Reflections of the ’30’s with the soft, silky feel of Light Touch by Berlei and the subtle, sensuous illumination of Price’s candles. `Venetian’, the classic candle style, from Price’s is in 24 different colours and a variety of sizes; from 61p. Light Touch has two styles in White Cloud or Blue Angel, and sizes 34-36a, 34-38b, 34-38c. [Above] shows Plunge’ a deeply plunging bra, £1.95 … made in Qiana, silky, smooth—epitomising that ’30’s feeling.
If you have never felt silk next to your skin, Berlei recreates that sensuous feel with a new range of bras called Light Touch. They are made in a luxurious material, Qiana. Silkier than silk, Light Touch gives you that ’30’s feeling; soft, saucy and sure. Price’s candles echo that mood beautifully, with their subtle, caressing light shimmering around you.
A stunner of an advertorial, sadly with no photographer credit, for Berlei bras with a stunning Seventies-does-Deco aesthetic. Which, in turn, signposts something rather more familiar from later Seventies into Eighties imagery. Whoever this photographer was, I think they were very ahead of the curve (if you’ll pardon the pun!).
Scanned from Vogue, October 1st 1973.
Light Touch in new Qiana are smooth, sensuous bras, feeling like a second silken skin. `Plunge’ seen here is in White Cloud. Price; £1.95. Price’s candle range is an array of colours and an assortment of different sizes and shapes. Shown here is a ‘Gem Light’, one of the Chunky Pillar Candles. Amongst this range are ‘Chelsea’ perfumed candles with 15 different fragrant-les and colours. Price approx 27p.
Silky touch of the ‘ 30’ s —Light Touch from Berlei, integrating with the soft, warm touch from Price’s, giving you a delightful feeling of sweet abandon. ‘Fibrefill’ in White Cloud, made in Qiana, the next best thing to silk, £2.35. Floating Coloured Flame’ is the new revolutionary addition to Price’s range. Its mystical flame is created simply with a glass, a float, a wick and a coloured liquid, red or green. Price approx 85p.
Light Touch has two styles in White Cloud or Blue Angel, and sizes 34-36a, 34-38b, 34-38c. [Above] is ‘Fibrefill’ , the brief contoured bra, £2.35 … made in Qiana, silky, smooth—epitomising that ’30’s feeling. The 10½ ‘Belmontine’ is a luxury candle in several colours. Price approx 85p per pair.
Some of the sexiest women in films are buying underwear like this. It is wildly expensive (the items cost from about £16 to £90), but Liliane Dreyfus, who designed it for Vog, Paris, says that her customers don’t seem to mind the price; with pay-cheques like the ones that Brigitte Bardot, Ursula Andress, Juliette Greco and Jackie Bissett pick up, why should they? On these pages her silk, satin and lace concoctions are worn by Aurore Clement, one of the new stars of Louis Malle‘s most recent — and some say finest — film, Lacombe Lucien. If you have the money and are still interested, they are available to order from Harrods.
Styling and words by Meriel McCooey.
Photographed by Sacha.
Scanned from The Sunday Times Magazine, March 31st 1974.
One in my now very, very sporadic ‘Mensday’ series. This one doubles up as an interiors post as well, with Mr Freedom-influenced stars and stripes bedding (it might take you a while to focus properly).
Scanned from The Telegraph Magazine, March 17th 1972.
From left to right: Biscuit nightie, with matching negligee, designed by Larraine Gibbons. Pyjamas, with elasticated waistband, short-sleeved top, and lounge jacket, with two pockets, designed by Doraine Armstrong. None of the items had been priced when we went to press.
Students at the Kingston College of Art had an interesting assignment set them recently by Miss Selfridge. The store wanted young designs for young people and asked the students to make up a complete wardrobe of clothes, from undies right through to coats, keeping Miss Selfridge and its many branches in mind. The garments had to be commercial in the widest sense, suitable for sale all over the country. From the many beautiful designs sent in, Miss Selfridge chose what it thought were the best for retail. The one to make the most money will win its designer a trip to Paris. We photographed a selection in the lingerie range, all made in Dicel, to show you what’s in store.
Photographed by Peccinotti.
Scanned from 19 Magazine, February 1974.
Cami-knickers, with button opening, by Elizabeth Gillis.
‘Next to nothing’ nylon bra by Twilfit. Black lycra pntie girdle by Dorothy Perkins. Sheer smoky stockings by Mary Quant. / Black and white nylon stretch boxer briefs from Marks and Spencer.
We know a girl… who can’t last the day without lashings of spray. We know a girl… who gets quite high on a bucket of tide. We know a girl… who gets no elation from dusty dehydration. We know a girl… who gets all her kicks from aquatic dips. We know a girl… who can’t get enough of that H20 stuff. We know a girl… who’s got pneumonia.
Stunning editorial shot by Hans Feurer in two parts, half waterproof outerwear and half delicious underwear. Waterproofs next time…
Photographed by Hans Feurer in the Canary Islands.
Scanned from Honey, February 1970.
Light white cut out nylon mini slip from Dorothy Perkins. / Coin spotted camisole bra with matching tricot and lycra porthole-design pantie girdle, both by Lovable. Stockings by Sunarama.
Soft Celon criss cross plunge line bra by Gossard. Pantie girdle by Kayser. Stockings by Sunarama.
Transparent nylon and lycra bra and pantie girdle both from Marks and Spencer. Copper stockings from Sunarama. Pearls from Kensington Market.
Chestnut and cream flared mini slip with see through midriff by Kayser. / Shiny wet look bra slip by Dorothy Perkins.
White cobweb nylon and cotton lace chemise slip by Biba. Pearls from Kensington Market.
How does a really cool lady knock spots off the opposition? Sneakily. She discards her vibrant purples and blacks, climbs sweetly into pure white undies and, as innocently as a schoolgirl, demolishes all resistance.
While this editorial can’t quite work out how regressive or feminist it wants to be, I cannot fault the pom-pom platform shoes which are all by City Lights Studio (aka post-Mr Freedom Tommy Roberts and far too short-lived). I would definitely karate chop for those babies.
Photographed by Bill Klein.
Photographed at Pickett’s Lock Recreation Centre.
Scanned from Petticoat, December 1973
Left: Lacy bra and pants by Abecita. Right: Boxer pants and nylon and lycra bra from Marks & Spencer.
Left: Vest and knickers from Marks & Spencer Right: Cami-knickers and bra by Janet Reger.
Left: Boxer pants and vest by Marks & Spencer Right: Bra and pants by Abecita.
Lace and satin nightdress, turquoise and white, by Janet Reger. Mules by Midas.
Photographed by Eric Boman at The Savoy.
Scanned by Miss Peelpants from Vogue, April 1977.
Silk crepe de chine wrap by Richard Hamnett at Tuttabankem White bra and French knickers by Silhouette at Dickins and Jones. Plastic and marabou shoes by Rayne.
White layered waist slip by Janet Reger. Clear plastic mules by Midas.
Briefest white bra and white nyloon very briefs, both by Triumph. Clear plastic mules by Midas.
Shorts in cream patterned satin with lace, by Funn.
At last, at last, British designers have realised that underwear is worn to be seen – and this season sees the prettiest, sexiest lingerie for some time. Nonsense undies are still with us – those barely-there bras, more supported than supportive, but shapelier ladies can now choose from a wide selection of really beautiful things.
Photographed by Paul Harris.
Scanned by Miss Peelpants from Harpers and Queen, November 1975.
Bra and matching briefs in white lace from Harrods. Suspender belt by Courtenay.
Lithe leotard and tights, both from Fenwick. Socks by Mary Quant. Hairnet from Medina.
Film star petticoat and knickers by Janet Reger. Stockings by Funn. Flat dancing pumps by Charles Jourdan.
Pale pink bra and French knickers by Dior at Fenwick. Stockings by Mary Quant. Powder puff from Harrods. Chair by Plia at Habitat.
Slinky all-in-one set in lavender Lycra by Robin Alexis.
Liz Eggleston 