The Teenage Dream

1970s, Ambalu, biba, Bugatti, bus stop, Crochetta, Dolcis, edward mann, Elliott, erica budd, freddie mercury, jeff banks, Judit Ullman, kangol, katharine hamnett, Kickers, laura ashley, lee bender, mr freedom, queen, Ronnie Stirling, Russell & Bromley, Sacha, Shelana, telegraph magazine, The Sunday Telegraph Magazine, tuttabankem, Vintage Editorials, zandra rhodes

Dark girl wears suede Bermuda shorts (with matching jacket); approx. £27, Ambalu. Printed cotton halter top by Erica Budd; £2. Snake wedge sandals; £14.99, Russell & Bromley. Striped tights, Mary Quant. Blonde wears shorts, £7, and vest top, £7, in cotton/rayon mixture, by Crochetta. Socks by Mary Quant. Patent wedge shoes; £8.99, Russell & Bromley. Cotton cap; £2.50, by Edward Mann. All jewellery by Corocraft.

. . . does not always suit a mother’s requirements. Not only is today’s teenager wildly enthusiastic about fashion, pop, hair and makeup, but she also has very firm ideas about what she wants. She is sophisticated, worldly and confident, seeing herself as a femme fatale —while mother sees her more in terms of gymslips. So here we present the perfect compromise, contrived to impress mother and daughter alike. Visual backing comes from members of the group Queen, whose current hit single for EMI is The Seven Seas of Rhye.

Fashion Editor Cherry Twiss.

Hair by Christine at Ricci Burns.

Make-up by Mariella for Yardley.

Stage clothes for Queen by Zandra Rhodes.

Photographed by Geg Germany.

Scanned from The Telegraph Magazine, July 1972.

Marianne (left) looks stunning in a red spotted cotton halterneck sundress and striped cardigan. Right: Louise counters with breezy, baggy blue denim pants and red top. With Freddie Mercury, lead singer of Queen.

Dark girl wears red spotted cotton halterneck sundress and matching knickers; £6.35, from Biba. Long cardigan; £15.95, from Ronnie Stirling. Spotted cap; £2.50, by Edward Mann from Simpson, Piccadilly. Blonde girl wears baggy blue denim pants with elasticated waistband; £10.95 by Lee Bender at Bus Stop. Short cotton top; £1.99, all branches Dorothy Perkins. Hat by Edward Mann.

Marianne (left) looks devastating in a red and yellow suit with red and yellow shoes to match. Right: Louise sports a blouson jacket with trousers, completing the look with embroidered cap.

Dark girl wears a yellow and red jersey suit; £12.95 from Mr Freedom, Kings Road, London; SW3. Long red socks by Mary Quant. Red and yellow “Kicker” shoes; £9.50 from Bugatti, Kensington Church Street, London, W8. Blonde girl wears a blue print satin blouson jacket; £15, by Jeff Banks, from Top Shop at Peter Robinson. Blue Trevira gaberdine trousers with two narrow belts; £8.99, by Shelana. Embroidered cap; £2.20, by Edward Mann, from Simpson, Piccadilly, WI.

Marianne (left) in a very feminine line-up of frilled striped cotton skirt and striped socks. Right: Louise teams a green and navy cotton top wit a frilled skirt. Looking on are two members of Queen.

Dark girl wears a midi-length frilled striped cotton button-through skirt; £9.95, by Judit Ullman for Ronnie Stirling. Green and white striped top; £3.25, from all branches of Dorothy Perkins. Red satin wedge shoes; £7.95, T. Elliott. Socks; Mary Quant. Straw hat; £5, Biba, Kensington High Street, W8. Blonde girl wears a green and navy print cotton top, £4, and frilled skirt, £4.75; from Laura Ashley, 157 Fulham Road, SW3.

Cream is in favour with Marianne (left) looking great in culottes and baggy blouse. Right: Louise wears a cream skirt and blouson jacket. Seems to impress Queen roadies John and Paul, too.

Dark girl wears cream cotton gaberdine culottes; £12.50, by Katherine Hamnett for Tuttanbankem. Blouse with short sleeves and elasticated waist; £9.95, by Lee Bender at Bus Stop. Cream hat by Kangol. Cream woven sling-back wedge shoes; £6.99, from Sacha. Orange silk scarf by Ascher. Blonde girl wears a cream cotton skirt; £7.95, by Lee Bender at Bus Stop. Brown check cotton blouson jacket; £4.95, by Riva. Cream hat by Kangol. Multi-striped canvas shoes; £5.99, Russell & Bromley, Cream leather bag; £4.99, Dolcis.

Life can be a treat on the sunny side of the street

1970s, Alan Rodin, Bata, biba, Bilbo, bus stop, edward mann, Electric Fittings, Franz Gruber, Hans Metzen, Honey Magazine, Ian Batten, Inspirational Images, Jacqmar, Jayne Swayne, kadix, Martha Hill, mr freedom, Plain Clothes, Sacha, sheridan barnett, simon massey, Vintage Editorials

LEFT: Calico jacket with navy and white spotted trim and wide Oxford bags, Ian Batten at Jayne Swayne, £9.75. Navy brushed-velour Harpo hat, Edward Mann, £2.50. RIGHT: Short green facecloth jacket and Oxford bags, Ian Batten at Jayne Swayne, £10.50. Striped clogs, Chelsea Cobbler, £11-95.

For all those who’ve never seen a Sunday afternoon Marx Brothers repeat, we’ve re-created their happy-go-lucky look so you can see what it was all about—lovely casual easy-to-wear clothes, extra long jackets, loose baggy trousers and happy looking Harpo hats. The total effect is amazing and pretty and guaranteed to bring a smile to the dreariest passer-by. For details of clothes, turn over . . .

Photographed by Franz Gruber.

Scanned from Honey, March 1972.

Bright tartan wrapover silk and linen mixture jacket, £14-95, from Stirling Cooper. Cotton blouse, Plain Clothes, E3.50, from Harrods, Way In, Hans Crescent, SW1. Rolled-up cotton and vincel Oxford bags, Alan Rodin, £4.50, from main branches of Wallis Shops. Two-tone suede lace-ups, Bata, £4.

LEFT Casual button-through cream Dralon jersey jacket with tie belt and large patch pockets, £14.50; side-buttoning trousers, £7.95; both by Hans Metzen. Coffee and cream leather lace-up ankle boots, Bilbo, £8.50; navy brushed velour hat, Edward Mann, £2.50. RIGHT: Speckled powder-blue and white Courtelle fitted jacket, £5.50, from Martha Hill, Marylebone High Street, W1. Rolled-up white corduroy Oxford bags, Sheridan Barnett at Simon Massey, £6.95. Navy and white bow-printed satin smock shirt, Electric Fittings, £8; wide navy leather belt, Biba, £3.90; multi-coloured suede lace-ups, Bilbo, £8.50; spotty silk scarf, Jacqmar, £2-50.

LEFT: Bobbly blue wrap-over Courtelle jacket with large patch pockets, £5.50; finely-striped Courtelle bib front blouse, £4, both from Martha Hill, Marylebone High Street, W1. Tight corduroy pedal-pushers, Sheridan Barnett at Simon Massey, £4.99. Long woolly socks, Mr Freedom, £1.20; leather lace-ups, Sacha, £6.99; felt pom-pom bowler, Edward Mann, £3.20. RIGHT: Voluminous corduroy zipped-up jacket, £6.95; wide pedal-pushers, £4.95, both from Bus Stop, Kensington Church Street, W8. Cotton spotted shirt, Dranella, £4.30. Thigh-high stripey nylon socks, Mr Freedom, £1.20; criss-cross clogs, Chelsea Cobbler, £9.95; felt pom-pom hat, Edward Mann, £3.20.

Crisp white crepe shirt with scarlet tie, Jayne Swayne, £5.25, from Bata International, Oxford Street, W1 and branches throughout the country. Brown, black and cherry red striped seersucker Oxford bags, Kadix, £5.95. Red plastic belt, Gay Designs, 80p; lemon and red leather lace-ups, Sacha, £4.99; enamel initial pins, Paul Stephens, 35p each.

Royal blue brushed-cotton tent jacket, Alan Rodin, £7.95. Candy-striped blouse, Plain Clothes, £3.50, from Harrods, Way In, Hans Crescent, SW1. Gaberdine Oxford bags, Kadix, £5.95. Silk scarf, Jacqmar, £2.50.

The Girl Can’t Help It

1970s, antony price, che guevara, chelsea cobbler, Herbert Johnson, Honey Magazine, manolo blahnik, Martha Hill, mr freedom, Paradise Garage, Roy A. Giles, zapata

Candy-striped cotton blouse Anthony Price, £7, from Che Guevara, 23 Kensington High Street, W8, mail order 15p extra. Slinky cire drainpipes, £3.50, from Martha Hill, 39 Marylebone High Street, W1, mail order 20p extra. Jangly plastic ear-rings, 60p, plastic poppets, 25p, both from Woolworths ; raffia bangle, Paradise Garage, 75p ; starred red leather shoes, Chelsea Cobbler, £15; silk kerchief, Herbert Johnson, £1.30.

Only last year we were into the 30s and 40s and next (seems like we just can’t help it) fashions will take us on to the 50s. With high-heeled shoes and Munro [sic] cleavages and undulating bottoms squeezed into the tightest, most provocative drainpipes you’ve ever seen. They’re already available in a few London shops, so watch out. It’s going to be a sexy cutie-pie look, the teeny-boppiest, greatest bubble-blowing clothes yet.

Photographed by Roy A. Giles.

Scanned from Honey, January 1972.

Plunging cire backless halter-neck top, £4.50, hand-appliqued circular felt skirt, £14, both from Paradise Garage, 430 King’s Road, SW10. Shiny patent belt, 39p, plastic poppets, 25p, both trom large branches of Woolworths.

Sexy white skirt split to the. thigh, Anthony Price, £7, from Che Guevara, 23 Kensington High Street, W8, mail order 15p extra. Rainbow-striped jersey V-neck sweater with batwing sleeves, £3.75, from Mr Freedom, 20 Kensington Church Street, W8, mail order 20p extra. High-heeled suede shoes, Zapata, £18.

Luminous pink satin blouse, £5, from Paradise Garage, 430 King’s Road, SW10. Cotton satin pedal-pushers, Anthony Price, £6.50, from Che Guevara, 23 Kensington High Street, W8, mail order 15p extra. Raffia bangles, 75p, gilt charm bracelets, 50p, both from Paradise Garage; starred peep-toe shoes, Chelsea Cobbler, £15.

Wear it with flare

19 magazine, 1970s, anjelica huston, Bob Richardson, bus stop, C&A, Dolcis, gordon king, lee bender, McCaul, mr freedom, Phyllis Collins, R. P. Ellen, ravel, Sheraton, sheridan barnett, simon massey, stirling cooper, universal witness

Single-breasted blanket check coat, £21.50. Black corduroy peddle-pushers, £5.95. Both by Lee Bender at Bus Stop. Nylon socks, from Mr. Freedom, 60p. Black suede high-heeled peep-toes, by R. P. Ellen, £5.95. Net veil with poppies, from Fenwicks, £1.45.

Swagger around this autumn in one of the most dramatic coats ever. Gone are skimpy shapes, instead there’s a swirling full-cut look, strongly reminiscent of the ‘Fifties. Back comes the walking-out coat and the ‘jigger jacket’. Big checks —the bigger the better—are hot news. Striped ankle socks and tarty high heels complete this new look.

Model is Anjelica Huston.

Photographed by Bob Richardson.

Scanned from 19 Magazine, October 1971

Mainly blue all-wool plaid swagger coat with inverted back pleat and tabs on cuffs and shoulders, from C&A, £14.95. Plaid peddle-pushers, by Phyllis Collins at Stirling Cooper, £6. Striped socks, from Mr. Freedom, 60p. Black suede peep-toe, sling-back shoes with rust insets, from Dolcis, £4.99.

Yellow and black check coat in pure new wool, by Stirling Cooper/Sheraton*, £19.95. Black wool gaberdine peddle-pushers, by Gordon King, £7. Woolly socks, from Mr. Freedom, 90p. Black suede and patent heels, by Ravel, £5.50.

*Coat is an Antony Price design for Stirling Cooper. With thanks to Sheilagh Brown for the information.

Floppy red wool coat with red and white tartan patch pockets, collar and yoke, from Mr. Freedom, £20. Black wool gaberdine peddle-pushers, by Gordon King, £7. Green and white socks from Mr. Freedom, 60p. Black suede high heels, from R. P. Ellen, £5.95.

Striped sweater, by Phyllis Collins for Stirling Cooper, £4-50. Grey wool peddle-pushers with turn-ups, £5-25. Fur fabric swagger jacket, £14.95. Both by Lee Bender at Bus Stop. Stripey nylon socks, from Mr. Freedom, 60p. Brown suede high heels, by Ravel, £5-50.

Navy blue and pillar box red fur fabric three-quarter-length coat with patch pockets, by Sheridan Barnett for Simon Massey, £13.95. Black corduroy peddle-pushers, by Lee Bender at Bus Stop, £5.95. Socks, from Mr. Freedom, 60p. Black suede high-heeled shoes, from Ravel, £5.99.

Striped polo neck acrylic sweater, by McCauls, £2.60. Rust wool jigger coat, by Lee Bender at Bus Stop, £15.95. Tight wool plaid peddle-pushers, by Phyllis Collins at Stirling Cooper, £6. Yellow woollen socks, from Mr. Freedom, 90p. Rust suede sandals with black heel and platform, from R. P. Ellen, £6.95.

Brown and white checked coat with skirt flaring from a high-fitted waist, in Courtelle pile fabric, from Universal Witness, £15.75. Black corduroy peddle-pushers, by Lee Bender at Bus Stop, £5-95. Green and white striped socks, from Mr. Freedom, 60p. Black suede high-heeled shoes, from Ravel, £5-99. Netting from all large stores.

The Six Jumps Ahead Look

1970s, crowthers, Frank Horvat, hair, Hair and make-up, Inspirational Images, Make-up, mr freedom, vanity fair

Top by Crowthers (although perhaps an uncredited Mr Freedom buy-in?)

Photographed by Frank Horvat.

Scanned from Vanity Fair, December 1970.

Taking it on the run

1970s, Architecture, Brutalism, Converse, elisabeth novick, Inspirational Images, Janice Peskett, Jim O'Connor, mr freedom, Pringle, South Bank, Tommy Roberts, Vogue

Taking it all away from complications, planned decorations, many of the clothes you know, into a new world of white — where the action is. Clean-limbed clothes, marvellously young and free. Like this worksuit, above, red buttoned, red stitched white canvas jumping ahead into the sportslight. Jim O’Connor at Mr Freedom, £9.90. Pink suede cap, blue spotted visor. Janice Peskett at Mr Freedom, about £3.90. White cashmere sweater, by Pringle, £11, at Hills’ Cashmere House. Running shoes, Converse All Star sneakers, red flash and white, £4.99½, at Jack Hobbs, 56 Fleet St, E.C.4. Take it from here. Get clean away.

I do love a bit of South Bank Brutalism with my boutique clothing!

Photographed by Elisabeth Novick.

Scanned from Vogue, April 15th 1971.

Toeing the Line

1970s, Dolcis, Elliott, Illustrations, leslie chapman, lilley and skinner, mr freedom, petticoat magazine, Russell & Bromley, Sacha, shoes

Painted peep-toe court shoes, Mr Freedom, W8., £10.75, Quant spotty tights, £1; Russell & Bromley suede bar shoes with peep toe, £12.95. Quant dotty tights, £1. Lilley and Skinner leather and suede lace-ups, £4.99, Quant foot-patterned tights, 95p.; Sacha suede shoes to strap calf-high, £4.99. Mr Freedom tights, 52½p.; Russell & Bromley suede wedge shoes with buckle, £5.25. Mr Freedom tights, 52½p.; Suede sandal all the way up to the knee. Russell & Bromley, £10.45.

Sinuous straps, wedgy heels and an all-time comeback for soft summer suede in any number of wide-eye summer shades. Shoes that daren’t be just practical — not now there’s so much happening in the clothes line above! With the sort of prices shown here, any girl can take out enough insurance to make sure her footwear not only keeps pace with the rest of her wardrobe, but even makes it that much more special as well!

Illustrations by Leslie Chapman.

Scanned from Petticoat, 20th March 1971.

Saxone suede four-bar shoes with clumpie heels, £5.50. Mr Freedom tights, 52½p.; Dolcis suede lace-up-leg shoes, £2.99. Mr Freedom tights, 52½p.; Suede wedge-heeled bar shoes, Lilley and Skinner, £5.50 plus Quant sheer stockings with butterfly emblem, 99p.; Russell & Bromley suede wedge-heeled shoes, lacing above the knee, £11.95. Mr Freedom tights, 52½p.; Suede and leather laced shoes Dolcis, £4.99 with Quant ankle-patterned tights, 95p.; Elliotts suede wedge-heeled ankle-laced shoes, £12.95. Mr Freedom tights, 52p.

The Vamp’s Back

1970s, Anne Tyrrell, barbara hulanicki, biba, chelsea cobbler, Derber, Fortuna, gillian richard, just looking, Marcia Brackett, mary quant, mr freedom, nostalgia, petticoat magazine, Sacha, Spectrum, terry de havilland

There’s a party in the air—just getting in the mood? Green satin, long dress, Biba, Kensington High. Street, W8, £9.40. Lace gloves from a selection at Nostalgia, 29 Bedfordbury, New Row WC2, Bracelets from Emeline, SW3. Sparkle beads by Adrien Mann. Perspex shoes by Terry de Havilland, £15 from Derber Shops.

For much too long now, “dressing up” to go out has been looked upon as simply too uncool for words. Being chic meant arriving at a party in the clothes you got up in that morning and heaven help a girl who attempted anything more extravagant than a lurex halter top and trousers. This year the festive season takes its revenge – and with a vengeance! There is room for all the glamour you can muster and then some. It’s time for every girl to discover her own specially good assets, be it a neat pair of legs, smooth shoulders or an uplifting bust, and then show them off in shimmering satin, coolest crepe n’ dazzling decoration.

Pictures taken at Lindos, Rhodes, where Petticoat’s fashion and beauty team stayed by courtesy of Cosmopolitan Holidays Ltd., 296, Regent Street, W1.

Hair by Christine at Mane Line.

Fashion by Marcia Brackett.

Photographed by Fortuna.

Scanned from Petticoat Magazine, 1st December 1973.

A girl knows how to get things going…Long-sleeved, V-neck dress with ruched bodice, by Anne Tyrell for John Marks, £20.95, Wallis Shops. Feather boa, £8.95, at Just Looking, SW3. Bangles from Emeline, SW3. Sparkle beads at Way In, S W1, £1-85. Black sparkly shoes, Terry de Havilland, £15.

And how to cool it down . . Sleeveless dress with ruched front and diamante trim at Spectrum, 70 Gloucester Road,SW7, £29.50. Silver stud earrings, Paul Stephens. Silver poppet beads, Way In, SWI. Silver shoes, Chelsea Cobbler.

Even going home in the small hours can be romantic …Swirl skirt dress with gold lurex relief by Mary Quant, £28, at Bourne and Hollingsworth, W1. Feather boa from Mr. Freedom, SW3, £8-85. Chiffon scarf, “208”, SW10. Beaded purse from Nostalgia, 29 Bedfordbury, WC2. Gold snakeskin shoes by Terry de Havilland for Sacha, £9.99.

Two of the nicest escorts any girl could find . . Black and silver striped lurex vest dress with matching jacket, £12.90, by Gillian Richard at all branches of Miss Selfridge.

Brighten Up

19 magazine, 1970s, anello and davide, Anne Cossins, Dolcis, Feathers, Fenwick, Inspirational Images, John Stember, just looking, mr freedom, Pourelle, Rosie Nice, sally levison, stirling cooper, Vintage Editorials

Red hat in soft felt, from Feathers, 40s. Short crossover woollen top with navy trim has short sleeves, by Anne Cossins for Mr. Freedom, 6gns. Plain black jersey midi skirt, by Stirling Cooper, 90s. Blue and red choker, from Fenwicks, 10s.

Beautiful and gay knits are 19’s answer for post-summer blues; dazzling bright and eye-catching in an array of primary colours. The styles are the simplest possible—tiny tops with cross-over fronts and, for those who prefer the classic, pullovers in cleverly co-ordinated stripes. This style of knitwear is best worn with toning jersey skirts, preferably in a midi length, and trousers. To complete the kaleidoscope look, add brightly coloured shoes, stockings, a scarf or a choker.

Photographed by John Stember.

Scanned from 19 Magazine, October 1970.

Black crochet hat, by Sally Levison Originals, 65s. Short crossover pullover in bright colours has short black sleeves trimmed with red, by Anne Cossins for Mr. Freedom, 6gns. Black jersey skirt fastened up the side with metal buttons, by Stirling Cooper, £6. Black crochet choker, from Fenwicks, 15s.

Multi-coloured striped woollen pullover has long sleeves, 75s. Bright red jersey skirt, 90s. Both by Stirling Cooper. Black tights, by Mary Quant, 15s. Red leather bar shoes, by Anello and Davide, 58s.6d. Black woollen long-line pullover has red, blue and yellow stripes round the waist and elbow, 70s. Yellow jersey skirt, 90s. Both by Stirling Cooper. Bright red tights, by Mary Quant, 15s. Lime green bar shoes, by Anello and Davide, 58s.6d.

Bright blue and yellow vest-style woollen pullover has long sleeves and fastens with tiny buttons at neck, 70s. Bright red pants, 89s.6d. Both by Stirling Cooper. Buttercup yellow pullover with red trim has square neckline and short sleeves, 60s. Bright red jersey pants, £4 19s.6d. Both by Stirling Cooper.

Black, red and yellow short-sleeved pullover has a polo neckline, 75s. Black jersey, button-through skirt, £6. Both by Stirling Cooper. Red and blue woollen pullover has long sleeves which are trimmed with buttons, 75s. Plain black jersey midi skirt, 90s. Both by Stirling Cooper. Long blue silk scarf printed over with flowers, from a selection at Rosie Nice in Kensington Market.

Striped woollen pullover, by Anne Cossins for Mr. Freedom, 6gns. Vivid green skirt jersey, by Stirling Cooper, 90s. Tights, by Mary Quant, 18s.11d. Shoes, by Anello and Davide, 58s.6d.

Fine knit polo-neck pullover with long sleeves worn with matching knit trousers in tones of beige, with red and yellow stripes, by Pourelle, 14gns

Woollen long-sleeved pullover has stripes in yellow, green, blue, red and purple, by Anne Cossins for Mr. Freedom, 6gns. Navy blue jersey knickerbockers, from Just Looking, 5gns.

Light and dark grey pull-on woollen knit hat. Light grey pullover has polo neck and long sleeves. Sleeve-less pullover worn on top is in two-tone grey and has a rounded neckline. Matching midi skirt. 28gns. the set. All by Pourelle. Black leather boots with hooks and laces, by Dolcis, £10 19s. Black crochet hat, by Sally Levison Originals, 65s. Purple and lilac finely knit woollen pullover has matching midi skirt, by Pourelle, £18. Black tights, by Elbeo, 12s.11d.

Striped hat. ochre-coloured finely ribbed pullover and matching midi skirt with diagonal stripes in plum, purple, orange and ochre, 17gns. the set. All by Pourelle. Black leather boots with hooks and laces, by Dolcis, £10 19s.

Knitwear’s Never Had it So Good

1970s, alice pollock, Annie Cossins, Crochetta, erica budd, Honey Magazine, Inspirational Images, John Craig, Kensington Super Store, knitwear, mary quant, Mike Magic, mr freedom, Syndica, Tony Moussoulides, Vintage Editorials

Emerald green pullover in pure wool, with multicoloured flying parrot, John and Molly Dove for Jasper, £8.40.

The knitwear industry has at long last pulled its needles out and has amazed us all with the most brilliant, zappy knits ever. One-colour sweaters have gone back where they came from—now you need at least three colours, and the brightest, most startling design you can find. Take your pick from oozing cream buns, bold geometric stripes and pyramids and all kinds of technicolour patterns—why leave parrots to the pet shops?

Photographed by Tony Moussoulides.

Scanned from Honey, August 1971.