The Shortest Summer

1970s, Copper Coin, Crochetta, Elliott, harold ingram, Honey Magazine, Inspirational Images, jeff banks, mary quant, Maudie Moon, mr freedom, ravel, Richard Selby, Russell & Bromley, Sharcleod, simon massey, stirling cooper, terry de havilland, Vintage Editorials

After the explosion of hot pants and vulgar satin knickers, shorts are still with us, but they’ve emerged neater and brighter – put together with layered vests and skimpy sweaters, legs that go on forever and bright vampy shoes or clogs. It’s the only way to be cool this summer.

Photographed by Richard Selby.

Scanned from Honey, June 1971

Far left: T-shirt by Maudie Moon. Clingy crepe shorts by Simon Massey. Thigh high socks by Mr Freedom. Left: Banlon bomber jacket and plain fluted shorts by Jeff Banks. Tights by Quant. Right: Banlon vest, shorts and shirt all by John Marks. Tights by Quant. Shoes by Ravel. Far right: Banlon vest with plain black shorts by John Marks. Banlon shirt by Jeff Banks. Tights by Quant. Shoes by Elliotts.
Far left: Striped cotton knit sweater and plain shorts by Zeekit by Crochetta. Stripy socks by Echo. Lavender suede shoes by Dolcis. Left: Halter neck knit sweater and shorts by Zeekit by Crochetta. Socks by Quant. Clogs by Russell & Bromley. Right: Stripy ribbed vest by Shar-Cleod. Scarlet jersey shorts by Stirling Cooper. Socks by Sunarama. Snakeskin wedge shoes by Terry de Havilland. Far right: Skinny sweater and matching mini vest by Syndica. Linen shorts by Friends. Socks by Quant. Red clogs by Wardle and Williams.
Left to right: Striped skinny rib sweater by Janine at Harold Ingram. Yellow shorts by Copper Coin. Vest and red pepper shorts with green patch pockets both by Peter London. Rainbow acrylic vest by Peter London. Yellow jersey shorts by Stirling Cooper. Woollen football vest by Van der Fransen. Cherry red shirt by Littlewoods. Red Orlon shorts by Syndica.

Pretty Pieces

19 magazine, 1970s, Adrian Mann, Bombacha, Elizabeth Huxley, Inspirational Images, Susan Backhouse, swimwear, Vintage Editorials
Turquoise and yellow net bikini by Susan Backhouse. Bone and shell necklaces from Bombacha. Fish earring by Nicholas Adams.

I told you there was a lot of swimwear in this issue, didn’t I? I’m amazed by these Susan Backhouse pieces. I’ve only ever had one piece by her which is an incredible, voluminous cotton skirt in the style of Vivienne Westwood, so I’m boggling at these skimpy, pop-art inspired swimsuits and bikinis.

Photographed by Elizabeth Huxley. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979.

Blue one-piece with shell applique by Susan Backhouse. Bone necklace from Bombacha.
Pale blue and pink shell shaped bikini by Susan Backhouse. Fish earring by Nicholas Adams. Bone necklaces from Bombacha.
Yellow costume with star fish applique by Susan Backhouse. Bone and shell necklaces from Bombacha.
Turquoise bikini with star fish motif by Susan Backhouse. Blue earrings by Adrien Mann. Necklace by Nicholas Adams.

Easy on the eye

19 magazine, 1970s, Hair and make-up, Illustrations, Miners, philip castle, Vintage Adverts
Miners make the most of your eyes

(Uncredited artist but it looks like it could well be the work of Philip Castle)

Scanned from 19 Magazine, July 1979.

The Land of the Pinta

19 magazine, 1970s, Vintage Adverts

C’mon, surely I can have a time-travelling postbox for my birthday?

Scanned from 19 Magazine, July 1979.

Dance! Dance! Dance!

19 magazine, 1970s, charles jourdan, disco, haute naffness, liberty, Vintage Adverts

Shoes by Charles Jourdan. Jewellery from Liberty.

Hair by Michelle at Harambee. Photographed by Peter Barry.

Scanned from 19 Magazine, July 1979.

Chiconomy

19 magazine, 1970s, Ace, coopers, Inspirational Images, Ivory, Joseph, Ku Khanh, Russell & Bromley, Swanky Modes, Vintage Editorials
Blouse by Sue Barnes for Coopers. Shorts by British Home Stores. Black sandals by Ravel. Glasses by Primetta.

For the budget-conscious with imagination, high fashion is well within reach and, as you can see, many of these crisp, colourful cottons are from surplus and chain stores and even supermarkets. Take a look at Tesco where we picked up an amazing cotton top for only £3.99! We also dressed up the one-time overall by belting the waist, adding masses of jewellery and finishing off with high, strappy shoes.

To prove how good these outfits can look, we shot the photos in Rodeo Drive, a snob area in Beverly Hills. So never turn your nose up at a bargain.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979

Overall from Laurence Corner. Mules by Russell & Bromley. Earrings from Swanky Modes. Belt by Trimfit. Brooch on belt from Swanky Modes.
Navy blouse by Tesco. White pleated skirt by Pret-a-Porter. Blue sandals by Ivory. Glasses from Bombacha. Earrings and necklace from Ace. Pearl bracelet from Joseph. Belt by Trimfit. Brooch by Nicholas Adams.
Lilac overall from Laurence Corner. Lilac strappy sandals by Ivory. Glasses by Primetta. Earrings and necklace from Ace. Satin belt by Trimfit.

Everyone’s agoggle

19 magazine, 1970s, david bailey, Inspirational Images, oliver goldsmith, Sunglasses, Vintage Adverts

Photographed by David Bailey for Oliver Goldsmith.

Scanned from 19 Magazine, July 1979

Exercise?

19 magazine, 1970s, Scholl, Vintage Adverts
Scholl: The Exercise Sandal

Scanned from 19 Magazine, July 1979.

Sunsational

19 magazine, 1970s, Adrian Mann, Betty Jackson, Elle, Howie, Ivory, Ku Khanh, Monica Chong, quorum, ravel, Russell & Bromley, Swanky Modes, swimwear
Blue swimsuit by Swanky Modes. Blue glasses by Monica Chong. Jewellery by Adrien Mann.

As it’s my *cough* 40th *cough* birthday next week, I thought I’d theme a few blog posts to celebrate. So this week, they will all be hailing from the July 1979 issue of 19 Magazine. It’s a fascinating period on the cusp between the decades, which I like to think had some kind of immense bearing on the person I am today. Being July I’m afraid it’s a bit swimsuit-heavy, but it’s also one of the greatest, most creative periods for swimwear which, in the case of Swanky Modes, is almost the purest distillation of their aesthetic.

Photographed by Ku Khanh. Hair and make-up by Colin Booker.

Scanned from 19 Magazine, July 1979.

Purple swimsuit with crossover back and purple and yellow swimsuit, both by Paul Howie. Red shoes by Ivory. Purple swimsuit by Elle.
Black swimming costume with white trim by Dorothy Perkins. Black shoes by Ravel. White glasses by Monica Chong. Black slashed costume by Swanky Modes. Shoes by Russell and Bromley. Glasses by Stephen Rothholz. Striped costume by Betty Jackson for Quorum. Shoes by Ivory. Glasses by Monica Chong.
Pink topless swimming costume by Paul Howie.
Both bathing costumes by Swanky Modes. Jewellery by Adrien Mann.
Bright blue costume by Paul Howie.

How to find the ideal man!

1970s, Illustrations, leslie chapman, petticoat magazine

Illustrated by Leslie Chapman.

Scanned from Petticoat, 24th April 1971.