim from Splinters. / Embroidered smock at Inca. Richard Green cheesecloth skirt. Waistcoat from Inca. Ravel suede sandals.
Miss Mouse seeksucker dress. Diane Logan boater. Biba false flowers. / Miss Mouse gingham dress. Bermona straw boater. Chelsea Cobbler wedge sandals.
Embroidered dress by Souk. Buckle Under Bowler. Britannia Land of Plenty shoulder bag. Elliotts sandals. / Midi skirt and cheesecloth dress at Souk. Inca wool belt. Buckle Under crochet cap. Bata sandals.
Long embroidered skirt with gathered waist from Hampstead Bazaar. Cheesecloth top by Clobber. Embroidered beret from Britannia Land of Plenty. Elliotts sandals. Straw bag from Inca. / Long checked cheesecloth dress by Marielle. Glass flower brooch from Van der Fransen.
Laura Ashley skirt. Calico smock by Pamela Dennis. Forbidden Fruit belt. / Laura Ashley top and skirt. Silk shawl from Britannia Land of Plenty. Shoes by Ravel.

Create a Tropical Heatwave

alkasura, Ara, Baltrik, Browns, Buckle Under, cosmopolitan, Deirdre McSharry, Dorothy Perkins, Emesse, Inspirational Images, jean varon, john bates, Laetitia, Lida Ascher, mic mac, norman eales, oliver goldsmith, outlander, Park and Warriner, Sacha, Vintage Editorials
Lime knit jacket by Outlander. White crêpe trousers by Ara. Ascher cotton scarf.

Oh to be out of England now that April’s here, and whether you are planning on Majorca, the far-flung Bahamas or the Isle of Wight this year, now is the best time to shop for holiday clothes. And having just stepped out of a QANTAS jet that took Cosmo island-hopping via Bermuda to the Bahamas, I have a slight tan and a strong feeling that summer’s fashions will be as refreshing, bittersweet and highly coloured as that tropical drink, Planter’s Punch.

Oh to be anywhere but home, quite frankly. I shall have to recreate these styles on the balcony and dream of even going as far as the Isle of Wight…

All jewellery by Adrien Mann. Fashion by Deirdre McSharry.

Photographed by Norman Eales.

Scanned from Cosmopolitan, April 1973.

Sundress by Mic Mac. Scarf by Ascher.
Vest from Dorothy Perkins. Trousers by Alkasura. Sunglasses by Oliver Goldsmith.
Striped cotton outfit by Buckle Under. Shoes from Sacha. / Cotton separates by Baltrik.
Dress by John Bates for Jean Varon
Lemon yellow knit dress by Park and Warriner.
Cheesecloth outfit by Laetitia at Browns.
Top by Emesse. Trousers by Ara.

If All The World Were Summer

1970s, Amir Scorpio, biba, Buckle Under, crowthers, Foale and Tuffin, Inspirational Images, jeff banks, Jonvelle, Just Jane, medusa, stirling cooper, Sujon, universal witness, van der fransen, Vintage Editorials, Vogue
Far left: White cotton sailor shirt from Medusa. Tomato and white gingham dirndl by Just Jane. Panama hat by Buckle Under. Near left: Grass green and white gingham shirt over full green and red gingham skirt by Stirling Cooper. Straw hat from Crowthers. Men’s cream shirts throughout by Jeff Banks.

…Then dressing’s a picnic. All these nice new laundered clothes and country girls from Colette stories out in the green fields under blue Provençal skies, with wine and fruit and flowers.

Photographed by Jonvelle.

Scanned from Vogue, July 1971

Creamy cheesecloth smock and skirt by Amir Scorpio. Hat by Buckle Under.
Smock of field plains, flower or spot prints, ruched and loose over bias skirt of buttercup crepe de chine at Universal Witness. Black straw hat from a range at Van der Fransen.
Near right: Flowering crepe de chine blouse by Sujon. Fully gathered emerald cotton skirt by Just Jane. Straw hat from Buckle Under. Far right: Black and red and brilliant Liberty mixtures gathered in frills and flounces by Foale and Tuffin. Flower and suede belts by Buckle Under.
Sky cotton blouse with red buttons, red stitching and long blue skirt by Sujon. Blue suede belt by Buckle Under. Black hat from Van der Fransen.
Cotton lawn smock in primary patches by Foale and Tuffin. Panama by Buckle Under. Clogs from Biba.

Keep it Dark

1970s, Alan Rodin, anello and davide, Buckle Under, Dranella, Elliott, Ginger Group, liberty, Marielle, mary quant, Miss T, Mrs Cresswell, petticoat magazine, ravel, Sacha, Sacha, Steve Hiett, Sujon, Uncategorized, wallis

keep it dark 1

Flower print skirt and top by Sujon. Crochet shawl by Mrs Cresswell. Shoes by Sacha.

Dusky dark dresses for the days when you’d rather take things cooler, in feminine earthy patterns galore, with more than their fair share of low key price tags…

Photographed by Steve Hiett.

Scanned by Miss Peelpants from Petticoat, February 1971.

keep it dark 3

Both outfits by Mary Quant’s Ginger Group. Inset below right, both dresses by Dranella.

keep it dark 4

Midi dress by Marielle. Rosie Nice satin shawl.

keep it dark 2

Liberty print tiered dress by Miss T. Shawl by Mrs Cresswell. Cream boots by Ravel.

keep it dark 5

Multiprint dress, left, by Alan Rodin. Belt from Elliott. Sacha boots. Button front Liberty print dress, right, by Miss T. Suede beaded shawl by Elliott. Choker by Buckle Under.

keep it dark 6

Long Liberty print dress by Wallis. Bag and choker by Elliotts. Shoes by Anello & Davide.

Playsuits: All at Sea

1970s, alistair cowin, Buckle Under, bus stop, Copper Coin, hans feurer, liberty, ravel, stirling cooper, Titfers, Vintage Editorials, Vogue

Playsuits all at see - Hans Feurer - Vogue - May 71 - a

Sundress in deep blue rayon crepe with matching shorts by Stirling Cooper. Bikini in hand by Alistair Cowin. Sandals by Ravel.

Simply wizard playsuits. Sundresses with slightly flared shorts. Plenty of straps crossing bare backs. Lots and lots of buttons. Super colours. Cotton, crepe and jersey. Wish you were here and looking like this.

Photographed by Hans Feurer.

Scanned by Miss Peelpants from Vogue, May 1971.

Playsuits all at see - Hans Feurer - Vogue - May 71 - f

Playsuit in chocolate jersey, ginger edged. By Copper Coin. Straw hat by Buckle Under. Shoes by Ravel.

Playsuits all at see - Hans Feurer - Vogue - May 71 - b

Sunsuits in Madras patch cotton by Marielle. Sunhats by Titfers. Canvas shoes by Masotti. Right: Playsuit by Bus Stop. Sandals by Ravel.

Playsuits all at see - Hans Feurer - Vogue - May 71 - c

Playsuit in canary yellow on dark brown cotton by Alistair Cowin. Shoes by Ravel.

Playsuits all at see - Hans Feurer - Vogue - May 71 - d

Playsuit in Liberty print by John Marks. Liberty flower hat by Titfers Shoes by Ravel.

Playsuits all at see - Hans Feurer - Vogue - May 71 - e

Playsuit by Toto.