Sweater reduction for better seduction

1970s, Beckol, Britannia Land of Plenty, bus stop, Franz Gruber, Honey Magazine, Inspirational Images, John Craig, laverne preston, louis caring, Maudie Moon, mr freedom, Peter London, Vintage Editorials, Wardle Williams
Sweetheart ribbed acrylic vest, Louis Caring.

Sexy, skimpy little vests, daring enough to show more than a hint of what you’ve got and clingy enough to let your shape show through.

Photographed by Franz Gruber.

Scanned from Honey, May 1972.

Halter-neck pure wool sweater from Wardle Williams.
Top to bottom: Shell patterned slash necked acrylic sweater by John Craig. Skintight cotton jersey vest by La Verne Preston at Maudie Moon. Sexy scarlet actylic halter-neck with buttoned back by Bus Stop. Skimpy all-in-one jersey halter-neck vest by La Verne Preston at Maudie Moon.
Top to bottom: Daring scarlet and white striped acrylic backless vest from Bus Stop. Short, clingy ribbed woollen vest with applique pocket by Beckol. Brightly striped mercerised cotton tank top by Peter London. Plunging crossover cotton jersey halter-neck mini vest by Mr Freedom.

Jeanz Meanz

1970s, Boston-151, caroline arber, Electric Fittings, Emmerton and Lambert, Inspirational Images, Jigsaw, Kansai Yamamoto, Landlubber, margit brandt, mary quant, mr freedom, South Sea Bubble, The Westerner, Vintage Editorials, Vogue, Wild Mustang Co.
Properly faded blue jeans at Emmerton and Lambert. Bright red braces at Mr Freedom. T-shirt by Kansai Yamamoto at Boston-151. Cowboy boots at The Westerner.

Jeanz Meanz summertime, anytime, new blues, faded blues, long legs, a look that’s sexy, tough, goes with workshirt or Saint Laurent blazer, a bright old idea that began with the Gold Rush and just keeps on looking great…

Photographed by Caroline Arber.

Scanned from Vogue, July 1971.

Blue jeans and cotton battle shirt by Jigsaw. Blue cotton singlet, Boston-151. Brown suede boots by Mary Quant.
Mid blue cotton jeans by South Sea Bubble. Stripe vest, Margit Brandt for Scorpio. / Thick brushed denim jeans from Wild Mustang at Take Six. Tartan shirt by Electric Fittings.
Denim blue jeans by Landlubber. Plaid shirt by Electric Fittings. Leather boots from Mr Freedom.

The Finer Things

1970s, accessories, Butler & Wilson, Diane Logan, Essences, Essenses, Honey Magazine, Inspirational Images, John Craig, Jon Elliot, Ricci Burns, Roger Charity, Rosie Nice, Vintage Editorials
Flower and net trimmed blocked felt perchers. Both may be hired and viewed at the Diane Logan Hat Museum Department, 40 Chiltern Street, W1. Lace umbrella to hire from Essences.

Add a touch of delicate, soft lace trimming to your clothes and accessories this summer for a really feminine, fragile look.

Hair by Colin at Ricci Burns.

Photographed by Roger Charity.

Scanned from Honey, May 1974.

Floor-length satin cross-over robe with fine lace trim and button-through neck, £12.50 from a selection of originals at Essences, 410 King’s Road, SW3.
Pin-striped cotton pouch hag with antique lace trim and pearl clasp, £5 from Rosie Nice, 12 Clifton Road, W9. Coffee nylon lace gloves with button trim, F G Shave approx 90p, from D H Evans.
Patchwork embroidery and lace, satin-lined cotton bag, £5 from Rosie Nice, 12 Clifton Road, W9.
Coffee and cream lace-trimmed loose blouse with tie-waist and ruched shoulders, matching square-neck top with shoestring straps, John Craig £8.50, from Just Looking, King’s Road, SW3 an branches ; Stop the Shop. King’s Road, SW3. Mother-of-pearl necklace, Butler & Wilson £5.50
Cotton gingham camisole top with broderie anglaise trim and long matching button-through flounced skirt, Jaki Ross at Jon Elliot £18.90, from Merle, 42 Thurloe Street, SW7 ; Jane Norman, 153 Oxford Street, WI , Super Star, Leeds; Quids In, Canterbury. China necklace, Rosie Nice 80p; carved rose bangle £1.25, Baggage & General at Peter Robinson.
Black string lace gloves with fine multi-coloured stripes £3.50, from a selection at Essences, 410 King’s Road, SW3. Black lace wide-brimmed hat with red rose, Diane Logan, £5, from Diane Logan, 40 Chiltern Street, W1.

The Long Wait

1970s, David Tack, forties fashion, ingrid boulting, Inspirational Images, nostalgia, Paradise, sheridan barnett, Tony Berkeley, Tony Berkley, Vintage Editorials

Remember those Joan Crawford, Bette Davis, Hollywood weepies where men were heroes and women were fluttery, feminine creatures who stayed at home, controlling the tremble in their lower lips when the boys went off to war? Well, the best of the Joan Crawford era has finally hit town, and few designers have caught on to the ‘Forties look as successfully as Sheridan Barnett of Tony Berkeley. A talented twenty-three-year-old, he is one of the newest designers to emerge in London. He obviously likes women to be women as his clothes are beautifully cut and styled and are entirely feminine. He has a keen eye for line and simple detail which he carries through in his choice of fabric. All the dresses photographed (available from the Way In at Harrods) are in Tricel and show how important shape has become again. The clothes are seductive with the emphasis on simplicity and style …

Model is Ingrid Boulting.

Photographed by David Tack.

Scanned from 19 Magazine, July 1970.

Black patent shoes by Paradise. Artificial cherries from John Lewis.

Summer dressing is Overdressing

1970s, anello and davide, biba, Buckle Under, caroline baker, Charley's Stall, Emmerton and Lambert, Foale and Tuffin, gillian richard, Harri Peccinotti, Inspirational Images, laura ashley, miss mouse, nova magazine, rae spencer cullen, Richard Green, Vintage Editorials
Embroidered calico voluminous blouse and slim-fitting shirt by Buckle Under; cotton lacy antique petticoats from a selection at Charley’s Stall.

One of the finest editorials of all time, from the dream team of Caroline Baker and Harri Peccinotti at Nova. You can’t help thinking about the clear influence of the Impressionists, such as Renoir, on the aesthetic, but also about how this shoot must itself have been influencing other people for years afterwards. For example, Picnic at Hanging Rock was released a mere three years later and the petticoats, parasols and lace-up boots can’t help but remind you of that.

As a side note, but a pretty impressive one at that, the ‘nursery print’ Miss Mouse dress featured here has also just gone into my Etsy shop. So you can pretend it’s 1972 and you’re ‘shopping the look’.

Photographed by Harri Peccinotti.

Fashion by Caroline Baker.

Scanned from Nova, July 1972.

Flowered Liberty-print square neck frilled blouse and long skirt, both by Foale and Tuffin.
Embroidered muslin smock and gathered skirt by Buckle Under. White cotton lacy antique petticoats from a selection at Charley’s Stall.
Cheesecloth smock blouse and wrap-around skirt by Richard Green.
Nursery print cotton camisole dress and petticoat skirts by Miss Mouse. Lace up boots at Anello and Davide.
Cotton jersey jumpsuit and frilled cotton voile petticoats, all at Biba. All antique parasols from a selection at Emmerton and Lambert, Chelsea Antique Market. White cotton stockings at Anello and Davide.
Long-sleeved calico blouse with gathered neck; skirt and cotton satin petticoat, all at Laura Ashley. Lace up boots at Anello and Davide.
Nursery print cotton pinafore dress by Gillian Richard. Cotton satin petticoat at Laura Ashley. Lace up boots at Anello and Davide.
Antique cotton and lace liberty bodice and antique cotton petticoat dyed sugar pink with Dylon, all from a selection at Charley’s Stall. Cotton petticoat at Laura Ashley.

The Impressionists: Chloé

1970s, Chloe, Inspirational Images, Jo Francki, karl lagerfeld, Over 21, Vintage Editorials
A pink silk patterned shawl, wrapping and tying round the waist over a gathered silk skirt.

Delicious, delicate colours (porcelain-pink with shell, lavender-blue with lavender-grey) in seemingly effortless, natural shapes with hardly a seam in sight distinguish Karl Lagerfeld’s collection for Chloé. He showed a new way with scarves —a small square folded and tied round the neck with translucent fruit scattered with rhinestones pinned to the knot. Romantic shawls and scarf-wrapped waists, with softly gathered skirts.

Hair by Alex at Jean Marc Maniatis.

Make-up by Jacques Clemente.

Photographed by Jo Francki.

Scanned from Over 21 magazine, February 1975.

A pale shell pink crepe de chine tee-shirt worn under a dusty pink crepe de chine blouse, with a delicate lavender coat and softly gathered skirt. Tiny crepe dechine scarf knotted at the neck. Shell-pink and lavender-pink shirt and skirt, the waist softly tied in a long matching scarf.
Played down – one perfect piece that goes on everything, like Chloé’s apples or the translucent flowers.
Immaculate scrap of crepe de chine knotted twice round the neck and pinned with a translucent glass and diamante apple brooch, at Chloé.

Peek-a-Boo!

1970s, bill klein, Marcia Brackett, Patricia Roberts, petticoat magazine, swimwear, Vintage Editorials
Stars and moon suit in Twilley’s Lisbet wool. Mob cap from Laura Ashley, Fulham Road, SW3.

Be the daring darling of the beach this year! All-in-one suits look like being the craze this summer and we asked Pat Roberts, our friend with the knitting needles to design four suits just for you.

Fashion by Marcia Brackett.

Photographed by Bill Klein.

Scanned from Petticoat, 2nd June 1973.

Suit in Twilley’s Lisbet wool with lush lips motif.
Above: “Mama won’t like it” suit. Right: Diamond suit. Brolly at Neal St. Warehouse, WC2.

Perfection and Delia

1970s, guy bourdin, hair, Hair and make-up, Inspirational Images, Make-up, pablo and delia, Vintage Editorials, Vogue, yves saint laurent
Pablo and Delicious — heightened Ophelia eyes and lips, veils of colours • • • The Face by Gala: Honey Beige Barely There foundation with Swiss Candy Cream Blusher and Honey Beige Sheer Finish Compressed Powder. Eyes, new Pebble Grey Eye Pen and Matte Shadow, with Brownish Black Liquilash Mascara. New Riviera Red Supersmooth Lip Pen for a sharp edge. Peach silk chiffon dress, see again overleaf; sparkled palest peach organza mantilla girdled with embroidered silk lace : Pura, to order, at Fortnum & Mason.

Perfection and Delia — silks for clowns and angels … Something rare in a classic world — droll, beautiful follies by Pablo & Delia, who never make anything that bores them, and dress all the clowns and angels in London. Madly beautiful new year silks and the faces you’ll wear with them.

Pablo and Delia and Guy Bourdin – the most heavenly of combinations.

Hair by Valentin at Jacques Dessanges. Make-up by Heidi Morawetz.

Photographed by Guy Bourdin.

Scanned from Vogue, 1st April 1974.

Peach silk chiffon, right, overlapping like petals to the floor, two trains looping up to fingers, flowers of organza and tinsel, with lime veil leaves ; organza/lace mantilla : Pura, to order, at Fortnum & Mason.
Lipstick red frills, silk georgette, this page, with gold sequinned rose, red silk organza mantilla with blossoms : Maya, to order at Browns ; The Shop, 44 Sloane St. Golden shoes, £29, Saint Laurent Rive Gauche. Sizes, colours, see Stockists. The face : vivid, ethereal, a little fevered and flushed, eyes shining out of darkness. By Boots No 7 : Nearly Natural Skin Tone foundation with Cherry Stroke -A-Blush blusher, Nearly Natural Translucent Loose Powder ; Hazy Navy Shadow Mist powder eye shadow, Pink King Size Make-Up Pencil around eyes, Black Superlash mascara, Soft Brown Brow Shaper : Ruby Wine Lip Polish
Pablo and Delia – just dream dressing in silk follies . . Snow silk georgette, this page, sheathed around body, with sash of golden cord; breeze-blue organza mantilla, golden-edged flame flowers scattered by a zephyr : Narcissus, to order at Browns ; The Shop, 14. Sloane St. Snakeskin shoes, about £30, Saint Laurent Rive Gauche.
Tigerlily red silk georgette, this page, embroidered with silvery medallions, tier on tier stitched round in white : Gala, to order at Browns ; The Shop, 44 Sloane St. Gold snakeskin high heeled sandals, about £30 Saint Laurent Rive Gauche.

Go East! Collect Flowers of Japanese Couture

1970s, Hanae Mori, Hiroko, Inspirational Images, lord snowdon, snowdon, Vintage Editorials, Vogue

In Japan, land of the blossoming couture, Hanae Mori is a favourite daughter. Her clothes mix European classic design with oriental tradition, the Madame Butterfly fabrics are her on creation, she veils them layer on layer.

Her first boutique opened in 1947, the present score is twenty-five, and seventeen factories, hundreds of delightfully dressed ladies east and west —actresses, embassy wives, even crown princesses.

Since 1962 she has sold in New York. And now, in Harrods’ International Row, a unique few will arrive twice ayear to join Antonellis, Lanvins, Givenchys and others in their global collection.

Flowering in Hanae Mori silks here, tiny Hiroko, ex-Cardin favourite model, beautiful from the top of her black pageboy bob to the soles, of size two-and-a-half geta. Above: Crocus and chrysanthemum sunset chiffon over satin, mandarin coat and slit dress of matching print.

Below: Huge white and rose daisies on inky chiffon over a printed silk slip. Long scarf From £250 each,in a range at Harrods. Pearls by Mikimoto. Hiroko’ s Gala make-up: Orange Dazzle over Poppy Dazzle Super-smooth lipstick, Flame Darle nail polish

Photographed by Snowdon.

Scanned from Vogue, June 1972.

The Main Attraction

19 magazine, 1970s, biba, Brosseau, bus stop, crowthers, edward mann, florrie carr, Fogg and Wakefield, Harri Peccinotti, harriet, Herbert Johnson, hollywood clothes shop, Ian Batten, Inspirational Images, Jasper, Jean Charles Brosseau, Jolly and Marsh, kensington market, lee bender, Marielle, mary quant, ravel, Rosie Nice, Sacha, Sportaville, Titfers, universal witness, van der fransen, Vintage Editorials
Red spotty blouse in burnt out crepe, worn over black, red and white printed Dycella skirt by Ian Batten at Sportaville. Red tights by Lovely Lady. Scarf by Jasper. Black leather t-bar shoes from Sacha. Bag and bangles from a selection at Jolly and Marsh. Sweetheart brooch from Universal Witness. / Red cloche hat by Titfers. Dress in three different prints by Van der Fransen. Tights by Mary Quant. Shoes by Sacha. Red gloves from Van der Fransen. Necklace and bangles from Jolly and Marsh, Kensington Market. / Little pink bows on a white moss crepe dress by Florrie Carr. Artificial flowers in hair are by Fogg and Wakefield.

The main attraction of this summer’s printed dress is their little-girl, Sunday-best quality. The star fabric is floral crepe-de-Chine, now beautifully revived, featuring softly shaped skirts, Peter Pan collars and puff sleeves.

Another flawless example of early Seventies nostalgia for the Thirties and Forties, which might seem frivolous or twee if it wasn’t in the talented hands of Mr Peccinotti.

Photographed by Harri Peccinotti.

Scanned from 19 Magazine, March 1971.

Multi coloured rayon crepe dress from a nearly new selection at Van der Fransen. Blue suede shoes by Mary Quant. / Calf-length crepe de Chine dress by Marielle. Black leather high heeled shoes from The Hollywood Clothes Shop. / Yellow sisal hat by Jean-Charles Brosseau. Crepe de Chine dress by Mary Quant. Lilac suede shoes by Mary Quant.
Brown cotton voile dress and tights by Mary Quant. White strappy sandals by Ravel. / Brown rayon jersey dress by Ian Batten at Sportaville. Beige suede slingbacks by Mary Qant. Scarf from a selection at Rosie Nice, Kensington Market. / Navy felt hat from Herbert Johnson. Navy spotted rayon crepe dress from Van der Fransen. Brown suede shoes by Sacha. / Lilac cloche by Edward Mann. Rayon georgette blouse and purple velvet skirt both from Crowthers. Mauve patent sandals from Ravel.
Brown printed georgette suit from Bus Stop. Green leather wedge heeled shoes from The Hollywood Clothes Shop. / Burgundy felt hat from Herbert Johnson. Black georgette suit from Bus Stop. Black three bar shoes by Sacha. / Green straw hat from a selection at Van der Fransen. Rayon georgette dress by Mary Quant. Green leather shoes from The Hollywood Clothes Shop. / Yellow hat by Jean-Charles Brosseau. Red, white and bloue dress by Ian Batten at Sportaville. Patent wedge sandals by Ravel.
Pale mustard puff sleeved dress by Biba. Brown patent two-strap shoes by Sacha. Scarf by Jasper. / Cream sisal hat by Bermona. Black tea dance dress with delicate white flowery print by Biba. White leather sandals by Ravel. / Navy felt hat from Herbert Johnson. Navy cotton dress by Harriet. Black shoes from The Hollywood Clothes Shop.