Oh we do like to be beside the seaside

1970s, anello and davide, art deco, Bombacha, Bugatti, bus stop, Butler & Wilson, carr jones, chelsea cobbler, Crocker Wilson, Deco Inspired, Diana Doe, Diane Logan, edward mann, Honey Magazine, Inega, Jackie Ross, John Craig, Jon Elliot, kangol, Lawrence Corner, lee bender, Martha Hill, Michael Berkofsky, miss mouse, peter robinson, Ricci Burns, Rosie Nice, Russell & Bromley, Samm, Shelana, Simpson of Piccadilly, Spectrum, stirling cooper, Sujon, Tabu, tuttabankem

LEFT: Spotted cotton baggy trousers, Stirling Cooper £7.95. White cotton boned sun top John Craig £3.50. Cornflower blue shirt with wide turnback sleeves, John Craig £5.50; bobble bead necklace, Corocraft £1-25. RIGHT: Baggy white trousers, Stirling Cooper £9.95. Loose cotton shirt with American Bowling Print design or back, Inega £6.95. Pull-on hat, Edward Mann £2.70; twirly plastic bangle 25p, and thick blue marble bangle 45p, both by Corocraft; shoes, Samm £8.99.

Cotton jackets and blouses, comfortable baggy trousers, skimpy bareback sun tops and neat knee-length shorts. Team them up with saucy felt berets and rope-soled espadrilles —wear them anywhere (or on the prom).

A glorious recreation of 1930s photographs by the late great Mike Berkofsky, but we all know those pups are the real stars of the show!

Photographed by Mike Berkofsky.

Scanned from Honey, May 1974.

LEFT: Striped cotton blouse, Stirling Cooper £6.95, from Ronnie Stirling. High-waisted trousers, Shelana £8.95. Thin patent leather belt, Gay Designs £1.50; authentic sailor’s cap, Lawrence Corner 44p; espadrilles, Samm £3.99. RIGHT: Finely striped jersey halter-neck T-shirt £2.95, and matching cardigan jacket £5.95, both by Bus Stop. Shantung linen Oxford bags, Martha Hill £8.50. Original 40’s canvas percher hat, to hire from Diane Logan.

LEFT: Swirling striped cotton skirt with elasticised waist £15.95, loose white cotton blouse with pintucked front £5.95, both by Stirling Cooper. Sailing ship brooch, Butler & Wilson £2; canvas peep-toe wedge-heeled espadrilles, Chelsea Cobbler £9.99; natural straw hat, Diane Logan £10; denim umbrella, Crocker & Wilson £10-50. RIGHT: White cotton trousers, Jackie Ross at Jon Elliot £9-50. Spotted cotton halter-neck top with rope ties £4, and matching jacket £10.75, both by Diana Doe at Carr Jones. Leather rope-soled espadrilles with ruched front, Samm £8-99. Sunglasses from a selection at Bombacha £2.

Sky blue double-breasted Trevira jacket with shawl collar £6.75, and matching Oxford bags £5.50, both by Spectrum. White cotton piqué fitted halter-neck sun top with buttoned back, Miss Mouse £6.50. Brown and white striped umbrella, Crocker & Wilson £14.50.

Cornflower blue cotton jersey halter-neck top with daisy motif, Tabu £4.90. Cream gaberdine shorts, Tuttabankem £12.50. Silky fine knit cardigan with embroidered pockets from a selection at Bombacha. Blue felt beret, Kangol £1.50. Thin scarlet belt, Peter Robinson 55p. Royal blue canvas wedge-heeled peep-toe espadrilles, Chelsea Cobbler £9.99. Men’s clothes: Striped blazers from £23.50, and Panama hats £1.30, both from Simpsons, Piccadilly, W1. Double-breasted white jersey knit suit £40, striped cotton shirts £7.95, and white bags from £5, all from Bugatti, Kensington Church Street, W8. Black and white correspondent shoes, £12.75 from Anello & Davide, 33 Oxford Street, W1. Brown and cream correspondent shoes, £24.99 from Russell & Bromley. Hair by Trevor at Ricci Burns.

White linen tie-waisted jacket with wide elbow-length sleeves, Rosie Nice £17.95, from Rosie Nice, 12 Clifton Road, W9. Tangerine, green and white map-printed cotton boned sun top with shoestring straps, John Craig £3.50. White cotton sun hat, Edward Mann £2.70; leather rope-soled espadrilles, Samm £8.99; thin emerald green patent belt, Gay Designs £1-50.

LEFT: Cream, navy and scarlet checked madras cotton shirt, Carr Jones £8.50. Pale blue linen Oxford bags with tie waist and patch pockets, Martha Hill £8-50, from Martha Hill, 39 Marylebone High Street, W1; blue beret, Kangol £1-50. RIGHT: White cotton loose pintucked shirt and matching Oxford bags, Sujon £16. Sunshine yellow cotton jersey halter-neck, Tabu £4.50, from Nouvelle, Kensington Church Street, W8 ; umbrellas from Crocker & Wilson.

We’re Morocco Bound

1970s, Andreas Heumann, Browns, Corinne Bricaire, Fiorelli, French Connection, Inspirational Images, Jane Cattlin, jap, Joseph, kenzo, Lawrence Corner, Mari Ka'lma'n Meller, Over 21, Pierre D'Alby, Sacha, Vintage Editorials, Zucchi

Summer sophistication in the softest possible cotton. Jane Cattlin’s evening dress (£56) has rouleau straps, a handkerchief-point layered skirt and a huge, wraparound, printed matching shawl (not in the picture). At Chic of Hampstead, Heath Street, NW3 . Gilt and coral necklace (about £9) by Mari Ka’lma’n Meller at Feathers, 43 Kensington High Street, W8.

We’re Morocco-bound with a case full of the soft, sweet cottons you’ll be wearing this summer…

Hair by Kelly.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, July 1976.

Loose, easy, basic caftan shape for a classic djellaba (£7.95) by Zucchi at Fenwick, New Bond Street, W1.

Supersoft sunburn-saver: a full peasant smock (£17.95 with matching scarf, not shown) and harem pants (£15.95) in shaded fine cheesecloth. By Fiorella at Joseph, 33 Kings Road, SW3.

Long cheesecloth dress to wear any way, any time (£22.50) by Pierre d’Alby at Jumi, 278 High Holborn, WC1. We’ve added shape with a big, brown leather wraparound belt (£8.50) at Henry Lehr, 13 South Molton Street, W1. Sandals (£13 .99) at Russell & Bromley, 24 New Bond Street, W1.

Cool, long dress for a heatwave in extra fine cheesecloth with drawstrings around the waist and under the bosom (£23.95) by Pierre d’Alby at Match, 7 Vere Street, W1. Leather sandals (£1.99) at Eastern Bazaar, 111 Oxford Street, W1.

Very full three-tier skirt (£16.95) by Pierre d’Alby at Jumi, High Holborn, WC1, worn with a leather-trimmed brown canvas waistcoat (£25.95) by Jap, at Jap and Joseph, 20 Brompton Road, SW3 . Leather purse (53p) from a selection at Laurence Corner, 62 Hampstead Road, NW1. Flat sandals (£4.99) at branches of Sacha.

Simple cheesecloth, cleverly coloured blue and mauve for drawstring blouse (£5.50) and dirndl skirt (£9) both by French Connection at Cane, 170 Walton Street, SW3. Woven cotton waistcoat by Corine Bricaire (£12) at Browns, 27 South Molton Street, W1. Wraparound top on the right (around £2.95) by Global Editions at all branches of Fifth Avenue. Skirt (£8.50) by French Connection. Necklace (30p) from Miss Selfridge, Duke Street, W1.

Calico Futures

1970s, Adrian Mann, Andreas Heumann, Averil B, Badges and Equipment, bus stop, chelsea cobbler, Colette Nivelle, Corinne Bricaire, Country Casuals, Crochetta, Dorothy Perkins, Dunhill, Edy Lyngas, Fiorucci, French Connection, Inspirational Images, Ivory, jap, Jean-Charles de Castelbajac, jeff banks, Joseph, Kasparian's Contracts, Kenneth Grange, Lawrence Corner, Leah Hertz, lee bender, Midas, Mulberry, Pierre D'Alby, Sacha, Steve Rothholz, Sun and Sand, Vintage Editorials

Woven waistcoat ,cotton trousers and towelling lined calico jacket, all by Corinne Bricaire from Browns. Necklace from Adrien Mann. Belt from the Mulberry Company. Flat canvas sandals from Sacha. Headphones from Leisure Sounds of Wigmore Street.

The time: mid-morning coffee-break The place: The Post Office Confravision Studios, Euston Tower* The clothes: At last, working gear (you’ll be delighted to see) to cope with both formal and permissive working environments. The fabric: calico, strong and hard-wearing, cotton-based, so it’s comfortable for over-heated offices. Add a dash of towelling, team it with crocheted string vests, scarves, tights and bags for a little wit. The colour: cream—soothing and harmonious for worn executives. Enliven it with a touch of colour here and there (and to pick you out from beige office walls — remove if you need the camouflage).

* One of five office studios provided by the Post Office for its conference-by-TV service. Designed by Kenneth Grange of Pentagram.

An incredibly apposite photoshoot featuring the Post Office’s futuristic ‘Confravision’ studios. To read an original brochure, click here.

Photographed by Andreas Heumann.

Scanned from Over 21 Magazine, April 1976.

Cream short sleeved shirt, quilted waistcoat, cream jacket and trousers from Country Casuals.

Cream skirt and jacket by Jeff Banks from Averil B, Fulham Road. Scarf by Edy Lyngas. Canvas espadrilles from Sacha.

Calico jumpsuit by French Connection. Vest from Lawrence Corner. Leather bound hessian purse by Lee Bender for Bus Stop. Belts from the Mulberry Company. Stack of chairs from Kasparian’s Contracts Ltd, 288/290 Euston Road.

Strapless shorts suit by Jean-Charles de Castelbajac from Joseph. Silver table croquet game from Dunhill.

Cream tube dress by Leah Hertz from Crochetta. Trousers by Jap from Jap & Joseph. Chelsea Cobbler shoes. Cigars from Dunhill.

Cream sweater by Ivory from Roberta, 94 Golders Green Road. Cream calico tabard by Colette Nivelle from Elle. Calico trousers from Dorothy Perkins. Suede espadrilles from Midas. Bracelets by Adrien Mann. Gilt soda syphon by Dunhill.

Cream short sleeved t shit by Sun & Sand from Conspiracy, 170 Kensington High Street. String vest from Badges & Equipment, The Strand. White shorts from Laurence Corner. Calico jacket by Pierre D’Alby. Clear plastic braces by Steve Rothholz from Fiorucci. Watch by Trafalgar.

WHAT KIND OF GIRL ARE YOU?

19 magazine, 1960s, alistair cowin, annacat, biba, bus stop, celia birtwell, Daniel Hechter, Foale and Tuffin, fulham road clothes shop, guy and elizabeth, hung on you, Inspirational Images, jean varon, john bates, Lawrence Corner, lee bender, liberty, liberty's, lilley and skinner, Maxwell Croft, ossie clark, Pierre D'Alby, quorum, ravel, Roger Nelson, Ronald Keith, sally levison, Stephanie Farrow, Susan Handbags, sylvia ayton, wallis, Weathergay, zandra rhodes

**Cancer:** Long Victorian styled dress with high neck in coffee cotton lace trimmed with white, by Annacat, 25gns.

Whether you believe in star signs or not, this lovely editorial is certainly fun to browse. Pretty happy with my Cancerian Annacat dress, modelled by Stephanie Farrow, but greatly envy the Aries and Scorpio threads.

(Also, please don’t shout at me about the furs. I don’t like them either but it would be weird to leave out Leo and Aquarius. Just pretend they’re fake…)

Photographed by Guy and Elizabeth

Scanned from 19 Magazine, January 1969.