We play a lot more now we’ve discovered Smirnoff

19 magazine, 1970s, Inspirational Images, smirnoff, Vintage Adverts

Another in the stylish but bizarre series of Smirnoff adverts.

Scanned from 19 Magazine, September 1974.

Living up to a reputation

1970s, Alice Ormsby-Gore, amanda lear, Asha Puthli, bill gibb, british boutique movement, christopher mcdonnell, frederick fox, ika hindley, Inspirational Images, jean muir, jean varon, joanna lumley, john bates, mary quant, pat cleveland, Sally McLaughlan, telegraph magazine, Terence Donovan, The Sunday Telegraph Magazine, zandra rhodes

For some years now the London fashion designers have had the edge on their Paris rivals for ideas and innovations. Tomorrow evening a film on this subject will be shown on BBC1. Today we photograph the key London designers with their favourite clothes. What do they think of the London fashion scene? Where do we go from here?

Photographed by Terence Donovan. Fashion by Cherry Twiss.

Scanned from The Telegraph Magazine, May 25th 1973.

Zandra Rhodes originally trained as a textile designer; she began designing clothes in 1968. She does not have her own retail shop; her fabulous creations are made to order and sell through the big stores. “I think fashion in London is like a sea with lots of little islands, lots of different looks. I am my own couture island,” she says. “I don’t like committing myself to any one collection. I like adding to it as my ideas come along.” Pat Cleveland, top American model, is wearing Zandra’s “off-the-shoulder lily dress” .of printed grey and cream chiffon with satin-backed bodice and embroidery. From Piero de Monzi, 70 Fulham Road, SW3.

Mary Quant, photographed with her husband Alexander Plunkett-Green, became famous in 1955 when she opened the first “Bazaar” shop in the King’s Road, Chelsea. Now her business includes linen, make-up, tights and dolls as well as clothes, all bearing the unmistakable Quant touch. Of current London fashion she says: “I think the mood is classic, and I love it.” Amanda, a model who typifies Mary’s look, wears trousers, striped pullover and co-ordinating jacket, all in an angora and polyester mixture, and a pure silk shirt. Mary chose this outfit because “it is the epitome of my new collection -the best of everything. Modern classics in the right colours, subtle soft fabrics, elegance, chic – the sort of outfit you want to live in.” From Mary Quant’s new autumn collection, available in September.

Designer Jean Muir with Harry Lockart, her husband and business manager. She started the firm which bears her name in 1966; her distinctive clothes are available at all the major stores. Says Harry Lockart: “The London fashion scene has tremendous potential and on the design side is moving marvellously. It must need organising very professionally along Paris lines, with proper collection weeks, at times that do not clash, so that buyers can see everything.” Joanna Lumley is wearing an olive green two-tiered silk jersey dress described by Jean as “one of my favourites”. About £75 from Lucienne Phillips, 69 Knightsbridge, SW3, or Brown’s, South Molton Street, W1 . Jade necklace by Jean Muir, £15. Shoes, £24, by Charles Jourdan, 47 Brompton Road, SW3. Tights, Elle.

Designer John Bates (left) with John Siggins, Director who handles Publicity, Press and External Contracts. John Bates started the firm of Jean Varon in 1959; he thinks that “fashion in London is no different from anywhere else; but it is only just recently that it has been taken seriously”. Kellie, who is one of John Bates’s favourite models, is wearing a Tricel surah dress in a print by Sally McLaughlan exclusive to John Bates. About £55 from Dickins & Jones, Regent Street, W1 ; Barkers, Kensing-ton High Street, W8; Bentalls of Kingston; Kendal Milne of Manchester. Hat made to order by Frederick Fox, 26 Brook Street, W1.

Christopher McDonnell started his career early in 1967 and now sells his designs at his famous shop in South Molton Street. He thinks London is the most exciting place for evening wear, “but until the factories learn how to cope technically with good ideas for day clothes, the rest of Europe will remain ahead of us in this field.” The model is Ika, who, says Christopher, can interpret any look. She is wearing a cream silk suit with short skirt, £33 from Christopher McDonnell, 45 South Molton Street, W1 . White silk turban £9.50 from George Malyard, 3 King Street, WI. Bangles and choker from Emeline, 45 Beauchamp Place, SW3.

Designer Bill Gibb started out on his own in 1969 and was voted “Designer of the Year” in 1970. He now has a wholesale firm, and in fashion feels that “everybody makes a different sort of contribution”. Asha Puthli, singer and actress is wearing a peach double satin jacket and halter top embroidered and edged with black leather, and Lurex pleated skirt. About £200 from Chic of Hampstead, Heath Street, NW3, or Chases, Bond Street, Wl. Shoes £14.95 by Chelsea Cobbler, 33 Sackville Street, W1 . Tights by Echo. Alice Ormsby-Gore is wearing a plain and printed grey Lurex skirt and sequin embroidered top, £128. Turban by Diane Logan to order. All from Lucienne Phillips, or ZigZag, 100 New Bond Street, Wl. Shoes £14.95 from Chelsea Cobbler. Tights by Echo.

What kind of loving is your kind of loving

1970s, cosmopolitan, Dick Ellescas, Illustrations, Inspirational Images

Illustrated by Richard Ellescas.

Scanned from Cosmopolitan, September 1975.

On the rocks

1980s, harpers and queen, helmut newton, Inspirational Images, Vintage Adverts, yves saint laurent

Saint Laurent Rive Gauche advert photographed by Helmut Newton.

Scanned from Harpers and Queen, March 1983.

Get away from it all

1960s, british boutique movement, granny takes a trip, Honey Magazine, Inspirational Images

After a hot hectic day, you need a change of pace. So slip into a soft slinky dress like this one, 9 gns., from Granny Takes a Trip, 488 King’s Road, London, SW10.

(I can’t find a photographer credit for this stunner, so my apologies to them.)

Scanned from Honey magazine, July 1968.

Think Twice

1970s, Club International, Ean Taylor, Illustrations, Inspirational Images

Illustration by Ean Taylor.

Scanned from Club International, August 1976.

What pinafores did next

1970s, anello and davide, Angela at London Town, duc, Gina Fratini, Ginger Group, Herbert Johnson, Inspirational Images, kensington market, kurt geiger, Marielle, mary quant, miss selfridge, Moya Bowler, Titfers, Vintage Editorials, Vogue

Cotton print pinafore over a sweet flowered dress. Deep ruffles on shoulders and a big beautiful bonnet to match. By Titfers at Miss Selfridge. Red button shoes at Anello & Davide.

Long dresses and skirts in crepe and cotton prints – related to others just as small, fresh, sharp or soft, on pinafore smocks and aprons. These are not so much to keep you clean, more to make you look prettier; and you can be dairy maids, kitchen maids, Kate Greenaway girls all through summer.

And so began the kickback against all things clean, crisp and space age…

Photographed by Duc.

Scanned from Vogue, April 1971.

Fine floppy fluted crepe de chine dress by Marielle. Liberty lawn pinafore by Angela at London Town. Brown boots by Moya Bowler for Edouard Jerrold at Kurt Geiger.

Dairy cream cotton smock dress. Leg o’mutton sleeves, buttons up the back, print of wild pale roses and primrose ribbons. Gauzy white pinafore, lace and rose pink ribbons. Both by Gina Fratini. Shoes at Anello & Davide. Lacy pink silk bonnet at Sharon’s Shoppe, Kensington Market.

Cotton and rayon wrap, two sizes of polka dot, white on cherry red patches. By Mary Quant Ginger Group. Cherry and red stripe cotton apron by In Pressler. Natural straw hat at Herbert Johnson.

Shock proof knitwear?

19 magazine, 1970s, Inspirational Images, John Craig, knitwear, marshall lester, Vintage Adverts

Our Tricel disco test: Dressed in Tricel, a couple spent an energetic evening at a discotheque. Come going home time they both felt cool and comfortable despite the crowd. **Marshall Lester tops to top the pops in. In a variety of super colours.**

Some synthetic fibres become highly charged with static electricity. In a crowd you’ll find they stick to your body something shocking. Not so with man-made Tricel. It’s less static than most synthetics. It absorbs moisture. And because it breathes, it’s much more comfortable. Stick to Tricel. It won’t stick to you.

There’s little I love more than novelty acrylic knitwear, but novelty acrylic knitwear in a groovy scenario such as these, well I just feel spoilt quite frankly.

Scanned from 19 Magazine, 1972.

On Second Thoughts

19 magazine, 1970s, barbara hulanicki, biba, Inspirational Images, Sarah Moon, Vintage Editorials

For those dreamy moments when you feel you want to look feminine and pretty, when you want to get out of your casual clothes and wear something floaty and special, Biba have made lovely, plain satin and two-tone patchwork satin skirts and tops which are alluring and very glamorous for the summer. They have also designed long, floating cotton voile dresses in large, dark prints which are flattering to figures still suffering from seasonal over-eating.

All clothes from Biba.

Many thanks to Barbara Hulanicki for letting me know that she took these stunning photos (modelled by Eva from Biba). They were uncredited in the magazine.

Scanned from 19 Magazine, July 1970.

Yankee Swank

1970s, barbara hulanicki, Barbara Hulanicki, biba, Bombacha, Charles Batten, Crocodile, Diane Logan, Fenwick, Honey Magazine, Inspirational Images, liberty, liberty's, Monet, monty coles, quorum, radley, Spectrum, Sujon, Vintage Editorials, Wardrobe

Giant pink lily printed cotton dress with swirling flared skirt from Biba

City life heats up when the sidewalks are crowded and the cabs full. Give yourself a break and see the sights. Step out in cotton dresses for a cool look at a hot town.

Photographed by Monty Coles.

Scanned from Honey, August 1975.