Pretty Smart

Bata, chelsea cobbler, crowthers, Deco Inspired, Elliott, Honey Magazine, Inspirational Images, John Marks, mary quant, Patrick Russell, platforms, Sujon, Vintage Editorials

Orange and black Liberty cotton dress, Sujon, £13.50. Black suede criss-cross sandals, Bata, £6.50. / Black, mustard and blue wild-flower crepe-de-chine shirt dress, £9.75, from Crowthers. Multi-coloured leather shoes, Mary Quant, £6.

For everyone who’s bored with the 30s and outraged by the 40s and 50s, try these nice neat little dresses for size!

Photographed by Patrick Russell.

Scanned from Honey, March 1972.

Chrome yellow, emerald and red striped crepe-de-chine dress, Mary Quant, £15.75. Tangerine an lemon strappy shoes, Elliotts, £7.95.

Smart tartan Liberty cotton shirt dress, Hildebrand, £12. Strappy wooden-soled shoes, Chelsea Cobbler, £5.95. / Forest tree printed rayon crêpe de chine dress with knife-pleated skirt, Gillian Richard, £ 9.80. Peep-toe shoes, Mary Quant, £6

Neat red, white and blue circle-printed crêpe de chine dress with knife-pleated skirt, Mary Quant, £13.65. Red leather platform-soled sandals, Mary Quant, £6. / Tailored emerald green and white trimmed cotton-gaberdine shirt dress, Mary Quant, £8.70

Multi-coloured polka dot dress with tie neck and sleeves, John Marks, £7.95. Wooden and leather sandals, Chelsea Cobbler, £5.95. / Silky crêpe de chine geometric-printed dress with fluted skirt, John Marks, £13.95. Strappy leather shoes with flocked soles, Chelsea Cobbler, £7.95.

Scarlet and white confetti-spotted and striped cotton dress with swirling flared skirt, Mary Quant, £9. Leather platform shoes, Mary Quant, £6.

The Party Pyjamas

1970s, Butler & Wilson, emcar, Inspirational Images, Jackie Ross, Jon Elliot, Juliet Dunn, miss mouse, Steve Hiett, steven hiett, Sujon, Vintage Editorials, Vogue

Cream crepe pyjamas, left, cream satin revers and tie belt, by Juliet Dunn, about £42, at Adele Davis. Satin pyjamas, centre, in palest pink, wrap jacket – piped in white, JD motif on breast pocket, by Juliet Dunn, about £40. Creamy satin trousers, right, matching V neck top, fastened and tied at Waist, by Jakie Ross for Jon Elliot, £20.

Night for evening: The Party Pyjamas in soft silks and satins.

Photographed in the Ballroom and Crystal Room of The Berkeley Hotel.

Hair by Keith at Smile.

Photographed by Steve Hiett.

Scanned from Vogue, late April 1974.

Chinese mandarin jacket, left, in black satin with red, white and green print, worn over black satin trouseres, both by Miss Mouse, jacket £25, trousers £9.95. Black crepe de chine kimono, centre, sprigged with pink and cream flowers. Black satin trousers, both by Sujon, £34. Navy tricel smoking jacket, right, with red and cream print, padded shoulders, patch pockets, worn over wide matching trousers, by Emcar, £25.75.

Sunshine Supergirl

1970s, biba, Hair and make-up, Inspirational Images, Make-up, Sarah Moon, Vivienne Lynn, Vogue

Model is Vivienne Lynn.

Photographed by Sarah Moon.

Scanned from Vogue, March 15th 1972.

A new face for under £1

1970s, Deco Inspired, Hair and make-up, Honey Magazine, Illustrations, Inspirational Images, Lynn Gray, Make-up

We can cope with the cost of living shooting up, but if the cost of looking good becomes more than we can afford, we’ll despair. It’s not just the hothouse cosmetic brands that are so expensive now, even the middle-of-the-road ones can set you back nearly £1 an item. We asked Boots 17 and Outdoor Girl to create, specially for us, two really cheap New Faces for Spring. Here they are, and they aren’t just cheap, they’re very pretty too.

Boots 17 came up with an expensive-looking browny/beige Face for only 94p. It goes like this: Nearskin Foundation in Beige, 29p. Pearly Cream Shadow in Brown Smudge, 19p. Brown Runproof Mascara, 29p. Try-Size Lipstick in Toffee Apple, 17p.

Outdoor Girl suggested a much paler look. The total cost comes to £1.03 but that includes a blusher —if you can’t afford it, just use lipstick on your cheeks. Silky Touch Foundation in Fair, 25p. Cream Blusher in Cameo, 19p. Black Block Mascara, 20p. Pistachio Green Matte Shadow, 19p. Try Size Lipstick in Star Performer (a lovely soft rusty brown), 20p.

Illustration by Lynn Gray

Scanned from Honey, April 1976.

The blossoming of the chemise

1970s, david bailey, Inspirational Images, jean louis davide, liberty, liberty's, marie helvin, Vintage Editorials, Vogue, yves saint laurent

Grass-green speckled crepe de chine print smock gathered from a rounded yoke, the skirt gently flared. About £160, Abraham’s crepe de chine. White patent sandals with the narrowest straps, about £27.Earrings and beads of jade green , from a range. All from Saint Laurent Rive Gauche.

Great Designers World Series: Yves Saint Laurent and the blossoming of the chemise.

Hair by Jean-Louis David.

Model is Marie Helvin.

Photographs taken in the new Yves Saint Laurent Paris Salon on Avenue Marceau

Photographed by David Bailey.

Scanned from Vogue, 1st March 1975.

Cottage rose Liberty printed silk chiffon, just a ruffle off the shoulders on a band of elastic and a gather from the knee. But how beautiful. About £140. Gold leather sandals, about £27. Green tassel earrings, crystal and pearl beads, from range. All at Saint Laurent Rive Gauche

Printed silk, mauve and black with white, loose blouse yoked round the neck and tucked into a flared skirt pintucked to the hips, ending below the knees. About £140, Abraham’s crepe de chine. Hoop earrings and pale speckled beads, from range. All at Saint Laurent Rive Gauche.

Life can be a treat on the sunny side of the street

1970s, Alan Rodin, Bata, biba, Bilbo, bus stop, edward mann, Electric Fittings, Franz Gruber, Hans Metzen, Honey Magazine, Ian Batten, Inspirational Images, Jacqmar, Jayne Swayne, kadix, Martha Hill, mr freedom, Plain Clothes, Sacha, sheridan barnett, simon massey, Vintage Editorials

LEFT: Calico jacket with navy and white spotted trim and wide Oxford bags, Ian Batten at Jayne Swayne, £9.75. Navy brushed-velour Harpo hat, Edward Mann, £2.50. RIGHT: Short green facecloth jacket and Oxford bags, Ian Batten at Jayne Swayne, £10.50. Striped clogs, Chelsea Cobbler, £11-95.

For all those who’ve never seen a Sunday afternoon Marx Brothers repeat, we’ve re-created their happy-go-lucky look so you can see what it was all about—lovely casual easy-to-wear clothes, extra long jackets, loose baggy trousers and happy looking Harpo hats. The total effect is amazing and pretty and guaranteed to bring a smile to the dreariest passer-by. For details of clothes, turn over . . .

Photographed by Franz Gruber.

Scanned from Honey, March 1972.

Bright tartan wrapover silk and linen mixture jacket, £14-95, from Stirling Cooper. Cotton blouse, Plain Clothes, E3.50, from Harrods, Way In, Hans Crescent, SW1. Rolled-up cotton and vincel Oxford bags, Alan Rodin, £4.50, from main branches of Wallis Shops. Two-tone suede lace-ups, Bata, £4.

LEFT Casual button-through cream Dralon jersey jacket with tie belt and large patch pockets, £14.50; side-buttoning trousers, £7.95; both by Hans Metzen. Coffee and cream leather lace-up ankle boots, Bilbo, £8.50; navy brushed velour hat, Edward Mann, £2.50. RIGHT: Speckled powder-blue and white Courtelle fitted jacket, £5.50, from Martha Hill, Marylebone High Street, W1. Rolled-up white corduroy Oxford bags, Sheridan Barnett at Simon Massey, £6.95. Navy and white bow-printed satin smock shirt, Electric Fittings, £8; wide navy leather belt, Biba, £3.90; multi-coloured suede lace-ups, Bilbo, £8.50; spotty silk scarf, Jacqmar, £2-50.

LEFT: Bobbly blue wrap-over Courtelle jacket with large patch pockets, £5.50; finely-striped Courtelle bib front blouse, £4, both from Martha Hill, Marylebone High Street, W1. Tight corduroy pedal-pushers, Sheridan Barnett at Simon Massey, £4.99. Long woolly socks, Mr Freedom, £1.20; leather lace-ups, Sacha, £6.99; felt pom-pom bowler, Edward Mann, £3.20. RIGHT: Voluminous corduroy zipped-up jacket, £6.95; wide pedal-pushers, £4.95, both from Bus Stop, Kensington Church Street, W8. Cotton spotted shirt, Dranella, £4.30. Thigh-high stripey nylon socks, Mr Freedom, £1.20; criss-cross clogs, Chelsea Cobbler, £9.95; felt pom-pom hat, Edward Mann, £3.20.

Crisp white crepe shirt with scarlet tie, Jayne Swayne, £5.25, from Bata International, Oxford Street, W1 and branches throughout the country. Brown, black and cherry red striped seersucker Oxford bags, Kadix, £5.95. Red plastic belt, Gay Designs, 80p; lemon and red leather lace-ups, Sacha, £4.99; enamel initial pins, Paul Stephens, 35p each.

Royal blue brushed-cotton tent jacket, Alan Rodin, £7.95. Candy-striped blouse, Plain Clothes, £3.50, from Harrods, Way In, Hans Crescent, SW1. Gaberdine Oxford bags, Kadix, £5.95. Silk scarf, Jacqmar, £2.50.

Spring Board

1970s, beauty, Hair and make-up, Inspirational Images, Linda Dagenais, Make-up, Sarah Moon, Vogue

Rethink yourself, change your image. Imagine you’ve been chosen to play Daisy in The Great Gatsby: shape your eyes differently, your lips too, and hollow your cheeks. Here, huge eyes and tiny bow of mouth are coloured with Lancome make-up.

Model is Linda Dagenais.

Photographed by Sarah Moon.

Scanned from Vogue, March 15th 1973.

Gilding the Lilia

1920s, 1930s, 1970s, art deco, Deco Inspired, Inspirational Images, Rossana Podesta, sunday times magazine, Tazio Secchiaroli.

Italian film star Rossana Podesta returns to the screen, after an absence of two years caused by illness, as Lilia the shapely leading lady of Paolo, il caldo, a study in eroticism written by Vitaliani Brancati. The film, which is set in the Twenties and Thirties, traces the relationship between Lilia and the central character, Paolo – a Sicilian Baron whose main interest in life is women. Before eventually ending her love affair with the sensual Sicilian, Lilia manages to slip through an enticing selection of seductive clothes, until she settles down to a conventional marriage. The clothes, by Tirelli of Rome, one of Italy’s largest theatrical costumiers, are modern interpretations of Twenties and Thirties styles; there are chunky furs, cream coloured foxes, flat berets, apache-type scarves, and saucy old-fashioned lingerie made from satins, laces, ribbons and ostrich fronds.

Photographed by Tazio Secchiaroli.

Scanned from The Sunday Times Magazine, May 13th 1973.

Bronzed sequinned and lame plunged-necked evening blouse with a side-split skirt; a matching beret and a sugar-coloured silk scarf.

A striped dress in beige and brown wool under a dark brown jacket with a red fox collar and cuffs.

Black cami-knickers cut high at the sides to lengthen the look of the legs.

Cream roses, a dress of silk organza, and a luxurious stole of creamy fox furs.

Getting Under Your Skin

19 magazine, 1970s, beauty, Hair and make-up, hand tinting, Inspirational Images, james wedge, Photographers

Originally accompanying an article on healthy skin, photographed by the brilliant James Wedge and showing off his beautiful signature hand-tinting.

Photographed by James Wedge.

Scanned from 19 Magazine, January 1972.

Extravaganza

19 magazine, 1970s, Adrian Mann, Antiquarius, biba, Carla Sklan, Cathee Dahmen, cornucopia, David Anthony, Elliott, Essences, Essenses, forbidden fruit, Gerry Richards, gordon king, Inspirational Images, just looking, Mouche (model), Vintage Editorials

Black beaded hat, with veil and feather trim, made to order, by Gerry Richards from Cornucopia. Red panne velvet dress, from Just Looking, £20.20. Gold, red and black shawl, from Essences, £40. Bangles, from £4. Selected rings, from £1.50. All by Adrien Mann. Cane stool, from Biba, £15.

It’s party time! And there are lots of slinky, exciting numbers around. So all you Christmas sophisticates get moving. Add tops to simple, sleeveless dresses and Hey, Presto! You’ve doubled your party outfits. Search around street markets for strips of exotic fabric — wind them round your head or drape them around your shoulders. Go wildly Eastern by wearing satin pants and sexy, close-fitting blouses. Use a little imagination and transport yourself (and escorts!) into a fantasy world. Can you hear Middle-Eastern music? You’re in the land of The Thousand And One Nights.

Make-up by Barbara Daly.

Models are Mouche and Cathee Dahmen

Photographed by David Anthony.

Scanned from 19 Magazine, December 1974.