The Teenage Dream

1970s, Ambalu, biba, Bugatti, bus stop, Crochetta, Dolcis, edward mann, Elliott, erica budd, freddie mercury, jeff banks, Judit Ullman, kangol, katharine hamnett, Kickers, laura ashley, lee bender, mr freedom, queen, Ronnie Stirling, Russell & Bromley, Sacha, Shelana, telegraph magazine, The Sunday Telegraph Magazine, tuttabankem, Vintage Editorials, zandra rhodes

Dark girl wears suede Bermuda shorts (with matching jacket); approx. £27, Ambalu. Printed cotton halter top by Erica Budd; £2. Snake wedge sandals; £14.99, Russell & Bromley. Striped tights, Mary Quant. Blonde wears shorts, £7, and vest top, £7, in cotton/rayon mixture, by Crochetta. Socks by Mary Quant. Patent wedge shoes; £8.99, Russell & Bromley. Cotton cap; £2.50, by Edward Mann. All jewellery by Corocraft.

. . . does not always suit a mother’s requirements. Not only is today’s teenager wildly enthusiastic about fashion, pop, hair and makeup, but she also has very firm ideas about what she wants. She is sophisticated, worldly and confident, seeing herself as a femme fatale —while mother sees her more in terms of gymslips. So here we present the perfect compromise, contrived to impress mother and daughter alike. Visual backing comes from members of the group Queen, whose current hit single for EMI is The Seven Seas of Rhye.

Fashion Editor Cherry Twiss.

Hair by Christine at Ricci Burns.

Make-up by Mariella for Yardley.

Stage clothes for Queen by Zandra Rhodes.

Photographed by Geg Germany.

Scanned from The Telegraph Magazine, July 1972.

Marianne (left) looks stunning in a red spotted cotton halterneck sundress and striped cardigan. Right: Louise counters with breezy, baggy blue denim pants and red top. With Freddie Mercury, lead singer of Queen.

Dark girl wears red spotted cotton halterneck sundress and matching knickers; £6.35, from Biba. Long cardigan; £15.95, from Ronnie Stirling. Spotted cap; £2.50, by Edward Mann from Simpson, Piccadilly. Blonde girl wears baggy blue denim pants with elasticated waistband; £10.95 by Lee Bender at Bus Stop. Short cotton top; £1.99, all branches Dorothy Perkins. Hat by Edward Mann.

Marianne (left) looks devastating in a red and yellow suit with red and yellow shoes to match. Right: Louise sports a blouson jacket with trousers, completing the look with embroidered cap.

Dark girl wears a yellow and red jersey suit; £12.95 from Mr Freedom, Kings Road, London; SW3. Long red socks by Mary Quant. Red and yellow “Kicker” shoes; £9.50 from Bugatti, Kensington Church Street, London, W8. Blonde girl wears a blue print satin blouson jacket; £15, by Jeff Banks, from Top Shop at Peter Robinson. Blue Trevira gaberdine trousers with two narrow belts; £8.99, by Shelana. Embroidered cap; £2.20, by Edward Mann, from Simpson, Piccadilly, WI.

Marianne (left) in a very feminine line-up of frilled striped cotton skirt and striped socks. Right: Louise teams a green and navy cotton top wit a frilled skirt. Looking on are two members of Queen.

Dark girl wears a midi-length frilled striped cotton button-through skirt; £9.95, by Judit Ullman for Ronnie Stirling. Green and white striped top; £3.25, from all branches of Dorothy Perkins. Red satin wedge shoes; £7.95, T. Elliott. Socks; Mary Quant. Straw hat; £5, Biba, Kensington High Street, W8. Blonde girl wears a green and navy print cotton top, £4, and frilled skirt, £4.75; from Laura Ashley, 157 Fulham Road, SW3.

Cream is in favour with Marianne (left) looking great in culottes and baggy blouse. Right: Louise wears a cream skirt and blouson jacket. Seems to impress Queen roadies John and Paul, too.

Dark girl wears cream cotton gaberdine culottes; £12.50, by Katherine Hamnett for Tuttanbankem. Blouse with short sleeves and elasticated waist; £9.95, by Lee Bender at Bus Stop. Cream hat by Kangol. Cream woven sling-back wedge shoes; £6.99, from Sacha. Orange silk scarf by Ascher. Blonde girl wears a cream cotton skirt; £7.95, by Lee Bender at Bus Stop. Brown check cotton blouson jacket; £4.95, by Riva. Cream hat by Kangol. Multi-striped canvas shoes; £5.99, Russell & Bromley, Cream leather bag; £4.99, Dolcis.

Oh we do like to be beside the seaside

1970s, anello and davide, art deco, Bombacha, Bugatti, bus stop, Butler & Wilson, carr jones, chelsea cobbler, Crocker Wilson, Deco Inspired, Diana Doe, Diane Logan, edward mann, Honey Magazine, Inega, Jackie Ross, John Craig, Jon Elliot, kangol, Lawrence Corner, lee bender, Martha Hill, Michael Berkofsky, miss mouse, peter robinson, Ricci Burns, Rosie Nice, Russell & Bromley, Samm, Shelana, Simpson of Piccadilly, Spectrum, stirling cooper, Sujon, Tabu, tuttabankem

LEFT: Spotted cotton baggy trousers, Stirling Cooper £7.95. White cotton boned sun top John Craig £3.50. Cornflower blue shirt with wide turnback sleeves, John Craig £5.50; bobble bead necklace, Corocraft £1-25. RIGHT: Baggy white trousers, Stirling Cooper £9.95. Loose cotton shirt with American Bowling Print design or back, Inega £6.95. Pull-on hat, Edward Mann £2.70; twirly plastic bangle 25p, and thick blue marble bangle 45p, both by Corocraft; shoes, Samm £8.99.

Cotton jackets and blouses, comfortable baggy trousers, skimpy bareback sun tops and neat knee-length shorts. Team them up with saucy felt berets and rope-soled espadrilles —wear them anywhere (or on the prom).

A glorious recreation of 1930s photographs by the late great Mike Berkofsky, but we all know those pups are the real stars of the show!

Photographed by Mike Berkofsky.

Scanned from Honey, May 1974.

LEFT: Striped cotton blouse, Stirling Cooper £6.95, from Ronnie Stirling. High-waisted trousers, Shelana £8.95. Thin patent leather belt, Gay Designs £1.50; authentic sailor’s cap, Lawrence Corner 44p; espadrilles, Samm £3.99. RIGHT: Finely striped jersey halter-neck T-shirt £2.95, and matching cardigan jacket £5.95, both by Bus Stop. Shantung linen Oxford bags, Martha Hill £8.50. Original 40’s canvas percher hat, to hire from Diane Logan.

LEFT: Swirling striped cotton skirt with elasticised waist £15.95, loose white cotton blouse with pintucked front £5.95, both by Stirling Cooper. Sailing ship brooch, Butler & Wilson £2; canvas peep-toe wedge-heeled espadrilles, Chelsea Cobbler £9.99; natural straw hat, Diane Logan £10; denim umbrella, Crocker & Wilson £10-50. RIGHT: White cotton trousers, Jackie Ross at Jon Elliot £9-50. Spotted cotton halter-neck top with rope ties £4, and matching jacket £10.75, both by Diana Doe at Carr Jones. Leather rope-soled espadrilles with ruched front, Samm £8-99. Sunglasses from a selection at Bombacha £2.

Sky blue double-breasted Trevira jacket with shawl collar £6.75, and matching Oxford bags £5.50, both by Spectrum. White cotton piqué fitted halter-neck sun top with buttoned back, Miss Mouse £6.50. Brown and white striped umbrella, Crocker & Wilson £14.50.

Cornflower blue cotton jersey halter-neck top with daisy motif, Tabu £4.90. Cream gaberdine shorts, Tuttabankem £12.50. Silky fine knit cardigan with embroidered pockets from a selection at Bombacha. Blue felt beret, Kangol £1.50. Thin scarlet belt, Peter Robinson 55p. Royal blue canvas wedge-heeled peep-toe espadrilles, Chelsea Cobbler £9.99. Men’s clothes: Striped blazers from £23.50, and Panama hats £1.30, both from Simpsons, Piccadilly, W1. Double-breasted white jersey knit suit £40, striped cotton shirts £7.95, and white bags from £5, all from Bugatti, Kensington Church Street, W8. Black and white correspondent shoes, £12.75 from Anello & Davide, 33 Oxford Street, W1. Brown and cream correspondent shoes, £24.99 from Russell & Bromley. Hair by Trevor at Ricci Burns.

White linen tie-waisted jacket with wide elbow-length sleeves, Rosie Nice £17.95, from Rosie Nice, 12 Clifton Road, W9. Tangerine, green and white map-printed cotton boned sun top with shoestring straps, John Craig £3.50. White cotton sun hat, Edward Mann £2.70; leather rope-soled espadrilles, Samm £8.99; thin emerald green patent belt, Gay Designs £1-50.

LEFT: Cream, navy and scarlet checked madras cotton shirt, Carr Jones £8.50. Pale blue linen Oxford bags with tie waist and patch pockets, Martha Hill £8-50, from Martha Hill, 39 Marylebone High Street, W1; blue beret, Kangol £1-50. RIGHT: White cotton loose pintucked shirt and matching Oxford bags, Sujon £16. Sunshine yellow cotton jersey halter-neck, Tabu £4.50, from Nouvelle, Kensington Church Street, W8 ; umbrellas from Crocker & Wilson.

Bottoms Up

1970s, alistair cowin, barbara hulanicki, Barbara Hulanicki, Big Scene, Dorothy Perkins, gillian richard, gladrags, Guy Cross, Honey Magazine, Inspirational Images, Jacqmar, Miss Impact, ossie clark, radley, ravel, Rodger Bass, Russell & Bromley, Shelana, Titfers, Toto, Vintage Editorials

Deep purple Polyester button-through romper suit, Dorothy Perkins, £3.95 (79s.); rust and blue rose patterned cotton mixture vest, Toto, £6.25 (£6 5s.); purple panne velvet plumed cloche, Titfers, £8. / Pillar-box red cotton jersey and Vincel dungarees, trimmed with yellow, £7, and bright sun-shine high-necked shirt, £5, both by Alistair Cowin. / Brick and rust moon-in-orbit sweater, Toto, £4.50 (£4 10s.); calico midi skirt with coloured nursery print border, Alistair Cowin, £8; beige suede ankle strap shoes, Ravel, £3.99 (£,3 19s. 9d.); dolls’ house patterned cloche, Titfers, £1.75 (35s.). / Scarlet jersey pinafore dress with yellow appliqued apples, Rodger Bass, £9.50 (£9 10s.); tangerine, blue and purple striped sweater, Miss Impact, £4.20 (4 gns.). / Dusty pink Acrylic jacquard jacket, £5.25 (5 gns.), and matching gauchos, £3.50 (£3 10s.), both by Gillian Richard; red panne velvet Wee Willie Winkle hat, trimmed with an apple, Titfers, £4.20 (4 gns.).

At last we’ve reached the bottom – the latest erogenous zone to be limelighted by shiny shorts, skin-tight jumpsuits and all kinds of sexy bum-huggers.

Interesting to note the dual pricing as the UK adjusted to decimalisation, and also that the Radley outfit in the photo below is actually an Ossie Clark design (I’ve seen it pop up with the Ossie for Radley label) but wasn’t properly credited as such.

Photographed by Guy Cross.

Scanned from Honey, March 1971.

Navy and scarlet polka dot cotton boiler suit, Alistair Cowin, about £4; plain pink suede boots, Biba, £8.97½ (£8 19s. 6d.). / Shiny pink cotton satin dungaree shorts, £6.50 (£6 10s.), and multi-coloured cotton nightsky printed shirt with drawstring neck, £9, both by Gladrags; sheer pink tights, Twiggy, £1; wine wedge-heeled shoes, Russell & Bromley; purple silk headscarf, Jacqmar, £2.37½ (47s. 6d.). / Slippery royal blue satin acetate shorts with bib top and scarlet satin patch pockets, Shelana, `£5.25 (5 gns.); red and blue running vest, Syndica, £3.15 (3 gns.); shiny pink tights, Twiggy, £1; wine suede wedge-heeled shoes, Russell & Bromley; burgundy silk scarf, Jacqmar, £2.37½ (47s. 6d.). / Ritzy yellow moss crêpe fitted jacket and black skirt with red, yellow and black inverted pleats, Radley, £14; black peep toe shoes, £4.99 (99s. 9d.). / Lilac and grape shady lady printed jersey pinafore with lilac shirt top, Big Scene, £8; maroon leather criss-cross sandals, Ravel, £5.97½ (£5 19s. 6d.).

Let Yourself Go

1970s, 2007, alistair cowin, corocraft, David Finch, gillian richard, Inspirational Images, just looking, Lena Stengard, petticoat magazine, Pinet, Pourelle, Sacha, Shelana, Sue Hone, Vintage Editorials, way in, Xanthe leathers

Voile skirt, Pourelle, (with matching blouse), £18.18s., from Sidney Smith, S.W.3., Spotlight, W.1. Peasant blouse, by Alistair Cowin, £5.15s., Peter Robinson, W.I., Fifth Avenue, S.W.3. Thonged sandals, £2.2s., Xanthe Leather, N.W.3.

If there’s one time in the year when a girl can really let herself go—it’s on a hot summer holiday evening, And what better clothes to let yourself go in than these? Be a bit flamboyant with your fabrics, now’s the time for chiffon and clinging velvet and the styles that only need a suntan for company!

Model is Lena Stengard.

Styled by Sue Hone.

Photographed by David Finch.

Scanned from Petticoat, 18th July 1970.

Printed midi dress with long fringing, Gillian Richard, £10 10s., from all branches of Irvine Sellars, Just In, and Marshall and Snelgrove, W.I. Roman sandals. £2.2s., from Xanthe Leather, and Pussy Cat, Cambridge. Beaded belt, Way In, S.W.1.

Cotton voile dress. Shelana, £4.19s.6d., from 2007, W1., and Manchester. Biba brooch, £4.5s., worn on a chain.

Pourelle voile jacket and pants, £16.16s.. from Just Looking, S.W.3. Miss Pinet sandals, £4.19s.11d. Corocraft watch, £14.10s.

Midi velvet halter-neck dress, Shelana, £10.19s.6d., from 2007, W.1. Corocraft silver and amethyst necklace, £1.5s., and ring, 7s.9d. Sacha sandals, £9.9s.

Midi cotton jersey dress with printed hem, with scarf, by Gillian Richard, £5.10s., from all branches of Irvine Sellars. Consortium belt, £2.10s. Booty silver bangle; £12.10s.

Clothes that help you hang on to your money

1970s, Alex Chatelain, Ambalu, Browns, Burtons, bus stop, Butler & Wilson, chelsea cobbler, cornucopia, cosmopolitan, Elle, Flight Studios, janet reger, jap, John Craig, Joseph, kangol, Kickers, Knitcraft, lee bender, mr freedom, mushroom, Pattie Barron, Shelana, Spectrum, stirling cooper, Vintage Editorials

Chinese satin top and pants by Ambalu. / Thirties lingerie set by John Craig. Satin panties by Janet Reger. Necklace from Butler and Wilson.

First-job salaries can present problems when you’re not used to juggling the rent around a new skirt or sweater. But there are ways—as you’ll see on these pages—of looking not just good, but positively great on a tight budget. Learn the rules of the “looking-good-on-a-little” game . . . remember that one pair of pants at £10+ will outlive two pairs that split whenever you sit down; that washable fabrics mean you’ll have no cleaning bills. Learn how to bleach and dye, starch and press properly—so you’ll be able to match vest tops and T-shirts to your new longer flowery skirts and keep them looking fresh. Invest in beautiful leather shoes: they last and look good if polished every day. Spend more on accessories —sometimes—than a new dress. Build your wardrobe around two or three colours—as crazy as you like—and find jolly extras to pull it all together. . . . This may be the summer you always wear a hat. Here is my choice of nine outfits . . . chic, very wearable and all cheap at the price. That’s fashion knowhow.

Fashion by Pattie Barron.

Photographed by Alex Chatelain.

Scanned from Cosmopolitan, July 1974.

Crepe de Chine suit at Bus Stop. Vest from Browns. Hat at Jap and Joseph. Flowers and shoes from Elle. Bag from Flight Studios.

Skirt and top by Stirling Cooper. Aran cardigan from John Craig. Raffia wedgies from The Chelsea Cobbler. Kangol beret.

Knitcraft top. Shorts by Stirling Cooper. Shoes by Kickers. His outfit from Burton’s.

Vest by John Craig. Shelana skirt. Shoes by The Chelsea Cobbler. Hat from Spectrum.

Crepe dress by Mr Freedom. Ostrich feather boa from Cornucopia. Man’s suit from Jap and Joseph.

Candy stripe cotton halter dress by Mushroom.

Stripey top and plain trousers from Bus Stop. Beret from Kangol. White leather bag from Flight Studios.

Show a Little Spirit

1960s, biba, bus stop, gordon king, Inspirational Images, kleptomania, lee bender, Madeleine Smith, Marlborough, petticoat magazine, Shelana, Sue Hone, Tommy Roberts, Vic Singh, Vintage Editorials

Metallic leather battle jackets by Fifth Avenue. Green jacket worn with black crepe trousers by Gordon King. Lilac jacket worn with black crepe trousers by Highlight. Aldbrook scarf.

Bewitch: Try a bit of witchcraft, a bit of magical charm. Cast a spell or two with slinky black velvet, bedecked with sequins. Or glamorise in shiny coloured satins. But if you are going to bewitch you must…

Bother: to wear the same startling accessories. Wear strings of shiny necklaces, an interesting belt or sash. Tie a scarf the gipsy way, around your hips or head. For maximum effect shine your face with gold or silver powder.

And be wilder: in everything you wear.

Fashion by Sue Hone. Modelled by Madeline Smith and unknown model.

Photographed by Vic Singh

Scanned from Petticoat, November 2nd 1968.

Bright yellow satin trouser suit by Kleptomania. Ronald Keith patent shoes. Shimmering black battle-dress jacket and trousers by Bus Stop. Mauve and yellow belt by Martha Hill. Mauve lace scarf by Browns. Lilley and Skinner shoes.

Spooky black outfit by Bus Stop. Red crepe shirt and silk scarf by Biba.

Little black velvet dress by Biba. Sequined waistcoat by Gordon King. Indian pendant by Kleptomania.

Black crepe dress by Marlborough. Indian silk scarf by Aldbrook. Black waistcoat and skirt by Shelana. Blue shirt by Ivor Wahl.

A Moonlight Flit

19 magazine, 1960s, Al Vandenburg, biba, Derek Roe, Dolcis, Elliott, Foale and Tuffin, Gina Fratini, Inspirational Images, Isadora Duncan, Ronald Keith, Shelana, Vintage Editorials

Floppy Treebark crepe trouser suit with wide straight trousers, waist sash and large frilled collar, by Foale and Tuffin.

Run barefoot through the grass or dance under the stars. Shades of Isadora Duncan* and free, flowing movement. Long, lithe limbs leaping through loose chiffon. Wild intensity in dramatic falls of fabric. The romance of long dresses, of floating frills in transparent fabrics is yours for the asking. Come, do a moonlight flit with us…. *Isadora Duncan. who moved in high society, and whose dancing shook Edwardian England, initiated free dance movement clad in clothes which emphasised her point. We can still thank her for the romantic-looking, drifting dresses inspired by the film revival of her life story — on release in the Autumn, starring Vanessa Redgrave.

Photographed by Al Vandenburg. Hairstyles by Derek Roe.

Scanned from 19 Magazine, August 1968.

Dress in yellow embroidered voile by Biba.

Transparent black and white spotted dress from Biba. Shoes by Ronald Keith.

Tight waist-skimming jacket and knee length skirt in yellow crepe by Foale and Tuffin. Orange shoes by Elliotts.

Flocked yellow full-skirted Dacron dress by Shelana.

Romantic white lawn dress by Gina Fratini. Silver shoes by Dolcis.

Dateline Persia: Putting the peasants in their place

1970s, Alan Rodin, anello and davide, Angela at London Town, aristos, Baltrik, british boutique movement, clobber, Dolcis, gordon king, Herbert Johnson, Honey Magazine, Inspirational Images, Martha Hill, Miss Impact, Ricki Reed, Sacha, Shelana, Simon Ellis, Sportaville, Vintage Editorials

Dirndl skirt and bolero by Sportaville. Boots by Anello & Davide.

Currently inspiring me (as someone who doesn’t enjoy stripping off in the much-awaited heat…) is this photoshoot from Honey, April 1970. Pretty much perfection, as far as I am concerned. Astonishingly, there is no credited photographer for any of the photoshoots in this magazine, so I’m afraid they will have to remain anonymous…