Miss Selfridge, 1974

1970s, cosmopolitan, Inspirational Images, miss selfridge, Vintage Adverts

Photographer uncredited, but it has the look of Sarah Moon.

Scanned from Cosmopolitan, June 1974.

Herbeauty

1970s, beauty, beauty tips, Illustrations

Scanned from Diana For Girls, 1976

1970s, Honey Magazine, Inspirational Images, mr freedom, Vintage Adverts

Here’s Yvonne with her friends from “The Grope”, a pop group that first got going in Inverness. Noddy, sitting beside her, is lead guitar. On the right is Size, bass guitar. And Charlie, with the Micky Mouse shirt, used to be their manager. “The Grope” (only Viv is missing) write most of their own songs, and the one they like best is “Miss Samantha”.

Yvonne has lots of friends in the pop world and she now works at a Discotheque herself, serving drinks and food. She loves that job, though it’s not exactly what her mother had dreamed of: she wanted Yvonne to become a ballerina, like herself.

As it turned out, Yvonne started as a temp. shtd. typ. She didn’t stick it long, because she kept landing up with impossible bosses. “Old women, who wouldn’t let me talk”, she explains. So off she went to the Chelsea Drugstore and got a job assembling Knickerbocker Glories and suchlike at the Soda Fountain.

Yvonne, where are you now? And who on earth were ‘The Grope’? And where can I get that ‘Flower Power’ mug?

Scanned from Honey, May 1970.

Fashion Goes Into Purdah

1970s, cherry twiss, Crocodile, deborah and clare, Inspirational Images, jean muir, kurt geiger, Sacha, Savita, Suliman, telegraph magazine, The Sunday Telegraph Magazine, thea porter, universal witness, Vintage Editorials
Savita’s orange and red printed muslin hot skirt and balloon sleeved midi top. The latticed rust suede hat and scarf are from Suliman.

After the systemic strip of the West’s liberated women comes a longing for the romance and mystery of the East. The newest clothes reflect this mood with suggestive gauzes and clinging crepes. We took some to Bahrain, where the women are still heavily veiled and pass secluded lives in the harem.

A textbook example of the trend towards ‘exotic’ inspiration in the fashion world of the late Sixties/early Seventies. Most famously by Thea Porter, of course, but also with lesser known labels such as Suliman and Savita. Another strand of the post-Sixties backlash against the minimal and the space-age, along with the period romanticism of Laura Ashley and the more kitschy retro Rock’n’Roll stylings of Glam Rock.

As an aside, I always feel a little uncomfortable posting these ‘location’ shoots when they involve local characters, because it can feel a little exploitative. But at the same time, I don’t want to censor the past and think it’s important to remind ourselves of how fashion needs to be less exploitative and culturally ‘acquisitional’, even now.

I was also very entertained to note that a variation on the first image was used as part of the hilarious series of Smirnoff adverts and that I scanned back in 2015. There are only a few months between the two and I’m fascinated to know whose decision that was!

Fashion by Cherry Twiss.

Photographed by Sacha.

Scanned from The Daily Telegraph Magazine, 2nd July 1971.

White banlon dress by Simon Massey.
Flawless blue silk crepe jersey dress by Jean Muir. Gold sandals by Kurt Geiger.
Butter muslin shirt from Deborah and Clare. Striped satin skirt from The Universal Witness. The harem pants were made in the local souk.
Lace skirt and jacket by Thea Porter. Sequin cap from Crocodile.
Black crepe bloomer dress by Jean Muir.
Bronze slipper satin dress by Thea Porter.

Penelope Tree by Avedon

1960s, avedon, Hair and make-up, Inspirational Images, Make-up, penelope tree, Vogue

Penelope Tree, nineteen, daughter of Mr Ronald and the Hon. Marietta Tree – the look of a dreamy Petrouchka. “I am all make-up,” she once said: she sees her face as a canvas, brushing on colour to strange, beguiling, sometimes extraordinary effect. While the effect on other people can be startling, she remains totally serene. Her imaginative face-painting began when she was thirteen. “I did it first to get attention, now I don’t notice it.” With a bright acquisitive mind that absorb countries, people, books, her heroes are Mailer and Nabokov, aesthetics and politics her life, and she takes a beautiful picture. This one, with bird feather eyes, by Avedon.

Photographed by Richard Avedon.

Scanned from Beauty in Vogue, 1969.

Happy ever after

1970s, alkasura, crowthers, Inspirational Images, jane giunchi, Margaret Howell, medusa, mr darren, Mr Darren, Newfanglenesse, petticoat magazine, Steve Hiett, steven hiett, universal witness, van der fransen, Vintage Editorials
Viyella smock by Alkasura. Medusa shorts. Universal Witness bag.

Picture yourself in a land of featherlight voile and dewy country cotton, buzzing with tiny weeny flybynight characters, and you might find a lovely romantic fairytale ending…

Photographed by Steve Hiett.

Scanned from Petticoat, 26th June 1971.

Cotton shorts and top from Crowthers. Cotton skirt from Van der Fransen. Crowthers cotton shirt and shirt. Oversmock by Mr Darren. Badges by Jane Giunchi.
Voile shorts and yoked top by Mr Darren. Leather choker from Alkasura. Voile shorts and smock by Mr Darren. Enamel pendant by Newfangelnesse.
Crowthers cotton shorts and shirt. Margaret Howell green and yellow vest. Jane Giunchi badge.
Cotton shirt and shorts by Crowthers. Belt and pendant by Newfanglenesse.
Clobber crepe smock. Newfanglenesse pendant. Van de Fransen panama.

Sunday Best

19 magazine, 1970s, alkasura, anello and davide, Bermona, Bilbo, bus stop, edward mann, Inspirational Images, John Bishop, laura ashley, lee bender, miss mouse, rae spencer cullen, Spectrum, stirling cooper, Travers Tempos, Vintage Editorials
White felt cloche hat by Bermona hats. Pale cream floral waisted shirt by Stirling Cooper. Long white cheesecloth skirt by Alkasura. White lace up boots by Anello and Davide. / Straw panama hat by Bus Stop. Pale green and dark green print sailor suit by Laura Ashley. Boots by Anello and Davide. / Chipped straw hat by Edward Mann. Yellow dress with stripes by Spectrum. White boots from Bilbo. / White hat with ribbon by Spectrum. Blue and white gingham shirt and skirt by Spectrum. White boots by Anello and Davide. / Peanut straw hat from Edward Mann. White cheesecloth shirt and skirt by Spectrum. Boots by Anello and Davide.

Summer is the time for romance. It’s the time for walking in the woods or by the water’s edge, and for having those delicious picnics. It’s the time for looking soft and feminine in long, flowing dresses and picture hats. So we’ve chosen some of the prettiest dresses, skirt and hats we could find, to help you look your best when you while away those sunny days.

Photographed by John Bishop.

Scanned from 19 Magazine, June 1972.

White piqued cotton hat from Bus Stop. White seersucker dress trimmed in red by Miss Mouse. Sunglasses model’s own. / Straw hat by Edward Mann. Pink, yellow and blue gingham dress by Travers Tempos. / Straw bowler by Edward Mann. Red and white spoted dress with red buttons by Miss Mouse. / Straw hat by Edward Mann. Cream calico smock and skirt by Laura Ashley. / Red straw hat by Edward Mann. Long blue cotton dress with toning panels by Travers Tempos.

Good as Gold

1970s, cosmopolitan, Fishberg West One, Hamza Arcan, Illustrations, jewellery
Just for fun jewellery starting at ยฃ46.50 for a monkey nut may not be everyone’s idea of a laugh: on the other hand, as this lot comes in 18 carat gold, it’s a decorative way of coping with inflation. Pumpkin ยฃ78, cherries ยฃ63.50, and gold and ivory banana ยฃ66 from Fishberg West One, 16 Marylebone High Street, London W1.

Illustration by Hamza Arcan.

Scanned from Cosmopolitan, June 1974.

Foale and Tuffin

1970s, Foale and Tuffin, Inspirational Images, Peter Knapp, Vogue
Liberty print cotton shirt and pinafore by Foale and Tuffin.

Photographed by Peter Knapp.

Scanned from Vogue, June 1971.

It Happens in Wranglers

19 magazine, 1970s, Vintage Adverts, wrangler

Scanned from 19 Magazine, June 1972.