Brigitte Bardot first glamorised gingham, mixing it with sex and broderie anglaise to set a devastating new trend. It’s back, showing every sign of being the big summer ’76 story, versatile enough to go from ingenue to sophisticate.
Always incredible to see Gina Fratini clothes being worn to their full effect, this time by lovely Vivienne Lynn, and also to see the Hard Rock Cafe in its earlier, less gimmicky life.
Hair by Kerry at Molton Brown.
Photographed by Elisabeth Novick.
Scanned from Over 21, April 1976.
For the final stage in our gingham story we photographed a “real” woman rather than just a model: actress Ruth Rosen. Ruth has recently been edifying and diverting us with her performances at major art exhibitions where she virtually brings the artist to life, presenting a one-woman show based on his life and works. Recent subjects have been Turner at the Tate Gallery and Burne-Jones at the Hayward. The next one will be Constable at the Tate. Look out for it…
After the systemic strip of the West’s liberated women comes a longing for the romance and mystery of the East. The newest clothes reflect this mood with suggestive gauzes and clinging crepes. We took some to Bahrain, where the women are still heavily veiled and pass secluded lives in the harem.
A textbook example of the trend towards ‘exotic’ inspiration in the fashion world of the late Sixties/early Seventies. Most famously by Thea Porter, of course, but also with lesser known labels such as Suliman and Savita. Another strand of the post-Sixties backlash against the minimal and the space-age, along with the period romanticism of Laura Ashley and the more kitschy retro Rock’n’Roll stylings of Glam Rock.
As an aside, I always feel a little uncomfortable posting these ‘location’ shoots when they involve local characters, because it can feel a little exploitative. But at the same time, I don’t want to censor the past and think it’s important to remind ourselves of how fashion needs to be less exploitative and culturally ‘acquisitional’, even now.
I was also very entertained to note that a variation on the first image was used as part of the hilarious series of Smirnoff adverts and that I scanned back in 2015. There are only a few months between the two and I’m fascinated to know whose decision that was!
Fashion by Cherry Twiss.
Photographed by Sacha.
Scanned from The Daily Telegraph Magazine, 2nd July 1971.