Meet. Dream. Talk. Touch. Trevira. Terrific!

1970s, austin reed, Cojana, Eva Sereny, frank usher, jean allen, Kati at Laura Phillips, Roter, trevira, Vintage Adverts, Vintage Editorials, Vogue
Dress in Harlequin print by Kati at Laura Phillips. / Peasant style dress by Kati at Laura Phillips.

I can’t say I’d normally be rushing to lovingly scan a Trevira advertorial, but then not all Trevira adverts were photographed by Eva Sereny!

All man’s accessories from Austin Reed.

Photographed by Eva Sereny.

Scanned from Vogue, March 1978.

Scoop neck sweater by Dalkeith. Skirt by Dereta.
Hooded cape and long evening dress by Roter.
Dress and cape as before. His suit by Austin Reed.
Two piece by Frank Usher. / Top and skit by Cojana.
Evening dress by Jean Allen. Man’s suit by Steegan.

Gay Young Things

1970s, art deco, Buckle Under, Jean Howell, Miss Impact, miss selfridge, paul misso, petticoat magazine, Sue Hone, Titfers, Vintage Editorials
Doing their thing Twenties style, He and She for £5.25 and an exotic piece of Art Nouveau, £6.25. The printed silk scarf on the former, Jean Howell, £3., brown jersey appliqued hat on the latter, Titfers, £3.15.

In spirit it’s Valentino, Jolson, Talkies and Tea Parties and that outrageous Charleston thing with kinky feather boas and twirly beads. In fact it’s dewey-eyed memories of the twenties matched with today’s sense of cheerful frivolity. It’s fun, it’s gay on a lot of today’s bright young people!

Fashion by Sue Hone.

Photographed by Paul Misso.

Scanned from Petticoat, 13th March 1971.

All the prints shown here are by Miss Impact on Banlon. The dresses come in maxi, midi or tunic length all either with or without sleeves. There are as many as nine different colours to choose from and all now being stocked at Miss Selfridge, W1. Long-limbed lady with turban on cream and lady with cloche, both £6.25. Red panne velvet turban with bunches of fruit, Titfers, £6. Rust brummed hat with more fruit, Buckle Under Enterprises, SW3.

Is our red too dangerous?

19 magazine, 1970s, Hair and make-up, Make-up, Miners, Vintage Adverts

Miners make-up advert scanned from 19 Magazine, March 1971.

New Scene Baby Dolls

1960s, Babydoll, Hair and make-up, Illustrations, Make-up, Rave, Vintage Adverts

“Wake up to new make-up”

There is always wonder and joy when I find another of these Woolworths Baby Doll make-up adverts. But there is also always eternal frustration that I don’t know who illustrated them.

Scanned from Rave magazine, July 1969.

Go Jet

Antiquarius, barbara daly, barry lategan, Butler & Wilson, Cathee Dahmen, hair, Hair and make-up, Inspirational Images, leonard, Make-up, pablo and delia, Vogue
Spangled georgette ruff cape and dress by Pablo and Delia, about £90 at Browns. Rings and bangles from Butler and Wilson, Antiquarius.

Modelled by Cathee Dahmen.

Hair by John at Leonard. Make-up by Barbara Daly.

Photographed by Barry Lategan.

Scanned from Vogue, January 1973.

It Takes Two

1970s, Anthony Horth, Cars, cosmopolitan, Renault, st honore, Vintage Adverts
Choose a man’s car that suits a woman’s taste … the NEW RENAULT 5. Choose a woman’s clothes that suit a man’s taste … clothes that are news from ST. HONORE. (Here a rock an’ roll number, £9.)

Thank goodness we’ve advanced beyond advertising copy like this, but personally I don’t think car design has advanced in a pleasant way beyond the 1970s so… you win some, you lose some.

Photographed by Anthony Horth.

Scanned from Cosmopolitan, November 1972.

…or four… if it’s a party. Cram in the Elvis discs and all the coke you’ll need. Just lift the tailgate – and fill … and fill … and fill. The NEW RENAULT 5 is the three-door car that suits the Seventies. The clothes are something else … frankly fun in Fifties style. Outfits £14 each by ST. HONORE.
…sometimes more. any girl with a license can play. That nifty little wardrobe-on-wheels … the NEW RENAULT 5 stocked to the sun-roof with ST. HONORE gear, £12.50, £12 and £9, is guaranteed to get any girl out of a traffic jam.

We Gotta Whole Lotta Sole

1970s, Honey Magazine, platforms, Russell & Bromley, shoes, stockings, Vintage Adverts

Yes please x 3

Advert for Russell & Bromley scanned from Honey, October 1972.

Swaggering In

1970s, biba, bus stop, Denis Peel, Dolcis, Honey Magazine, John Craig, lee bender, lilley and skinner, manolo blahnik, Martha Hill, ravel, Richard Shops, Russell & Bromley, Sheraton, Vintage Editorials, zapata
Bold zi g zag pure wool swagger coat with sailor collar by Sheraton. Polo neck sweater by John Craig. Navy tights by Mary Quant. Peep toe ankle strap shoes by Biba. / Swirly blanket check coat with pleated back by Bus Stop. Suede sunray shoes by Dolcis. Both pairs of gloves by Kir.

The incredible swagger is back. We all know you’ve seen it before, hidden away in mother’s wardrobe, but forget the mothball version and look out for bold stripes, zig-zags and checks in bright primary colours. The difference is that these coats have neat tight-fitting shoulders and wide swirling skirts which swing when you walk-surprisingly flattering and easy to wear. So let the wind blow, all you need is a flash of panache and a splash of colour.

Photographed by Denis Peel.

Scanned from Honey, October 1971.

Window pane check swagger coat by Martha Hill. Lemon tights by Twiggy. Suede ‘Garbo’ shoes by Ravel. / Ritzy scarlet shaggy coat with wide swinging back by Martha Hill. Glace kid leather shoes by Zapata.
Bottle green and yellow McNeal tartan swagger coat by Richard Shops. Black leather shoes by Russell and Bromley. Navy leather shoulder bag by Biba. / Sage green wool tweed swagger coat by Elgee. Rust and burgundy suede shoes by Lilley and Skinner. Bottle green suede bag by Biba.

Streaking So It Barely Shows

1960s, barry lategan, charlotte martin, hair, Hair and make-up, leonard, Make-up, The Purple Shop

Naturally mouse hair is usually limp so it needs extra life, extra lift, extra bounce. All this can be achieved by very, very fine highlighting. Keep away from obvious streaks, let your hair look instead as if it’s just come out of the sun. An expert will know exactly which colours to choose for you, exactly the right depth and contrast of highlighting. You can have water-rinse streaks or permanent; you can have your own hair coloured, or your hairpiece. The subtly streaked hair, left, is controlled at the top, combed into waves, then frizzed into a soft cloud at the shoulders. The make-up has the same romantic, pre-Raphaelite look with Orlane’s Satilane beige no. 4 with brush-on rouge no. 3. Eyes: cream pearl shadow in Bleu Perle, Bleu Marine roll-on mascara. Lipstick: beige-pink Paprika. Necklace: an eagle from the Purple Shop, Chelsea Antique Market. Hair colour, here, and in the picture, above, by Daniel, styling by Leonard, both from the House of Leonard.

Modelled by Charlotte Martin.

Photographed by Barry Lategan.

Scanned from Beauty in Vogue, 1969.

Eye Catching

1970s, beauty, david bailey, Demas, Hair and make-up, Inspirational Images, jean muir, Make-up, Vogue

Helga, half-Austrian, half Irish/American and twenty-one this month, with new eye-catching make-up: Leichner’s theatrical grease stick in Chrome with Carmine 1 over it above the eye hollow. Foundation: Blend of Pearl with Pink on Pink Glowtone over cheeks, Alletta lipstick, all Kamera Klear. Jean Muir’s silk crepe jersey dress, pink coral flower brooch with earrings to match by Demas.

Photographed by David Bailey.

Scanned from Vogue, March 1st 1970.