Author: Liz Eggleston

Take One Scarf

1970s, Butler & Wilson, Dick Polak, Fenwick, Honey Magazine, Inspirational Images, Lida Ascher, Martha Hill
Take a scarf (at least 48″ long) and tie it across your bust with a knot at the back. Take another long thin scarf (at least 68″) and then wind once round neck, taking the two ends across from back of neck, under arms and winding round first scarf, tying at back. Pin a brooch on first scarf in middle to gather together. Enamel brooch £4 from Butler & Wilson.

And wind it round yourself, fix it with clever knots and little rings, and you’ve got yourself the most baring and daring top of all – a boob tube. Then, when the summer’s over you can untie all the knots and put the rings back on your fingers and you’ve still got a scarf left at the end of it all.

Photographed by Dick Polak.

Scanned from Honey, August 1972.

Find a triangular piece of material like cotton jersey or stretchy towelling which measures 42″ along the bottom and 28″ along each side, and turn over the top corner about 2-. Pin or sew to make a loop. You’ll need to hem the edges if it’s likely to fray. Thread a piece of tape or a long bootlace through the pinned corner and tie round your neck in a bow at the back. Take the bottom two corners and tie in a knot at the back. Antique necklace £3.50, carved ivory bangle £4 both from Butler & Wilson.

You’ll need a scarf about 68″ by 8″. Fold over a third of width so that it easily covers bust. Wind straight across bust and cross over at the back. Take the two ends, bring them up over your shoulders (you may need some help here !) and pin inside the horizontal piece at the front to make a square necked top. Scarf, Lida Ascher boutique £5.20.

Take a long thin scarf (again !) and thread it through a small plastic ring; tie the scarf across your bust with the ring in the middle at the front and knot at the back. Thread a long bootlace or a two-foot-long piece of tape through the ring and tie at the back of your neck in a bow. Long silk scarf, Fenwicks £1.40; cut-out bangle, Butler & Wilson £3. Plastic bangles, Paul Stephens 10p.

Take a scarf measuring at least 68″ but preferably 80″ and then tie two knots, one 12″ each side of the centre of the scarf. With the centre of the scarf at the back of your neck, cross the scarf over at the front, with the two knots in the middle of your chest. Thread the ends through a ring or secure the knots side by side with a pin and tie the ends at the back with a knot. Double silk scarf about 68″ long from Lida Ascher boutique, £4.75.

Ready-made halter-neck top, £1.50 from Martha Hill, 39 Marylebone High Street, W1, mail order 20p extra. Flowery plastic antique brooch Butler & Wilson £1.75.

Shady Ladies

1970s, Adrian Mann, Bermona, biba, Bilbo, Buckle Under, Butler & Wilson, chelsea cobbler, Crochetta, Deco Inspired, Dickins and Jones, edward mann, Honey Magazine, Inspirational Images, Jacqmar, Knits and Leathers, Lizzie Carr, Martha Hill, ossie clark, Plain Clothes, platforms, quorum, Richard Green, Richard Selby, Sacha, sheridan barnett, simon massey, stirling cooper, Sujon, Vintage Editorials
SEXY cut-away cotton knitted halter-neck top, Crochetta, £4, from Knits and Leathers, 5, Harewood Place, W1 and 2, Carnaby Court, Carnaby Street, W1; flaring jet black crêpe high-waisted trousers, Ossie Clark for Quorum, £10, from Quorum, Radnor Walk, SW3; flamboyant flocked canvas shoes, Chelsea Cobbler, £11.95; “Shady Lady” straw hat, Buckle Under, £7; carved rose bangle, Butler and Wilson, £5.50; artificial rose, Biba, £1.15.

Long languid shapes, tiny halter necks and easy voluminous trousers. Shades of 30s tea dances and glorious afternoons lounging amongst the hothouse palms in clothes that make you feel every inch a lady while keeping you cool on the hottest day.

Photographed by Richard Selby.

Scanned from Honey, July 1972.

LEFT: Sensuous halter-neck cotton vincel cross-over top, Lizzie Carr at Plain Clothes, £3.95. Slinky emerald green Tricel jersey trousers, £5, from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Antique flower-garland brooch, £5.50; ivory clutch bangle, £4.50; mottled horn elasticated bracelet, £4, all by Butler & Wilson; enamel flower brooch, Biba, 75p; peep-toe shoes, Bilbo, £7; daisy-clipped shoulder bag, Cingula, approx £9. RIGHT: Tightly ruched cotton striped top, Richard Green, £3.10. White Tricel mesh trousers, £4.50, from Martha Hill. Spotted-bow shoes, Sacha, £7.99; straw boater, Edward Mann, £1.90; bangles, Adrien Mann, 25p each.

ULTRY poppy red and white glazed-cotton top, £3.95, from Stirling Cooper, Wigmore Street, W1. Pure white Tricel trousers with self-patterned border, £5, from Martha Hill, 39 Marylebone High Street, Wl, mail order 25p extra. Scarlet silk sash, Jacqmar, approx £3; black and orange genuine Art Deco necklace, Butler & Wilson, £10; crimson straw hat, Bermona, £1.35.

LEFT: Wrapover covered-up cotton-jersey top, Richard Green, £4. Well-cut flared cotton-gaberdine high-waisted trousers, Ossie Clark, £9, from Quorum, Radnor Walk, SW3. Enormous straw hat, Edward Mann, £2.80; artificial rose from Dickins & Jones, 90p; mother-of-pearl tulip brooch, £4.50, elasticated horn bracelet, £4, both by Butler & Wilson. RIGHT: Plunging candy-striped cotton top, Richard Green, £2.50. Milk white cotton-gabardine Oxford bags, Sujon, £6. Sugar pink floppy straw hat, Bermona, £1.35; carved ivory elasticated bracelet, Butler & Wilson, £4.50.

SENSUOUS backless all-in-one suit with crimson and white striped cotton top and plain wide white trousers, Sheridan Barnett at Simon Massey, £8.50. Wide scarlet straw hat, Buckle Under, £7; ivory beads, Butler & Wilson, £5.50; bright red poppy, Biba, 90p; pink plastic bluebell bracelet, Adrien Mann, 75p.

Lip jewellery

1970s, corocraft, jewellery, moyra swan, Vintage Adverts, Vogue
Paris inspired earrings by Corocraft.

Model is Moyra Swan.

Scanned from Vogue, 15th March 1978.

Sipping Summer Through A Straw

1970s, Adrian Mann, biba, bus stop, Butler & Wilson, charnos, Inspirational Images, lee bender, liberty, liberty's, Martha Hill, pierre balmain, Pierre Elegante, Richard Green, Roy A. Giles, Russell & Bromley, Sally Tuffin, Samm, Saxone, shoes, Sujon, Vintage Editorials
LEFT: Rose-printed Liberty cotton shorts and bandeau halter-neck sun top, Sujon £8. Wavy leather wooden-sole sandals, Samm £12.99 ; scalloped plastic bangle, Paul Stephens 25p. RIGHT: Crisp cotton flowerpot-printed shorts and neck-tie top, Sujon £8. Knotted patent sandals, Saxone £5.99 ; plastic bangles, Adrien Mann from 20p ; shaded blue sunglasses by Pierre Balmain.

A strenuous day’s sightseeing deserves some-thing more than a cold Campari. In such an idyllic scene you’ll want to look exotic as a jungle flower, cool as that shimmering, irresistible pool. Playsuits—trousers or shorts, halter-necks or wrapovers—blossom bright, beautiful and shamelessly sexy.

Photographed by Roy A Giles at the Club Las Hadas, Manzanillo, Mexico.

Scanned from Honey, June 1973.

Cross-over Trice! top £3.50, and wide-legged deep ruched trousers £6.50, both by Martha Hill, from Martha Hill, 39 Marylebone High Street, W1. Striped high-heeled sandals, Samm £14.99; large stud earrings 60p, gilt and green beaded necklace £1.50, elasticated gilt bracelet 65p, and bangles 20p each, all by Adrien Mann.

LEFT: Slinky wrapover Tricel top £3.50, and matching shorts £2, both by Martha Hill.
Necklace, Butler & Wilson £9.50; plastic, bangles, Paul Stephens from 20p. Shaded sun-glasses by Pierre Balmain. RIGHT: Sexy puff-sleeved Tricel sun top with knitted front £3.50, and matching flared shorts £2, both by Martha Hill, from Martha Hill, 39 Marylebone High Street, W1. Peep-toe leather and wooden-sole sandals, Russell & Bromley £11.99; gilt bracelet, Adrien Mann 65p; sun-glasses, Gay Designs £2.50; choker, Chelsea Gems 90p.

Strawberry red and white polka-dot seersucker halter-neck playsuit, Bus Stop £4.95, from Bus Stop, 3 Kensington Church Street, W8 (mail order 25p) and branches. Crimson conker choker £1.80, and gilt elasticated bracelet 65p, both by Adrien Mann ; lime green leather peep-toe shoes with wooden soles, Russell & Bromley £11.99.

LEFT: Lilac and cream iris-printed puff-sleeved cotton bolero with tie waist and matching trousers, Richard Green £12 approx. Write to Richard Green, 79 Great Portland Street, W1, for stockists. Large button earrings, Adrien Mann 60p; saxe blue patent knotted sandals, Saxone £5.99; tinted sunglasses, Gay Designs £2. RIGHT: Cream and crimson Pretty Polly printed rayon crepe-de-chine softly wrapped kimono jacket with wide flaring sleeves and matching drawstring pyjama trousers, Sujon £17.50. Barley sugar stud earrings 60p, and bangles from 20p, all by Adrien Mann ; white rimmed sunglasses, Gay Designs £2.

LEFT . Candy striped swirly printed loose cotton trousers vvith wide shirred waist £6.80 and sleeveless scoop neck crepe blouse with elasticated waist £6.50, both by Biba, from Biba, 124-126 High Street. Kensington, W8. Criss-cross leather andals, Samm £9.99, strawberry plastic bangle 30p. and thin bangles from 10p. all by Paul Stephens; smokey brown sunglasses. Gay Designs £2.50. RIGHT. Scorching pink cotton ruched seer-sucker all-in-one play-suit, Sally Tuffin for Charnos £8. Strappy patent sandals, Samm £14.99; wing-sided sunglasses, Corocraft £5.95; gilt elasticated bracelet, Adrien Mann 65p; bangles, Paul Stephens from 20p.

Cornflower blue button-through fitted cotton spotted blouse and wide flaring chevron trousers, Pierre Elegant £13.95. Pale blue beaded choker, £1.80, and bangles from 20p, all by Adrien Mann ; sugar pink and white high-heeled sandals, Samm £14.99.

Miners goes all posh

1970s, Hair and make-up, Inspirational Images, Make-up, Miners, petticoat magazine, Vintage Adverts
Want to up your image? Then go for Miners Posh Look. You can play it from the slightly hoity-toity to the complete lah-de-dah. With two Eye Kits (called Snobs!) at 33p. Nail polishes in five posh colours at 26p. And three posh lipsticks at 25p-push-up just 13p. Which all goes to prove that you don’t have to be rich to look posh.

Scanned from Petticoat Magazine, 7th April 1973.

The Jean That Speaks For Itself

1970s, 1980s, art deco, Deco Inspired, jean harlow, jeans, menswear, Vintage Adverts

Advert for Gentle Folk Jeans.

Scanned from Men’s Wear, January 17th 1980.

Into a Peacocked hat

1970s, Alan Couldridge, harpers and queen, hats, Inspirational Images, liberty, liberty's, Norrie Maclaren

Liberty’s have two birthdays because it’s their centenary year as well, and they have been working round the clock bringing out special gifts, fabrics, clothes and even their very own scent for the occasion. They will be opening a ‘one-off’ boutique in the basement where you can buy some of the one-off designs they have been creating, and throughout the whole store you will be able to find the special birthday items. So that you can have a sneak preview of one of the designs, we photographed a two-layer straw hat with a green appliquéd peacock feather showing through, and its own choker; £55, by Alan Couldridge. Scarf from a selection.

Photographed by Norrie Maclaren.

Scanned from Harpers and Queen, June 1975.

Swanlike

barbara hulanicki, Barbara Hulanicki, biba, Hair and make-up, Inspirational Images, Make-up, Sarah Moon, Vogue

Softest summer face, swanlike, by Barbara Hulanicki of Biba, with new China Dll Foundation No 2 and No 1 around the eyes and nose, Peach Translucent Loose Powder and Peach Contour Powder blushing the cheeks. On the eyes: Peach Powder Tint, Honey Water Colour as an eyeliner and on the brows, and Brown Roll-On Mascara. On the lips: Peach Lip Colour. In the air: Biba Cologne. Cosmetics at Biba and Dorothy Perkins. Peach maribou jacket, crepe turban, both by Biba; hair tucked away by John of Leonard.

Photographed by Sarah Moon.

Scanned from Beauty in Vogue, Summer 1972.

Wallys

1970s, Mensday, menswear, mild sauce, Vintage Adverts, Wallys

Brilliant Wallys Leisurewear advert cover for the trade magazine ‘Men’s Wear’. Photographer uncredited, sadly.

Scanned from Men’s Wear, June 14th 1979.

Stay in One Piece

19 magazine, 1970s, Bellino, Inspirational Images, james wedge, Silhouette, swimwear, Tweka, Vintage Editorials, Wiki
Red Bandura halter-neck swimsuit, with low back. and shirring under bust, to give a flattering shape, ties at back of neck, by Wiki at Bellino, £5.75.

For the first time in ages we’ve seen really good one-piece swimsuits — so nice, in fact, that we might put our bikinis away in mothballs for a while! All the swimsuits photographed are extremely flattering, with low backs for a good sun tan, and well-cut.

Photographed by James Wedge.

Scanned from 19 Magazine, July 1972.

White nylon Grecian-style one-piece that clips together at back of neck, by Tweka, £9.95.

Black Bandura halter-neck swimsuit with low back, has fine, transparent line to give a striped effect, by Wiki at Bellino, £5.75.

Nylon stretch panne velvet one-piece in silver, with elasticated ruched centre seam and low back, by Silhouette, £5.99.

Red and white spotted Bandura one-piece with low V-neck front, by Wiki at Bellino, £5.99.

Black Antron velour stretch one-piece with scoop neck front, by Wiki at Bellino, £6.25.