Love Forty

1960s, Berkertex, Daniel Hechter, Foale and Tuffin, George Malyard, Graham Smith, helmut newton, Inspirational Images, Ken Lane, Malyard, Marlborough, mary quant, Queen magazine, Rayne, Vintage Editorials
White crepe dress by Berkertex. Jewelled snood by Graham Smith.

The clothes of the Thirties were capricious, narcissistic and extravagant — the jazz of the Twenties turning soft, like swing – but with the wartime Forties they necessarily became austere and functional.

To compensate, the details kept their extravagance – shirred waists, sweetheart necks, floppy sleeves, Veronica Lake hair.

On this and the following pages we have a minor Forties revival – minor because these clothes are strictly 1968, when women want to dress both practically and frivolously.

I do not endorse this copy, because I would not agree about the clothes of the Thirties being ‘narcissistic’, but I do endorse the photos and the clothes.

Photographed by Helmut Newton.

Scanned from Queen, July 31st 1968.

Red crepe dress by Foale and Tuffin. Hat by Malyard.
Red wool crepe dress by Foale and Tuffin. Gilt snake bracelets by Ken Lane.
Black crepe dress by Daniel Hechter for Bagatel. Beret by Malyard. Shoes by Rayne.
Grey crepe dress by Harriet.
Black checked beige crepe dress with bloused sleeveless top, by Marlborough. Black beret by Mary Quant for Kangol.

Inspirational Editorials: Put them together and what have you got?

1970s, Adrian Mann, aquascutum, Dannimac, Herbert Johnson, Inspirational Images, just looking, Malyard, mary quant, Mulberry, oliver goldsmith, Over 21, Russell & Bromley, simon massey, Sujon, Vintage Editorials, Weathergay, Willie Christie

Put them together - Over 21 - September 1972 - Willie Christie 1

No excuse for looking a wash-out with these rainy-day separates. Showerproof three-quarter length Dannimac cotton jacket. Black Simon Massey shirt. Keep-the-worst-off cotton hat by Malyard. Bouncy beads by Adrien Mann. Bumper sunglasses by Oliver Goldsmith.

Photographed by Willie Christie.

Scanned by Miss Peelpants from Over 21, September 1972

Put them together - Over 21 - September 1972 - Willie Christie 2

Fabulous shaggy acrylic jacket by Weathergay – believe it or not it’s showerproof. With a pure silk crepe de chine Sujon shirt. Cream wool trousers by Mary Quant. Splash-happy PVC hat from Herbert Johnson. Wet=grass green leather clutch bag by Mulberry Company.

Put them together - Over 21 - September 1972 - Willie Christie 3

Casual-as-they-come trench coat in cotton and polyester from Aquascutum. Lined wool bags by Sujon from Just Looking. Silk shirt from Aquascutum again. Bringing-back-the-sun clutch bag by Mulberry Company. Shoes from Russell and Bromley. Antelope felt hat from Herbert Johnson.