Oh we do like to be beside the seaside

1970s, anello and davide, art deco, Bombacha, Bugatti, bus stop, Butler & Wilson, carr jones, chelsea cobbler, Crocker Wilson, Deco Inspired, Diana Doe, Diane Logan, edward mann, Honey Magazine, Inega, Jackie Ross, John Craig, Jon Elliot, kangol, Lawrence Corner, lee bender, Martha Hill, Michael Berkofsky, miss mouse, peter robinson, Ricci Burns, Rosie Nice, Russell & Bromley, Samm, Shelana, Simpson of Piccadilly, Spectrum, stirling cooper, Sujon, Tabu, tuttabankem

LEFT: Spotted cotton baggy trousers, Stirling Cooper £7.95. White cotton boned sun top John Craig £3.50. Cornflower blue shirt with wide turnback sleeves, John Craig £5.50; bobble bead necklace, Corocraft £1-25. RIGHT: Baggy white trousers, Stirling Cooper £9.95. Loose cotton shirt with American Bowling Print design or back, Inega £6.95. Pull-on hat, Edward Mann £2.70; twirly plastic bangle 25p, and thick blue marble bangle 45p, both by Corocraft; shoes, Samm £8.99.

Cotton jackets and blouses, comfortable baggy trousers, skimpy bareback sun tops and neat knee-length shorts. Team them up with saucy felt berets and rope-soled espadrilles —wear them anywhere (or on the prom).

A glorious recreation of 1930s photographs by the late great Mike Berkofsky, but we all know those pups are the real stars of the show!

Photographed by Mike Berkofsky.

Scanned from Honey, May 1974.

LEFT: Striped cotton blouse, Stirling Cooper £6.95, from Ronnie Stirling. High-waisted trousers, Shelana £8.95. Thin patent leather belt, Gay Designs £1.50; authentic sailor’s cap, Lawrence Corner 44p; espadrilles, Samm £3.99. RIGHT: Finely striped jersey halter-neck T-shirt £2.95, and matching cardigan jacket £5.95, both by Bus Stop. Shantung linen Oxford bags, Martha Hill £8.50. Original 40’s canvas percher hat, to hire from Diane Logan.

LEFT: Swirling striped cotton skirt with elasticised waist £15.95, loose white cotton blouse with pintucked front £5.95, both by Stirling Cooper. Sailing ship brooch, Butler & Wilson £2; canvas peep-toe wedge-heeled espadrilles, Chelsea Cobbler £9.99; natural straw hat, Diane Logan £10; denim umbrella, Crocker & Wilson £10-50. RIGHT: White cotton trousers, Jackie Ross at Jon Elliot £9-50. Spotted cotton halter-neck top with rope ties £4, and matching jacket £10.75, both by Diana Doe at Carr Jones. Leather rope-soled espadrilles with ruched front, Samm £8-99. Sunglasses from a selection at Bombacha £2.

Sky blue double-breasted Trevira jacket with shawl collar £6.75, and matching Oxford bags £5.50, both by Spectrum. White cotton piqué fitted halter-neck sun top with buttoned back, Miss Mouse £6.50. Brown and white striped umbrella, Crocker & Wilson £14.50.

Cornflower blue cotton jersey halter-neck top with daisy motif, Tabu £4.90. Cream gaberdine shorts, Tuttabankem £12.50. Silky fine knit cardigan with embroidered pockets from a selection at Bombacha. Blue felt beret, Kangol £1.50. Thin scarlet belt, Peter Robinson 55p. Royal blue canvas wedge-heeled peep-toe espadrilles, Chelsea Cobbler £9.99. Men’s clothes: Striped blazers from £23.50, and Panama hats £1.30, both from Simpsons, Piccadilly, W1. Double-breasted white jersey knit suit £40, striped cotton shirts £7.95, and white bags from £5, all from Bugatti, Kensington Church Street, W8. Black and white correspondent shoes, £12.75 from Anello & Davide, 33 Oxford Street, W1. Brown and cream correspondent shoes, £24.99 from Russell & Bromley. Hair by Trevor at Ricci Burns.

White linen tie-waisted jacket with wide elbow-length sleeves, Rosie Nice £17.95, from Rosie Nice, 12 Clifton Road, W9. Tangerine, green and white map-printed cotton boned sun top with shoestring straps, John Craig £3.50. White cotton sun hat, Edward Mann £2.70; leather rope-soled espadrilles, Samm £8.99; thin emerald green patent belt, Gay Designs £1-50.

LEFT: Cream, navy and scarlet checked madras cotton shirt, Carr Jones £8.50. Pale blue linen Oxford bags with tie waist and patch pockets, Martha Hill £8-50, from Martha Hill, 39 Marylebone High Street, W1; blue beret, Kangol £1-50. RIGHT: White cotton loose pintucked shirt and matching Oxford bags, Sujon £16. Sunshine yellow cotton jersey halter-neck, Tabu £4.50, from Nouvelle, Kensington Church Street, W8 ; umbrellas from Crocker & Wilson.

With Reference To The Past

19 magazine, 1970s, Browns, cacharel, coopers, Crochetta, Deco Inspired, edward mann, erica budd, gillian richard, Herbert Johnson, Inspirational Images, jeff banks, Ku Khanh, lord john, Norma Moriceau, Riva, Sheilagh Browne, sheridan barnett, terry de havilland, tuttabankem, Twomax, universal witness, van der fransen, Vintage Editorials, Virginia, Vivienne Lynn

Rust-coloured felt hat with rose trimming from a selection at Van Der Fransen. French Dresden blue shirt with pink and lilac floral print, by Jeff Banks, £6.50. Grey boucle cardigan with short puff sleeves and front fastening, by Crochetta, £6.50. Pale blue circular barathea skirt, by Sheilagh Brown at Coopers, £12. Scarf by Herbert Johnson, £3-15. Green straw hat with rose trimming, from Universal Witness, £5. Blue sweater with long sleeves and round neck, £2.45. Matching short-sleeved cardigan with wrap-over front, £3.45. Both by Erica Budd. Grey crepe Oxford bags with pleated front, by Tuttabankem, £17-50.

Ten years ago, the British woman was bound to her cardigan. Then, in a feverish review of fashion, the cardigan was shelved for the jacket. Now, it’s back in circulation, not as the rather insipid number of yesteryear, but renewed in a long wrap-around version — the sort you cuddle into when it’s cold outside, the sort you wear over dresses, jeans or even suits. Cardigans like this are the most practical knitwear created for ages and the Paris Collections, if they spell excitement to you, were full of them.

All jewellery in feature from a selection at Marie Middleton and Susan Marsh at Chelsea Antique Market. Gold-rimmed glasses from any good optician.

Modelled by Vivienne Lynn and unknown model.

Styling by Norma Moriceau.

Photographed by Ku Khanh.

Scanned from 19 Magazine, January 1973.

Dark green straw hat with pink velvet trim, from Universal Witness, £5. Pale green fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Cream bouclé short-sleeved cardigan with very thin stripes, by Crochetta, £8. Pale green straw hat with green velvet trim, from Universal Witness, £5. Pale yellow fine cotton shirt with floral printed pattern, by Cacharel at Browns, £7. Yellow cardigan with two pockets on hips, by Twomax, £4.50.

Sweater and matching cardigan in blue tweed mixture with beige and brown trims, from Upstairs at Lord John, £25 the set. Camel barathea skirt with full front flap, by Sheridan Barnett at Coopers, £11.95. White shirt with black and yellow floral print, by Riva, £4-95. Grey cardigan with yellow stripe, by Virginia, £14. Grey wrap-over barathea skirt with pockets on hips, by Sheridan Barnett at Coopers, £11-95. Navy blue bag, from Biba, £5.85.

Green straw hat with pink velvet trim, from Universal Witness, £5. Pale blue flower-printed sleeveless blouse with cowl neck, £4. Brown flowered crepe skirt, £6. Both from Van Der Fransen. Pink wool and angora cardigan, by Crochetta, £10. Pale green straw hat with green velvet trim, £5. Cream and brown printed short-sleeved blouse with two breast pockets, matching skirt with elasticated waistband, £11.60 the set. All by Universal Witness. Green wool and angora cardigan with ribbed waistband, by Crochetta, £10.

Brown felt pull-on hat with large brim, by Edward Mann, £2.90. Pink and violet print blouse with cape collar, by Van Der Fransen, £4. Long cream boucle cardigan with hip pockets and tie belt, by Crochetta, £13. Black jersey skirt, by Spectrum, £6.50. Black and white lace-up ankle boots, by Terry de Haviland, £15.99. Wool gloves, by Morley, 72p. Grey felt pull-on hat with large brim, by Edward Mann, £2.90. Blue and white spotted sleeveless blouse, with cowl collar, by Van Der Fransen, £4. Long white ribbed cardigan with hip pockets, by Twomax, £7.50. Long grey gored skirt, by Spectrum, £6.50. Black wool gloves from a selection at Browns.

Black cotton shirt with floral print, by Cacharel at Browns, £7. Camel cardigan with V-neck and thin white stripes, by Virginia, £15. Black jersey gored skirt, by Spectrum, £6.50. Cream jersey dress with scalloped Peter Pan collar, by Gillian Richard, £9.80. Long navy blue cardigan with round neck, by McCaul, £4. Navy blue bag, from Biba, £5.85.

Daisy suede and other shorts

1970s, Beged'Or, Boston-151, chopper, Feathers, Inspirational Images, mr freedom, rowley and oram, Sue Baloo, terry de havilland, tuttabankem, Vogue, Zwarts

Rusty suede scalloped and sewn with ink painted daisies. Excellent small cap-shouldered jerkin of the same. By Tuttabankem at Boston-151. Suede by Gomshall Tanneries. Lurid lurex striped t-shirt by Mr Freedom. Feathered butterfly at Zwarts. / Maroon suede jeans shorts on bib and strap by Beged-Or at Debenham & Freebody. Neon panne velvet t-shirt, ice cream cone pin and tights at Mr Freedom. Zany felt patchwork hats at Feathers. Two-tone suede shoes at Rowley & Oram.

Blue skies, fresh air, freewheeling and summer suede shorts. This way.

Unusually for Vogue, this spread doesn’t credit a photographer. It also credits those amazing shoes to Rowley and Oram, who stocked Terry de Havilland’s shoes, so I suspect that they are by him as well.

Scanned from Vogue, April 15th 1971.

Two Lovely Black Thighs

1970s, Charles Batten, charles jourdan, Charlotte Hilton, Charmerein, elizabeth arden, francois lamy, Gossard, harpers and queen, Inspirational Images, janet reger, jean louis davide, lingerie, mild sauce, Trisha Kerr Cross, tuttabankem, Vintage Editorials

Camisole and french knickers by Trisha Kerr Cross. Suspender belt by Charmerein. Shoes by Charles Jourdan. Pillbox hat by Charles Batten.

The black arts of what to wear next to your skin. Silk and satin, nylon and lace. Wickedly witty but not as black as they’re painted.

Hair by Jean Louis David. Make-up by Jacques Clement for Elizabeth Arden.

Photographed by Francois Lamy.

Scanned from Harpers and Queen, January 1979.

Black body stocking wired under the bra by Gossard. White silk stockings by Funn.

Nightdress by Charlotte Hilton for Finewear. Miniscule Italian knickers by Magic.

Strapless corselette in black satin by Charmerein. Knickers by Rousard. Shoes by Charles Jourdan.

Camiknickers by Tuttabankem.

Nightdress in black lace by Janet Reger. Shoes by Charles Jourdan.

French knickers in black voile, matching camisole and matching jacket not shown all by Jada from Harrods.

First Essentials

1970s, eric boman, Inspirational Images, janet reger, loungewear, Midas, mild sauce, Rayne, Richard Hamnett, The Savoy, tuttabankem, underwear, Vintage Editorials, Vogue

Lace and satin nightdress, turquoise and white, by Janet Reger. Mules by Midas.

Photographed by Eric Boman at The Savoy.

Scanned by Miss Peelpants from Vogue, April 1977.

Silk crepe de chine wrap by Richard Hamnett at Tuttabankem White bra and French knickers by Silhouette at Dickins and Jones. Plastic and marabou shoes by Rayne.

White layered waist slip by Janet Reger. Clear plastic mules by Midas.

Briefest white bra and white nyloon very briefs, both by Triumph. Clear plastic mules by Midas.

Pretty Things

19 magazine, 1970s, Adrian Mann, Arthur Elgort, Bombacha, C&A, carr jones, Crochetta, eddie yap, edward mann, Essences, garilee, Howie, Inspirational Images, jenny hare, johnson and johnson, Jon Elliot, lloyd johnson, Marida, marie france, mushroom, nostalgia, outlander, Sacha, Sacha, strawberry studio, tuttabankem, Vintage Editorials

Left: Green felt hat from Bombacha. Grey crepe top and matching skirt both by Strawberry Studio. Gloves by Tuttabankem. Silk scarf by Eddie Yap for Howie. Right: Navy blue hat by Charles Batten. Green crepe top and matching skirt by Strawberry Studio. Gloves by Tuttabankem. Scarf from Essences. Brooch from Bombacha.

Skirts are big news! They come in soft, pretty fabrics like crepe and flanesta. Looks are soft and sweet too. So go feminine. Wear skirts that are full, and keep warm with chunky sweaters and long, knitted scarves.

Photographed by Arthur Elgort.

Scanned by Miss Peelpants from 19 Magazine, October 1974.

Left: Rust felt hat by Marida. Rust crepe de chine suit by Marie France. Mixed tweedy cardigan by Outlander. Brown leather shoes by Bombacha. Scarf by Eddie Yap for Howie. Bag from Nostalgia. Right: Hat by Edward Mann. Cream blouse and grey crepe de chine suit all by Marie France. Huge grey cardigan by Crochetta. Grey lace up shoes from Sacha. Silky scarf by Eddie Yap for Howie. Brooch from Bombacha.

Left: Hat by Edward Mann. Blouse by Garilee. Wool cardigan by Johnson & Johnson. Skirt from C&A. Shoes from Sacha. Right: Hat from Bombacha. Green blouse by Garilee. Wool v-neck top by Outlander. Cardigan by Johnson & Johnson. Skirt from C&A. Shoes by Sacha. Beads from Bombacha. Brooch by Adrien Mann.

Left: Red and white striped wool tank top and matching cardigan by Outlander. Cream crepe skirt by Mushroom. Right: Flannel beret at Essences. Cream crepe blouse by Jon Elliot. Cream tank top and matching cardigan by C&A. Pale pink crepe skirt by Marie France.

Left: Blue felt hat by Charles Batten. White silk shirt by Carr Jones. Blue cord pinafore dress by Strawberry Studio. Leather shoes from Bombacha. Silk scarf from Essences. Right: Hat from Nostalgia. White Chinese shirt by Carr Jones. Blue tweed hacking jacket by Jenny Hare at Bombacha. Skirt by Inega. Shoes from Bombacha. Bag from Essences. Scarf by Eddie Yap for Howie.

Inspirational Editorials: Perfect Pyjamas by Peccinotti

1970s, alice pollock, biba, british boutique movement, caroline baker, chelsea cobbler, edward mann, Electric Fittings, Harri Peccinotti, Herbert Johnson, Inspirational Images, John Craig, katharine hamnett, marie france, nova magazine, ossie clark, quorum, radley, Sujon, Susie Craker, tuttabankem, universal witness, Vintage Editorials, Virginia, yardley, yves saint laurent

Pyjama suit by Sujon.

Photographed in Brazil with Yardley, whose Yardley McLaren team took part in the 2nd Grand Prix, 1973

Photographed by Harry Peccinotti. Styled by Caroline Baker.

Scanned by Miss Peelpants from Nova, May 1973

Drawstring neck top (part of a flared Pajama suit) by Ossie Clark for Radley. Compact mirror from Biba.

Crêpe de chine printed coat and plain crêpe bags from Electric Fittings. Rib sun top by John Craig. Pique sun hat by Edward Mann. Espadrilles at Ronald Keith.

Dressing gown from Austin Reed. Silk blouse and baggy pants by Katherine Hamnett for Tuttabankem. Cobweb shoes at Chelsea Cobbler.

Dressing gown from Austin Reed. Silk blouse and baggy pants by Katharine Hamnett for Tuttabankem. Cobweb shoes at Chelsea Cobbler.

Crêpe de chine pyjama suit by Susie Craker. Panama at Paul Craig.

Sun top sweater by Virginia. Cotton baggy pants by Universal Witness. Hat by Herbert Johnson. Shoes by Yves Saint Laurent.

Crêpe and satin jacket top by Marie France for Quorum. Flared crêpe trousers by Alice Pollock for Quorum.

Inspirational Editorials: A Touch of Something Delicious

1970s, Bombacha, british boutique movement, chelsea cobbler, christopher mcdonnell, Electric Fittings, gauchos, Inspirational Images, janice wainwright, jeff banks, katharine hamnett, Mary Graeme, Orte, Palmer Smith, Reldan, Rodier, Sacha, tuttabankem, Vintage Editorials, Vogue, wallis

Plum panne velvet skirt with rose pink appliqued flowers by Orte for Bombacha. Boa and beaded chiffon blouse also from Bombacha. Plum shoes by Sacha.

This is possibly one of the most perfect editorials I’ve seen in Vogue. Unshowy, basic, starkly-lit, but the clothes are mouthwatering. Plus, I am delighted to spot a pair of much loved (and much worn recently) velvet culottes from Wallis from my own wardrobe. It just goes to show, with a little bit of patience you can sometimes turn the dream into a reality…

Photographed by Palmer Smith. Scanned by Miss Peelpants from Vogue, November 1974.

Grey/green spotted velvet skirt, waistband flowered salmon and turquoise. Deep salmon pink chiffon blouse. Both by Orte for Bombacha.

Black flowered culottes and blouse by Wallis. Black ankle boots by Richard Smith for The Chelsea Cobbler.

Clockwise from top left: Paisley suit by Jeff Banks. Shirt by Rodier. / Paisley suit and cream blouse by Rue de La Paix by Reldan. / Rose print velvet by Kadix. Silk shirt by Katherine Hamnett for Tuttabankem / Bluebird printed skirt suit and blouse by Christopher McDonnell.

Black checked blue velvet jacket and skirt by Electric Fittings at Bombacha. Boots by Richard Smith for The Chelsea Cobbler.

Velvet suit by Janice Wainwright. Shoes by Mary Graeme.

Video: London Fashion, 1975

1970s, Bernshaw, bill gibb, british boutique movement, bus stop, Jaeger, Jane Cattlin, Janet Ibbotson, katharine hamnett, lee bender, ossie clark, stirling cooper, tuttabankem, Yuki

Oh I do so love finding a ‘new’ video such as this on Youtube – many thanks to the uploader. Promoting the 1974 London Fashion Show at Earls Court (featuring designs by Frank Usher and Bernshaw in the footage) it then moves to a variety of locations (Trafalgar Square, Regent’s Canal, random studio, back to Trafalgar Square…) to promote clothes by legends such as Ossie Clark, Bill Gibb, Lee Bender for Bus Stop, Yuki, Stirling Cooper and ‘Kate Hamnett’ for Tuttabankem, it also features the underrated [and somewhat forgotten] designers Jane Cattlin and Janet Ibbotson. Enjoy!

Inspirational Images: How a Continental Sees You

1970s, Bernshaw, celia birtwell, cosmopolitan, Daniel Hecter, edward mann, Inspirational Images, Just Jaeckin, katharine hamnett, Kayser, laura ashley, ossie clark, Pierre Elegante, radley, Russell & Bromley, tuttabankem, Vintage Editorials

Time for a little flirtation. Dress by Ossie Clark for Radley.

Possibly one of my favourite, most lush photoshoots of the period by the legendary photographer (and filmmaker) Just Jaeckin. Scanned from Cosmopolitan, February 1974. That Ossie dress? I am largely speechless with desire… except for occasional gurgling sounds.

Lunch can be the nicest meal of the day... Dress and jacket by Daniel Hechter. Hat by Edward Mann. Russell & Bromley shoes. Photographed at Drones, 1 Pont Street, London SW1.